Endnotes
Introduction
“march backwards into the future”: McLuhan, Marshall, Quentin Fiore. The Medium Is the Massage. New York, London, Toronto: Random House, 1967.
Chapter One
“…a more beautiful question”: Cummings, E.E. Collected Poems [of] E. E. Cummings. Harcourt, Brace and Company, 1928.
Vermeer, Johannes. The Art of Painting. 1666. Kunsthistorisches Museum, Vienna.
Van Rijn, Rembrandt. The Artist in His Studio. 1626–28. Museum of Fine Arts, Boston.
“aired its final episode of Reading Rainbow”: Calhoun, Ben. “Reading Rainbow Reaches Its Final Chapter.” NPR. NPR, 28 Aug. 2009. Web. 02 Apr. 2012.
Chapter Two
“A sunflower seed…”: Flanders, John. The Craftsman’s Way: Canadian Expressions. Toronto: University of Toronto, 1981.
“pheromones of the master’s own breath.”: Watson, Lyall. The Nature of Things: The Secret Life of Inanimate Objects. London: Hodder & Stoughton, 1990.
Chapter Three
“I'll play first…”: Miles Davis Honda Scooter Ad. Perf. Miles Davis. Commercial. YouTube. 1 Feb. 2008. Web. 8 Apr. 2012.
“Lighting one candle…”: Hass, Robert, Basho Matsuo, Buson Yosa, and Issa Kobayashi. The Essential Haiku: Versions of Basho, Buson, and Issa. Hopewell, nj: Ecco, 1994.
Chapter Four
“…putting form and content together.”: Blumenthal, Saul. “Designer Paul Rand Speaks at Media Lab.” The Tech. Massachusetts Institute of Technology, 15 Nov. 1996. Web. 02 Apr. 2012.
“A small bowl arrived…”: Achatz, Grant. “What Grant Achatz Saw at El Bulli.” Diner’s Journal Blog. The New York Times, 16 Feb. 2010. Web. 02 Apr. 2012.
Johnson, Steven. Where Good Ideas Come From: The Natural History of Innovation. New York: Riverhead, 2010.
Chapter Five
“the world as it will be…”: Asimov, Isaac. Asimov on Science Fiction. Garden City, NY: Doubleday, 1981.
Chapter Six
“We sail within a vast sphere ”: Pascal, Blaise. Pascal's Pensées. Project Gutenberg. 27 Apr. 2006. Web. 8 Apr. 2012.
“…the right solution would presently announce itself.”: Weschler, Lawrence, and Robert Irwin. Seeing Is Forgetting the Name of the Thing One Sees: A Life of Contemporary Artist Robert Irwin. Berkeley: University of California, 1982.
Chapter Seven
“Draw your chair up close…”: Fitzgerald, F. Scott, and Edmund Wilson. The Crack-Up. New York: J. Laughlin, 1945.
Chapter Eight
“…you will contribute a verse.”: From the poem O Me! O Life! Whitman, Walt. Leaves of Grass. New York, NY: HarperCollins, 2000.
Chapter Nine
“Whoever said that pleasure…”: Design Q&A with Charles Eames. Perf. Charles Eames. YouTube. Web.
Chapter Ten
“Not I, not I…”: From the poem Song of a Man Who Has Come Through. Lawrence, D. H. The Complete Poems. New York: Penguin, 1971.
Hyde, Lewis. The Gift: Creativity and the Artist in the Modern World. New York: Vintage, 2007.
“Elizabeth Gilbert, in a lecture…”: A New Way to Think About Creativity. Perf. Elizabeth Gilbert. YouTube. ted Talks. Web.
“the long, hard, stupid way…”: Brion, Raphael. “Treme Watch: David Chang Gets a Cameo.” Eater. Eater National, 13 June 2011. Web. 02 Apr. 2012.
“In an episode of…”: Sorkin, Aaron, and Patrick H. Caddell. “Shibboleth.” The West Wing. NBC. 22 Nov. 2000. Television.
Calvino, Italo, and William Weaver. If on a Winter’s Night a Traveller. London: Vintage, 1998.
“the design of the business card wouldn’t be finished until…”: Giampietro, Rob. “Reflections on Recent Work.” Lined and Unlined. 5 Jan. 2009. Web. 2 Apr. 2012.
“I just sort of let it be known that I was available…”: Weschler, Lawrence, and Robert Irwin. Seeing Is Forgetting the Name of the Thing One Sees: A Life of Contemporary Artist Robert Irwin. Berkeley: University of California, 1982.
“We systematically…”: Hochman, David. “Office Party? Let’s Tweet It.” Nytimes.com. The New York Times, 4 May 2011. Web. 2 Apr. 2012.
“A culture is no better than its woods.”: Auden, W. H. The Shield of Achilles. New York: Random House, 1955.
“The moment just past is extinguished forever…”: Kubler, George. The Shape of Time: Remarks on the History of Things. New Haven: Yale University Press, 1962.
Acknowledgements
I began thinking seriously about this book in November of 2010, shortly after completing a lecture of the same name at the Build conference in Belfast, Northern Ireland. The talk was warmly received, but I perceived there was more to the ideas I presented. They required further investigation and thought. It took four months to muster up the courage to begin writing, but a year and a half later, I feel as if my search is concluding.
A sincere thank you goes to those who joined me in the search party. David Cole, Liz Danzico, Rob Giampietro, Craig Mod, Jason Santa Maria, and Andy McMillan all read early versions of the manuscript and offered instrumental feedback. The book is better from their ideas, support, and friendship.
I especially owe a debt to Mandy Brown, whose steady eye and deft pen guided my thoughts throughout the writing process. If there is clarity to these words, Mandy’s editing is to credit.
