Extraordinary Popular Delusions and the Madness of Crowds

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by Charles MacKay


  About six years ago, London became again most preposterously musical. The vox populi wore itself hoarse by singing the praises of “The Sea, the Sea!” If a stranger (and a philosopher) had walked through London, and listened to the universal chorus, he might have constructed a very pretty theory upon the love of the English for the sea-service, and our acknowledged superiority over all other nations upon that element. “No wonder,” he might have said, “that this people is invincible upon the ocean. The love of it mixes with their daily thoughts: they celebrate it even in the market-place: their street-minstrels excite charity by it; and high and low, young and old, male and female, chant Io paeans in its praise. Love is not honoured in the national songs of this warlike race – Bacchus is no god to them; they are men of sterner mould, and think only of ‘the Sea, the Sea!’ and the means of conquering upon it.”

  Such would, doubtless, have been his impression if he had taken the evidence only of his ears. Alas! in those days for the refined ears that were musical! great was their torture when discord, with its thousand diversities of tone, struck up this appalling anthem – there was no escape from it. The migratory minstrels of Savoy caught the strain, and pealed it down the long vistas of quiet streets, till their innermost and snuggest apartments re-echoed with the sound. Men were obliged to endure this crying evil for full six months, wearied to desperation, and made sea-sick on the dry land.

  Several other songs sprang up in due succession afterwards, but none of them, with the exception of one, entitled “All round my Hat,” enjoyed any extraordinary share of favour, until an American actor introduced a vile song called “Jim Crow.” The singer sang his verses in appropriate costume, with grotesque gesticulations, and a sudden whirl of his body at the close of each verse. It took the taste of the town immediately, and for months the ears of orderly people were stunned by the senseless chorus-

  “Turn about and wheel about,

  And do just so –

  Turn about and wheel about,

  And jump, Jim Crow!”

  Street-minstrels blackened their faces in order to give proper effect to the verses; and fatherless urchins, who had to choose between thieving and singing for their livelihood, took the latter course, as likely to be the more profitable, as long as the public taste remained in that direction. The uncouth dance, its accompaniment, might be seen in its full perfection on market nights in any great thoroughfare; and the words of the song might be heard, piercing above all the din and buzz of the ever-moving multitude. He, the calm observer, who during the hey-day popularity of this doggrel,

  “Sate beside the public way,

  Thick strewn with summer dust, and saw the stream

  Of people there was hurrying to and fro,

  Numerous as gnats upon the evening gleam,”

  might have exclaimed with Shelley, whose fine lines we quote, that

  “The million, with fierce song and maniac dance,

  Did rage around.”

  The philosophic theorist we have already supposed soliloquising upon the English character, and forming his opinion of it from their exceeding love for a sea-song, might, if he had again dropped suddenly into London, have formed another very plausible theory to account for our unremitting efforts for the abolition of the Slave Trade. “Benevolent people!” he might have said, “how unbounded are your sympathies! Your unhappy brethren of Africa, differing from you only in the colour of their skins, are so dear to you, and you begrudge so little the twenty millions you have paid on their behalf, that you love to have a memento of them continually in your sight. Jim Crow is the representative of that injured race, and as such is the idol of your populace! See how they all sing his praises! – how they imitate his peculiarities! – how they repeat his name in their moments of leisure and relaxation! They even carve images of him to adorn their hearths, that his cause and his sufferings may never be forgotten ! Oh, philanthropic England! – oh, vanguard of civilization!”

  Such are a few of the peculiarities of the London multitude, when no riot, no execution, no murder, no balloon, disturbs the even current of their thoughts. These are the whimseys of the mass - the harmless follies by which they unconsciously endeavour to lighten the load of care which presses upon their existence. The wise man, even though he smile at them, will not altogether withhold his sympathy, and will say, “Let them enjoy their slang phrases and their choruses if they will; and if they cannot be happy, at least let them be merry.” To the Englishman, as well as to the Frenchman of whom Beranger sings, there may be some comfort in so small a thing as a song, and we may, own with him that

  “Au peuple attriste

  Ce qui rendra la gaite,

  C’est la GAUDRIOLE!

  O gue!

  C’est la GAUDRIOLE!”

  THE O.P. MANIA.

  And these things bred a great combustion in the town.

  Wagstaffe’s “Apparition of Mother Haggis.”

  The acrimonious warfare carried on for a length of time by the playgoers of London against the proprietors of Covent-Garden Theatre, is one of the most singular instances upon record of the small folly which will sometimes pervade a multitude of intelligent men. Carried on at first from mere obstinacy by a few, and afterwards for mingled obstinacy and frolic by a greater number, it increased at last to such a height, that the sober dwellers in the provinces held up their hands in astonishment, and wondered that the people of London should be such fools. As much firmness and perseverance displayed in a better cause, might have achieved important triumphs; and we cannot but feel regret, in recording this matter, that so much good and wholesome energy should have been thrown away on so unworthy an object. But we will begin with the beginning, and trace the O. P. mania from its source.

