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by David Cameron


  Patrick Rock was the senior special adviser, and we held meeting after meeting with experts and officials looking through every area where we could change the country’s approach to crime. What came out of this was a package of measures that Michael announced in his party conference speech. It was a radical departure. Juvenile detention centres. Reforms to the right to silence. Proper use of DNA evidence. Restrictions on bail. Longer sentencing options. And far greater use of closed-circuit television cameras. These ideas led to an effective period of change which future home secretaries, Labour and Conservative, have generally stuck to. It ushered in a prolonged period of falling crime rates.

  It’s undoubtedly true that some of the motivation for this frenetic activity was the arrival of a new political figure as the Labour Party’s shadow home secretary: Tony Blair.

  I remember my first meeting with him. He had proposed an amendment to our criminal justice Bill on so-called ‘video nasties’. He clearly cared about the issue, but also recognised that it was a brilliant ‘wedge’ issue: a Labour politician grabbing a small ‘c’ conservative theme and using it against a big ‘C’ Conservative government.

  Meeting Tony Blair for the first time, I instantly realised that we were dealing with a different sort of politician. It wasn’t just his mixture of charm, intelligence and a touch of star quality; he also struck me as a man with the common touch, full of common sense. This was to prove a lethal combination for the Conservative Party.

  I remember exactly where I was on the evening of the day Blair’s predecessor as Labour leader John Smith died. I was having an after-work pint outside the Two Chairmen pub in Westminster with Patrick Rock. The news had been shocking and tragic, but the political implications were clear. We looked at each other and said almost simultaneously, ‘That’s it. Tony Blair will become leader and we’re stuffed.’

  5

  Samantha

  Something else happened while I was a special adviser: properly meeting the love of my life – and my wife for the past twenty-three years – Samantha.

  I say ‘properly’ because Samantha was a friend of my younger sister Clare, and we first met when she was just seventeen. I remember being struck by this laid-back, almost silent, waif-like thing lying on my parents’ sofa, smoking rolled-up cigarettes and sniggering gently as my sister took the piss out of me.

  We met properly on a holiday organised by my father four years later. Dad, who was always incredibly generous, decided to celebrate his and Mum’s thirtieth wedding anniversary by inviting some of his best friends to a hotel in southern Italy, and he allowed each of us children to ask three friends along. Samantha was invited by Clare, who warned her in advance, ‘Watch out – I think my brother fancies you.’

  I did. And it was a blissful week.

  I realise that what is meant to follow is a story about love at first sight. Neither of us being in any doubt. An instant recognition that we were partners for life. The truth is that neither of us felt like that. We had a lovely, romantic holiday amidst sunshine, friends, laughter and free-flowing cocktails. But when we got home neither of us was quite sure what would happen next.

  Of course we were similar in some ways: brought up only twenty miles apart, with parents who, while of slightly different ages, moved in similar social circles. But our friends on both sides couldn’t really understand what we were up to. I was the ambitious Tory apparatchik. She was the hippie-like art student. I was working in the Treasury for Norman Lamont. She was living in a Bristol flat with people who would have happily wrung his neck. I was trying to get invited to highbrow political dinner parties in Westminster. She was playing pool with the rapper Tricky in the trendiest part of Bristol.

  Norman would frequently ring up early on a Saturday morning wanting to know what was in the papers. On more than one occasion Samantha, used to a student-style lie-in, would shout from under her pillow, ‘If that’s Norman asking about the newspapers, tell him to fuck off and buy them himself.’ I would call him back, cramming 20p pieces into the student payphone to avoid being cut off.

  Our courtship was a long one. Our first New Year was spent driving around Morocco in a battered Renault 5. The first night in Marrakesh was so cold and damp we slept with our clothes on. While there was a bit of an age gap, as well as the contrasts in our friends and our politics, there was something that kept bringing us together and helping us get to know and love each other more.

  Part of that something was food. We are both greedy and somewhat obsessive. Restaurants, cooking, shopping, growing: all are part of that obsessiveness, as long as they end in eating.

  It was in those early years that I first witnessed the ‘Sam food panic’ which has since become something of a family joke. When she is hungry she has an irrational fear that the restaurant, pub or shop we are heading to is about to close or run out of food. The panic won’t end until I have called ahead to check that the kitchens are still open or the shelves aren’t empty. Now at least I have the children on my side: as Sam shouts at us to check that the ice cream shop hasn’t run out of ice cream, or the fish and chip shop hasn’t run out of chips (both genuine recent ‘food panic’ examples) we all fall about laughing.

  So we fell in love – and it was the deepest love I will ever know. But the falling took months and years, not days and nights; and I suspect it was longer for Sam than it was for me. But I believe the result has been something much stronger than either of us could ever have believed when we first got together under that powerful Italian sun. And it wouldn’t just survive everything political life would throw at us, but also the worst fear of any parent, losing our beloved first-born child.

  It wasn’t until 1994 that I summoned the courage to propose. While Sam said yes, we decided to keep it secret for almost a year. I think she wanted some time to get used to the idea. She was still only twenty-one, so I thought it was only fair.

