by Jason Linett
Testing is the only method to discover the answer. Learn the mechanisms your audience best responds to and that will inform your next strategy. Create multiple pathways that all lead to the same desired result of someone purchasing from you .
Be focused with your efforts, though it’s often okay to do a little bit of everything.
Enjoy your pizza.
WORK SMART ACTION STEPS:
☞ As you’ve read through this book, I hope many of your goals have now become specific action plans. You’ve had plenty of time to define your intended outcomes. Consider the office-supply-adventure of “The Serial Killer Strategy” to map out all the various ways someone can become your client.
☞ Go for a small win. Rather than getting stuck trying to guess which method of sales will be the best for you, start with the one you know how to do. The results may be slow at first as you continue your market research, but this first system can now begin to run as you build other machines to grow your business.
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CONCLUSION
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STAY HUMBLE
I have a passion for ongoing education. My car is a mobile university. My daily commute is a time to continue listening to an audiobook or podcast.
As much as I’m on a platform delivering my programs, I’m also frequently attending a workshop as a student to model other people’s success. The organizer of a major convention recently called me out on being one of the only paid speakers who paid to attend other people’s workshops at the same event.
I revisit information I’ve previously learned. I’ll go through a course to review something I learned years ago to help sharpen my mental tools, learn new methods, or sometimes realize I’ve needlessly overcomplicated a simple concept.
I attended a workshop years ago to observe a colleague’s style of work. We are in the same business, yet it’s clear we each have our own individual style. The instructor highlighted me in a friendly way to comment, “Jason does this all the time as he sees a lot of clients. Watch him, he’s really good at this. ”
I embraced the praise like a badge of honor. The instructor was a good friend, a respected person in his profession, and indeed, we were about to practice something I also teach.
What happened next may surprise you.
I got lost in the practice. I got horribly confused. I had to apologize and start the entire exercise all over again.
“What’s going on?” I asked myself. I use this method on a daily basis with my coaching clients. I teach it from the platform as I speak to business groups. What am I missing?
By putting 100% of my focus on the praise and perceived expertise, I temporarily shut down my ability to be receptive to new information. I missed the nuances the instructor had shared to practice a variation of a familiar theme.
By metaphorically patting myself on the back, I was covering my ears to continued growth and learning.
Embrace growth. Look for improvement. Yes, it’s just as important to acknowledge your accomplishments and celebrate your victories, though let that inspire you to move forward.
In my weightlifting, there’s an exercise with a rather unfortunate name. It’s called a deadlift. There’s an object on the floor in a “dead” position. Your task is to reach down and pick it up. This sounds simple. However, as your strength improves over time, and it’s now a barbell loaded with more than twice your bodyweight, it becomes a highly technical maneuver to do safely.
I hired a personal trainer with the request, “Please show me how to do this without hurting myself.” He insisted it was best for me to hire him for four months of twice-weekly workouts. I explained I already had a program I wished to follow and only needed assistance to improve this one weightlifting move.
He told me my form was mostly correct and offered a few pointers to improve the mechanics of the move. “Wow, that’s much better,” I said as I could feel the immediate change. “I can see with practice I’ll get better at that.”
The look on his face was now one of utter surprise.
“What did you say?” he asked.
A bit confused, I replied, “I can see with practice I’ll get better at that.”
“Nobody says that to me,” he responded. “They just say ‘That’s hard’ or ‘I can’t do that,’” he continued. “Yeah, you just need the one session. You’re good.”
Celebrate your success. Some of the biggest shifts in people’s lives I observe are when they give themselves permission to acknowledge their strength. There may be weaknesses to overcome, yet with some creative solutions and hypnotic tenacity, they can be leveraged into strengths.
Just like exercise, every day may not result in a personal record. Some days it’s phenomenal. Some days it’s the same-as-yesterday. Some days will be an absolute challenge. There may be days where you need to stop and re-read your testimonials to remind yourself why you started your own business.
There will also be criticism. The more you put yourself out there to the world around you, the more you open yourself up to other people’s opinions. You could shrug it off as “haters gonna hate.” Let the discomfort of criticism activate the supercompensation to listen, learn, and take appropriate actions.
To WORK SMART is to work with intention, purpose, and focus. There’s a learning curve when you’re just starting out, and, sometimes, we need an appropriate smack in the right direction. Some of my best friendships are now with people who called me out on how I could have handled a situation better. This empowers you to personally improve and lead by example in your communities.
Be a trailblazer.
Be a pioneer at what you do .
Earn an incredible income as you make the world a better place.
Be hypnotic.
I look forward to reading your story as you WORK SMART.
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Your “Call to Action”
Thank you for reading WORK SMART BUSINESS!
I really appreciate all of your feedback, and I love hearing what you have to say.
Your input helps to make the next version of this book and future projects even better.
Please share a helpful review on Amazon letting me know what you thought of the book.
Thank you so much!
~ Jason Linett
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DEDICATION
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ACKNOWLEDGMENTS
For Michelle, Claire, and Max for incredible love and support to build a successful business and the joy of stepping away from business.
To my parents for being a spark of inspiration to step away from a job and launch their own business.
To Scott Sandland, Dr. Richard Nongard, Dan Candell, Stephanie Skiba, Richard Clark, Karen Hand, Melissa Tiers, Anthony Galie, Michael Ellner, Dr. Tracy Riley, Howard Cooper, James Hazlerig, Ron Eslinger, Sean Michael Andrews, Igor Ledochowski, Michael Watson, Paul Ramsay, Ines Simpson, Mike Mandel, Chris Thompson, Ken Guzzo, Catherine Hickland, Robert & Linda Otto, Michael DeSchalit, Carm Blacconiere, Nick Ebdon, Nicholas Pallesen, Dr. Will Horton, Richard Cole, Bob Burns, Kevin Cole, Sheila Granger, Alain Nu, Jo-Anne Eadie, Marc Carlin, Laura King, Cheryl & Larry Elman, Gary Albert Hughes, Elsom Eldridge Jr., Tim Horn, Jess Marion, Shawn & Sarah Carson, Marie Mongan, Roy Hunter, Anthony & Freddy Jacquin, Antonio Perez, Adam Eason, Kelley T. Woods, and many others for fostering an incredible hypnotic community and sharing the message that we can help and inspire others.
To Geoffrey Ronning, Chandler Bolt, Sean Sumner, Ryan Deiss, Perry Belcher, Molly Pittman, Russ Henneberry, Kelly Glover, Dr. Robert Cialdini, Pat Flynn, Ron Popeil, Amy Landino, Tim Ferriss, Michael Gerber, Kevin Pollak, Amy Porterfield, Dr. Ivan Misner, Michael Matthews, Chris Ducker, Frank Kern, Jeff Walker, Lise Cartwright, Kris Calixton, and many others for the foundational business strategies to make it all happen.
Special acknowledgments to the rockstars Korey Samuelson, Sharon Bliss, Rosalyn Williams, and Kenneth Lerman for their recommendations to improve your reading experience.
To ever
yone who was a part of the launch of this project.
To you for taking a step in a new direction to make something big happen in your life.
The more we’re all successful, the more we’re all successful .