Content Strategy for the Web Page 18
questions to ask, 150–151
tasks, 150
tools, measurement histories, 151
tools, measurement scorecards, 151–152
tools, qualitative audit spreadsheets and reports, 151
content, maintaining, 147
questions to ask, 148
tasks, 148
tools, content inventories, 149
tools, content maintenance checklists, 149
tools, content maintenance logs, 149
content, processes of, 142–143
doing less not more, 6–9
quad, 29–30
people components of, 129–130
taking action, 12, 156–157
writers of web content, 15–16
coordination with other disciplines, 33
responsibility for content, 134