…
Qi Yan was confused and surprised.
As an insider of the Cold-Faced Lady, she knew very well what the situation was like in this Street Food Contest. This was a marketing event designed by Meng Chang to promote the Cold-Faced Lady.
Thus, the analysis of the article seemed ridiculous. Why was the Street Food Contest the solution to this situation?
However, on further thought, Qi Yan felt that it was possible.
Boss Pei had specifically asked to change the recording to live-stream. He had also asked the judges to be honest and harsh in evaluating the cold-faced lady.
Boss Pei was so busy. Was there a need to ask about such a small matter?
Could it be that these two insignificant changes were not Boss Pei’s whim, but had a deeper meaning?
Qi Yan quickly continued reading.
…
“The author has analyzed it before. Internet food and beverage brands like Cold-Faced Lady have similar problems: heavy marketing and so-so products. In layman’s terms, they are bragging too much, and their own products cannot reach the level of their marketing.”
“I once said that no one would be much more stupid than anyone in any era. Even the smartest person can only deceive consumers for a while, not for a lifetime. Everyone has an answer in their hearts whether the cold noodles cooked by Cold-Faced Lady are delicious or not. No matter how good their marketing is, if the taste of the cold noodles cannot reach their expectations, it would still be empty in the end.”
“The crux of the Cold-Faced Lady’s problem also reflects Meng Chang’s biggest flaw as a entrepreneur: He has been trying hard to look up and into the distance, but he has not been down to earth.”
“Therefore, Cold-Faced Lady’s failure is inevitable.”
“However, after the Cold-Faced Lady changed her boss, Boss Pei sent everyone a brand new business idea through the Street Food Contest. That is: Seek facts, value products, and respect talent!”
“This is a world of difference from the Cold-Faced Lady management philosophy under Meng Chang’s leadership. Or rather, it’s completely opposite.”
“In the Street Food Contest this time, we can see that the Cold-Faced Lady’s roasted cold noodles is on the same stage as the roasted cold noodles of outstanding vendors across the country. The judges are not biased towards the host, the Cold-Faced Lady. They were objective and strict, they pointed out many problems with the Cold-Faced Lady’s cold noodles.”
“That means two things:”
“First, we now have a definite answer as to what the cold-faced lady’s taste was like during Meng Chang’s time. It’s better than ordinary roadside stalls, but it’s not as good as what Meng Chang bragged.”
“This is equivalent to the official verdict. It completely negates Meng Chang’s over-exaggerated marketing methods and tells all consumers the truth about the cold-faced lady’s taste in food.”
“Second, since we have denied Meng Chang’s management concept, we are also announcing the establishment of a new management concept to everyone!”
“Meng Chang has been bragging about how delicious Lady Cold-Faced’s cold noodles are. However, his true colors were revealed in today’s Street Food Contest. No matter whether it was the heat of the cold noodles, the amount of condiments, or the timing when the water was sprayed, Lady Cold-Faced’s chefs did not do a good job. They were not even as good as some outstanding vendors.”
“This means that Meng Chang’s so-called ‘strict requirements for taste’ was only lip service. He didn’t really study and develop the taste of cold noodles.”
“What Boss Pei is conveying to everyone is actually this concept: The cold-faced lady will strictly control the details in the future and further improve the taste and texture of the cold noodles. At the same time, he will have to be realistic about the taste and stop creating any false publicity!”
“Other than that, the most important thing is the importance of talent.”
“The Street Food Contest this time has gathered all the outstanding food vendors from all over the country. Boss Pei has displayed a thirst for talents through this competition. He has dug out the experts among the people who are really good at cooking snacks and gave them a better stage to showcase themselves!”
“Therefore, this Street Food Contest might look like an ordinary marketing event but the significance behind it is very significant.”
“You can see it as a summary: It summarizes and criticizes Meng Chang’s wrong management concept previously. You can also see it as a declaration, announcing the right management concept that the cold-faced lady will adopt in the future!”
“How will the Cold-Faced Lady develop in the future? Can this brand, which has already turned cold, be brought back to life by Boss Pei? Let us wait and see!”
Chapter 826 - Boss Li’s Insider Information
The hundreds of words stunned Qi Yan.
Her first reaction was it was a little nonsensical.
The Street Food Contest was one of the many activities planned by Meng Chang. Qi Yan had also participated in it the entire time. She knew very well that in Meng Chang’s heart, this activity was the same as many other marketing activities. It was just to generate popularity for Cold-Faced Lady.
Therefore, when Meng Chang designed this event, he definitely did not think too much about it.
Boss Pei on the other hand…
Boss Pei had indeed asked about it and He Desheng had also sent a message to the judges to change from recording to live-streaming, he had also asked the judges to change their evaluation of the Cold-Faced Lady.
However, how could two simple changes derive such a complicated conclusion?
Could this self proclaimed journalist have misunderstood Boss Pei’s intentions?
