He looked at the dark outline of the sign over the supermarket, its red warning lights glowing in the night sky. Blank and nameless, like an area for ever closed-off in an insane mind, what frightened him was its total anonymity.
'Yet I'm not sure,' he muttered. 'So much of what Hathaway says makes sense. These subliminal techniques are the sort of last-ditch attempt you'd expect from an over-capitalized industrial system.'
He waited for Judith to reply, then looked up at her. She stood in the centre of the carpet, hands folded limply, her sharp, intelligent face curiously dull and blunted. He followed her gaze out over the rooftops, then with an effort turned his head and quickly switched on the TV set.
'Come on,' he said grimly. 'Let's watch television. God, we're going to need that fourth set.'
A week later Franklin began to compile his inventory. He saw nothing more of Hathaway; as he left the hospital in the evening the familiar scruffy figure was absent. When the first of the explosions sounded dimly around the city and he read of the attempts to sabotage the giant signs he automatically assumed that Hathaway was responsible, but later he heard on a newscast that the detonations had been set off by construction workers excavating foundations.
More of the signs appeared over the rooftops, isolated on the palisaded islands near the suburban shopping centres. Already there were over thirty on the ten-mile route from the hospital, standing shoulder to shoulder over the speeding cars like giant dominoes. Franklin had given up his attempt to avoid looking at them, but the slim possibility that the explosions might be Hathaway's counter-attack kept his suspicions alive.
He began his inventory after hearing the newscast, and discovered that in the previous fortnight he and Judith had traded in their Car (previous model 2 months old)
2 TV sets (4 months) Power mower (7 months) Electric cooker (5 months) Hair dryer (4 months) Refrigerator (3 months) 2 radios (7 months) Record player (5 months) Cocktail bar (8 months)
Half these purchases had been made by himself, but exactly when he could never recall realizing at the time. The car, for example, he had left in the garage near the hospital to be greased, that evening had signed for the new model as he sat at 'its wheel, accepting the saleman's assurance that the depreciation on the two-month trade-in was virtually less than the cost of the grease-job. Ten minutes later, as he sped along the expressway, he suddenly realized that he had bought a new car. Similarly, the TV sets had been replaced by identical models after developing the same irritating interference pattern (curiously, the new sets also displayed the pattern, but as the salesman assured them, this promptly vanished two days later). Not once had he actually decided of his own volition that he wanted something and then gone out to a store and bought it!
He carried the inventory around with him, adding to it as necessary, quietly and without protest analysing these new sales techniques, wondering whether total capitulation might be the only way of defeating them. As long as he kept up even a token resistance, the inflationary growth curve would show a controlled annual ten per cent climb. With that resistance removed, however, it would begin to rocket upwards out of control Driving home from the hospital two months later, he saw one of the signs for the first time.
He was in the 40 m.p.h. lane, unable to keep up with the flood of new cars, and had just passed the second of the three clover-leaves when the traffic half a mile away began to slow down. Hundreds of cars had driven up on to the grass verge, and a crowd was gathering around one of the signs. Two small black figures were climbing up the metal face, and a series of grid-like patterns of light flashed on and off, illuminating the evening air. The patterns were random and broken, as if the sign was being tested for the first time.
Relieved that Hathaway's suspicions had been completely groundless, Franklin turned off on to the soft shoulder, then walked forward through the spectators as the lights stuttered in their faces. Below, behind the steel palisades around the island, was a large group of police and engineers, craning up at the men scaling the sign a hundred feet over their heads.
Suddenly Franklin stopped, the sense of relief fading instantly. Several of the police on the ground were armed with shotguns, and the two policemen climbing the sign carried submachine-guns slung over their shoulders. They were converging on a third figure, crouched by a switch-box on the penultimate tier, a bearded man in a grimy shirt, a bare knee poking through his jeans.
Hathaway!
Franklin hurried towards the island, the sign hissing and spluttering, fuses blowing by the dozen.
Then the flicker of lights cleared and steadied, blazing out continuously, and together the crowd looked up at the decks of brilliant letters. The phrases, and every combination of them possible, were entirely familiar, and Franklin knew that he had been reading them for weeks as he passed up and down the expressway.
