by Ted Chiang
Jeff Winthrop:
Yes, it's true, Wyatt/Hayes paid me, but it wasn't an endorsement deal; they never told me what to say. They just made it possible for me to devote more time to the anti-calli campaign, which is what I would've done anyway if I hadn't needed to make money tutoring. All I've been doing is expressing my honest opinion: I think calli's a bad idea.
A couple of people in the anti-calli campaign have asked that I not speak publicly about the issue anymore, because they think it'd hurt the cause. I'm sorry they feel that way, because this is just an ad hominem attack. If you thought my arguments made sense before, this shouldn't change anything. But I realize that some people can't make those distinctions, and I'll do what's best for the cause.
Maria deSouza:
Those students really should have registered their affiliations; we all know people who are walking endorsements. But now, whenever someone criticizes the initiative, people ask them if they're being paid. The backlash is definitely hurting the anticalli campaign.
I consider it a compliment that someone is taking enough interest in the initiative to hire a PRfirm. We've always hoped that its passing might influence people at other schools, and this means that corporations are thinking the same thing.
We've invited the president of the National Calliagnosia Association to speak on campus. Before we weren't sure if we wanted to bring the national group in, because they have a different emphasis than we do; they're more focused on the media uses of beauty, while here at SEE we're more interested in the social equality issue. But given the way students reacted to what Wyatt/Hayes did, it's clear that the media manipulation issue has the power to get us where we need to go. Our best shot at getting the initiative passed is to take advantage of the anger against advertisers. The social equality will follow afterwards.
From the speech given at Pembleton by Walter Lambert, president of the National Calliagnosia Association:
Think of cocaine. In its natural form, as coca leaves, it's appealing, but not to an extent that it usually becomes a problem. But refine it, purify it, and you get a compound that hits your pleasure receptors with an unnatural intensity. That's when it becomes addictive.
Beauty has undergone a similar process, thanks to advertisers. Evolution gave us a circuit that responds to good looks— call it the pleasure receptor for our visual cortex— and in our natural environment, it was useful to have. But take a person with one-in-a-million skin and bone structure, add professional makeup and retouching, and you're no longer looking at beauty in its natural form. You've got pharmaceutical-grade beauty, the cocaine of good looks.
Biologists call this "supernormal stimulus;" show a mother bird a giant plastic egg, and she'll incubate it instead of her own real eggs. Madison Avenue has saturated our environment with this kind of stimuli, this visual drug. Our beauty receptors receive more stimulation than they were evolved to handle; they're getting more in one day than our ancestors' did in their entire lives. And the result is that beauty is slowly ruining our lives.
How? The way any drug becomes a problem: by interfering with our relationships with other people. We become dissatisfied with the way ordinary people look because they can't compare to supermodels. Two-dimensional images are bad enough, but now with spex, advertisers can put a supermodel right in front of you, making eye contact. Software companies offer goddesses who'll remind you of your appointments. We've all heard about men who prefer virtual girlfriends over actual ones, but they're not the only ones who've been affected. The more time any of us spend with gorgeous digital apparitions around, the more our relationships with real human beings are going to suffer.
We can't avoid these images and still live in the modern world. And that means we can't kick this habit, because beauty is a drug you can't abstain from unless you literally keep your eyes closed all the time.
Until now. Now you can get another set of eyelids, one that blocks out this drug, but still lets you see. And that's calliagnosia. Some people call it excessive, but I call it just enough. Technology is being used to manipulate us through our emotional reactions, so it's only fair that we use it to protect ourselves too.
Right now you have an opportunity to make an enormous impact. The Pembleton student body has always been at the vanguard of every progressive movement; what you decide here will set an example for students across the country. By passing this initiative, by adopting calliagnosia, you'll be sending a message to advertisers that young people are no longer willing to be manipulated.
From a broadcast of EduNews:
Following NCA president Walter Lambert's speech, polls show that 54 % of Pembleton students support the calliagnosia initiative. Polls across the country show that an average of 28 % of students would support a similar initiative at their school, an increase of 8 % in the past month.
Tamera Lyons:
I thought he went overboard with that cocaine analogy. Do you know anyone who steals stuff and sells it so he can get his fix of advertising?
But I guess he has a point about how good-looking people are in commercials versus in real life. It's not that they look better than people in real life, but they look good in a different way.
Like, I was at the campus store the other day, and I needed to check my email, and when I put on my spex I saw this poster running a commercial. It was for some shampoo, Jouissance I think. I'd seen it before, but it was different without calli. The model was so— I couldn't take my eyes off her. I don't mean I felt the same as that time I saw the good-looking guy in the cafeteria; it wasn't like I wanted to get to know her. It was more like… watching a sunset, or a fireworks display.
I just stood there and watched the commercial like five times, just so I could look at her some more. I didn't think a human being could look so, you know, spectacular.
But it's not like I'm going to quit talking to people so I can watch commercials through my spex all the time. Watching them is very intense, but it's a totally different experience than looking at a real person. And it's not even like I immediately want to go out and buy everything they're selling, either. I'm not even really paying attention to the products. I just think they're amazing to watch.
