The Paradox of Choice

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The Paradox of Choice Page 23

by Barry Schwartz


  refers to as hedonic lag R.E. Lane, The Loss of Happiness in Market Democracies (New Haven, CT: Yale University Press, 2000). The quote is from p. 131.

  Searchable Terms

  A

  Academy Award predictions

  accident victims

  accounting, psychological

  adaptation anticipation of changed reference points and choice problem and description of hedonic mispredicting satisfaction and mitigating effects of perceptual

  addiction

  adolescent-parent power struggles

  advertising

  air-conditioning

  alcohol

  Allina, Amy

  alternative medicine

  American Paradox, The (Myers)

  American Society of Plastic Surgeons

  Amish

  anchoring

  anorexia nervosa

  anticipated regret

  anxiety

  AT&T

  “attractiveness score,”

  attributional style

  automobiles

  autonomy choice as essential for limits to psychological well-being and psychology and ecology of social ties and value of

  availability heuristic

  B

  babies, of unmarried parents

  Berlin, Isaiah

  blame, for making bad choices

  Blue Cross

  Bowling Alone (Putnam)

  brain

  brand loyalty

  “branding,”

  Brickman, Philip

  bulimia

  Bush, George W.

  “buyer’s remorse,”

  C

  cable television

  California

  Campbell, Donald

  Camus, Albert

  Canada

  cancer treatment choice and

  career-related choices see also employment

  casual dress

  catalogs, mail-order

  CBS News

  CD players

  Chast, Roz

  child-custody case

  children deciding to have decision making by opportunity costs and

  choice without boundaries difficulty of as essential for autonomy existential how we choose human progress and increased stakes and justification and mitigating adverse consequences of negative aspects of overload of point of selectivity in exercising of

  choosers, definition of

  Choosing the Right Pond (Frank)

  cigarette advertising

  CNN

  cohabitation

  colleges career choice and choice of curriculum at rate of attendance at subjective fit and tenure of professors at

  colonoscopy exams

  commandments, religious, viewed as suggestions

  commitment: marriage and social relations and

  comparison high expectations and prospect theory and types of see also social comparison

  comparison shopping anchoring and

  competition positional

  consciousness, extraneous information filtered by

  constraints, learning to love

  Consumer Reports,

  Consumers Union

  contrast effects

  control

  core curriculum

  cosmetic surgery

  cost accounting

  counterfactuals definition of upward vs. downward

  Cullum, Leo

  “curse of discernment,”

  D

  death, most common causes of

  decision-making anchoring and availability heuristic and avoidance of by children emotional pressure and evaluating information and framing and gathering information for goals and maximizing and quality and prospect theory and and quality and quantity of information reversibility and second-order decisions steps in see also risk, risk assessment

  default settings

  “defined benefits” vs. “defined contribution” pension plans

  depression attributional style and epidemic of individualism and learned helplessness and maximizing and social cost of symptoms of

  deregulation, of utilities

  Development as Freedom (Sen)

  diets

  diminishing marginal utility, law of

  discounts vs. surcharges

  divorce

  domain specificity

  “dress down” wardrobe

  durable goods

  E

  eating disorders

  Eckersley, Richard

  education, positional competition and

  egocentrism

  Ehrenreich, Barbara

  elections, U.S., of 2000, 26

  electricity service

  electronic gadgets

  employment at home mobility in wardrobe and

  endowment effect

  Epstein, Benita

  error, susceptibility to

  evolution

  existential choice

  exit

  Exit, Voice, and Loyalty (Hirschman)

  expectations: control of high raised rising see also prospect theory

  expected utility

  experience, diversity of

  experienced utility

  expressive value, of choice

  F

  family

  “fear of falling,”

  feelings, memories and predictions of

  framing comparison and definition of prospect theory and psychological accounting and reference prices and risk assessment and

  France

  Frank, Robert

  freedom

  “freedom from” and “freedom to,” self-respect and, see also autonomy

  friendship

  G

  gains, see risk, risk assessment

  Gallup polls

  Gawande, Atul

  Gawande, Hunter

  Germany

  goal-setting

  God, belief in

  “good enough,” see satisficers

  Gore, Al

  gratitude

  Great Britain

  grocery shopping

  gross domestic product

  guarantees, money-back

  H

  habits

  happiness autonomy and choice and decline in maximizing as obstacle to measurements and surveys of social comparison and social relations and status and wealth and see also satisfaction