  As our relationship developed, I decided to leave the Home Office and to go and work for the media company Carlton Communications plc. By this point I had applied to be on the Conservative Party’s candidates’ list, and after passing the assessment weekend – of interviews, practice speeches and written tests at a rather bleak hotel in Buckinghamshire – I was able to apply for parliamentary seats. For some time I had thought that getting more experience outside politics, specifically in business, would be good for me. I also needed to make some money, so my chosen career of politics would be more manageable.

  Carlton fitted the bill perfectly. It was a FTSE 100 company, with all the corporate responsibilities that involved. Michael Green, its founder and chairman, was a swashbuckling entrepreneur from whom I would learn about business. The company was a part owner of ITV, and was involved in regulated industries, where my knowledge of government and Parliament would help.

  I had always been clear to Samantha that my life would involve polit­ics. I had found my calling – it was what I wanted to do. It wasn’t just an option, or a possibility: as far as I was concerned, it was a near-certainty. She was very understanding.

  Did we ever argue about politics? Yes, of course. My friends would say she helped to turn a pretty traditional Home Counties Tory boy into someone a bit more rounded, more questioning and more open-minded. But many of the arguments we had about politics were actually about logistics, rather than issues. Samantha worried hugely about how it would affect our life. Where would we live? How would we stay together? How much would we see of each other? She was right to ask all these questions: politics has been a destroyer of many strong marriages. For one person in the relationship it can become an obsession; for the other a duty, or even a burden. As much as you can try to choose your constituency, in the end it chooses you. And so much follows from that choice.

  My first attempt at getting selected as a Conservative candidate was in Ashford in Kent, while I was still a special adviser at the Home Office. It was my first experience of a big selection
audience of four hundred people or more. Today, nerves help me speak well. Back then, I think they didn’t. In the event I was beaten by the far more experienced Damian Green. In third place – and it was the first time I had met her – was a shy yet assertive candidate called Theresa May.

  I was torn between taking the traditional route of fighting a safe Labour seat first, and trying to jump straight into a Conservative one. I pursued both strategies, even applying for Doncaster North, the rock-solid Labour seat that would later select Ed Miliband as its Member of Parliament.

  In the end the choice was made for me, when in January 1996 I was called up as a reserve for the selection in Stafford, whose Conservative MP Bill Cash was moving to the newly created neighbouring constituency of Stone. It was a part of the world that I didn’t really know, but something clicked. In the second round I would give my speech and take questions last. While we were waiting Samantha and I sat in the Castle Tavern opposite the constituency HQ. I fretted – and she drank. After two pints of cider we were summoned, and Samantha tripped on the way up the steps onto the stage. There was a gasp from the audience, but far from it being a disaster, it meant that everyone remembered at least something from my performance.

  I was selected to be the candidate, and over the next year we worked as hard as we could, canvassing and campaigning, including Samantha’s eccentric father, Sir Reginald Sheffield, who rather spoiled his hard work by loudly shouting into a mobile phone in a pub on polling day, ‘We’re about to lose.’ But in the face of a nationwide Labour landslide, all our efforts weren’t enough. By the end of the campaign, the result – a Labour majority of 4,314 – wasn’t a surprise. While I did not have a previous election campaign to compare it with, I knew from the unanswered doors and the looks people gave me in the streets that the British people had had enough of the Conservatives.

  6

  Into Parliament

  1997 was the start of the wilderness years for the Conservative Party. Just like Labour in 1979, we were set for a long period of opposition.

  In the British system the blow of losing a general election is partly softened by becoming ‘Her Majesty’s Official Opposition’, with a privileged status in Parliament and ‘shadow’ jobs to be handed out to ambitious MPs. Pretty soon you learn what a false comfort this is. You’ve lost. You’re out of power. You don’t make the decisions or achieve any of the things that made you want to get into politics in the first place. It is difficult to set the agenda, and hard to regain power after just one Parliament. What matters is not how well you oppose, but what you learn – and how fast.

  After the 1997 election I was outside Parliament. Eight years later I was leading my party. And five more years after that we were back in power. It was a slow and painful ascent for the party, but an incredibly rapid rise for me.

  I wasn’t by any means the fastest to understand either the scale of our defeat or the profound nature of the change that was needed to our party. Michael Portillo and the group around him seemed to have thought more deeply than many others about this.

  Nor was I the best parliamentary performer, speech-maker or even motivator of potential Conservative voters. William Hague was by far the most talented politician of my generation, and was superb at all of these vital tasks.

  I wasn’t the master tactician who could best plan the strategic thinking and the tactical moves that would help take the Conservative Party back to power. In those regards, I don’t think George Osborne has an equal.

  If a master strategist had sat down in 1997 to draw up the ideal sort of person to lead the Conservatives back to power, they would hardly have come up with a privileged Old Etonian who had worked for Norman Lamont when Britain was ejected from the ERM, and whose only ex­perience outside politics was to work briefly for a London-based media conglomerate.