After Meng Chang left, Qi Yan became the person-in-charge of the Cold-Faced Lady. She participated in the entire planning of the Street Food Contest. She felt that it was a misinterpretation perhaps because she was involved personally in the process.
However, on further thought, she felt that it could be that her level of understanding was too shallow. It was related to her career, so she had to think more.
She stood up and took an apple from the fridge. She read the article once more from beginning to end, falling into deep thought as she munched on it.
“There are indeed some points that cannot be explained.”
“Boss Pei is very busy. The Cold-Faced Lady is considered the most insignificant small department among Boss Pei’s many businesses. Boss Pei rarely even asks about a huge business like Fish-Catching Take-Out, let alone the Cold-Faced Lady.”
“I report directly to Boss He. Then, Boss He will gather all of Dream Realization Ventures’ information and report to Boss Pei. It can be seen from the structure of the entire organization that Cold-Faced Lady is a relatively marginalized department.”
“However, Boss Pei still took time out of his busy schedule to give pointers to this Street Food Contest.”
“Most of the marketing activities have been canceled except for this competition. What’s more, Boss Pei specially instructed us to change it to live-streaming. He also asked the judges to be honest…”
“Could it be that it is really as what the author of the article said? That this is actually a method of using little effort to solve a big issue?”
“Boss Pei happened to see a Street Food Contest in Meng Chang’s marketing campaign. That’s why he decided to improvise and casually change two seemingly insignificant points in the event. However, he completely changed the nature of the event?”
Once she accepted this setting, Qi Yan read the article again and found that she could match all the details!
Qi Yan could not help but feel enlightened. “I see. I was too stupid and did not understand the true intentions of our leader!”
“Boss Pei did not say it explicitly. He probably wanted to test my ability to understand and understand as the new person-in-charge! If I
still know nothing about Boss Pei’s intentions after this competition and do not make any changes, I might be replaced immediately!”
“Even if I’m not replaced immediately, Boss Pei’s impression of me would definitely plummet. Boss Pei would think that I’m a useless subordinate…”
“That was close, that was close. Luckily, the author of this article helped me!”
Qi Yan secretly rejoiced and quickly recorded the key points in the article.
According to the interpretation of the article, Boss Pei was actually conveying a new business idea to all consumers through the food competition. At the same time, he was conveying a new concept to all the staff of Cold-Faced Lady.
Don’t just say and do nothing like Meng Chang. Be realistic and strictly control the details. Ask these experts honestly to improve the taste and texture of the roasted cold noodles and other food;
They should not be like Meng Chang, who talked the talk but did not walk the walk and valued talents. They had to respect and value even the roadside food vendors. They had to see how outstanding they were.
Abandon unrealistic marketing techniques, be it daily operations or publicity, and be realistic. They had to be sincere to consumers and not try to induce and deceive consumers.
She went through the entire event from beginning to end after she was done summarising. The more she read, the more she felt that everything was perfect and natural.
“Strictly speaking, the technique that Boss Pei used can be called ‘breaking and rebuilding’.”
“He knows Cold-Faced Lady’s current situation very well. It’s reputation has collapsed and was ruined and it doesn’t taste good. This is a dead end. All consumers have the mentality of ‘the boy who cried wolf’. They no longer trust Cold-Faced Lady.”
“At this time, no amount of publicity would help. Since that’s the case, we should stop those useless marketing activities.”
“Boss Pei’s way of getting out of this situation is to make use of this Street Food Contest to completely negate Meng Chang’s way of doing things. He wanted to break the impression that all consumers have of the Cold-Faced Lady brand and improve its taste. Only then can this brand be reborn!”
“Then, I should cooperate with Boss Pei now to… retain these talents!”
These outstanding vendors found from all over the country were still staying in the hotel arranged by the Cold-Faced Lady because it was already night time after the competition ended. She could not possibly let them take the high-speed rail overnight. That would be too impolite.
Everyone would check out at noon tomorrow to take a high-speed rail or a plane to leave tomorrow afternoon.
Weren’t the vendors who had won the first place the talents that Boss Pei was looking for?
She had to think of a way to fight for it!
Qi Yan immediately found the list of winners and contact details on her computer.
“Wait, should I select only from the Cold-Faced Team or from the other vendors as well?”
Qi Yan thought about it carefully. “We just have to find the first place in the Cold-Faced Team to improve the Cold-Faced Lady’s taste. However, this competition is a Street Food Contest, not a roasted cold noodles competition.”
“This competition was Meng Chang’s idea after all, Boss Pei did not change it. That means he approved of it. Since Boss Pei approved of this Street Food Contest, it means that other food stalls are equally important.”
“I think we should keep all the winners and ask for their opinions.”
Qi Yan had been in a very confused state ever since she took over the Cold-Faced Lady.
Previously, she was only the person in charge of various marketing activities under Meng Chang. After suddenly taking over all of Cold-Faced Lady’s work, she had always felt a little lost.
If even someone like Meng Chang could not make the Cold-Faced Lady take off. Qi Yan felt that it was even more impossible for herself.