  On the night of the 20th of September, 1808, the old theatre of Covent-Garden was totally destroyed by fire. Preparations were immediately made for the erection of a more splendid edifice, and the managers, Harris and the celebrated John Philip Kemble, announced that the new theatre should be without a rival in Europe. In less than three months, the rubbish of the old building was cleared away, and the foundation-stone of the new one laid with all due ceremony by the Duke of Sussex. With so much celerity were the works carried on that, in nine months more, the edifice was completed, both without and within. The opening night was announced for the 18th of September 1809, within two days of a twelvemonth since the destruction of the original building.

  But the undertaking had proved more expensive than the Committee anticipated. To render the pit entrance more commodious, it had been deemed advisable to remove a low public-house that stood in the way. This turned out a matter of no little difficulty, for the proprietor was a man well skilled in driving a hard bargain. The more eager the Committee showed themselves to come to terms with him for his miserable pot-house, the more grasping he became in his demands for compensation. They were ultimately obliged to pay him an exorbitant sum. Added to this, the interior decorations were on the most costly scale; and Mrs. Siddons, and other members of the Kemble family, together with the celebrated Italian singer, Madame Catalani, had been engaged at very high salaries. As the night of opening drew near, the Committee found that they had gone a little beyond their means; and they issued a notice, stating that, in consequence of the great expense they had been at in building the theatre, and the large salaries they had agreed to pay, to secure the services of the most eminent actors, they were under the necessity of fixing the prices of admission at seven shillings to the boxes and four shillings to the pit, instead of six shillings and three and sixpence, as heretofore.

  This announcement created the greatest dissatisfaction. The boxes might have borne the oppression, but the dignity of the pit was wounded. A war-cry was raised immediately. For some weeks previous to the opening, a continual clatter was kept up in clubs and coffee-rooms, against what was considered a most unconstitutional aggression on the rights of play-going man. The newspapers assiduously kept up the excitement, and represented, day
after day, to the managers the impolicy of the proposed advance. The bitter politics of the time were disregarded, and Kemble and Covent-Garden became as great sources of interest as Napoleon and France. Public attention was the more fixed upon the proceedings at Covent-Garden, since it was the only patent theatre then in existence, Drury-Lane theatre having also been destroyed by fire in the month of February previous. But great as was the indignation of the lovers of the drama at that time, no one could have anticipated the extraordinary lengths to which opposition would be carried.

  First Night, September 20th. – The performances announced were the tragedy of “Macbeth” and the afterpiece of “The Quaker.” The house was excessively crowded (the pit especially) with persons who had gone for no other purpose than to make a disturbance. They soon discovered another grievance to add to the list. The whole of the lower, and three-fourths of the upper tier of boxes, were let out for the season; so that those who had paid at the door for a seat in the boxes, were obliged to mount to a level with the gallery. Here they were stowed into boxes which, from their size and shape, received the contemptuous, and not inappropriate designation of pigeon-holes. This was considered in the light of a new aggression upon established rights; and long before the curtain drew up, the managers might have heard in their green-room the indignant shouts of “Down with the pigeon-holes!” – “Old prices for ever!” Amid this din the curtain rose, and Mr. Kemble stood forward to deliver a poetical address in honour of the occasion. The riot now began in earnest; not a word of the address was audible, from the stamping and groaning of the people in the pit. This continued, almost without intermission, through the five acts of the tragedy. Now and then, the sublime acting of Mrs. Siddons, as “the awful woman,” hushed the noisy multitude into silence, in spite of themselves: but it was only for a moment; the recollection of their fancied wrongs made them ashamed of their admiration, and they shouted and hooted again more vigorously than before. The comedy of Munden in the afterpiece met with no better reception; not a word was listened to, and the curtain fell amid still increasing uproar and shouts of “Old prices!” Some magistrates, who happened to be present, zealously came to the rescue, and appeared on the stage with copies of the Riot Act. This ill-judged proceeding made the matter worse. The men of the pit were exasperated by the indignity, and strained their lungs to express how deeply they felt it. Thus remained the war till long after midnight, when the belligerents withdrew from sheer exhaustion.

  Second Night. – The crowd was not so great; all those who had gone on the previous evening to listen to the performances, now stayed away, and the rioters had it nearly all to themselves. With the latter, “the play was not the thing,” and Macheath and Polly sang in “The Beggar’s Opera” in vain. The actors and the public appeared to have changed sides – the audience acted, and the actors listened. A new feature of this night’s proceedings was the introduction of placards. Several were displayed from the pit and boxes, inscribed in large letters with the words, “Old prices.” With a view of striking terror, the constables who had been plentifully introduced into the house, attacked the placard-bearers, and succeeded, after several severe battles, in dragging off a few of them to the neighbouring watch-house, in Bow Street. Confusion now became worse and worse confounded. The pitites screamed themselves hoarse; while, to increase the uproar, some mischievous frequenters of the upper regions squeaked through dozens of cat-calls, till the combined noise was enough to blister every tympanum in the house.