  Harris, Lou

  Harvard University

  health care

  health insurance

  heart disease

  hedonic adaptation

  hedonic lag

  helplessness, learned

  heuristic, definition of

  high expectations, curse of

  Hirsch, Fred

  Hirschman, Albert

  HMOs

  human progress

  Hungary

  hypertension

  I

  Iceland

  identity, choice of

  illness

  immune system

  inaction inertia

  income per capita

  individualism

  infants

  “infomercial,”

  information: evaluations of filtered by consciousness gathering of quality and quantity of

  information costs

  instrumental value, of choice

  Internet medical misinformation on

  interviews, effect of

  J

  jams, of choice

  Japan

  jeans, selection of

  job mobility

  Johnson, Paul

  Joyless Economy, The (Scitovsky)

  justification, of choices

  K

  Kahneman, Daniel

  Kaiser Permanente

  Kaminer, Wendy

  Katz, Jay

  L

  Landman, Janet

  Lane, Robert

  learned helplessness

  liberty, negative vs. positive

  liking, wanting and

 
loss aversion

  Loss of Happiness in Market Democracies, The (Lane)

  losses. See risk, risk assessment

  lotteries

  Lyubomirsky, Sonja

  M

  mail-order catalogs

  marketplace: competition in exit as response in

  marriage: age and choices related to cohabitation without commitment and individual autonomy and as prediction reversibility and spouses’ separate perceptions of vows of

  maximizers adaptation and choice as cause of choice overload and counterfactuals and and decision quality depression and description of diagnostic survey on dissatisfaction as lot of gender and high expectations and Maximization Scale perfectionists and regret and satisficing as selected areas of maximizing by social comparison and status and trade-offs and

  medical care

  Medicare

  memory see also salience

  Michalos, Alex

  Microsoft

  Miller, Warren

  missed opportunities. See trade-offs

  money-back guarantees Moral Freedom (Wolfe)

  movies, product placement in

  Myers, David

  N

  National Women’s Health Network

  nearness effect, regret and

  needs, universal

  negative emotions, decision-making affected by

  negative liberty

  New York

  New York, N.Y.

  New York Times,

  New Yorker,

  Nobel laureates

  noise experiment

  nondurable goods

  nonreversible decisions

  nontraditional medicines

  Norway

  novelty

  O

  objective results, subjective experiences and

  Olympic medalists, bronze vs. silver,

  omission bias

  opportunity costs accounting of definition of effects of

  opportunity costs of reversible decisions and

  optimists

  P

  parent-adolescent power struggles

  Paris

  patient responsibility, in medical care decisions

  “peak-end” rule

  Penn State University

  perceptual adaptation

  perfectionism

  pessimists

  Philadelphia, Pa.

  pickers, definition of

  “picture-in-picture” TVs

  “picture-in-picture” TVs

  Plato

  pleasure thermometer

  Poland

  polls. See surveys

  Porter, Roy

  positional competition

  positional goods

  positive liberty

  postdecision regret

  posters

  PPOs

  prescription drugs

  presumptions

  Prilosec

  Princeton University

  prison population

  product placement, in movies

  prospect theory comparisons and description of endowment effect and neutral point and sunk costs and

  psychological accounting

  public television, ads on

  Putnam, Robert

  Q

  Quarterlife Crisis

  R

  racial identification

  RAND Corporation

  Real Simple,

  reasoning, satisfaction and

  reference prices

  regret anticipated aversion of counterfactuals and effects of maximizing and mitigation of near misses and omission bias and postdecision Regret Scale responsibility and satisfaction and sunk costs and upside to see also trade-offs

  Regret (Landman)

  religion

  remembered utility

  responsibility, regret and

  restaurants

  retirement plans

  reversible decisions

  risk, risk assessment: loss and gain preferences and and most frequent causes of death prospect theory and see also decision-making

  risk aversion risk seeking

  romantic relationships, reasoning and

  routines

  rules, as means of eliminating choice

  “rules of the game,”

  S

  salience definition of omission bias and perception and

  satisfaction: misprediction of reasoning and regret and “three gap” assessment and see also happiness satisfaction treadmill

  Satisfaction with Life Scale

  satisficers definition of as maximizers maximizers compared with social comparison and trade-offs and

  scarcity

  Scitovsky, Tibor

  Seabrook, John

  second-order decisions

  security, primary importance of

  self-blame

  self-determination

  self-esteem, in comparison with others

  self-respect, freedom and

  Seligman, Martin

  Sen, Amartya

  shopping: comparison framing and reference prices and by maximizers by satisficers time vs. pleasure and

  Silent World of Doctor and Patient, The (Katz)

  Simon, Herbert

  simplicity

  Sipress, David

  sitcoms, decreasing length of

  Smaller, Barbara

  Smeloff, Edward A.

