The data falsification by the live-stream platforms was already an open secret.
In fact, it was not just live-streaming. Data falsification was widespread in the internet industry. It had already formed a de facto currency banishment.
If there were two similar APPs, one had 1,000 real users and the other had 10,000 fake users. Investors would definitely choose the latter.
That was because they would think out of one or two thousand of the 10,000 fake users would be real, right? And who could prove that the 1,000 users of the former app were real?
Thus, when data falsification became an unspoken rule, companies without falsification would also be considered falsification. Real data became meaningless.
Many platforms were popular with hundreds of millions or even billions of searches. While everyone knew that it was fake by looking at this number, it would be much more livelier than live-streams with hundreds or thousands of people.
On the other hand, guilds, contract gifts, rankings, robot bullet screen comments, and so on were all methods to fake popularity. These live-stream platforms had to be complete.
On the other hand, Pei Qian was doing the exact opposite. He wanted to be the goody-two-shoes that had been kicked out of the game.
At that time, everyone would take a look. There were only a few thousand or tens of thousands of people in the live-stream on the front page of the Bunny Tail Live-Stream. How could they watch such a cold platform?
It was also a way to reduce the popularity of live-streams with strictness, severe punishment, and bad conduct. Of course, there was also a sense of social responsibility.
At the moment, most live-streams were very vigilant against lawful behavior. However, they turned a blind eye to many marginalized actions and hype.
For example, a rich second-generation heir would drive a luxury car on the streets to pick up girls. The girls would specially wear low-cut tops for the drive. The seatbelt would be tightened while they were racing on the streets. The girls would shout a few times because of the acceleration of the sports car… Soon, they would attract a lot of attention.
Strictly speaking, this was definitely not illegal, but it would generate a very bad value orientation.
Pei Qian couldn’t care less about what other live-stream platforms would do, but his own live-stream platform would definitely prohibit it.
In other words, Bunny Tail Live-Stream would be much stricter than other live-stream platforms.
If these principles were implemented, Bunny Tail Live-Stream would definitely be drowned in many live-stream platforms.
Pei Qian’s goal was to let the live-stream of the Bunny Tail Live-Stream continue in a half-dead state. He just had to keep paying high bandwidth fees and burning money.
At the moment, the mainstream live-streaming platform had a spending structure: bandwidth cost 30%, live-streaming contract fees 30%, other operating costs (such as regular office operating costs, marketing costs, copyright costs, etc.) 40%.
Pei Qian had cut off most of the streamers’ contract signing costs, marketing costs, and copyright costs. He had also prevented the possibility of the platform becoming popular even though he had reduced spending.
That way, he would be able to incur losses as long as he could steadily pay the bandwidth cost.
The bandwidth cost was usually the monthly limit of bandwidth. If more than two million people were online at the same time during the month, the amount of data transmitted per second would be as high as three hundred GB. The monthly expenses would be forty million yuan.
Of course, the number of people online at the same time during the initial stages of Bunny Tail Live-Stream would definitely not be that high. However, even if the bandwidth was smaller, Pei Qian would still burn a lot of money every month no matter what, which would significantly reduce his current burden.
Pei Qian had already done his research on these contents.
Those who understood the live-stream industry would definitely question Pei Qian’s thoughts or at least ask him a question.
However, Old Ma accepted everything without even asking. This meant that Old Ma either knew nothing about the live-stream industry or listened obediently to everything he said. He had no other thoughts.
Old Ma was very reliable no matter how he looked at it!
Pei Qian was very satisfied with Old Ma’s reaction. “Yes, remember these few points that I told you. Go and prepare well. Ask He Desheng and Chen Yufeng to help when you’re preparing the company. You can go to other live-stream platforms and poach a mid-level person-in-charge. In short, I’ll solve the money problem. You can do whatever you want!”
Ma Yang immediately stood up excitedly. “No problem, Brother Qian. Leave it to me!”
…
Ma Yang had just left when someone knocked on his office door.
Pei Qian looked up to see Assistant Xin.
“Boss Pei, Meng Chang is here.”
Pei Qian frowned slightly. “Just nice, let him in. I was just thinking of looking for him.”
After a while, Meng Chang knocked lightly on the door and entered.
However, Meng Chang’s heart skipped a beat and felt a little guilty the moment he saw Boss Pei.
That was because Boss Pei did not look too good. He looked a little unhappy!
When Meng Chang saw Boss Pei, he would always feel an indescribable sense of awe. It was as if his every move could not escape Boss Pei’s eyes. He wanted to be clever but did not dare to.
However, on further thought, this was his first day at work. Even if Boss Pei was angry, he should be angry at someone else. It should have nothing to do with him, right?
However, Pei Qian handed him a report before Meng Chang could say anything. “Take a look for yourself.”
