While this new understanding may not have immediately sunk into the public consciousness, in the scientific community the changes in attitude were fairly rapid. The new anthropology required each culture to be understood on its own terms, as a product of its own evolution rather than as merely an earlier stage in the ascent toward Western civilization. Gradations of different cultures were decidedly out, and anything that smacked of the old evolutionary hierarchy from ape to European man was now being treated with suspicion and distaste.
Unfortunately, Geiger’s evolutionary progression was felt to be exactly such an unwanted hangover. The hypothesis of a common order in the development of color vocabulary (black and white > red > yellow > green > blue) seemed to be committing the worst sins of the past: it placed different languages on a straight hierarchy in which the simplest cultures, with the fewest color names, were at the bottom, and European languages, with their refined and sophisticated color vocabulary, were at the top. What is worse, Geiger’s sequence inevitably made the color systems of primitive peoples appear like mere way stations on the road toward European civilization. In the new intellectual climate, such an evolutionary hierarchy was an embarrassment. And the thought that in this particular case the hierarchy might actually be true must have made the embarrassment all the more painful. The temptation to forget about it was hard to resist, and as it turned out, an excuse for doing just that was not too difficult to come by. A suggestion was made that Geiger’s sequence may have been just a coincidence: the precedence of red over yellow, for instance, may just have been an accident of the sample of languages for which information happened to be available. Perhaps when a larger number of languages were examined, so the new argument ran, some would be found to have acquired a name for yellow before red. Not that anyone did find such languages, then or later (although one aspect of Geiger’s sequence did eventually require modification, as we shall see in a moment). But merely the hope that counterexamples might crop up one day was considered a good enough reason not to bother with explaining the inconvenient parallels in the development of color vocabulary among so many unrelated languages. Geiger was thus thrown out with the dirty bathwater of nineteenth-century bigotry.
In the decades following the First World War, Geiger’s sequence was simply erased from memory, as was the whole protracted debate of the nineteenth century. All that now remained was one mantra: color vocabularies vary greatly between cultures. The deep similarities that underlie those differences no longer seemed to be worth a mention, and each culture was now claimed to carve up the spectrum entirely according to its whim. In 1933, the leading American linguist of the generation, Leonard Bloomfield, stated the now established creed with confidence: “Physicists view the color-spectrum as a continuous scale, but languages mark off different parts of this scale quite arbitrarily.” The equally eminent Danish linguist Louis Hjelmslev echoed Bloomfield a decade later, asserting that each language “arbitrarily sets its boundaries” on the spectrum. By the 1950s, the formulations became even more extreme. The American anthropologist Verne Ray declared in 1953 that “there is no such thing as a ‘natural’ division of the spectrum. The color systems of man are not based upon psychological, physiological, or anatomical factors. Each culture has taken the spectral continuum and has divided it upon a basis which is quite arbitrary.”
How could such piffle be spouted by sober scientists? Just imagine what these statements would actually mean if they were true. Suppose the color concepts of each language were really arbitrary and there was nothing natural about them at all. We could then expect that any random way of carving up the spectrum would have the same likelihood of being adopted by languages around the world. But is this the case? Let’s take a simple example. English has three color concepts, “yellow,” “green,” “blue,” that divide the relevant part of the color space roughly as shown in figure 4a.
Now, if that division were merely arbitrary, we would expect it to be no more common among the world’s languages than, say, the division into: “grellow” (green + yellow), “turquoise,” and “sapphire,” roughly as in figure 4b.
So why are there dozens of languages that do things roughly like English, and none reported with the alternative division?
If this example sounds too Anglocentric, consider a more exotic one. We have already seen that there are languages that divide the whole color space into just three concepts. If colors really were arbitrary, then one would expect that any three-way partition of the color space would be just as likely to be adopted by languages around the globe. In particular, we would expect the following two options to be found with roughly equal frequency. The first option (figure 5a) is represented by the language of Bellona, the Polynesian atoll that I mentioned earlier. The three concepts of Bellonese divide the color space as follows: “white,” which includes also all very bright colors; “black,” which also includes purple, blue, brown, and green; and “red,” which also includes orange, pink, and dark yellow. The second option (figure 5b) is said to be found in another island language with which we are also familiar. In Ziftish, the division differs from Bellonese in one important detail: green belongs with “red” rather than with “black.” In other words, the “red” concept in Ziftish includes red, orange, pink, dark yellow, and green, whereas the “black” concept includes just black, purple, blue, and brown. Now, if each culture really set the boundaries between colors “quite arbitrarily,” then we would expect the Ziftish way to be just as common as the Bellonese. So why is it that there are dozens of languages that behave like Bellonese but not a single one is known to behave like the proverbial Ziftish?