Maria deSouza:
If I'd met Tamera earlier, I might have tried to persuade her not to get her calli turned off. I doubt I would've succeeded; she seems pretty firm about her decision. Even so, she's a great example of the benefits of calli. You can't help but notice it when you talk to her. For example, at one point I was saying how lucky she was, and she said, "Because I'm beautiful?" And she was being totally sincere! Like she was talking about her height. Can you imagine a woman without calli saying that?
Tamera is completely unself-conscious about her looks; she's not vain or insecure, and she can describe herself as beautiful without embarrassment. I gather that she's very pretty, and with a lot of women who look like that, I can see something in their manner, a hint of showoffishness. Tamera doesn't have that. Or else they display false modesty, which is also easy to tell, but Tamera doesn't do that either, because she truly is modest. There's no way she could be like that if she hadn't been raised with calli. I just hope she stays that way.
Annika Lindstrom, second-year student:
I think this calli thing is a terrible idea. I like it when guys notice me, and I'd be really disappointed if they stopped.
I think this whole thing is just a way for people who, honestly, aren't very good-looking, to try and make themselves feel better. And the only way they can do that is to punish people who have what they don't. And that's just unfair.
Who wouldn't want to be pretty if they could? Ask anyone, ask the people behind this, and I bet you they'd all say yes. Okay, sure, being pretty means that you'll be hassled by jerks sometimes. There are always jerks, but that's part of life. If those scientists could come up with some way to turn off the jerk circuit in guys' brains, I'd be all in favor of that.
Jolene Carter, third-year student:
I'm voting for
the initiative, because I think it'd be a relief if everyone had calli.
People are nice to me because of how I look, and part of me likes that, but part of me feels guilty because I haven't done anything to deserve it. And sure, it's nice to have men pay attention to me, but it can be hard to make a real connection with someone. Whenever I like a guy, I always wonder how much he's interested in me, versus how much he's interested in my looks. It can be hard to tell, because all relationships are wonderful at the beginning, you know? It's not until later that you find out whether you can really be comfortable with each other. It was like that with my last boyfriend. He wasn't happy with me if I didn't look fabulous, so I was never able to truly relax. But by the time I realized that, I'd already let myself get close to him, so that really hurt, finding out that he didn't see the real me.
And then there's how you feel around other women. I don't think most women like it, but you're always comparing how you look relative to everyone else. Sometimes I feel like I'm in a competition, and I don't want to be.
I thought about getting calli once, but it didn't seem like it would help unless everyone else did too; getting it all by myself wouldn't change the way others treat me. But if everyone on campus had calli, I'd be glad to get it.
Tamera Lyons:
I was showing my roommate Ina this album of pictures from high school, and we get to all these pictures of me and Garrett, my ex. So Ina wants to know all about him, and so I tell her. I'm telling her how we were together all of senior year, and how much I loved him, and wanted us to stay together, but he wanted to be free to date when he went to college. And then she's like, "You mean he broke up with you?"
It took me a while before I could get her to tell me what was up; she made me promise twice not to get mad. Eventually she said Garrett isn't exactly good-looking. I was thinking he must be average-looking, because he didn't really look that different after I got my calli turned off. But Ina said he was definitely below average.
She found pictures of a couple other guys who she thought looked like him, and with them I could see how they're not good-looking. Their faces just look goofy. Then I took another look at Garrett's picture, and I guess he's got some of the same features, but on him they look cute. To me, anyway.
I guess it's true what they say: love is a little bit like calli. When you love someone, you don't really see what they look like. I don't see Garrett the way others do, because I still have feelings for him.
Ina said she couldn't believe someone who looked like him would break up with someone who looked like me. She said that in a school without calli, he probably wouldn't have been able to get a date with me. Like, we wouldn't be in the same league.
That's weird to think about. When Garrett and I were going out, I always thought we were meant to be together. I don't mean that I believe in destiny, but I just thought there was something really right about the two of us. So the idea that we could've both been in the same school, but not gotten together because we didn't have calli, feels strange. And I know that Ina can't be sure of that. But I can't be sure she's wrong, either.
And maybe that means I should be glad I had calli, because it let me and Garrett get together. I don't know about that.
From a broadcast of EduNews:
Netsites for a dozen calliagnosia student organizations around the country were brought down today in a coordinated denial-of-service attack. Although no one claimed responsibility, some suggest the perpetrators are retaliating for last month's incident in which the American Association of Cosmetic Surgeons' net-site was replaced by a calliagnosia site.
Meanwhile, the SemioTech Warriors announced the release of their new "Dermatology" computer virus. This virus has begun infecting video servers around the world, altering broadcasts so that faces and bodies exhibit conditions such as acne and varicose veins.
Warren Davidson, first-year student:
I thought about trying calli before, when I was in high school, but I never knew how to bring it up with my parents. So when they started offering it here, I figured I'd give it a try. (shrugs) It's okay.
