The Beauty Myth

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by Naomi Wolf


  Adolescent starvation was, for me, a prolonged reluctance to be born into woman if that meant assuming a station of beauty. Children resist being baffled with convention, and often see social madness in full dimensions. In seventh grade, we knew what was coming, and we all went berserk with cogent fear; not a normal craziness of adolescence, but panic at what unnaturally loomed. Like a life-sized game of Mother May I, we knew that beauty was going to say, “Freeze,” and wherever we were, that would be it.

  “We learned the truth at seventeen,” mourned a song that was popular that year, “that love was meant for beauty queens.” We traded new bathing suits, and ruined them, and swore we wouldn’t forgive the borrower. When Gemma and Kim mooned at Stacey’s Polaroid, Kim said, “Oh, don’t worry about the picture, you were closer to the camera.” Gemma twisted her neck in front of the mirror, looking for the horrible truth, while Kim wondered how her mother’s words came out of her own brain.

  Confiding Julie, the first to get breasts, was cynical by Thanksgiving. Since no one else looked like the class slut, she was given the position, and she soon capitulated. She bleached her hair with Sun In, and started to mess around with boys who played in garage rock bands. Marianne, because she had long legs and a stem neck, rushed from school to her plies at the barre, her hair in a bun, her head held high, to arch and sweep and bow toward the mirror until night fell. Cara delivered her audition piece flat, but since she had a wheat-colored rope of braid that brushed her waist, she would be Titania in the school play. Emily, blunt-nosed and loud, could outact Cara in her sleep; when she saw the cast list she turned silently to her best friend, who handed her a box of milk chocolate creams. Tall, strong, bony Evvy watched Elise try out her maddening dimple. She cornered her outside class to ask her if she thought she was cute. Elise said yes, and Evvy threw a pipette of acid, stolen from the biology lab, in her face. Dodie hated her tight black hair that wouldn’t grow. She crept up behind blond Karen in home ec class and hacked out a fistful with pinking shears. Even Karen understood that it wasn’t personal.

  The things we saw women doing for beauty looked crazy. I wanted to travel, but I saw that beauty led women in circles. My mother, a beautiful woman, got too little of the pleasures that I could understand. I saw that her beauty hurt her: teeth-gritting abstinence at celebration dinners, fury on the scale, angry rubdowns, self-accusing photographs posted over the refrigerator. She’d won—why wasn’t that enough? It would be nice to be beautiful like her, I figured, sure; but nothing about it seemed nice enough to make up for that endless degradation.

  Anorexia was the only way I could see to keep the dignity in my body that I had had as a kid, and that I would lose as a woman. It was the only choice that really looked like one: By refusing to put on a woman’s body and receive a rating, I chose not to have all my future choices confined to little things, and not to have the choices made for me, on the basis of something meaningless to me, in the larger things. But as time went on, my choices grew smaller and smaller. Beef bouillion or hot water with lemon? The bouillion had twenty calories—I’d take the water. The lemon had four; I could live without it. Just.

  Now, when I can bring myself to think of that time at all—another blackout, by beauty, of the cities of memory—my sadness can’t shake off the rage that follows it close behind. To whom do I petition for that lost year? How many inches in height did I lose from having calcium withheld from my bones, their osteoblasts struggling without nourishment to multiply? How many years sooner will a brittle spine bend my neck down? In the Kafkaesque departments of this bureau of hunger, which charged me guilty for a crime no more specific than inhabiting a female body, what door do I knock upon? Who is obliged to make reparations to me for the thought abandoned, the energy never found, the explorations never considered? Who owes me for the year-long occupation of a mind at the time of its most urgent growth?

  In our interpretation of the damages done by the beauty myth, it is not yet possible to lay blame anywhere but on oneself. I can say finally, for myself at least: at thirteen, to starve half to death? Not guilty. Not that child. There is certainly a charge of guilt to be made, long overdue. But it doesn’t belong to me. It belongs somewhere, and to something, else.