My deepest gratitude and love go to my family and friends, who have all allowed me the space to shake off the everydayness of my own life to write this book. I really don’t know how you put up with all of this, but each day, I’m ever more grateful that you do. Thanks to Kate Bingaman-Burt, Josh Brewer, Max Fenton, Jessica Hische, Cameron Koczon, Tyler and Elsa Lang, Neven Mrgan, Josh Stewart, Allen Tan, Trent Walton, Ian Whitmore, Doug Wilson, and anyone else who has had to grin and bear me talking about the book yet again. I will return the favor soon.
Special thank yous, apologies, and love letters are reserved for Mom, Dad, and Laura. They have been anchors and kept me from floating away, even during the hardest year of their lives. Their poise is staggering and inspiring. I’m so glad to call them mine.
I am indebted to the generosity of the following patrons:
Chris Bowler, MailChimp, Shopify
Brad Smith & Myron Yeager, Chris Erickson, Damien Newman, David G. Whaley, Jr.
Jessica “Cat Lady” Hische, Trent Walton
Alastair Taylor, Allison Borngesser, Andrew Cornett, Carl Hoyer, Craig Mod, Darren Geraghty, Dave Schaefgen, David Hoffman, Deeplocal, Diana Kimball, Doc Parsons, Ferdinand Salis-Samaden, Helen Michaud, Helen Walters, Ian J. Whitmore, J. A. Baluci, Jamie G. Mageau, Jane A. Dorn, Jason Fried, JD Graffam, Jeff Triplett, Jenni Leder, Jim Ray, John F. Kelley, John T. Unger, John Wedgwood, Josh Catone, Justin Pocta, Kathryn Ratcliffe-Lee, Kieran Lynn, Liam McMurray, Louis, Kate, and Wilson, Mark Bovey, Micah Lanier, Michel Vrana, Mike Bietz, Nate Tharp, Nathan D. Fitzsimmons, Paul Straw, Paulo Zoom, Reina Castellanos, Sandra H. Elkind, Skylar Challand, Taroh Kogure, Tim Chambers, Vitorio Miliano, Walker Cahall
Aaron Carámbula, Aaron Rayburn, Alex Jacque, Alex Knight, Alex Knopick, Ali Ukani, Alonzo Felix, Ana M. Hernandez, Andre Torrez, Andres Lopez Josenge, Andy Baio, Andy McMillan, Angie Davis, byrd & belle, Annie Clark, Antonio Savorelli, Aurélien Foutoyet, Benjamin Fritz, Germany, Benjamin Peyer, Bernie Graham, Inventor, PadPivot, Bill Keaggy, Bobby Solomon, Brandon Goodwin, Brian Rosenfield, Bryan J. Swift, Bryan Kulba, Calvin Putra, Cameron Koczon, Casey Britt, Casey Zumwalt Cate Dolan, Charles Andretta II, Chelsea Hardaway, Chris Coyier, Chris Shiflett, Craig Swanson, Dale Rogers, Dan Grebb, Dan Portnoy, Dan Wineman, Daniel Dickson, Daniel Knef, Daniel Marino, Daniel Romero, Dave Savage, David Cole, David Fry, David Huyck, David Tapia, Dee Adams, Derek Pante Dimitri Bouniol, Don Schaffner, Douglas Brull, Drew Bell, Drew Johnston Edmund The, Elsa + Tyler + Zoe, Emory Allen, Erin Sparling, Ethan Marcotte, Evan Lockwood, Faddis Design Studio, Florian Schroiff, Garrett Murray, Gavin Potenza & Liz Meyer, Gerald Fuller, ggfevans, Grant Hutchinson Gustavo Ferreyro Olaiz, Hans verschooten, Holly Lea
ch, Huy Dinh, J. D. Hollis, Jacob Souva, Jaime Rodas, James Donaldson, Jan Lehnardt, Jan Wächter, Jared Caponi, Jason Santa Maria, Jay Hollywood, Jayro Design, Jeremy Canceko, Jeremy Carr, Jim & Mei Hillhouse, Jim Puls, Jina Bolton, Jodi Leo, Joe Anderson, John Silva, Jon Nathanson, Jon Schlossberg, Josh Clark, Josh Higgins, Josh Smith, josue salazar, Julian J. Schrader, Kaleem Khan, Kate Bingaman Burt, Keegan Jones, Keith Holjencin, Kitt Hodsden, Leigh Taylor, Les Pozdena, M@ Olin, Mandy Brown, Marco Arment, Matt Coyne, Matt Haughey, Matt Kump, Matt Nuzzaco Matt Sauter, Matthew Buchanan, Michael Cheong, Neil Lee, Neven Mrgan, Nion McEvoy, omfgco, Oscar Palmér, Pat Dryburgh, Pete Miller, Poketo, Rajesh Pancholi, r27.creativelab, Refryed, Rob Dubbin, Robert Boyce, Roy Anthony Brown, Ryan Brunsvold, Ryan Budke, Ryan Freitas, Ryan Mudryk, Ryan Sims, Samer Chehab, Scott Boms, Scott Bratcher, Scott Mount, Sergio jimenez, Simon & Angie Lewin, Skyler Vander Molen, Steve Celestin, Stuart Gibson, Tad Carpenter, Theron Trowbridge, Thomas Telkamp, Tim Van Damme, Todd Zaki Warfel, Tom Coates, Tom McLaughlan, Tory Hobson, Wemind, William Couch William R. Hearst III, Winneke de Groot, Yvonne Yeh, Zachary Fannin, @abbott
Thank you.
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