Meng Chang reached out to take it, feeling a little lost. His expression changed when he saw the first page.
“This… this is the analysis of the transmission effect of the publicity plan that I made previously?”
“How is that possible?”
“How can the publicity effect be so good?!”
Meng Chang was completely stunned. He, who was extremely eloquent, remained silent for five minutes without saying a word.
This report was an analysis of the effectiveness of Tengda Corporation’s marketing plan during the Chinese New Year!
Before this, Pei Qian had wanted Meng Chang to officially start work after the Chinese New Year. However, he had to spend a lot of money on Fish-Catching Take-Out, Fish-Catching Internet Cafe, Upwind Logistics, Sloth Apartments, and other physical industries.
Pei Qian thought about it. Since he had already decided to let Meng Chang be in charge of advertising and marketing, why not take the opportunity to let him practice?
Thus, Pei Qian assigned Meng Chang a task. He asked him to come up with a set of publicity posters for the related industries.
Meng Chang began designing immediately after receiving the promotional task.
He would obtain more commission if the effect of the publicity was worse. Wasn’t that simple?
Meng Chang made a set of designs very insincerely. All the publicity posters were in an extremely simple style. A pure-colored background with a logo or a picture of a shop was enough. All other information would be omitted. Ordinary people who did not know about these industries would not be able to tell which industry they were advertising when they saw this advertisement.
Meng Chang stopped paying attention to this matter after completing the task.
That was because in his opinion, the publicity effect of this advertisement would definitely be very bad. There was no key information. What effect could it have?
However, after taking a closer look at the analysis of the transmission effect, Meng Chang realized that he was wrong.
The effect of this publicity plan was unexpectedly good!
Meng Chang knew marketing very well. Therefore, he reflected on his strategy and immediately understood what was going
on when he read the report.
“This is bad, I missed a very important detail!”
“Boss Pei only asked me to produce a set of publicity posters for Tengda’s physical industry, but he did not mention the scale of the publicity this time!”
“I thought that we were only going to do some publicity in Jingzhou or other cities. That’s why we decided on this publicity plan.”
“If it’s just small-scale publicity, these extremely simple publicity posters would be very inconspicuous among the many colorful billboards. Those who can recognize it as Tengda’s industry would know it even without looking at the advertisement. On the other hand, those who don’t pay attention to Tengda’s industry would also find it ridiculous after seeing this advertisement.”
“However, I didn’t expect Boss Pei to invest in such a large scale project!”
“It’s not just Jingzhou and Handong Province. Even Beijing, Shanghai, and a few other big cities have been promoting it. Advertisements have even been piled up in some bustling districts, forming a crowd effect!”
“If it was just a simple advertisement, it would soon be buried in all sorts of colorful advertisements. However, if the entire street was filled with such minimalistic advertisements, it would immediately give passers-by a strong visual impact and leave a deep impression. It would also highlight a strong confidence in the brand’s value…”
“However… As far as I know, we don’t have physical industries in some cities, yet he insisted on advertising there?”
“This…”
Meng Chang felt light-headed.
A small detail that he did not grasp properly caused the publicity effect to change drastically.
Meng Chang was originally full of confidence and felt that the effect of this publicity plan would definitely be extremely bad. However, he realized that it was completely different!
He would be given a commission once a month according to the agreement he had signed with Boss Pei previously. The amount of commission would take into account the effects of all the marketing and publicity activities in the near future to decide.
Now that the publicity plan for Tengda’s physical industry was so successful, it would definitely pull down the overall rating. The commission this month would probably be severely affected!
Meng Chang was shocked and did not know what to say for a moment.
He looked up at Boss Pei and then down at the analysis report in his hand.
That’s strange. Why do I feel like Boss Pei is angrier than me?
Logically speaking, Boss Pei would not have to give me any more commission now that the publicity plan had achieved such a good effect and he had earned back his publicity funds. Shouldn’t he be overjoyed and complacent?
Chapter 868 - Workplace Common Sense Has Been Upended
Pei Qian felt a little helpless looking at Meng Chang’s confused expression.
Forget it. It was his first time after all. He could not be too harsh.
Meng Chang might know about marketing but what he had done previously were positive marketing proposals that had very good publicity effects.
This time, perhaps because Meng Chang was still not used to it, he did not stop in time and accidentally succeeded in marketing again.
He believed that the loss of commission would make Meng Chang pay more attention. He would come up with a less effective marketing plan next time.
Pei Qian could not make it too obvious. It would be too abnormal if he flew into a rage despite the good publicity. Meng Chang would be suspicious.
He calmed down at that thought. “Forget it, let this matter pass. Let’s talk about your next task.”
Meng Chang quickly nodded and listened intently.
