“Would you be interested to participate?”
Zhang Yuan could not help but sigh on the other end of the phone. Live-streaming platforms were really creative with their ways!
Performance competition? It sounded f*cking interesting…
Zhang Yuan thought for a while. Why not participate in it? If winning would be able to win bonuses. It would not be bad for the players to improve their lives.
“Alright, both of our teams would be participating,” Zhang Yuan replied after some thoughts.
Liu Liang was overjoyed. “Alright! Then, I will find other popular clubs and send you the schedule when it was arranged!”
Liu Liang could not help but feel happy after hanging up.
Success!
The sponsorship of DGE Club might be gone, but they could still bring traffic to ZZ Live-Stream through this method!
The previous GOG competition had proved that there were currently a group of GOG game spectators in China. The audiences of live-stream were also increasing. Everyone was looking forward to the competition since there was no such competition now.
In an entertainment competition, there would be traffic as long as they were entertaining.
The prize money of six million yuan might seem to be a lot, but ZZ Live-Stream would certainly not pay the entire amount. Such competition might be online, but it would definitely be able to attract advertisement sponsorship and share a huge part of the cost.
The more Liu Liang thought about it, the happier he became. He immediately ordered his staff to undertake it.
…
On DGE Club’s end, Zhang Yuan told the players that ZZ Live-Stream was about to host a ‘performance contest’. No one was very interested in it at first.
What ZZ Live-Stream Performance Competition which sounded very degrading?
We are professional players! GOG’s highest standards!
We respect every game! Never look down on their opponents!
Asking us to perform, what did you think we were? Are we circus clowns?
However, Zhang Yuan said that ‘every game could win up to 100,000 yuan according to their score. The club and the players would split half’. Everyone’s expressions changed significantly.
100,000 yuan for one game?
If Team One and Team Two were to play a game a day and perform well, wouldn’t everyone be able to get 10,000 yuan? If they were to play for 10 days, they would obtain 100,000 yuan each?
Moreover, they could obtain the remaining money if there were remaining bonuses? This quick money was too easy to obtain! Wouldn’t they be idiots?
The team members quickly became energetic about it.
“No problem, isn’t it just to perform as much as possible while guaranteeing that we’ll win? Leave it to us!”
…
…
August 11th, Thursday…
Pei Qian came to Fish-Catching Take-Out Store Number One to check on the status of the microbial waste processor and to have lunch. After more than a week of preparation, the microbial waste processor machines ordered beforehand would be able to be put to use soon.
It was close to lunch. Pei Qian sighed silently as he watched the delivery guys outside Fish-Catching Take-Out Store Number One picking up and delivering food. He sighed silently.
So difficult!
It had been almost two weeks since garbage sorting. As a result, many people’s living standards had changed. Many jokes appeared on the internet, such as ‘what kind of garbage are you?’
Discussions would make it a trend, and trends would bring sales volume.
During this period, Fish-Catching Take-Out’s orders had been increasing every day. The originally idle dishwashers were working non-stop. The delivery guys were all in good spirits since the more orders they delivered would mean that their commissions grew with it. Their incomes would rise sharply this month.
It was just that all these were not good news for Boss Pei. He could only silently hope that the waste processor and Gourmet Laboratory would be able to greatly increase the cost of Fish-Catching Take-Out so that they did not make too much money.
Pei Qian listened to Rui Yuchen explain the specific uses of the microbial waste processor while he observed this machine.
This thing was about two cubic meters in size. It had a stainless steel box which was a bit like a large washing machine or a freezer. It had a garbage input point and an operation panel.
He smelt it up close. It was very airtight so there was basically no smell.
However, Rui Yuchen deliberately placed it at the back door to prevent a small amount of smell from escaping. At the same time, it could facilitate the recycling of fertilizer within.
“Boss Pei, there are special microbes inside this machine. It can reduce up to 99% of kitchen waste; even the hard-to-digest garbage such as bones could be decomposed… though it would take a longer time.
“The gas discharged after filtering, plasma high-temperature sintering, UV photolysis, and other processes is colorless, odorless, and non-toxic. The remaining solid is a small amount of bacterial fertilizer which is organic.
“After being mixed with soil, it can be used as compost within a month or two to improve the soil condition of fields, vegetable gardens, and urban flower beds…”
Pei Qian nodded silently, not really listening attentively.
Alright, the money was spent anyway. The fertilizers they produced were so little that it was impossible to make much money. The waste decomposer machine was hidden behind the store so no one should notice it.
Pei Qian lost interest in no time. “Alright, let’s equip all future Fish-Catching Take-Out stores with this machine.”
Pei Qian went back to the store and took a seat. He had decided to have lunch here before leaving. The dishes were ready in no time.
Pei Qian took two bites, and his expression froze.
He saw two uninvited guests walking towards Fish-Catching Take-Out. One of them was holding a microphone, and the other was holding a camera!
Pei Qian looked at the journalist who came in through the front entrance and the bright camera lens. He looked at the food that he had just eaten and turned his back towards the journalist to prevent his face from being photographed.