  The youngest victims, from earliest childhood, learn to starve and vomit from the overwhelmingly powerful message of our culture, which I found no amount of parental love and support strong enough to override. I knew my parents wanted me not to starve because they loved me; but their love contradicted the message of the larger world, which wanted me to starve in order to love me. It is the larger world’s messages, young women know, to which they will have to listen if they are to leave their parents’ protection. I kept a wetted finger up to the winds of that larger world: Too thin yet? I was asking it. What about now? No? Now?

  The larger world never gives girls the message that their bodies are valuable simply because they are inside them. Until our culture tells young girls that they are welcome in any shape—that women are valuable to it with or without the excuse of “beauty”—girls will continue to starve. And institutional messages then reward young women’s education in hunger. But when the lesson has been taken too dangerously to heart, they ignore the consequences, reinforcing the disease. Anorexics want to be saved; but they cannot trust individual counselors, family members, or friends; that is too uncertain. They are walking question marks challenging—pleading—with schools, universities, and the other mouthpieces that transmit what is culturally acceptable in women, to tell them unequivocally: This is intolerable. This is unacceptable. We don’t starve women here. We value women. By turning an indifferent eye to the ravages of the backlash among their young women, schools and universities are killing off America’s daughters; and Europe is learning to do the same to its own. You don’t need to die to count as a casualty. An anorexic cannot properly be called alive. To be anorexic is to keep a close daily tally of a slow death; to be a member of the walking undead.

  Since institutions are treating this epidemic as one of those embarrassing feminine things imported into the cloister like tampon dispensers or commoner’s gowns worn over skirts, there is no formal mourning. Women students are kept from openly recognizing what they privately know is going on around them. They are not permitted to claim this epidemic as real, and deadly, and taking place beside and inside them. So they have to repress horrifying knowledge, or trivialize it, or blame the sufferer. Another one sickens. Another disappears. Another one bites the dust.

  In college, we never had a chance to mourn for Sally. Dressed like a tatty rag doll, in faded ginghams and eyelet lace, she wore a peacock feather in an old hat. She kept her round kwashiorkor belly politely hidden and her vicious intelligence sheathed, but she was able to shred an argument into so much cotton wool and negligently hold up a conclusion sharp as quartz. Her small voice would come to a flat halt and her lips press whitely together. At parties she’d lean back her flossy head, so much too big for her body, to get the leverage to bang it again and again into the nearest wall; her brain loosened for comfort, she would dance like a Halloween creepie, waving her disjointed limbs. It was a campus set piece: “Play something good for Sally to dance to.”

  She left suddenly. Her roommates had to pack her things up after her: the postage scales for weighing the day’s half bread roll; the fifteen-pound hand weights; the essay of devastating clarity left on her desk half-finished.

  When I was told her strength had run out, I remembered one bright blue afternoon in autumn, when a group of students came out of a classroom, arguing, high on words. She dropped her books with a crash. Flinging back her shoulders, from which her sweater hung letting in great pockets of icy air, she turned in a slow pirouette, and leaped right up into the knot of the group. A boy caught her before she fell, and offered her to me, wriggling like a troublesome baby.

  I held her between my forearms without strain. She’d made it. She had escaped gravity. Her limbs were as light as hollow birch branches, the
scrolls of their bark whole, but the marrow crumbled, the sap gone brittle. I folded her up easily, because there was nothing to her.

  Bundles of twigs, bones in worn-soled Nikes, slapping forward into a relentless weather; the young women cast shadows of Javanese stick-puppets, huge-headed, disappearing in a sideways light. Dry-mouthed like the old, unsteady, they head home on swollen knees while it is still morning.

