Trust Me I'm Lying (5th Anniversary Edition)

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Trust Me I'm Lying (5th Anniversary Edition) Page 33

by Ryan Holiday


  science and, 160

  Price Is Right, The, 246

  ProductHunt.com, 23

  ProFootballTalk, 35

  Project for Excellence in Journalism, 64–65

  propaganda, 172, 176

  PRWeb, 65

  pseudo-events, 116–17, 227–29

  pseudo-exclusives, 42

  Pulitzer, Joseph, 106, 108, 109

  Pulitzer Prize, 106, 112

  punishment, mockery, shame, and humiliation, 88, 90, 255–69

  Quickish, 35n

  quotes, 283

  fake, 211–12

  taken out of context, 34

  Racked NY, 149

  Rao, Venkatesh, 100

  ReadWriteWeb, 151

  reality, 150, 152

  blurred line between fake and, 277

  extreme versions of, 82–86

  and simple vs. complicated narratives, 81, 85, 90, 150

  unreality, 203, 231, 271–79

  reality television, 97–98, 276

  Recode, 148

  recursion, 211, 221

  see also trading up the chain

  Reddit, 4, 17, 23, 29, 99, 272

  RedEye, 3

  Refinery 29, 87

  Reich, Robert, 55

  Reifler, Jason, 251

  Religion News Service, 36

  replication, 222

  reporters, see journalists “reports,” 282, 283

  reputation, 230–36, 259, 294

  research, 27, 58, 148, 160–61

  Wikipedia and, 67

  see also fact-checking and verification; sources

  Resnick, Gideon, 189

  Reuters, xv, 39, 69, 251n

  Richards, Michael, 42

  right-wing conspiracy, 25

  Rihanna, 42

  Roberts, Roxanne, 243

  Robertson, Lindsay, 24, 152

  robots, 160, 237

  Romney, Mitt, 20

  Ronson, Jon, 232n, 258–259

  Rosenberg, Scott, 145

  RSS, 113, 115

  rumors, 217–19, 235, 248, 252, 277n

  Russia, 237–39

  Trump and, 239

  Rutten, Tim, 39

  Sacco, Justine, 258, 258, 260

  sale of blogs, 44–45, 47

  Salon, 99, 175, 180, 180n

  Salon.com, 83, 131

  Samsung, 46

  San Francisco Chronicle, 209

  Santelli, Rick, 89–90

  satire, 198

  scandals, 266–69, 273

  Schopenhauer, Arthur, 216

  Schulberg, Budd, 20n, 298

  Schulz, Kathryn, 221

  Scoble, Robert, 67

  Scobleizer, 151

  scrolling, 147

  infinite, 295

  Seattle Times, 237

  Securities and Exchange Commission (SEC), 65, 162, 232

  Seeking Alpha, 51, 216

  SeekingAlpha.com, 66

  Shafer, Jack, 32

  shakedowns, 228–30, 241

  Shankman, Peter, 69

  Sherman, William Tecumseh, 93

  Sherover, Max, 24

  Sherrod, Shirley, 184–87, 191, 191n, 192

  Ship Your Enemies Glitter, 23

  shitposting, 2237, 238

  Siegler, M. G., 159

  Sikh Religious Society, 25

  Silicon Alley Insider, 219

  Silicon Valley, 46, 228

  Silver, Nate, 55, 139

  Sinclair, Upton, xix, 120, 243, 251

  Sitrick, Michael, 33–34

  Slashfood, 56

  Slate, 178–79, 200

  Slate.com, 32

  slideshows, 78–80, 81, 81n, 91, 163

  Smith, Ben, 190, 238, 239

  Snapchat, 54

  snark, 156, 164, 256, 261–63, 265, 268

  Snyder, Gabriel, 120

  Sony Pictures, 227

  Sorkin, Andrew, 208

  Sound and Fury: The Making of the Punditocracy (Alterman), 144

  sources, 62, 75, 282

  anonymous and offhe record, 62, 140, 175

  blogs as, 26–27

  e-mail and, 67, 151

  expert, xv, 69–72

  Help a Reporter Out (HARO), xv, 69–71, 75, 286

  leaked documents, 4, 62, 63–64, 239, 282

  press releases, 64–67

  requests for, 70

  verification of, 27, 67, 75–76, 149–50

  Wikipedia as, 67, 275

  Spencer, Richard, xiii

  Spicer, Sean, 208

  SportsCenter, 156

  Starbird, Kate, 237

  stocks, 7, 65–66, 216, 219, 233, 234

  Stern, Remy, 159

  Stewart, Jon, 174–78

  Strauss, Neil, 129

  Strong, George Templeton, 107

  StumbleUpon, 135

  subscriptions:

  blog, 114, 115,

  death of, and rebirth of media manipulation, 111–15

  headlines and, 123, 125

  newspaper, 9104, 105, 109–11, 296

  Suck.com, 146

  Sullivan, Andrew, 115

  Super Bowl, 136

  Swinton, John, 183

  SXSW, 248

  Taboola, 201

  Taleb, Nassim, 58

  talkingpointsmemo.com, 66

  Target, 66

  Tea Party, 789, 186

  tech blogging, 138

  TechCrunch, 44, 46, 66, 151, 159, 209, 216, 217, 228, 277n, 292

  Techmeme, 130, 248

  TED, 260

  TEDx, 199

  television, 144, 145, 196–97, 291–92

  reality, 97–98, 276

  10, 000 Words, 157

  TheAtlantic.com, 120

  TheNextWeb.com, 201

  TheWatchLounge, 229

  Thiel, Peter, 191n, 293

  thumbnail cheating, 197–98

  Time, 24

  Time.com, 79

  TimesPicayune, 72–73, 111

  time stamps, 146

  tipsters, 107, 256

  TMZ, 41–43, 240

  Today Show, The, 26, 69

  “told reporters,” “hearing reports,” 66, 282

  Tolstoy, Leo, 281

  Top of the Ticket, 127

  toxic blogging, 169–82

  Toyota, 234–36

  trading up the chain, xvi, 21–38, 211, 277, 286

  for charity, 22, 29, 38

  entry point in, 27–28

  I Hope They Serve Beer in Hell campaign, 2, 30–31, 33

  legacy media in, 28–29

  national level in, 30

  Sherrod story and, 191n

  traffic, 78, 91, 98, 134, 136

  buying, 135

  data on, 120

  direct, 113

  headlines and, 94–96, 100

  leaderboard strategy and, 131, 135

  as money, 40–41

  referring sources in, 113

  scoops and, 41–44

  see also pageviews

  TreeHugger, 44

  trolls, trolling, xviii, 96, 98–99, 161, 181, 188, 190, 226, 237, 256

  concern, 181–82

  disinformation via, 237

  Trow, George W. S., xv, 285–86

  Trump, Donald, xiii, xv, 15, 17, 19, 20, 38, 64n, 90, 165, 187, 189, 204, 208, 231. 236, 237, 239, 240, 265, 265n, 278

  free publicity given to, 17

  Russia and, 239

  University of California and, 38

  trust, 275

  delegation of, 209–13, 223, 297

  in written word, 257

  truth, 207, 208–209, 230, 272, 281, 296

  Turgenev, Ivan, 281

  Twitter, xv, 15, 16, 17, 26. 27, 30, 54, 56, 75, 84, 112, 113, 130, 135, 150, 157, 159, 199, 202, 203, 204, 205, 218, 222, 229, 230, 238, 258

  airline pilot and, 229–30

  fact-checking and, 208, 209

  fake accounts on, 236–37

  retweets on, 211, 208, 222

  Uber, 47, 238

  University of California at Berkeley, 38


  unreality, 203, 231, 271–79

  updates, 146, 203, 212, 243, 244, 247, 248, 250, 251n, 282

  see also corrections

  Upworthy, 82–84, 85, 123

  USA Today, 35, 199, 226

  Usenet, 137

  user engagement, 96, 112–13, 275

  valence, 85–86, 87–88, 89, 139

  VandeHei, Jim, 18, 148

  Van Veen, Ricky, 199

  Vener, Scott, 30

  VentureBeat, 47, 264

  Verge, 24

  verification, see fact-checking and verification

  Vice, 16, 57–58

  Videogum, 24

  videos, 194

  see also YouTube Village Voice, 33

  ViralNova, 44

  Vox, 16

  Vox Media, 31n, 233n

  Vulture, 24

  Walker, Rob, 89

  Wallace, Ed, 236, 296

  Wall Street Journal, xvi, 25, 28, 129, 130, 175, 251, 296

  Warner, Kurt, 34

  Warnock, Bryan, 137

  Warnock’s Dilemma, 137–38

  Warren, Robert Penn, 290

  Washington Post, 3, 23, 32, 47, 121n, 126, 156–57, 215, 226, 243, 245

  on New York Times, 156–57

  Washington Times, 25

  Weblogs, Inc., 44, 50

  Web-Strategist.com, 225–16

  Wemple, Erik, 215

  Wesearchr.com, 190

  Western Journalism Center, 25

  What Would Google Do? (Jarvis), 210

  White, Charlie, 157

  Wikipedia, 284

  iterative process in, 249, 252

  as source, 67–69

  vandalization of pages on, 4, 226

  Wilde, Oscar, 256

  Williams, Brian, 258, 259

  Winchell, Walter, 219, 263n Wired, 28, 100n, 195

  Wired.com, 28

  witch trials, 256

  Wolff, Kurt, 77

  words:

  substance, 284

  written, 253, 284

  Yahoo!, 36, 127

  Yahoo! Finance, 65

  Yahoo! News, 37, 130

  Yardbarker, 44

  yellow press, 6, 104, 105–108. 112, 120, 125

  Yelp, 58, 58, 218,

  Yglesias, Matt, 196

  Yiannopoulos, Milo, 38, 192

  Young, Peter, interview with, 332–44

  Young & Sick, 158

  YouTube, 22, 54, 184n, 185, 196, 197–98, 230, 292

  Partner Program, 198

  thumbnail cheating and, 197–98

  Zinsser, William, 214

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