Network marketing professionals in praise of Keith Callahan’s Build to Last
“Build to Last is absolute gold! Leadership is the foundation for success as a network marketer, and Keith does an incredible job breaking down the exact process to become a leader and create leaders within your own organization. Even though I’m a network marketing millionaire who’s been involved in the industry for over ten years, I learned many things that I will start applying to my own business immediately. If you’re looking to take your network marketing business to the next level, this is a MUST READ!”
— Josh Spencer, multi-million-dollar earner
“Imagine a book that gives you the step-by-step on creating a big business you can be proud of. This is it! Keith Callahan combines leadership development and network marketing so well, and provides tangible steps anyone can use to build a business. I have been in network marketing for six years. Build to Last gave me the tools I was missing as a leader. I feel more confident and ready to become the best leader I can be.”
— Anita Miron, million-dollar earner,
achieved highest rank in her company
“Keith Callahan really cares about people, and he sees the big picture. He understands that long-term success in network marketing comes down to two words: developing leaders. He’s a master at breaking down the mindset, heartset, and skills you have to develop to do that. Build to Last is the blueprint. I’m grateful I met Keith early on, when I was struggling with my business. He shifted my mindset completely.”
— Patrick Riehlman, million-dollar earner
“I’ve had the pleasure of working with Keith Callahan in my own business for six years, and it wasn’t until I read Build to Last that I finally got inside his brain fully! On top of feeling completely on fire for my business and having a reignited belief in my own capabilities, I have been implementing Keith’s one-on-one mentoring pointers with top distributors in my downline. I’m seeing them mentor their own downline, gain confidence, and grow their businesses with simple, duplicatable steps. I will definitely gift this book to anyone new I bring on!”
— Candice Talbot, million-dollar earner
“Build to Last gives you not only a step-by-step guide to attracting leaders, but the skillset to help identify them, work with them, and build trust with them. Very few network marketing books delve into how to mentor leaders within your downline to create the business of your dreams. Bravo, Keith, for taking on the missing puzzle piece for so many distributors, and making it accessible so they, too, can build to last!”
— Leslie Kortes, multi-million-dollar earner,
achieved highest rank in her company
“Build to Last is the go-to book for mastering sustainable success in network marketing. If you’ve been looking for the ‘secret sauce’ in our industry, you’ve found it! Keith Callahan lays out before you – in a systematic, duplicatable, and easy-to-follow manner – the foundation to achieve long-lasting financial success. And freedom of time as well…Keith is an authentic leader of leaders with a generous heart who has paved the way for thousands. I will undoubtedly gift this book to my entire team and all future newcomers.”
— Lisa Hansen, million-dollar earner
“You know a great book when you want to highlight every sentence. Build to Last is the most practical, applicable, and encouraging book I’ve read on multilevel marketing in my eight-year career. It’s forthright, sincere, and speaks to both the beginner and the veteran in our industry. This book will be an on-boarding must-read for my team.”
— Lindsay Stay, 7-figure annual earner,
achieved highest rank in her company
“Build to Last is a deep dive into the heart and mind of a successful leader in network marketing. Keith Callahan shares his wisdom in small bites that can be implemented with ease and used to build your leadership confidence instantly. This profession can inspire people like no other, and with the tips and insight that Keith offers in his book, you can truly thrive in a business you love.”
— Milan Jensen, million-dollar earner, speaker at
“Most Powerful Women in Network Marketing” conference
“One of the best books I’ve read on creating a legacy – step by step – with your network marketing business. Each chapter is rich in content that every marketing professional should know as well as specific action steps that tie knowledge to action. As someone in network marketing for eight years, I appreciate content directed to a seasoned distributor who wants to continue to grow and reach new heights. Simultaneously Build to Last will help brand new distributors launch their business…Since I’ve applied Keith Callahan’s concepts and systems for leading as a professional hands-on mentor, I’ve seen more success and growth in my organization. Read this book!”
— Dara Distel, million-dollar earner,
achieved highest rank in her company
“The lack of long-term systems in my first and only network marketing business – with massive early success – has cost me years of frustration and loss of potential income. Practical systems are critical in short- and long-term planning for the longevity of your business. Keith Callahan’s book gives you methods, applications, and tools for a system to grow and nourish your team, and create a thick, healthy downline. I highly recommend Build to Last for network marketers at all levels.”
— Doug “Coach” Couch,
multi-million-dollar earner, celebrity spokesperson
“Build to Last offers straightforward and detailed steps that network marketing business owners can take, starting where they currently are, to build long-term sustainable income. I have not found a book out there like this one and will share Build to Last with every one of my leaders.”