  Nothing justifies comparison with the Holocaust; but when confronted with a vast number of emaciated bodies starved not by nature but by men, one must notice a certain resemblance. The starving body cannot know it is middle-class. The imprisoned body cannot tell that it is considered free. The experience of living in a severely anorexic body, even if that body is housed in an affluent suburb, is the experience of a body living in Bergen-Belsen—if we imagine for the Belsen inmate a 40-percent chance of imprisonment forever and a 15-percent chance of death. These experiences are closer to one another than either is to that of a middle-class body that is not in prison in the affluent First World. Though I am trying to avoid the imagery of death camps, it returns. These young women weigh no more than the bodies documented in the archives of what is legitimately called Hell. They have, at their sickest, no more to eat; and they have no choice. For an unknown reason that must be physiological, at a certain point in their starvation they lose the ability to stop starving, the choice to eat. Finally—as is seldom acknowledged—they are hungry; I was hungry every conscious moment; I was hungry in my sleep.

  Women must claim anorexia as political damage done to us by a social order that considers our destruction insignificant because of what we are—less. We should identify it as Jews identify the death camps, as homosexuals identify AIDS: as a disgrace that is not our own, but that of an inhumane social order.

  Anorexia is a prison camp. One fifth of well-educated American young women are inmates. Susie Orbach compared anorexia to the hunger strikes of political prisoners, particularly the suffragists. But the time for metaphors is behind us. To be anorexic or bulimic is to be a political prisoner.

  The Third Wave: Frozen in Motion

  If we look at most young women’s inert relationship to feminism, we can see that with anorexia and bulimia, the beauty myth is winning its offensive. Where are the women activists of the new generation, the fresh blood to infuse energy into second-wave burnout and exhaustion? Why are so many so quiet? On campuses, up to a fifth of them are so quiet because they are starving to death. Starving people are notorious for a lack of organizational enthusiasm. Roughly another 50 percent are overcome with a time-devouring and shameful addiction to puking their guts out in the latrines of the major centers of higher learning. The same young women who would seem to be its heiresses are not taking up the banner of the women’s movement for perhaps no more profound reason than that many of them are too physically ill to do much more than cope with immediate personal demands. And on a mental level, the epidemic of eating disorders may affect women of this generation in such a way as to make feminism seem viscerally unconvincing: Being a woman is evidently nothing to be up in arms about; it makes you hungry, weak, and sick.

  Beyond this are other succession problems generated by the myth. Young women inherited twenty years of the propagandizing caricature of the Ugly Feminist, so—“I’m feminine, not a feminist,” says a college senior in a Time magazine report; “I picture a feminist as someone who is masculine and doesn’t shave her legs.” Too many young women do not realize that others pictured “a feminist” in that way so that they would be sure to respond as this one does. Others, alarmingly, blame the women’s movement for the beauty backlash against it—“Kathryn,” a twenty-five-year-old quoted by Sylvia Ann Hewlett, describes a party at her law firm: “I often resent . . . the way women’s liberation has increased the expectations of men”: Twenty years ago, she complains, a young male lawyer would want to arrive with “a drop-dead blonde” on his arm, whereas today he and and his colleagues compete to escort the highest achiever—“the only catch was that these yuppie women had to look every bit as glamorous as the drop-dead blondes of the past.” Finally, the myth seeks to discourage all young women from identifying with earlier feminists—simply because these are older women. Men grant themselves tradition to hand down through the generations; women are permitted only fashion which each season renders obsolete. Under that construct, the link between generations of women is weakened by definition: What came before is rarely held up for admiration as history or heritage, but derided by fashion’s rigid rule as embarrassingly démodé.

  To share a meal with a young woman of the present generation, you have to be prepared to witness signs of grave illness. You ignore her frantic scanning of the menu, the meticulous way she scrapes the sauce. If she drinks five glasses of water and sucks and chews the ice, you mustn’t comment. You look away if she starts to ferret a breadstick into her pocket, and ignore her reckless agitation at the appearance of the pastry tray, her long shamefaced absence after the meal, before the coffee. “Are you okay?” “I’m fine.” How dare you ask.

  When you share the bill, you haven’t shared a meal. The always renewed debate that young people of each generation take for granted, about how to change the world to suit their vision, is not going to be renewed for women over a table such as this. The pastry cart comes first; its gilt handles tower over you, blocking out the landscape. The world will have to wait. That’s how it works.

