136–43
Lolita Syndrome 15
fans 12, 14, 20
Hiruta, Masato 105
Lost World 10–11
lovable
characters
Honda, Toru 7–8, 116–25
LovePlus 7, 118, 119
181–82
Hoshino, Yukinobu 163
Lucky Star
male characters 77
Hotaru, Tomoé 157, 158
character design 142
Mo’dan no tetsugakushi 116
female focus 78
Moé (character) 156, 157,
moé media 173–74
158
Idolm@ster, The 165
narrative
175
Moeru Eitango: Moetan 64
Idol Tenshi Yokoso Yoko 49
Lum 54, 176
Moé keizaigaku 126, 127
Isozaki, Arata 161
Lunn Flies into the Wind
Moeru otoko 116
Ito, Go 162–69, 170
120–21
Moé Studies Research
Ito, Kimio 24–29
Circle 136
Ito, Noizi 23, 108–15
Mojo genron f-kai 170
Ma: Space-Time in Japan Momoi, Halko 72–79, 145
161
Morikawa, Ka’ichiro 11,
J-Core 164
Maeda, Jun 98–107
152–61
Magical Emi 54
Morinaga, Takuro 126–35
magical girls 46–53, 54–63, Morisawa, Yu 58
kaiju 33, 34–35, 37
65, 114–15
Morohoshi, Daijiro 163
Kaiyodo 44, 159
Magical Princess Minky
Multiple Personality De-
Kamiyama, Kenji 175
Momo 14, 46–53
tective Psycho 45
Kannagi 78
maho shojo. See magical
Murakami, Takashi 170
Kanno, Hiroyuki 105
girls
Mutsu, A-ko 28
Kanon 98–107
maids 140
Kawana, Misaki 7, 118
in glossary 187
Kenno, Yukihiro 105
inspiring
moé 140, 180
Nagashima, “Jienotsu”
Kenshiro 117
maid cafés 125, 131, 159 Yuichiro 76
Key 98–107, 125, 151
Manga Burikko 11, 15–17,
Nagi 78
Kizuato 105
38–45
Nakagawa, Shoko 60
INDEX
MOE_20_178-192.indd 189
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190
Nakahara, Komugi 74
Otomo, Katsuhiro 162,
Sento bishojo no seishin
Nakamori, Akio 11, 15–16
163, 165
bunseki 178
nakige. See crying games
Otsuka, Eiji 16, 28, 38–45,
Shaft 176
Nanatsuiro Drops 108, 111,
167, 181
Shakugan no Shana 108
114
Shimada, Humikane
Nanoha: The Movie 1st 185
90–97
Naruto 63, 187
Panda and the Magic Ser-
Shimon-chan 168–69
Nausicaä 182
pent 182
Shinbo, Akiyuki 176
Neon-chan 108, 112
Pastel Ink 64–71
Shinji 77
Neon Genesis Evangelion
Pastel Yumi 54
Shirakura, Yumi 16
Asuka 115, 118–19
Petit Ferret 81
Shizuku 105
Ayanami, Rei 75, 115,
Philomoé Association,
shojo manga
133
The 144, 147
in glossary 187
fan response 34, 75,
Phoenix 120, 121
1970s
26–28
115, 176
Pierrot 54, 55, 62
character design 11,
male characters 77
Pony Canyon 146
26, 149
merchandise 17,
POP 64–71
fashion focus 76 110
159
Popotan 74, 80, 81
Hagio Moto 27, 28
Nerd Core 164
Poyoyon Rock 81
infl uence on moé
Newsweek Japan 19, 20
Princess Knight 118, 120
166–67
“New Wave” comics 163,
Production I.G. 176
male fans 29, 38, 138
165
Production Reed 46
themes
32
New York Times Magazine
Puella Magi Madoka Magica Shojo minzokugaku 38
4, 126
138, 139
shonen manga 26, 27–28
Nico Nico Douga 107, 164
in glossary 187
Nijihara Ink 64–71
Shuto no tanjo 152, 153, 158
Noir 146, 147
Radio Kaikan 158, 159
Sky Girls 90, 92
No’nai ren’ai no susume 7,
Raoh 117
Soda, Mitsuru 144–51
116, 117
Revolutionary Moé Advo-
Soul Taker, The 74, 145
November Gymnasium
cates Alliance 20–21, 22
Space Battleship Yamato 175
28
Ryohoji Temple 80, 82, 84, Steinberg, Marc 8
Nunokawa, Yuji 54–63
86, 87–89
Street Fighter 110