  Smith, Adam

  snacks, experiment in choosing

  social comparison choice options and as curse curtailing of happiness and maximizing and satisficing and positional competition status and

  social interaction, in information gathering

  Social Limits to Growth (Hirsch)

  social mobility

  social relations: commitment and happiness and time and

  specialists, referrals to

  sports stadiums, corporate naming of

  standard of living

  standards

  Stanford University

  status: maximizing and

  social comparison and

  Steiner, Peter

  stress

  subjective experiences, objective results and

  Subjective Happiness Scale

  subjective well-being

  Sugarman, Susan

  suicide

  sunk costs

  Sunstein, Cass

  supermarkets, product choice in

  surcharges vs. discounts

  surgery, cosmetic

  surveys: on choosing cancer treatment on control vs. simplification on feelings of helplessness on happiness on religion

  Swarthmore, Pa.

  Swarthmore College

  T

  teenagers: high expectations and suicide rates of

  telecommunications revolution

  telephone service

  television

  tenure

  Thaler, Richard

  time, social relations and

  TiVo

  “too-muchness,”

  trade-offs avoiding decisions and emotional cost of necessity of opportunity costs and psychology of satisficers and maximizers and

  Tversky, Amos

  Twitchell, James

  “tyranny of small decisions,”

  U

  Uexkull, Jacob von

  Ullmann-Margalit, Edna

  UNICEF

  United States: in comparisons of happiness, increased standard of living in

  unit pricing

  universal needs

  universities. See colleges

  USA Today

  U.S. News & World Report

  utilities, deregulation and choice and

  utility, types of

  V

  vacation destinations

  value: expressive instrumental

  Vietnam War

  violent crime rate

  voice

  “voluntary simplicity” movement

  voting

  W

  wanting, liking and
/>   “wants,” reduction of

  wardrobe, casual

  wealth: happiness and security as more important than

  Weber, Robert

  Weber, Robert

  “When Choice Is Demotivating,”

  Wolfe, Alan

  women: depression and eating disorders and medical care choice and

  Woods, Tiger

  Y

  Yankelovich Partners

  Z

  Zeigler, Jack

  Permissions

  Pp. 80–81. The Maximization Scale is adapted from “Maximizing versus Satisficing: Happiness Is a Matter of Choice” by B. Schwartz, A. Ward, J. Monterosso, S. Lyubomirsky, K. White, and D. R. Lehman, Journal of Personality and Social Psychology, 2002, 83, 1178–1197. Copyright 2002 by the American Psychological Association. Adapted with permission.

  P. 87. The Regret Scale is adapted from “Maximizing versus Satisficing: Happiness Is a Matter of Choice” by B. Schwartz, A. Ward, J. Monterosso, S. Lyubomirsky, K. White, and D. R. Lehman, Journal of Personality and Social Psychology, 2002, 83, 1178–1197. Copyright 2002 by the American Psychological Association. Adapted with permission.

  P. 105. The Satisfaction with Life Scale: E. Diener, R. A. Emmons, R. J. Larson, and S. Griffin. Journal of Personality Assessment, 1985, 49, 71–75. Reprinted with permission from Lawrence Erlbaum Associates.

  P. 196. The Subjective Happiness Scale. S. Lyubomirsky and H. S. Lepper, “A Measure of Subjective Happiness: Preliminary Reliability and Construct Validation. Social Indicators Research, 1999, 46, 137–155. Reprinted with kind permission of Kluwer Academic Publishers.

  P.S. Ideas, interviews, & features included in a new section…

  The Paradox of Choice

  by Barry Schwartz

  About the author

  Meet the Author

  About the book

  Q&A with Barry Schwartz

  Read on

  Further Reading

  About the author

  Meet the Author

  Barry Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College. Since the publication of The Paradox of Choice, he has written about choice overload for Scientific American, the New York Times, Parade magazine, Slate, The Chronicle of Higher Education, the Times (London), Higher Education Supplement, Advertising Age, USA Today, the Guardian, and the Royal Society of the Arts. Schwartz has been interviewed for television programs, radio shows, and magazines throughout the United States, as well as in England, Ireland, Canada, Germany, and Brazil.

  He has also consulted on the problem of choice overload with such diverse organizations and companies as Consumers Union (publisher of Consumer Reports), Intuit, American Express, Microsoft, and the U.S. Department of Agriculture. Schwartz is the author of several other books, among them The Battle for Human Nature: Science, Morality and Modern Life and The Costs of Living: How Market Freedom Erodes the Best Things in Life. His articles have appeared in many of the leading journals in his field, including American Psychologist.

 

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