It would be problematic if the journalist were to interview him as ‘an enthusiastic citizen, Mr. Pei’.
Fortunately, there were other customers in the store. Pei Qian ate in silence and pretended to be an ordinary passerby.
As expected, the journalist interviewed a customer on his left.
“Hello, what do you think about Fish-Catching Take-Out’s garbage sorting?” The journalist asked.
This guy happened to have his side facing the journalist. He swiped his phone while eating and did not notice the camera shooting.
“What do I think? I’m too lazy to sort the garbage! The food here is delicious and substantial. It is slightly more expensive, but I can eat worry-free since I don’t need to do garbage sorting after my food…”
He realized that something was wrong when he was half-way through his comment. He turned, only to see a huge camera filming him.
The customer froze. “Are you filming? Interview? News program?”
The journalist nodded. “Yes.”
The customer hurriedly turned around after placing his phone in his pocket. “Uh, garbage sorting is good! It is everyone’s responsibility to protect the environment and save resources! I think Fish-Catching Take-Out has done a very good job in this area, in line with the concept of environmental protection. Therefore, I’ll support it with my own actions!
“Please delete the part in front, thank you.” The customer said in a small voice after he was done.
The journalist could not help but laugh. “Sure, don’t worry.”
Rui Yuchen also noticed the journalist and greeted him with a confused face. Obviously, he was totally unprepared for it so it was not prearranged.
“Hello, I am a journalist for the ev
ening news section of Jingzhou TV Station. Are you the manager of this store?” The female journalist asked with a smile.
Rui Yuchen nodded. “I am the person-in-charge of Fish-Catching Take-Out Business Unit from Tengda Corporation and also the manager of Fish-Catching Take-Out Store Number One.”
He glanced at Boss Pei and deduced that Boss Pei did not want to show his face based on his seating posture. He tacitly pretended not to know him.
Pei Qian was slightly relieved that Rui Yuchen did not mention him. Fortunately, he was more discreet.
The journalist was very happy. “The thing is… our evening news section wants to report on F&Bs[1] that are doing well in garbage sorting. Fish-Catching Take-Out seems to have done a great job in this regard.
“Could you please give us a brief introduction to the operating philosophy behind Fish-Catching Take-Out?”
Rui Yuchen nodded. He had stored a wealth of content previously. It would be great for him to take the opportunity to explain in detail.
“Fish-Catching Take-Out is an important part of Tengda Life App; it represents Tengda Corporation’s healthy, environmentally-friendly, and exquisite life philosophy!
“Healthy refers to the fresh ingredients of Fish-Catching Take-Out. We use less oil and salt and make the dishes as close to home-cooked food as possible while taking nutrition and deliciousness into account.
“Environmentally-friendly here refers to the concept of using recyclables for Fish-Catching Take-Out. All tableware is recycled, cleaned, and disinfected in a unified manner to reduce the damage of plastic waste to the environment. A special microbial waste processor is used to treat food waste and turn it into fertilizer.
“Exquisite is referring to Fish-Catching Take-Out being committed to providing customers with a high-end dining experience. We cooperated with the nameless restaurants to launch the Food Harmony brand to get rid of the inherent impression that takeaways are inferior and cheap.
“In addition, we also have special muscle mass increasing meals, nutritious meals, and fat reducing meals…”
Rui Yuchen spoke with gusto in front of the camera. He was completely familiar with these contents. Fish-Catching Take-Out had contained many philosophical ideals from Boss Pei since its inception.
Rui Yuchen discussed these with content many times with Lin Canrong as the person-in-charge of Fish-Catching Take-Out. He had a deeper understanding of Boss Pei’s philosophy when he provided fitness meals to Deposit Fitness gym.
Tengda Life App has integrated all these contents now, which could be introduced in front of the camera!
The chopsticks in Pei Qian’s hand stopped moving as he listened. He might have his back on Rui Yuchen and the journalist, but a question mark still appeared slowly above his head.
Tengda Life App? What was that?
[1] This refers to Food and Beverage, generally a reference to industries dealing with food.
Chapter 612 - Fish-Catching Take-Out's Past Life
“So what is the Tengda Life App?”
Before Pei Qian could ask anything, the journalist questioned him first.
Rui Yuchen was well-prepared. He retrieved his cell phone and said, “Tengda Life App is a new software that Tengda Corporation released after gathering all of its businesses. It includes many functions!
“For example, it includes the original Fish-Catching Take-Out application, as well as new and improved functions. One can get real-time updates on their delivery man’s location, and they can make reservations on the menu in advance.
“On top of that, it has other functions like daily lessons, logistics delivery, reservations for the nameless restaurant, the map for Thriller Hostel, Deposit Fitness, rental of the Sloth Apartments, and so on. You could even use it to read novels on Zhongdian Chinese Network, look for all the Fish-Catching Internet Cafes, or download Tengda’s mobile games.