— Jessica Vandeberghe, million-dollar earner
“I kept getting goose bumps reading Build to Last because I felt like Keith Callahan was writing for me! Although I’m a multi-million-dollar earner and the distributor who has achieved ‘Top 10’ the most often in my company, I realized I have become a leader of followers, not of leaders! My business’s success depends completely on my efforts and not the efforts of my team. What an aha moment for me! I plan to re-read Build to Last and start implementing Keith’s well crafted system for developing leaders. I’m excited to get the book in the hands of my team. Thank you, Keith, for sharing your steps to success. It’s definitely going to help this leader develop more leaders!”
— Melissa McAllister, multi-million-dollar earner
“Build to Last equates to true freedom. This book will teach you how to build a rock-solid network marketing foundation using methods that will leave you feeling deeply fulfilled and proud of your legacy…During seven years in this industry, I have tried every different way to build. I wish someone had given me this book the day I decided to build my network marketing business.”
— Andrea Crowder, multi-million-dollar earner
“Keith Callahan has created a fantastic resource in this book that shares the ‘untold system’ of building a network marketing business through leadership. In my experience, leaders are what generate longevity, stability, and financial freedom in our industry. Build to Last is the blueprint for how to find those people and develop them into your highest earners and beyond. But as Keith reveals, the real gift is the person you become in order to have a life-changing impact on others.”
— Kristina Sullins, multi-million-dollar earner,
team of 25,000+, achieved highest rank in her company
“Keith Callahan has written a must-read guide for anyone desiring long-term success in network marketing. Read this book and you will learn how to grow from where you are right now into who you need to become to create a true legacy.”
— Karri LeGault, former middle-school
math teacher,
6-figure earner within first two years
“Build to Last is great for people who are serious about network marketing. I had the privilege of learning from Keith Callahan firsthand during my first six months in this business. I followed all the steps he told me to, no questions asked, and earned $1 million in my first five years. I was a wife and mom of two girls, a two-month-old and a four-year-old, when I began building this business. I didn't have the time, I made the time to build a legacy for my family.”
— Nicole L Jones, million-dollar earner
“Our past does not have to be our compass for the future. This truth is the compelling drive that has built Keith Callahan a multi-million-dollar business and the legacy of hundreds of leaders’ lives changed forever. Keith is a man of highest integrity and character, and one of the finest leaders I have worked with during my 40 years of mentoring and training multilevel marketing professionals all over the world. His book articulates the simple truths of building generational leaders, and gives you a game plan and structure to build a legacy business.”
— Craig Holiday, 8-figure earner, international mentor
Build to Last
Build to Last
A Step-by-step Guide to Long-term Network Marketing Success
KEITH CALLAHAN
Copyright © 2019 Keith Callahan
All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means – electronic, mechanical, or otherwise – without the written permission of the publisher, except by a reviewer who may quote brief passages in a review. For information contact Ten Hands Publishing.
Published by Ten Hands Publishing
PO Box 172
Sherborn, Massachusetts 01770
ISBN: 978-0-578-21240-1
This book is dedicated to you,
the next leader in network marketing.
I believe in you and know you have what it takes.
Now make it happen.
Contents
Introduction 15
Who Is Keith Callahan? 19
Section One – Personal Leadership 27
Chapter 1: Build to Last and Leadership 29
Chapter 2: Build to Last and Legacy 39
Chapter 3: The Build-to-last Mindset 47
Chapter 4: Build to Last and Your Personal
Development Plan 59
Chapter 5: Build to Last and Your Belief 67
Section Two – Leading Others 77
Chapter 6: Positioning Yourself as a Leader 79
Chapter 7: Attracting Leaders 89
Chapter 8: Identifying Leaders 97
Chapter 9: Working the Numbers 105
Chapter 10: The Build-to-last Mentorship System 111
Chapter 11: Building Trust 119
Chapter 12: Helping Mentees Cross Bridges 127
Chapter 13: Let Them Leave the Nest 135
Afterword 141
A Call to Action from Liz Hartke 145
Acknowledgements 151
About the Author 153
Introduction
Have you ever wondered why a select few experience success in network marketing at the highest levels, year after year, while everyone else struggles?
Is it because they’re simply better than you and more deserving? Success at the highest levels is for others, but not for you? Is it because they work harder than you? Is it because they got in at the top of the pyramid? Maybe they have a better sponsor or are on a better team?
The answer: none of the above.