Nurse Witch Komugi 74,
Strike Witches 90, 91, 95, 97
75, 76
Studio Ghibli 176
Sailor Moon
Super Dimensional For-
fan response 137
tress Macross
Okada, Toshio 22–23, 183
good vs. evil 49
fan response 14, 138
Okazaki, Kyoko 16, 41
magical girl genre 63
otaku infl uence 183
One: kagayaku kisetsu e
Sailor Moon S 157
Superfl at 170
7, 118
Saito, Tamaki 8, 170,
Surat, Daryl 19
One Piece 45
178–85
Suzumiya Haruhi
Oreimo 180
Sakurazawa, Erika 16, 41
fan response 20–21,
Oshii, Mamoru 142, 176
Sal 9000 7
23, 115
Oshima, Yumiko 26
Sally the Witch 55
Ito Noizi 108
Ota, Takako 56
Sapphire 118
Otaku: Japan’s Database
Sasakibara, Go 13, 14
Animals 170, 172
Sato, Toshihiko 46–53
Taiyo ni sumasshu! 157
Otaku: Persona=Space=
Sayla 181–82
Takabatake, Kasho 25–26
City 152
Sekai no denpa otoko 116
Takada, Akemi 56
Otaku USA magazine 19
Seibo Evangelion 30–31
Takahashi, Rumiko 166, 167
THE MOE
´ MANIFESTO
MOE_20_178-192.indd 190
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191
Takahashi, Tatsuya 105
nonhuman rela-
Train Man. See Densha otoko
Takanezawa, Moé 17
tionships 121
Takashita, Taichi 7
Phoenix 120, 121
Takatsu, Moé 157, 158
Princess
Knight 118, 120
UNiSONSHIFT 108, 111
Takatsuki, Yasushi 13
purity of characters
Urusei Yatsura 54, 167, 175
Takekuma, Kentaro 13
120
Takem
iya, Keiko 26
roots
of
moé 9–11
Vagabond 45
Takeuchi, Naoko 17
Thompson, Jason 19
Venice Biennale 152,
Tamami 120, 121
Toei 49
160–61
Tanikawa, Fumiko 167
To Heart 105, 137, 165
vocaloids 164
Techno-gothic 30
Toho Project 76, 174
Tezuka izu deddo 162, 163
Tokimeki Memorial 17,
Tezuka, Osamu
75, 78, 79, 159
Wasurenagusa Forget-
Astro Boy 8, 9, 18, 19
Tokito 82
Me-Not 108, 113
circular lines 166
Tokyo International Man-
Watanabe, Akio 76, 81
cute characters 181
ga Library 152
early work 123
Tomino, Yoshiyuki 60,
Lost World 10–11
181–82
Yabu’uchi, Yu 167, 168
Lunn Flies into the Wind Toranoana 159
Yamagishi, Ryoko 26
120
Toro Benten 83, 87, 88
Yamamoto, Yutaka 176
Marvelous Melmo 118
Toromi 80–89
Yoshimoto, Taimatsu 13
INDEX
MOE_20_178-192.indd 191
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Document Outline
Frontcover
Title page
Contents
Falling in Love with Japanese Characters
ITO KIMIO
From Social Movements to Shojo Manga
KOTANI MARI
Memories of Youth
OTSUKA EIJI
From Shojo Manga to Bishojo Magazines
SATO TOSHIHIKO
On Magical Girls and Male Fans (Part One)
NUNOKAWA YUJI
On Magical Girls and Male Fans (Part Two)
POP
Talking about MoО at the Heart of Akihabara
MOMOI HALKO
The Voice of MoО Asks for Understanding
TOROMI
Notes from Underground
SHIMADA HUMIKANE
Bridging the Gap between Mecha and MoО
MAEDA JUN
The Crying Game
ITO NOIZI
Girl Drawing Girl
HONDA TORU
The Love Revolution Is Here
MORINAGA TAKURO
For Love or Money
HIGASHIMURA HIKARU
The MoО Studies Research Circle
SODA MITSURU
The Philomoé Association
MORIKAWA KA’ICHIRO
Learning from Akihabara
ITO GO
The Pleasure of Lines
AZUMA HIROKI
Applying Pressure to the MoО Points
SAITO TAMAKI
Otaku Sexuality
Glossary
Index
Copyright
Other Ebooks
Backcover
The Moé Manifesto Page 18