  There is no villain lurking by the cash register. No visible enemy has done this to you two; there’s only your waiter, and the block-print tablecloths, the blackboard with the daily menu, the ice bucket full of melting cubes, the discreet hallway that leads to the bathroom with its sliding bolt. Evil, said Hannah Arendt, is banal. But the work is done anyway, and it looks as if it has been done by your own hands. You claim your coats and step outside and part ways, having talked nothing new whatever into life.

  Young girls and women are seriously weakened by inheriting the general fallout of two decades of the beauty myth’s backlash. But other factors compound these pressures on young women so intensely that the surprise is not how many do have eating diseases, but that any at all do not.

  Girls and young women are also starving because the women’s movement changed educational institutions and the workplace enough to make them admit women, but not yet enough to change the maleness of power itself. Women in “coeducational” schools and colleges are still isolated from one another, and admitted as men manqué. Women’s studies are kept on the margins of the curriculum, and fewer than 5 percent of professors are women; the worldview taught young women is male. The pressure on them is to conform themselves to the masculine atmosphere. Separated from their mothers, young women on campus have few older role models who are not male; how can they learn how to love their bodies? The main images of women given them to admire and emulate are not of impressive, wise older women, but of girls their own age or younger, who are not respected for their minds. Physically, these universities are ordered for men or unwomaned women. They are overhung with oil portraits of men; engraved with the rolling names of men; designed, like the Yale Club in New York, which for twenty years after women were admitted had no women’s changing room, for men. They are not lit for women who want to escape rape; at Yale, campus police maps showing the most dangerous street corners for rape were allegedly kept from the student body so as not to alarm parents. The colleges are only marginally concerned with the things that happen to women’s bodies that do not happen to the bodies of the men. Women students sense this institutional wish that the problems of their female bodies would just fade away; responding, the bodies themselves fade away.

  Added to this isolation and lack of recognition is the unprecedented level of expectation placed on ambitious young women. Older women, in some ways, explored the best of both gender roles: They grew up as women and fought their way into the masculine work force. They learned to affirm the values of women and master the work of men. They are doubly strong. You
ng women have been doubly weakened: Raised to compete like men in rigid male-model institutions, they must also maintain to the last detail an impeccable femininity. Gender roles, for this generation of women, did not harmonize so much as double: Young women today are expected to act like “real men” and look like “real women.” Fathers transferred to daughters the expectations of achievement once reserved for sons; but the burden to be a beauty, inherited from the mothers, was not lightened in response.

  Ceremonies of achievement play out this conflict: Meant to initiate young people into a new level of power or expertise, those ceremonies summon an unfeminine emotion—pride. But with each rite of passage through these institutions, payment is exacted from the young woman in the form of “beauty”; placating and flattering to men in power, it is required at these times as proof that she does not mean anything too serious by winning this diploma or this promotion. On one hand, here again the powerful stress the beauty myth so as to neutralize the achievement of the women involved; on the other, women do homage to the myth at such moments in request for its protection, a talisman that will let them get to the next stage unpunished.

  In the 1950s, “domesticity” was what mitigated these moments of achievement. As a Listerine ad put it: “What was the diploma compared to those precious sparkling rings Babs and Beth were wearing?” Today “beauty” does the same work: “Only fifteen days until Becky’s graduation. I want her to be proud of me too. . . . Alba makes your diet a sweet success.” In a Johnnie Walker ad, it takes two high-fashion models to muse that “he thinks it’s fine for me to make more than he does.” The New York Times cites a woman whose boyfriend gave her breast implants for completing her doctorate. A current trend in the United States is for graduating daughters to get breast implant surgery while boys get the traditional grand tour of Europe. The most brilliant female students on campus are often the closest to full starvation. Women are having breast surgery, liposuction, rhinoplasty, not only as rewards for attaining power—doctorates, inheritances, bat mitzvahs—they are also having these things, and being asked to have them, as antidotes for their having attained this power.

 

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