“Moreover, we have fully linked TPDb websites’ reviews with the application so that one can check TPDb ratings and comments on the app.
“In the future, we’ll also be releasing powerful functions like Tengda Mall and the like!
“Of course, since we spent little time researching and developing it, many functions will still have to be improved later. However, combining the various aspects of a Tengda Life represents Tengda’s expansion into more areas of our daily lives!
“The Tengda Life app will control many aspects of our lives. Fish-Catching Take-Out’s lifelong principles of health, sustainability, and exquisiteness also represent the common standards of all the businesses in the Tengda Life app!
“Our mission is to bring a healthy, sustainable, and exquisite method of modern living to every single customer!”
The journalist looked pleasantly surprised. She had not expected to reap such a huge benefit.
Before this, she had only expected to conduct an interview with a food and beverage business that had been doing a good job of sorting garbage. Yet, she had also discovered that Fish-Catching Take-Out had been doing so many things in secret!
What’s more, all of its principles had been summarized perfectly!
Its food has to be healthy so as not to damage the body; its materials have to be sustainable so as not to pollute the environment; and its products have to be exquisite so as not to deceive customers.
Fish-Catching Take-Out uses recyclable cutlery, dealt with its garbage by using microbial waste processors to turn rubbish into treasure, and had a special app to provide customers with a better experience. It was perfectly embodying the spirit of the country’s current push toward garbage sorting!
That was not all—the rest of Tengda’s businesses were also doing the same. Education, entertainment, fitness, internet cafes, logistics delivery… all of those came together in one app for customers’ convenience.
The journalist instinctively asked a crucial question. “Where can one download the application?”
Rui Yuchen smiled. “You can download it from various major application stores, or you could just search for it on search engines.
“However, I think many people in Jingzhou already have the application in their cell phones because it used to be the ‘Top Student, Come Quick’ application! They wouldn’t need to register again. Instead, they can just update the application to have the Tengda Life app at their fingertips!”
The journalist’s expression filled with joy. “That’s great! That’s exactly the material I wanted!
“Branch Manager Rui, you have put it so well. The three principles, in particular, are really worth amplifying to set the bar for all food and beverage businesses! I can tell that you think a lot about these things in your daily life.”
Rui Yuchen nodded. “That’s right. Those concepts are etched deep in my heart. However, I was not enlightened on my own. I learned this from Boss Pei of Tengda Corporation.
“At this point, I have to mention Fish-Catching Take-Out’s past life.
“In fact, Fish-Catching Take-Out was born more than a year ago. At the time, Boss Pei had already insisted that it had to be healthy, sustainable, and exquisite. That was why we operated the business based on those principles.
“However, until last month, Fish-Catching Take-Out had made no breakthrough and had been consistently incurring losses.
“The reason for this is simple. Compared to other take-outs in the market that are priced competitively, Fish-Catching Take-Out’s sales model was incomprehensible. Most customers thought that Fish-Catching Take-Out was bland and scoffed at the idea of reclaiming cutlery. Thus, although we had a small proportion of loyal customers, our revenue was never able to cover the costs of reclaiming cutlery.
“Yet, even so, Boss Pei did not give up. He did not even think about changing Fish-Catching Take-Out’s operation model. Instead, he continued to invest more money into Fish-Catching Take-Out.
“He set up more and more branches, established a Gourmet Laboratory to develop new dishes, and provided customers with better service.
“Obviously, he was determined to live out his own principles!
“At last, Fish-Catching Take-Out’s principles shone through. As everyone learned more about health and the environment, Fish-Catching Take-Out became increasingly validated! As our losses turned into profit, Boss Pei only had one opposite thought in his mind:
“Where is Fish-Catching Take-Out falling short?
“We thought about the problem of pollution due to food waste. Thus, we purchased microbial waste processors that cost more than a hundred thousand yuan each, thereby maximizing our adherence to the principles of health and sustainability!
“So Fish-Catching Take-Out’s success should not only be attributed to its business model, but also to its ideals and its determination!”
As the journalist listened to this, she became moved as well.
As a local of Jingzhou, she already knew of Fish-Catching Take-Out’s existence early on. However, she never knew that the brand had endured through so many ups and downs; much less that such a hot-looking brand had been incurring losses all the way up to last month!
The fact that it could withstand the pressure, cling to its principles, and increase its investments just to normalize a ‘healthy, sustainable, and exquisite’ way of living…
It was really amazing!
The journalist asked, “Can I take pictures of the back kitchen and the microbial waste processor?”
Rui Yuchen nodded. “Anytime! Please, follow me.”
Rui Yuchen had 120-percent confidence in Fish-Catching Take-Out’s back kitchen. It was clean, tidy, and organized. One could say that it was a mini version of the nameless restaurant’s back kitchen.
He had exchanged ideas and lessons on kitchen management with Lin Canrong many times before. Fish-Catching Take-Out Store Number One was the brand’s benchmark store. Of course, Rui Yuchen had to hold it to much higher standards.
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