Actually, it's better than okay. (pause) I've always hated how I look. For a while in high school I couldn't stand the sight of myself in a mirror. But with calli, I don't mind as much. I know I look the same to other people, but that doesn't seem as big a deal as it used to. I feel better just by not being reminded that some people are so much better-looking than others. Like, for instance: I was helping this girl in the library with a problem on her calculus homework, and afterwards I realized that she's someone I'd thought was really pretty. Normally I would have been really nervous around her, but with calli, she wasn't so hard to talk to.
Maybe she thinks I look like a freak, I don't know, but the thing was, when I was talking to her I didn't think I looked like a freak. Before I got calli, I think I was just too self-conscious, and that just made things worse. Now I'm more relaxed.
It's not like I suddenly feel all wonderful about myself or anything, and I'm sure for other people calli wouldn't help them at all, but for me, calli makes me not feel as bad as I used to. And that's worth something.
Alex Bibescu, professor of religious studies at Pembleton:
Some people have been quick to dismiss the whole calliagnosia debate as superficial, an argument over makeup or who can and can't get a date. But if you actually look at it, you'll see it's much deeper than that. It reflects a very old ambivalence about the body, one that's been part of Western civilization since ancient times.
You see, the foundations of our culture were laid in classical Greece, where physical beauty and the body were celebrated. But our culture is also thoroughly permeated by the monotheistic tradition, which devalues the body in favor of the soul. These old conflicting impulses are rearing their heads again, this time in the calliagnosia debate.
I suspect that most calli supporters consider themselves to be modern, secular liberals, and wouldn't admit to being influenced by monotheism in any way. But take a look at who else advocates calliagnosia: conservative religious groups. There are communities of all three major monotheistic faiths— Jewish, Christian, and Muslim— who've begun using calli to make their young members more resistant to the charms of outsiders. This commonality is no coincidence. The liberal calli supporters may not use language like "resisting the temptations of the flesh," but in their own way, they're following the same tradition of deprecating the physical.
Really, the only calli supporters who can credibly claim they're not influenced by monotheism are the NeoMind Buddhists. They're a sect who see calliagnosia as a step toward enlightened thought, because it eliminates one's perception of illusory distinctions. But the NeoMind sect is open to broad use of neurostat as an aid to meditation, which is a radical stance of an entirely different sort. I doubt you'll find many modern liberals or conservative monotheists sympathetic to that!
So you see, this debate isn't just about commercials and cosmetics, it's about determining what's the appropriate relationship between the mind and the body. Are we more fully realized when we minimize the physical part of our nature? And that, you have to agree, is a profound question.
Joseph Weingartner:
After calliagnosia was discovered, some researchers wondered if it might be possible to create an analogous condition that rendered the subject blind to race or ethnicity. They've made a number of attempts— impairing various levels of category discrimination in tandem with face recognition, that sort of thing— but the resulting deficits were always unsatisfactory. Usually the test subjects would simply be unable to distinguish similar-looking individuals. One test actually produced a benign variant of Fregoli syndrome, causing the subject to mistake every person he met for a family member. Unfortunately, treating everyone like a brother isn't desirable in so literal a sense.
When neurostat treatments for problems like compulsive behavior entered widespread use, a lot of people thought that "mind programming" was finally here. People asked their docto
rs if they could get the same sexual tastes as their spouses. Media pundits worried about the possibility of programming loyalty to a government or corporation, or belief in an ideology or religion.
The fact is, we have no access to the contents of anyone's thoughts. We can shape broad aspects of personality, we can make changes consistent with the natural specialization of the brain, but these are extremely coarse-grained adjustments. There's no neural pathway that specifically handles resentment toward immigrants, any more than there's one for Marxist doctrine or foot fetishism. If we ever get true mind programming, we'll be able to create "race blindness," but until then, education is our best hope.
Tamera Lyons:
I had an interesting class today. In History of Ideas, we've got this T.A., he's named Anton, and he was saying how a lot of words we use to describe an attractive person used to be words for magic. Like the word "charm" originally meant a magic spell, and the word "glamour" did, too. And it's just blatant with words like "enchanting" and "spellbinding." And when he said that, I thought, yeah, that's what it's like: seeing a really good-looking person is like having a magic spell cast over you.
And Anton was saying how one of the primary uses of magic was to create love and desire in someone. And that makes total sense, too, when you think about those words "charm" and "glamour." Because seeing beauty feels like love. You feel like you've got a crush on a really good-looking person, just by looking at them.
And I've been thinking that maybe there's a way I can get back together with Garrett. Because if Garrett didn't have calli, maybe he'd fall in love with me again. Remember how I said before that maybe calli was what let us get together? Well, maybe calli is actually what's keeping us apart now. Maybe Garrett would want to get back with me if he saw what I really looked like.
Garrett turned eighteen during the summer, but he never got his calli turned off because he didn't think it was a big deal. He goes to Northrop now. So I called him up, just as a friend, and when we were talking about stuff, I asked him what he thought about the calli initiative here at Pembleton. He said he didn't see what all the fuss was about, and then I told him how much I liked not having calli anymore, and said he ought to try it, so he could judge both sides. He said that made sense. I didn't make a big deal out of it, but I was stoked.