BUY NOW BUY NOW BUY NOW BUY NOW BUY
NEW CAR NOW NEW CAR NOW NEW CAR NOW
YES YES YES YES YES YES YES YES YES YES
Sirens blaring, two patrol cars swung on to the verge through the crowd and plunged across the damp grass. Police spilled from their doors, batons in their hands, and quickly began to force back the crowd. Franklin held his ground as they approached, started to say: 'Officer, I know the man - , but the policeman punched him in the chest with the flat of his hand. Winded, he stumbled back among the cars, and leaned helplessly against a fender as the police began to break the windshields, the hapless drivers protesting angrily, those farther back rushing for their vehicles.
The noise fell away when one of the submachine-guns fired a brief roaring burst, then rose in a massive gasp as Hathaway, arms outstretched, let out a cry of triumph and pain, and jumped.
'But, Robert, what does it really matter?' Judith asked as Franklin sat inertly in the lounge the next morning. 'I know it's tragic for his wife and daughter, but Hathaway was in the grip of an obsession. If he hated advertising signs so much why didn't he dynamite those we can see, instead of worrying so much about those we can't?'
Franklin stared at the TV screen, hoping the programme would distract him.
'Hathaway was right,' he said.
'Was he? Advertising is here to stay. We've no real freedom of choice, anyway. We can't spend more than we can afford, the finance companies soon clamp down.'
'Do you accept that?' Franklin went over to the window. A quarter of a mile away, in the centre of the estate, another of the signs was being erected. It was due east from them, and in the early morning light the shadows of its rectangular superstructure fell across the garden, reaching almost to the steps of the french windows at his feet. As a concession to the neighbourhood, and perhaps to allay any suspicions while it was being erected by an appeal to petty snobbery, the lower sections had been encased in mock-Tudor panelling.
Franklin stared at it, counting the half-dozen police lounging by their patrol cars as the construction gang unloaded the prefabricated grilles from a truck. He looked at the sign by the supermarket, trying to repress his memories of Hathaway and the pathetic attempts the man had made to convince Franklin and gain his help.
He was still standing there an hour later when Judith came in, putting on her hat and coat, ready to visit the supermarket.
Franklin followed her to the door. 'I'll drive you down there, Judith. I have to see about booking a new car. The next models are coming out at the end of the month. With luck we'll get one of the early deliveries.'
They walked out into the trim drive, the shadows of the signs swinging across the quiet neighbourhood as the day progressed, sweeping over the heads of the people on their way to the supermarket like the blades of enormous scythes.
1963
The Reptile Enclosure
'They remind me of the Gadarene swine,' Mildred Peiham remarked.
Interrupting his scrutiny of the crowded beach below the cafeteria terrace, Roger Peiham glanced at his wife. 'Why do you say that?'
Mildred continued to read for a few moments, and then lower
ed her book. 'Well, don't they?' she asked rhetorically. 'They look like pigs.'
Peiham smiled weakly at this mild but characteristic display of misanthropy. He peered down at his own white knees protruding from his shorts and at his wife's plump arms and shoulders. 'I suppose we all do,' he temporized. However, there was little chance of Mildred's remark being overheard and resented. They were sitting at a corner table, with their backs to the hundreds of ice-cream eaters and cola-drinkers crammed elbow to elbow on the terrace. The dull hubbub of voices was overlaid by the endless commentaries broadcast over the transistor radios propped among the bottles, and by the distant sounds of the fairground behind the dunes.
A short drop below the terrace was the beach, covered by a mass of reclining figures which stretched from the water's edge up to the roadway behind the cafeteria and then away over the dunes. Not a single grain of sand was visible. Even at the tide-line, where a little slack water swilled weakly at a debris of old cigarette packets and other trash, a huddle of small children clung to the skirt of the beach, hiding the grey sand.
Gazing down at the beach again, Peiham realized that his wife's ungenerous judgment was no more than the truth. Everywhere bare haunches and shoulders jutted into the air, limbs lay in serpentine coils. Despite the sunlight and the considerable period of time they had spent on the beach, many of the people were still white-skinned, or at most a boiled pink, restlessly shifting in their little holes in a hopeless attempt to be comfortable.