However, Boss Pei had now given the cold-faced lady a clear path.
Even though she was not sure if she would succeed, Qi Yan had at least found the direction she was working towards.
She suddenly felt full of energy as she began to plan for the future!
…
At the same time, in Jingzhou, Ming House.
Li Shi had just finished his meal with his friends and sent them off one by one.
He was just about to go home and rest when he saw Xue Zhebin walking towards him with his cell phone in his hand, looking pleasantly surprised. “Boss Li! Quick, take a look at this. Is this what you guessed before? Did Boss Pei take action?”
Li Shi was stunned for a moment. He took the cell phone and looked at it. It was the article titled ‘The Breaking and Rebuilding of the Cold-Faced Lady’s Reputation Through The Street Food Contest’.
He read it carefully from beginning to end, and then smiled.
“Indeed! I knew that Boss Pei would take action soon after gaining control of the Cold-Faced Lady, but I didn’t expect it to be so soon!”
Li Shi was happy and a little proud.
He had successfully predicted Boss Pei’s actions this time!
Both Xue Zhebin and him had invested in the Cold-Faced Lady and obtained some shares. They bought some at a low price after all. Currently, they held about thirty percent of the shares.
These shares might still be worthless at the moment but Li Shi was very sure that in the near future, these shares and dividends would definitely earn back all the money that he had invested previously with interest!
This article had been analyzed very clearly. The Cold-Faced Lady was not far from being revived since Boss Pei had already made his move.
“Wait a minute.”
Li Shi read the article from beginning to end, savoring it.
Xue Zhebin was a little surprised. “What’s wrong, Boss Li? Is there a problem?”
Li Shi shook his head. “No problem, but there are some flaws.”
“I can tell that this author is quite something. He probably had experience in finance and investment industries before he started working in self-media. He’s quite clear about the situation in the industry and has sharp eyes. His writing style isn’t bad either.”
“However… The article he wrote was far from enough to describe the workings of Boss Pei, Meng Chang, and the cold-faced lady.
“Of course, this can’t be blamed on him. After all, there are many details that outsiders have no way of knowing. This author did not have the means to find out, so he naturally could not write about it.”
“Take the news conference when the Cold-Faced Lady was first established for example. Meng Chang was on stage, Boss Ma was in the middle of a verbal confrontation, and Boss Pei was intentionally or unintentionally targeting the Cold-Faced Lady. He made the investors wait and see, but no one took over… These scheming plots were not written at all.”
“The author of this article thinks that Meng Chang messed up the Cold-Faced Lady first based on the information he gathered. Boss Pei modified the Cold-Faced Lady after that. However, the relationship between the two is much more complicated than he imagined. In fact, Boss Pei was behind the Cold-Faced Lady ever since it was established. The reason why the Cold-Faced Lady and Meng Chang ended up like this can’t be separated from Boss Pei!”
“If this news can be revealed… it would be even more critical to the reversal of the Cold-Faced Lady’s reputation!”
Xue Zhebin nodded in realization. “That’s right!”
“The best way to reverse the reputation of the Cold-Faced Lady is to tell everyone that the Cold-Faced Lady has changed bosses. Boss Pei asked the Cold-Faced Lady to hold this Street Food Contest to convey this message.”
“If everyone could understand the various details of the Cold-Faced Lady from its establishment to its collapse, it would be able to shift everyone’s disgust towards the Cold-Faced Lady to Meng Chang and recognize the brand again because of Boss Pei.”
“Boss Li, you me
an…”
Li Shi chuckled. “Contact this author and tell him that I have some exclusive insider information about the cold-faced lady. I hope to borrow the power of his article to let more people know.”
Chapter 827 - Gourmet Adviser
January 17th, Tuesday.
Pei Qian woke up as usual and went to Fish-Catching Internet Cafe for breakfast.
Today was another day where he was racking his brains to spend money.
There was still half a month to settlement. Pei Qian was under immense pressure to spend money.
Sloth Apartments had made a profit from working with Fanglan Residence’s furniture. The Fully-Automated Intelligent Bickering Machine had been sold for a sum of money. He had repeatedly bought and sold the shares of Cold-Faced Lady which ended up in profit. The downloadable content of a few old games had been sold quite well. There was also the ten million US dollars that IOI’s sponsor had withdrawn from the breach of contract…
Pei Qian would have fainted on the spot had he not thought of a plan beforehand.
Apart from the normal expenses for the various departments, Pei Qian chose to spend the bulk of his money on the ‘Mission and Choice’ project.
To Pei Qian, the smartest part of this project was to let Tengda Corporation’s two most important departments, Tengda Games and Fei Huang Workspace, be in charge at the same time.
One was making games and the other was making movies. In reality, they were two projects. However, they were viewed as one project by the system and successfully exploited the loopholes in the system.
The system stipulated that only one project could be postponed to the next cycle. Pei Qian used the combination of games and movies to double the amount of funds that the project could absorb.
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