The real reason a select few experience success at the highest levels, while the majority struggle, is simply their MINDSET. The super successful build with the mindset of a CEO while everyone else builds with the mindset of an employee. You can put in all the effort you want and work ten times harder than everyone else, but if your mindset is that of an employee, you will get the results of an employee, at best. On the other hand, if you have the mindset of a CEO and take the daily actions of a CEO, you’re setting yourself up to get the results of a CEO.
Here’s the good news: You have the ability to change your mindset and attract success at the highest levels.
A Guide for Achieving Success
Build to Last lays out the intentional way successful network marketing professionals build – the way a CEO builds a business. The cornerstone of a build-to-last business is leadership and relationships. It’s built by first becoming a leader yourself and then developing those you mentor into leaders. The end goal is a business that thrives for years to come and does so – here’s the important part – with or without you. In my opinion this is the only logical way to build a network marketing team because it allows you to do two things: help the most people and earn the highest, long-term, stable income.
Personal Leadership and Leading Others
Build to Last has two sections. Section One, “Personal Leadership,” focuses on the personal transformation and the personal development necessary to lead others. It explores the mindset, philosophy, and approach that characterize people who achieve the highest levels of success in network marketing. This section is more about who you must become than what you have to do. Section Two, “Leading Others,” is the “what you have to do” section of the book. It’s the nuts and bolts of how to attract, identify, and eventually mentor leaders. You will learn how to position yourself as a leader in the minds of others and the steps necessary to take people all the way from prospect to being a leader of their own team.
Who This Book Is For
The information, principles, and actions in this book are not for everyone in network marketing.
I wrote this book with a few assumptions in mind:
First, you are already in the industry and have a basic understanding of our profession and terminology used within the industry. This is not an introduction to network marketing.
Second, you recognize the potential in our industry, but you haven’t personally experienced that high-level, long-lasting success – yet.
Third, you are coachable and willing to put in the work to achieve the highest levels of success in our industry, but you need a guide showing you how.
Will This Work For You?
Right now, you might be thinking, “Does this work? Is this going to work for me? Can I do this?” The answer is YES. This will absolutely work for you, and you can do it.
Those are not the right questions to ask though. The question is not “Will this work?” The real question to ask yourself is “Am I willing to do what it takes?” The important word there is willing. Are you willing to do the necessary work to become the person you need to become?
Reading this book and absorbing the information is not enough. Build to Last is not a pleasure read. It’s a resource showing you how to become a leader. Don’t just sit on what you read. Knowledge without implementation is useless. Read this book, learn the principles, and then go out there and take action!
FREE Bonus Materials
Throughout this book I refer to many systems, checklists and workflows I use in my business. I’ve put together FREE bonus materials ranging from PDFs, webpage links and audios, for your benefit. You can find these bonus materials at KeithCallahan.com/book. They are all on one page, and you can download them all at one time.
Who Is Keith Callahan?
If you’re looking for an author with all the credentials, degrees, and esteemed letters after his name, then you have come to the wrong place. On the other hand, if you’re looking for someone who has been there and done that, learned on the streets, came from nothing, and built his way to financial freedom as a network marketing professional, well then, I’m that guy.
I was cautioned not to be so transparent, but I’m choosing to share my full story anyway. For you to embrace and take action on the principles I teach in Build to Last, you need to trust me. The best way for me to earn your trust is through honesty and vulnerability.
So here is
my story…
The Dream
My dream growing up was to be rich. It wasn’t about financial freedom or the ability to do what I want. I just wanted to be rich. I loved the lure of the big house, the fancy cars…all of it. In my young, immature, egocentric, male mind, I mistakenly thought life was all about money.
Around the time I finished college (I say “finished” instead of “graduated” because I never did), this country came into one of the biggest real estate booms ever seen. I recognized the opportunity and began looking to buy my first property. It came fast, and I bought and sold a house in the same day for a profit of $33,000. How’s that for a day’s work?
Over the next five years, a partner and I set up a business flipping homes. We began one house at a time. Soon we saw deals we wanted to make but didn’t have the money to complete, and we started offering partnerships to friends and family. The partners put up money for repairs and holding costs in exchange for 25 percent of the profits. The financial influx – along with hiring good contractors – allowed us to go from flipping a single home at a time to 10 homes at a time. We were making more money doing less work, and our friends and family were enjoying returns of 25 to 50 percent on their money in three to six months! We bought and sold over 50 homes, and everything was moving along as smooth as could be.
Bankrupting the Dream
So many of my early mentors warned me: “Make sure you don’t rush things.” “Don’t bite off more than you can chew.” “Don’t over-leverage yourself.” “Make sure you get out early, don’t be caught when the market turns.” But the cocky 20-something-year-old thought he knew more than these seasoned pros did…and got burned BIG TIME.
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