The Economics of Artificial Intelligence

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The Economics of Artificial Intelligence Page 84

by Ajay Agrawal


  version of such a regulation with bipartisan support in September 2017 (the

  SELF DRIVE Act, H.R. 3388).

  From the perspective of innovation, a centralized AI regulatory system

  presents a number of trade- off s. On the one hand, relative to tort laws that

  examine liability cases ex post through judges and juries, ex ante regulations

  and safety preemption would signifi cantly reduce the degree of uncertainty

  regarding liability risk.9 Reduction in uncertainty, in general, increases R&D

  and other complementary investment. Furthermore, harmonizing diff erent,

  slow- moving state- wide regulations could also speed up experimentation

  and adoption. In the case of autonomous vehicles, as of September 2017,

  some testing was explicitly allowed in less than half of the states with dif-

  ferent degrees of restriction and safety standards.

  On the other hand, federal regulation could trade off certainty with fl exi-

  bility. With the fast- changing landscape of AI technologies, federal agencies

  may not have suffi

  cient information in the early development stage to set

  eff ective standards.10 If such regulations were hard to change, they could

  infl uence the rate and direction of innovation in undesirable ways.

  20.4.3 Allocation of Liability Risk across the Vertical Chain

  Artifi cial intelligence and sophisticated robotics are often complex tech-

  nologies that involve multiple suppliers of software and hardware and that

  may require high degrees of integration between diff erent components.

  Furthermore, AI technologies, like other general purpose technologies (such

  as polymers), once developed for the fi rst few areas, may later be developed

  for a wide variety of applications at a lower cost.

  Current laws, such as component parts and sophisticated purchaser doc-

  trines, stipulate that component suppliers are not liable unless the com-

  ponent per se is defective or the process of integrating the component has

  caused the adverse eff ect (Hubbard 2015). In practice, however, these laws

  may be inadequate in certain circumstances and may expose component

  8. Federal preemption of state laws may be explicit or implicit, with the former providing signifi cantly greater clarity. In the case of FDA preemption in Riegel v. Medtronic, Inc. (2008), the US Supreme Court ruled that manufacturers of FDA- approved devices that went through the pre- market approval process are protected from liability claims under state laws. In Wyeth v.

  Levine (2009), however, the US Supreme Court ruled that Vermont tort law was not preempted.

  9. Kaplow (1992) provides a general economic analysis of rules versus standards; that is, whether laws should be given content ex ante or ex post. The basic trade- off s depend on factors including the frequency and the degree of heterogeneity of adverse events, as well as the relative costs of individuals in learning and applying the law.

  10. For example, for autonomous vehicles state regulators currently diff er in their opinions about whether cars without steering wheels or brake pedals should be allowed on public roads for testing and operation purposes.

  Economics of Tort Liability and Innovation in Artifi cial Intelligence 501

  suppliers to disproportionately high liability risk relative to their expected

  revenue. Evidence from Galasso and Luo (2018) suggests that in such situa-

  tions, downstream innovation may suff er. It would be interesting for future

  research to examine how liability costs should be allocated across compo-

  nent producers and its impacts on innovation, and under what conditions

  policymakers should consider applying exemption regulations, such as the

  BAAA enacted in the medical implants industry.

  It would also be interesting to examine how liability rules, apart from

  their direct impacts on innovation, infl uence fi rm boundaries, which, in

  turn, could aff ect innovation. For example, rules such as the BAAA may

  discourage vertical integration because its exemption applies only to com-

  ponent material suppliers suffi

  ciently removed from downstream activities.

  Similarly, liability rules may also infl uence how products and services are

  designed. For example, they may encourage more modular designs to better

  insulate liability risk across diff erent components.

  20.4.4 Liability Risk and Market Structure

  Relatedly, it would be interesting to better understand the interplay

  between liability risk and industry market structure and whether changes

  in market structure driven by liability risk have long- term consequences for

  innovation (Agrawal et al. 2014).

  How liability risk aff ects fi rms of diff erent sizes is likely to depend on the

  empirical context. Plaintiff s may be more likely to target larger and cash-

  rich fi rms (Cohen, Gurun, and Kominers [2014] fi nd this pattern in patent

  litigation cases). At the same time, larger fi rms are better at withstanding

  high liability risk because they have greater resources both to self- insure and

  to provide more generous indemnifi cation contracts to suppliers.

  One may argue that liability insurance could insulate producers from

  potential liability concerns. However, in the early stages of AI technolo-

  gies the market for liability insurance may not be fully developed, or even

  exist, due to insuffi

  cient data on adverse events of a particular nature and

  their damages. Even with well- developed insurance markets, high liability

  risk may result in high premiums, which can be prohibitively expensive for

  smaller fi rms and, thus, deter entry.

  20.4.5 Liability

  Litigation

  An important feature of an eff ective liability system is that disputes are

  resolved quickly. Longer settlement delays are typically associated with

  higher transaction costs for the negotiating parties. More importantly,

  delays and uncertainty in the process mean slower diff usion of the AI tech-

  nology at the center of the dispute.