Usually this spectacle of jostling, over-exposed flesh, with its unsavoury bouquet of stale suntan lotion and sweat looking along the beach as it swept out to the distant cape, Peiham could almost see the festering corona, sustained in the air by the babble often thousand transistor radios, reverberating like a swarm of flies - would have sent him hurtling along the first inland highway at seventy miles an hour. But for some reason Pelham's usual private distaste for the general public had evaporated. He felt strangely exhilarated by the presence of so many people (he had calculated that he could see over 50 thousand along the five-mile stretch of beach) and found himself unable to leave the terrace, although it was now 3 o'clock and neither he nor Mildred had eaten since breakfast. Once their corner seats were surrendered they would never regain them.
To himself he mused: 'The ice-cream eaters on Echo beach...' He played with the empty glass in front of him. Shreds of synthetic orange pulp clung to the sides, and a fly buzzed half-heartedly from one to another. The sea was flat and calm, an opaque grey disc, but a mile away a low surface mist lay over the water like vapour on a vat.
'You look hot, Roger. Why don't you go in for a swim?'
'I may. You know, it's a curious thing, but of all the people here, not one is swimming.'
Mildred nodded in a bored way. A large passive woman, she seemed content merely to sit in the sunlight and read. Yet it was she who had first suggested that they drive out to the coast, and for once had suppressed her usual grumbles when they ran into the first heavy traffic jams and were forced to abandon the car and complete the remaining two miles on foot. Pelham had not seen her walk like that for ten years.
'It is rather strange,' she said. 'But it's not particularly warm.'
'I don't agree.' Pelham was about to continue when he suddenly stood up and looked over the rail at the beach. Halfway down the slope, parallel with the promenade, a continuous stream of people moved slowly along an informal right-of-way, shouldering past each other with fresh bottles of cola, lotion and ice-cream.
'Roger, what's the matter?'
'Nothing... I thought I saw Sherrington.' Pelham searched the beach, the moment of recognition lost.
'You're always seeing Sherrington. That's the fourth time alone this afternoon. Do stop worrying.'
'I'm not worrying. I can't be certain, but I felt I saw him then.'
Reluctantly, Pelham sat down, edging his chair fractionally closer to the rail. Depite his mood of lethargy and vacuous boredom, an indefinable but distinct feeling of restlessness had preoccupied him all day. In some way associated with Sherrington's presence on the beach, this uneasiness had been increasing steadily. The chances of Sherrington - with whom he shared an office in the Physiology Department at the University actually choosing this section of the beach were remote, and Pelham was not even sure why he was so convinced that Sherrington was there at all. Perhaps these illusory glimpses - all the more unlikely in view of Sherrington's black beard and high severe face, his stooped long-legged walk - were simply projections of this underlying tension and his own peculiar dependence upon Sherrington.
However, this sense of uneasiness was not confined to himself. Although Mildred seemed immune, most of the people on the beach appeared to share this mood with Pelham. As the day progressed the continuous hubbub gave way to more sporadic chatter. Occasionally the noise would fall away altogether, and the great concourse, like an immense crowd waiting for the long-delayed start of some public spectacle, would sit up and stir impatiently. To Peiham, watching carefully from his vantage point over the beach, these ripples of restless activity, as everyone swayed forward in long undulations, were plainly indicated by the metallic glimmer of the thousands of portable radios moving in an oscillating wave. Each successive spasm, recurring at roughly half-hour intervals, seemed to take the crowd slightly nearer the sea.
Directly below the concrete edge of the terrace, among the mass of reclining figures, a large family group had formed a private enclosure. To one side of this, literally within reach of Pelham, the adolescent members of the family had dug their own nest, their sprawling angular bodies, in their damp abbreviated swimming suits, entwined in and out of each other like some curious annular animal. Well within earshot, despite the continuous background of noise from the beach and the distant fair-grounds, Pelham listened to their inane talk, following the thread of the radio commentaries as they switched aimlessly from one station to the next.
'They're about to launch another satellite,' he told Mildred. 'Echo XXII.'