Pei Qian said, “I have two projects that need publicity and marketing.”
“The first would be the daily marketing of GOG and GPL.”
“The second is that Tengda is going to open a new live-streaming platform called Bunny Tail Live-Stream. It will also require some simple publicity in the beginning.”
“Choose one yourself. Think about your commission before you choose.”
Meng Chang quickly thought about it.
He had done a simple investigation and understanding of Tengda’s various industries, so he still had basic knowledge.
Obviously, the first project was suicidal!
GOG was so popular and well-known in the country. GPL’s league was also very popular. It was too easy to promote GOG!
The three letters ‘GOG’ could even be printed and it would serve as good publicity as long as they bought enough advertisement spots.
As for the second one, it was obviously much easier.
A new live-stream platform that was not very famous. Many people might not even know what the advertisement was talking about. The publicity effect would definitely be bad.
Meng Chang quickly made a decision. “I’ll choose the second one.”
Pei Qian nodded. He felt that this was a better choice as well.
“Do you have a general idea about the format of the advertisement?” Pei Qian asked.
After some consideration, Meng Chang said, “Make a promotional video.”
He was afraid that he would make the same mistake again if he were to do publicity posters.
After all, the promotional poster was a picture. If it was made into a minimalistic style, many promotional posters would form a strong visual impact when stacked together. It would still produce a good publicity effect.
On the other hand, if he did not make it extremely simple, even if he only uploaded some basic information, it would become a standard advertisement. The publicity effect would not be bad.
The promotional video was a video with much more content. It should have the opposite effect as long as he did something to the content.
Pei Qian nodded slightly again. He was sincerely certain about Meng Chang’s new attempt.
Not being stubborn was a traditional virtue of mankind.
After failing to produce the minimalist poster previously, he immediately changed his mindset to make a promotional video. This meant that Meng Chang was constantly trying and racking his brains to reduce the advertising effect.
Indeed, the incentive for high commissions was endless.
However, Boss Pei’s smile had another meaning in Meng Chang’s eyes.
“Why is Boss Pei laughing at me?”
“It’s making me feel uneasy.”
“Could it be that Boss Pei foresaw that my attempt would fail? The publicity effect this time would still exceed my expectations?”
“That’s impossible. I haven’t even said the proposal for the promotional video. How can Boss Pei predict the future?”
Meng Chang really could not understand what Boss Pei’s faint smile was about. For some reason, he felt guilty.
Pei Qian said, “I’ve already asked the HR department to transfer a few people with relevant work experience to assist you. They’ve formed a special advertising marketing department. Their salaries and benefits are all handled by the company. You don’t have to worry about them. You just have to be in charge of coordinating their work. Report to me directly if there’s anything.”
“Remember, don’t slack off or reveal the contents of our agreement to anyone, understand?”
Meng Chang nodded. “Understood!”
He had to count on Boss Pei’s commission to repay the millions of debt he was carrying. Naturally, he did not dare to say much.
In any case, Meng Chang’s current goal was to reduce the publicity effect of the advertisements as much as possible in the regulations that Boss Pei had set. He did not care about anything else.
…
After leaving Boss Pei’s office, Meng Chang saw a few Tengda employees working under him in the advertising and marketing department.
“Hello, Brother Meng.” The lads greeted Meng Chang one after another.
Of course, they all knew about Meng Chang’s glorious deeds. How
ever, they would definitely have to get along well with each other in the future since they were now colleagues.
Meng Chang looked at these lads.
They were all energetic and looked good. The clothes they were wearing, the watches they were wearing, and the cell phones they were holding were all very expensive. It looked like they were doing well financially.
Tengda’s high salary and benefits were no secret. Naturally, these young men were not poor.
Meng Chang looked at the Tengda employees who were not lacking in money and thought about how he owed millions of yuan. For some reason, he felt sour.
The few young men led Meng Chang to the office area of the advertising and marketing department. It was not on the same floor as the other departments in Tengda. Instead, they rented another place in the building.
Tengda’s employees had expanded several times. The original floor was already filled with people. They could only expand to the other floors of this office building before building their own office building.
Meng Chang could not help but raise his brows.
He had thought that he would be working at Tengda’s headquarters and under the noses of Boss Pei and the other employees. He had not expected to be in such a remote place.
I just have to turn a blind eye and let these employees slack off. Wouldn’t that greatly affect the effect of the publicity plan?
What’s more, this was not considered a violation of the rules. What could I do if my subordinates did not work hard and the plan they came up with was not perfect?
Meng Chang felt that as long as he relaxed his control a little, they would definitely become lazy and slack seeing that his colleagues were all relatively young and active.
Meng Chang felt that his chances of success were higher at that thought.
Losing Money to Be a Tycoon c1-883 Page 581