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Acknowledgments
It is hard to thank all the many people who have contributed to the creation of this book.
Obviously, I am drawing from the rich tradition of storytelling that dates back to Homer and Aristotle, from the vast literature of management and leadership, and from the growing number of practitioners and academics in the field of organizational storytelling. I have done my best throughout the text to indicate the sources of my thinking so that readers can immerse themselves more deeply in these diverse streams of thought.
I would particularly like to thank members of the Golden Fleece Group in Washington, D.C., who have made many worthwhile suggestions to the manuscript and contributed indirectly to my thinking. I learned much of what I know about using story to promote collaboration from Seth Kahan, and I very much appreciate his suggestions for the book. Madelyn Blair has inspired me to think more deeply about the roles of positive storytelling and of future stories. My association with Paul Costello has shaped many of the ideas in this book, particularly the chapter on stories that communicate who you are. Karen Dietz and Alicia Korten were immensely helpful in clarifying my thinking about values. Kelly Cresap and Lynne Feingold have also generously given mke time and insight and made many valuable suggestions to help improve the manuscript.
The book reflects much that I have learned from Dave Snowden in the many activities that we have jointly undertaken around the world. The contributions of Adrian Hosford and Tony Quinlan are much appreciated. Victoria Ward's work has also been of great assistance to me. Working with Svend-Erik Engh and Jane Flarup in Denmark taught me a great deal about the fole of storytelling in different settings.
Mark Morris, Carol Pearson, and Ashraf Ramzi generously shared with me their long experience and expertise in branding and greatly enhanced this aspect of the book. Larry Prusak and John Seely Brown have been very helpful in developing my thinking about storytelling from their different perspectives.
I am deeply grateful to Dr. Con Connell of the School of Management at the University of Southampton for having organized a workshop in December 2004 that discussed the manuscript and to all those who participated in the workshop for their comments and suggestions—Lilly Evans, Yannis Gabriel, Stefanie Reissner, and David Woodward, among many others.
I also appreciate the time and guidance given to me by Jimmy Neal Smith and J. G. “Paw-Paw” Pinkerton, which enabled me to find my way around the world of professional storytelling. Doug Lipman has been immensely helpful in clarifying my thinking about performing a story.
I owe a great deal to Tom Stewart and Paul Hemp for their support and assistance with my article “Telling Tales,” which was published in the Harvard Business Review of May 2004, where much of th
e material included in Chapter One first appeared.
I am grateful for the innumerable helpful contributions and suggestions at various meetings, workshops, and conferences in which I have participated and through my web site.
I would like to thank especially Melinda Bickerstaff, Peter Case, Lyn Dowling, Larry Forster, Martine Haas, Valdis Krebs, Erik Piñeiro, Lesley Shneier, and Russ Volckmann.
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