For decades such facts were considered beneath the notice of serious scholars, and the claims about the arbitrary concepts of color were promulgated unchallenged in textbooks and lecture halls. The theory of arbitrariness may have had no legs to stand on, nor bottom, nor back. But as with the chair in the ditty, the theory just sat, ignoring little things like that.
All that changed in 1969, when a little book by two researchers from Berkeley, Brent Berlin and Paul Kay, rudely interrupted half a century of blissful oblivion and reinvented the spectrum. Having sensed the absurdity of the claims about arbitrariness in color vocabulary, Berlin and Kay set out to do some systematic comparisons: they collected judgments about color names from informants in twenty different languages, using an array of colored chips as in figure 6.
Their analysis led them to two startling discoveries, and as the news of these discoveries began to spread, their book was heralded as a new dawn in the study of language, a revolutionary breakthrough, a watershed that would transform both linguistics and anthropology. One reviewer wrote: “It seems no exaggeration to claim for Berlin and Kay’s Basic Color Terms a place among the most remarkable discoveries of anthropological science.” And another added: “Only very occasionally is a discovery as ostensibly significant and important as that reported in Basic Color Terms. . . . Either of [Berlin and Kay’s two main] findings would be startling, but attending both in a single small book is truly amazing.”
What were those two amazing findings? First, Berlin and Kay discovered that color terms were not so arbitrary after all. Although there are considerable variations between the color systems of different languages, some ways of dividing the spectrum are still far more natural than others: some are adopted by many unrelated languages while others are not adopted by any.
It was their second discovery, however, that left the academic community reeling. This was the revelation, which Berlin and Kay themselves termed a “totally unexpected finding,” that languages acquire the names for colors in a predictable order. To be more precise, Berlin and Kay discovered the sequence that Lazarus Geiger had postulated 101 years before and that in Magnus’s hands turned into the subject of intense and protracted debate in the last decades of the nineteenth century.
Admittedly, Berlin and Kay’s evolutionary sequence differed from their predecessors’ in a few details. First, they refined
Geiger’s prediction about yellow and green. Geiger thought that yellow always receives a name before green, but Berlin and Kay’s data revealed that some languages actually develop a name for green before yellow. So they added an alternative sequence and allowed for two different paths of evolution:
black and white > red > yellow > green > blue > black and white > red > green > yellow > blue
On the other hand, Berlin and Kay also attempted to make a few additions to Geiger’s sequence that eventually turned out not to have been improvements. They believed, for instance, that the universal sequence can be extended to other colors and claimed that brown is the color that always receives a separate name after blue and that either pink, purple, orange, or gray is always the color that comes after brown.
Notwithstanding such cosmetic differences, Berlin and Kay rediscovered Geiger’s 101-year-old sleeping beauty essentially unchanged and woke it up with a smacking great kiss. Of course, no one dreamed of calling it Geiger’s sequence anymore, as Geiger’s claims on it had been erased from the collective consciousness. Instead, the progression is now universally known as “Berlin and Kay, 1969.” But matters of copyright aside, the sequence that had dogged the debate in the nineteenth century suddenly trotted back on stage and demanded explanation: why do so many languages acquire color words in the same order, and why—underlying the variation—is there still so much similarity between the color concepts of different languages?
Berlin and Kay’s response to these questions swung the pendulum all the way back to nature. After half a century in which culture not only enjoyed the fruits of its rightful victory but was hailed as an absolute monarch with unlimited powers, Berlin and Kay went almost all the way back to Gladstone’s original belief that “our own primary colours have been given to us by Nature.” They did not deny, of course, that cultures can vary in how they set the boundaries between colors. But they argued that underlying the superficial divergence in boundaries, there is a far deeper communality, indeed universality, that was revealed in what they called the “foci” of the different colors.
Their notion of “focus” was based on an intuition that we all share, namely that some shades are better or “more typical” examples of a given color than others. There may be millions of different shades of red, for instance, but we still feel that some of these are redder than others. If you were asked to choose the best example of red from the chart in figure 6, it is unlikely that you would choose a bordeaux color like H5 or a pale pinkish red like D1. While both of these are undoubtedly red, you would probably point at some shade in the area of G1 as a better example. Similarly, we feel that a grassy green in the region of F17 is greener than some other greens. Berlin and Kay thus defined the focus of each color as the particular shade that people feel is the best example of this color.
When they asked speakers of different languages to point at the best examples of various colors, there was surprising cross-cultural similarity in the choice of foci. The case of blue and green was particularly striking. There are many languages that don’t make a distinction between green and blue and treat these as shades of one color. One of them is Tzeltal, a Mayan language from Mexico that uses one term, yaš, for the whole “grue” area. One might expect that when Tzeltal speakers are asked to choose the best example of yaš, they would point at something right in the middle of this range, a perfect turquoise halfway between green and blue, say around F24. But of the forty Tzeltal speakers who were tested, not a single one chose a turquoise focus. Instead, the majority pointed at clear green shades (mostly in the area of G18–20, which is a darker focus than what English speakers tend to choose for green, but nevertheless a pure green rather than a bluish green), and a minority of Tzeltal speakers pointed to clear blue shades as the best example of yaš (mostly in the area of G–H/28–30). Berlin and Kay concluded from this behavior that there was something natural and universal about our “green” and “blue” after all, since even speakers of languages that treat them as just one color still choose either clear green or clear blue as prototypical examples, whereas no one feels there is anything special about turquoise.