  It is not obvious whether liability suits related to AI technologies will be

  easier to settle than those involving other technologies. In particular, the

  complexity of these new technologies and certain types of human- machine

  502 Alberto Galasso and Hong Luo

  interactions may reduce the litigants’ ability to fi nd a compromise. That said,

  classic models of pretrial negotiations predict a higher likelihood of settle-

  ment when information asymmetries between litigating parties are reduced

  (Spier 2007). Manufacturers of AI technologies may fi nd it in their own

  interest to design the machine’s data- recording capability in ways that facili-

  tate the discovery process and speed up settlement. In cases where manu-

  facturers lack such incentives, mandates of certain designs may be necessary

  if they are clearly effi

  ciency enhancing. Once again, how eff ective these data

  capabilities of AI technologies are in facilitating dispute resolution would

  also depend on the ability of the court system to understand and interpret

  data, on private incentives for data sharing, and on whether policies are in

  place to discourage misrepresentation and manipulation of data.

  20.4.6 Liability Risk and Intellectual Property Protection

  The likely impacts of liability risk on innovation would also depend on the

>   strength of intellectual property (IP) rights. Intuitively, when IP rights are

  strong, fi rms can invest in safer products and recover their investments by

  charging a price premium. However, if competitors can easily copy and sell

  these products or features, the incentive to innovate in the fi rst place would

  decrease. The above considerations may be diff erent, however, if consumers

  cannot easily distinguish between safer and less safe products, and their fears

  about dangerous products suppress their demand for the entire product cate-

  gory. For example, Jarrell and Pelzman (1985) show that one fi rm’s product

  recalls may have negative reputational impacts on competitors and produc-

  ers of related products. When such negative spillover is strong, fi rms with

  other means of extracting rents (e.g., larger fi rms) may have the incentive to

  invest in safety features and share them with fi rms in the industry so as to

  maintain consumer demand for the whole industry.

  Finally, in a cumulative innovation environment, as Green and Scotchmer

  (1995) have shown, the allocation of IP rights among sequential innovators

  may have important eff ects on their respective innovation incentives. Related

  trade- off s are likely to also emerge for the allocation of liability damages

  among sequential innovators.

  20.5 Conclusion

  This chapter has examined some of the basic economic trade- off s linking

  liability risk with innovation incentives and the direction of technological

  progress in the context of artifi cial intelligence and sophisticated robots.

  Features of the liability system, such as the allocation of risk between pro-

  ducers and consumers and the level of centralization in regulation, may

  have a signifi cant impact on the development and diff usion of these new

  technologies, as well as on the products and services that apply them. The

  Economics of Tort Liability and Innovation in Artifi cial Intelligence 503

  extent of these eff ects is likely to also depend on the market structure and

  the organization of the vertical chain of innovation.

  More broadly, our analysis supports the idea that the liability system and

  its reforms can aff ect the rate and the direction of technological change, indi-

  cating that these policies have dynamic eff ects on innovation incentives that

  go beyond their short- term impact on the safety of the users and others. As

  Finkelstein (2004) stresses, recognizing and estimating these dynamic eff ects

  is crucial to evaluating the costs and benefi ts of policy reforms.

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  IV

  Machine Learning and Economics

  21

  The Impact of Machine

  Learning on Economics

  Susan Athey

  21.1 Introduction

  I believe that machine learning (ML) will have a dramatic impact on the

  fi eld of economics within a short time frame. Indeed, the impact of ML on

 
; economics is already well underway, and so it is perhaps not too diffi

  cult to

  predict some of the eff ects.

  The chapter begins by stating the defi nition of ML that I will use in this

  chapter, describing its strengths and weaknesses, and contrasting ML with

  traditional econometrics tools for causal inference, which is a primary focus

  of the empirical economics literature. Next, I review some applications of

  ML in economics where ML can be used off the shelf: the use case in eco-

  nomics is essentially the same use case that the ML tools were designed

  and optimized for. I then review “prediction policy” problems (Kleinberg

  et al. 2015), where prediction tools have been embedded in the context of

  economic decision- making. Then, I provide an overview of the questions

  considered and early themes of the emerging literature in econometrics and

  statistics combining machine learning and causal inference, a literature that

  is providing insights and theoretical results that are novel from the per-

  spective of both ML and statistics/ econometrics. Finally, I step back and

  Susan Athey is the Economics of Technology Professor at Stanford University Graduate

  School of Business and a research associate of the National Bureau of Economic Research.

  I am grateful to David Blei, Guido Imbens, Denis Nekipelov, Francisco Ruiz, and Stefan

  Wager, with whom I have collaborated on many projects at the intersection of machine learning and econometrics and who have shaped my thinking, as well as to Mike Luca, Sendhil Mullainathan, and Hal Varian, who have also contributed to my thinking through their writing, lecture notes, and many conversations. For acknowledgments, sources of research support, and disclosure of the author’s material fi nancial relationships, if any, please see http:// www

  .nber .org/ chapters/ c14009.ack.

  507

  508 Susan Athey

  describe the implications of the fi eld of economics as a whole. Throughout,

  I make reference to the literature broadly, but do not attempt to conduct a

  comprehensive survey or reference every application in economics.

  The chapter highlights several themes.

  A fi rst theme is that ML does not add much to questions about identifi ca-

  tion, which concerns when the object of interest, for example, a causal eff ect,

  can be estimated with infi nite data, but rather yields great improvements

 

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