'Why do they bother?' Mildred's flat blue eyes surveyed the distant haze over the water. 'I should have thought there were more than enough of them flying about already.'
'Well...'For a moment Pelham debated whether to pursue the meagre conversational possibilities of his wife's reply. Although she was married to a lecturer in the School of Physiology, her interest in scientific matters was limited to little more than a blanket condemnation of the entire sphere of activity. His own post at the University she regarded with painful tolerance, despising the untidy office, scruffy students and meaningless laboratory equipment. Pelham had never been able to discover exactly what calling she would have respected. Before their marriage she maintained what he later realized was a polite silence on the subject of his work; after eleven years this attitude had barely changed, although the exigencies of living on his meagre salary had forced her to take an interest in the subtle, complex and infinitely wearying game of promotional snakes and ladders.
As expected, her acerbic tongue had made them few friends, but by a curious paradox Pelham felt that he had benefited from the grudging respect this had brought her. Sometimes her waspish comments, delivered at the overlong sherry parties, always in a loud voice during some conversational silence (for example, she had described the elderly occupant of the Physiology chair as 'that gerontological freak' within some five feet of the Professor's wife) delighted Pelham by their mordant accuracy, but in general there was something frightening about her pitiless lack of sympathy for the rest of the human race. Her large bland face, with its prim, rosebud mouth, reminded Pelham of the description of the Mona Lisa as looking as if she had just dined off her husband. Mildred, however, did not even smile.
'Sherrington has a rather interesting theory about the satellites,' Pelham told her. 'I'd hoped we might see him so that he could explain it again. I think you'd be amused to hear it, Mildred. He's working on IRM's at present - '
'On what?' The group of people behind them had turned up th
e volume of their radio and the commentary, of the final countdown at Cape Kennedy, boomed into the air over their heads.
Peiham said: 'IRM's - innate releasing mechanisms. I've described them to you before, they're inherited reflexes - ' He stopped, watching his wife impatiently.
Mildred had turned on him the dead stare with which she surveyed the remainder of the people on the beach. Testily Pelham snapped: 'Mildred, I'm trying to explain Sherrington's theory about the satellites!'
Undeterred, Mildred shook her head. 'Roger, it's too noisy here, I can't possibly listen. And to Sherrington's theories less than to anyone else's.'
Almost imperceptibly, another wave of restless activity was sweeping along the beach. Perhaps in response to the final digital climax of the commentators at Cape Kennedy, people were sitting up and dusting the coarse sand from each other's backs. Pelham watched the sunlight flickering off the chromium radio sets and diamante sunglasses as the entire beach swayed and surged. The noise had fallen appreciably, letting through the sound of the wurlitzer at the funfair. Everywhere there was the same expectant stirring. To Pelham, his eyes half-closed in the glare, the beach seemed like an immense pit of seething white snakes.
Somewhere, a woman's voice shouted. Pelham sat forward, searching the rows of faces masked by sunglasses. There was a sharp edge to the air, an unpleasant and almost sinister implication of violence hidden below the orderly surface.
Gradually, however, the activity subsided. The great throng relaxed and reclined again. Greasily, the water lapped at the supine feet of the people lying by the edge of the sea. Propelled by one of the off-shore swells, a little slack air moved over the beach, carrying with it the sweet odour of sweat and suntan lotion. Averting his face, Pelham felt a spasm of nausea contract his gullet. Without doubt, he reflected, homo sapiens en masse presented a more unsavoury spectacle than almost any other species of animal. A corral of horses or steers conveyed an impression of powerful nervous grace, but this mass of articulated albino flesh sprawled on the beach resembled the diseased anatomical fantasy of a surrealist painter. Why had all these people congregated there? The weather reports that morning had not been especially propitious. Most of the announcements were devoted to the news of the imminent satellite launching, the last stage of the worldwide communications network which would now provide every square foot of the globe with a straight-line visual contact with one or other of the score of satellites in orbit. Perhaps the final sealing of this inescapable aerial canopy had prompted everyone to seek out the nearest beach and perform a symbolic act of self-exposure as a last gesture of surrender.
The Complete Short Stories: Volume 1 Page 61