  Good timing and good luck would combine to give me a chance after three heavy defeats. My principal opponent would change from the apparently unbeatable Tony Blair to the eminently beatable Gordon Brown. The long period of economic growth that started in 1992 would come to a juddering halt in 2008.

  Added to that, I had Samantha, who humanised and rounded me. I had a constituency in Witney – both safe and close to London – that was an excellent springboard. And I had friends and supporters who were ready and able to back me. I learned a lot at Carlton about business, about management, and about people. And it may have been easier, out of Parliament, to see the big political picture.

  Opinions differ about how effective Tony Blair’s team was at driving through change between 1997 and 2001. However, as a political machine it was without equal. And the truth was that Tony Blair was the post-Thatcher leader the British people wanted. He combined pro-enterprise economics with a more compassionate approach to social policy and public services. He understood that in many ways Britain is a small ‘c’ conservative country. In opposition, and in government, he rarely gave his Conservative opponents room to breathe. He talked tough on crime, looked strong on defence, seemed concerned about school discipline, even posed as passionate about business.

  At a supposedly ‘off the record’ dinner with journalists in October 2005 I said that just as Tony Blair had understood that he needed to be the ‘heir to Thatcher’, so we needed to understand the need to be ‘heirs to Blair’. By this I didn’t mean that we should imitate all of his political methods or adopt all of his policies and political positions. After all, that wasn’t what Blair had done in relation to being the ‘heir’ to Thatcher. He had tossed aside many of her policies, and introduced some profound changes of his own. Out went subsidised private education for bright children from low-income homes, and tax relief for private healthcare. And in came devolution for Scotland and Wales, independence for the Bank of England, and the minimum wage.

  But alongside that, he had carefully analysed and understood what had changed in the country since 1979, and therefore which elements of Thatcherism should be maintained and built on. He kept the trade-union reforms, the privatised industries, the low rates of income tax, the commitment to NATO, a largely pro-American foreign policy and a strong defence. These were natural Conservative policies, and by adopting them, Blair locked us out of Downing Street.

  What were the equivalent moves for us? This was the question that Conservative Party ‘modernisers’ kept asking. Getting the answer right was an essential step in returning to power. And returning to power was what we needed to do. Despite his prowess at politics, and those reforms that had benefited Britain, Blair was, overall, taking the country in the wrong direction. It was more than just his policies – the unsustainable welfare system, the dumbing down of education standards, the neglect of some key overseas alliances, the increases in taxes, the overburdening of public finances and the failure to plan for the long-term future of everything from defence to the NHS. It was also about the culture those policies created. Something for nothing. Equality of outcome, not opportunity. Short-termism. I was absolutely not the heir to Blair in any policy or philosophical sense, and I was desperate to clear his government out.

  But before I could do that I needed to find a safe parliamentary constituency. By the middle of 2000 I was heading towards the final selection rounds in Epsom, East Devon and Shaun Woodward’s seat of Witney. It was Witney that I really wanted.

  I knew Shaun from working with him at Conservative Central Office during the 1992 general election. I was well aware that he was wildly ambitious for high office, but I was just as surprised as everybody else when he chose to jump ship and join the Labour Party in December 1999. Surprise soon gave way to excitement: West Oxfordshire was an area I knew quite well, and the constituency would now need a new Conservative candidate for the next election. The town itself was just thirty miles north of where I was brought up, and West Oxfordshire was very similar to West Berkshire – a combination of market towns, attractive villages, rural enterprises, growing businesses and many talented people
who commuted either to the university city of Oxford or to London.

  The constituency party had concluded, unsurprisingly, that they’d made a dreadful mistake in selecting Shaun Woodward, who had turned out not to be the genuine article. So in an attempt to avoid making the same sort of mistake again, they employed an interesting ruse for the first round of interviews. The mayor of Carterton – the second town of West Oxfordshire after Witney – was a West Indian called Joe Walcott. He had come over from Jamaica during the war to serve in the RAF at Brize Norton, and had stayed on to become a prominent local figure and a passionate Conservative. As the prospective candidates arrived one by one to be interviewed at a pretty manor house in the village of Bampton, they found Joe standing on his own in the garden. Those who ignored him, or assumed he was a gardener or driver, were immediately struck off the list. Fortunately I gave him a warm handshake, and we would remain good friends until he died in November 2018.

  Although I was competing against the former MP and highly effective minister Andrew Mitchell, and a talented young businesswoman called Sharon Buckle, I think my passion for the place shone through, and I was selected.

  Within weeks I had new friends, a new home and the makings of a strong political base. Peter Gummer, Lord Chadlington, who I knew a little from when we had both worked for John Major, became something of a mentor, renting me a cottage in Dean, near Chipping Norton, the village where we have lived ever since. Together with Christopher Shale, who also became a firm friend and adviser, Peter helped me to rebuild the local Conservative association and its finances.

  And I inherited from Shaun Woodward one of the best constituency agents in the country, Barry Norton, who was also the leader of the local district council. Witney born and bred, Barry is a workaholic with a thick Oxfordshire accent, and seemed to know about absolutely everything that happened anywhere in the 250 square miles of the Witney constituency.

 

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