Since Berlin and Kay also found strong agreement about the foci of other colors among the informants from the twenty languages that they tested, they concluded that these foci were universal constants of the human race that are biologically determined and independent of culture. There is an inventory of exactly eleven natural foci, they claimed, that correspond exactly to the eleven basic colors of English: white, black, red, green, yellow, blue, brown, purple, pink, orange, and gray.
Berlin and Kay did not provide an actual explanation for the particular order in which the foci receive names. This, they said, was a matter for future research. But they did claim they knew where the explanation must be sought: in the nature of human vision. The only thing that culture was free to chose, they said, was how many of these foci receive separate names (and what labels to give them, of course). Once a culture has decided on a number, nature takes care of all the rest: it dictates which foci will receive names, it dictates in which order, and it draws the rough boundaries around these foci according to a predetermined design.
Like any pendulum worth its weight, received opinion finds it difficult to swing from one extreme position and settle directly in the middle, without first hurtling all the way to the opposite extreme. In the years following the 1969 revolution, lecture halls resounded with the new creed, and textbooks proclaimed—just as ardently as they had preached the diametrically opposed position in previous years—that color terms were natural and universal after all. Color was now hailed as the most striking example for the conceptual unity of mankind, and the language of color was declared as the trump argument in the wider nature versus culture debate, which was now being settled squarely in favor of nature.
Berlin and Kay’s book inspired many researchers to reexamine the concepts of color in many more languages, and in far greater detail and with greater accuracy than anything attempted before 1969. In the following decades, speakers’ intuitions about borders and foci in dozens of languages were systematically collected and compared. But as the number of languages grew from the twenty in Berlin and Kay’s original sample, and as the methods of elicitation became more sophisticated, it gradually emerged that the situation was less straightforward than Berlin and Kay had initially proposed. In fact, most of the categorical claims from 1969 about absolute universals in color naming had to be watered down in subsequent years.
To start with, it turned out that many languages contradict Berlin and Kay’s extensions to Geiger’s sequence, for they show that brown is not always the first color to receive a name after blue. What is more, later revisions had to abandon the claim that there are exactly eleven universal foci that correspond neatly to the English colors white, black, red, green, yellow, blue, brown, purple, pink, orange, and gray. In light of the new data, the alleged universal status of five of the foci—brown, purple, pink, orange, and gray—could no longer be defended, and the revised theory concentrated only on the six “major” foci: white, black, red, green, yellow, and blue. But even with these major colors, the foci turned out to be less uniform across languages than Berlin and Kay had initially assumed, as speakers’ choices in some languages strayed significantly from what were meant to be the universal foci. And finally, the larger database revealed languages that lump together under one concept combinations of foci that were deemed impossible in Berlin and Kay’s original model. There are languages, for instance, that have one color term that covers the light colors yellow, light green, and light blue. All in all, while some of the original rules formulated by Berlin and Kay still hold as strong tendencies among languages, hardly any of their claims remained intact as a universal law without exceptions.
FREEDOM WITHIN CONSTRAINTS
After so much to-ing and fro-ing, from nature to culture and back and again, where has the debate ended up? The belief that color naming follows absolute natural laws has turned out
to be wishful thinking, as there are exceptions to almost all the rules. And yet the similarities among languages in the choice of foci are still far too striking to be dismissed as haphazard: the great majority of languages still behave in a highly predictable way that would be hard to explain if cultures were free to divide the color concepts entirely at whim. This uneasy balance between conformity and divergence is particularly evident in the order in which color names evolve in different languages. On the one hand, the larger sample of languages reveals exceptions to almost all the predictions: the only rule that has remained truly without exceptions is that red is always the first color (after black and white) to receive a name. On the other hand, the great majority of languages conform to Geiger’s sequence or to the alternative of green before yellow, and this cannot be a mere coincidence.
So the data that have emerged over the past decades leave neither side in the debate—neither culture vultures nor nativist nerds—entirely satisfied. Or, rather, both sides are happy and in business, since they can continue arguing to their hearts’ content about whether color concepts are determined primarily by culture or primarily by nature. (Academics don’t make careers by agreeing with one another.) But anyone who reviews the evidence with a modicum of impartiality will realize that each side simply lays claim to a part of the truth: both culture and nature have legitimate claims on the concepts of color, and neither side enjoys complete hegemony.
Through the Language Glass: Why the World Looks Different in Other Languages Page 10