  Third Night. – The appearance of several gentlemen in the morning at the bar of the Bow Street police office, to answer for their riotous conduct, had been indignantly commented upon during the day. All augured ill for the quiet of the night. The performances announced were “Richard the Third” and “The Poor Soldier,” but the popularity of the tragedy could not obtain it a hearing. The pitites seemed to be drawn into closer union by the attacks made upon them, and to act more in concert than on the previous nights. The placards were, also, more numerous; not only the pit, but the boxes and galleries exhibited them. Among the most conspicuous, was one inscribed, “John Bull against John Kemble. – Who’ll win?” Another bore “King George for ever! but no King Kemble.” A third was levelled against Madame Catalani, whose large salary was supposed to be one of the causes of the increased prices, and was inscribed “No foreigners to tax us – we’re taxed enough already.” This last was a double-barrelled one, expressing both dramatic and political discontent, and was received with loud cheers by the pitites.

  The tragedy and afterpiece were concluded full two hours before their regular time; and the cries for Mr. Kemble became so loud, that the manager thought proper to obey the summons. Amid all these scenes of uproar he preserved his equanimity, and was never once betrayed into any expression of petulance or anger. With some difficulty he obtained a hearing. He entered into a detail of the affairs of the theatre, assuring the audience at the same time of the solicitude of the proprietors to accommodate themselves to the public wish. This was received with some applause, as it was thought at first to manifest a willingness to come back to the old prices, and the pit eagerly waited for the next sentence, that was to confirm their hopes. That sentence was never uttered, for Mr. Kemble, folding his arms majestically, added, in his deep tragic voice, “Ladies and Gentlemen, I wait here to know what you want!” Immediately the uproar was renewed, and became so tremendous and so deafening, that the manager, seeing the uselessness of further parley, made his bow and retired.

  A gentleman then rose in the boxes and requested a hearing. He obtained it without difficulty. He began by inveighing in severe terms against the pretended ignorance of Mr. Kemble, in asking them so offensively what they wanted, and concluded by exhorting the people never to cease their opposition until they brought down the prices to their old level. The speaker, whose name was understood to be Leigh, then requested a cheer for the actors, to show that no disrespect was intended them. The cheer was given immediately.

  A barrister of the name of Smythe then rose to crave another hearing for Mr. Kemble. The manager stood forth again, calm, unmoved, and severe. “Ladies and gentlemen,” said he, “I wait here to know your wishes.” Mr. Leigh, who took upon himself, “for that night only,” the character of popular leader, said, the only reply he could give was one in three words, “the old prices.” Hereat the shouts of applause again rose, till the building rang. Still serene amid the storm, the manager endeavoured to enter into explanations. The men of the pit would hear nothing of the sort. They wanted entire and absolute acquiescence. Less would not satisfy them; and, as Mr. Kemble only wished to explain, they would not hear a word. He finally withdrew amid a noise to which Babel must have been comparatively silent.

  Fourth night. – The rioters were more obstinate than ever. The noises were increased by the addition of whistles, bugle-horns, and watchmen’s rattles, sniffling, snorting, and clattering from all parts of the house. Human lungs were taxed to the uttermost, and the stamping on the floor raised such a dust as to render all objects but dimly visible. In placards, too, there was greater variety. The loose wits of the town had all day been straining their ingenuity to invent new ones. Among them were, “Come forth, O Kemble! come forth and tremble!” “Foolish John Kemble, we’ll make you tremble!” and “No cats! no Catalani! English actors for ever!”

  Those who wish to oppose a mob successfully, should never lose their temper. It is a proof of weakness which masses of people at once perceive, and never fail to take advantage of. Thus, when the managers unwisely resolved to fight the mob with their own weapons, it only increased the opposition it was intended to allay. A dozen pugilists, commanded by a notorious boxer of the day, were introduced into the pit, to use the argumentum ad hominem to the rioters. Continual scuffles ensued: but the invincible resolution of the playgoers would not allow them to quail; it rather aroused them to renewed opposition, and a determination never to submit or yield. It also strengthened their cause, by affording them further gro
und of complaint against the managers.

  The performances announced on the bills were the opera of “Love in a Village,” and “Who wins?” but the bills had it all to themselves, for neither actors nor public were much burthened with them. The latter, indeed, afforded some sport. The title was too apt to the occasion to escape notice, and shouts of “Who wins? who wins?” displaced for a time the accustomed cry of old prices.

 

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