by Temel Aksoy
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About the Author
Temel Aksoy is a blogger, marketing consultant, and author.
Born in Istanbul, Aksoy completed his higher education in France, studying Economics in Grenoble and Paris Nanterre University. Temel Aksoy worked in the market research sector for more than 25 years before starting his consultancy career in 2008.
The author's convictions and beliefs on marketing were abruptly challenged upon reading Byron Sharp’s How Brands Grow. Realizing most of what is considered marketing theory is not supported by empirical evidence, Aksoy begun to advocate for evidence-based approach to marketing.