by Bryson, Bill
The tabloid, both as a format and as a way of distilling news down to its salacious essence, had been around for a quarter of a century in England, but no one had thought to try it in the United States until two young members of the Chicago Tribune publishing family, Robert R. McCormick and his cousin Joseph Patterson, saw London’s Daily Mirror while serving in England during World War I and decided to offer something similar at home when peace came. The result was the Illustrated Daily News, launched in New York in June 1919, price 2 cents. The concept was not an immediate hit—circulation at one point was just eleven thousand—but gradually the Daily News built a devoted following and by the mid-1920s it was far and away the bestselling newspaper in the country, with a circulation of one million, more than double that of the New York Times.
Such success inevitably inspired imitators. First came the New York Daily Mirror from William Randolph Hearst in June 1924, followed three months later by the wondrously dreadful Evening Graphic. The Graphic was the creation of an eccentric, bushy-haired businessman named Bernarr Macfadden, who had started life rather more prosaically some fifty years earlier as a Missouri farmboy named Bernard MacFadden. Macfadden, as he now styled himself, was a man of strong and exotic beliefs. He didn’t like doctors, lawyers, or clothing. He was powerfully devoted to bodybuilding, vegetarianism, the rights of commuters to a decent railroad service, and getting naked. He and his wife frequently bemused their neighbors in Englewood, New Jersey—among them Dwight Morrow, a figure of some centrality to this story, as will become apparent—by exercising naked on the lawn. Macfadden’s commitment to healthfulness was so total that when one of his daughters died of a heart condition he remarked: “It’s better she’s gone. She’d only have disgraced me.” Well into his eighties he could be seen walking around Manhattan carrying a forty-pound bag of sand on his back as a way of keeping fit. He lived to be eighty-seven.
As a businessman, he seems to have dedicated his life to the proposition that where selling to the public is concerned no idea is too stupid. He built three separate fortunes. The first was as the inventor of a cult science he called Physcultopathy, which featured strict adherence to his principles of vegetarianism and strength through bodybuilding, with forays into nakedness for those who dared. The movement produced a chain of successful health farms and related publications. In 1919, as an outgrowth of the latter, Macfadden came up with an even more inspired invention: the confession magazine. True Story, the flagship of this side of his operations, soon had monthly sales of 2.2 million. All the stories in True Story were candid and juicy, with “a yeasty undercurrent of sexual excitation,” in the words of one satisfied observer. It was Macfadden’s proud boast that not a word in True Story was fabricated. This claim caused Macfadden a certain amount of financial discomfort when a piece in 1927 called “The Revealing Kiss,” set in Scranton, Pennsylvania, turned out, by unfortunate chance, to contain the names of eight respectable citizens of that fair city. They sued, and Macfadden was forced to admit that True Stories’ stories were not in fact true at all and never had been.
When tabloids became the rage, Macfadden launched the Evening Graphic. Its most distinguishing feature was that it had almost no attachment to truth or even, often, a recognizable reality. It conducted imaginary interviews with people it had not met and ran stories by figures who could not possibly have written them. When Rudolph Valentino died in 1926, it produced a series of articles by him from beyond the grave. The Graphic became famous for a form of illustration of its own invention called the composograph, in which the faces of newsworthy figures were superimposed on the bodies of models who had been posed on sets to create arresting tableaux. The most celebrated of these visual creations came during annulment proceedings, earlier in 1927, between Edward W. “Daddy” Browning and his young and dazzlingly erratic bride, affectionately known to all as Peaches, when the Graphic ran a photo showing (without any real attempt at plausibility) Peaches standing naked in the witness box. The Graphic sold an extra 250,000 copies that day. The New Yorker called the Graphic a “grotesque fungus,” but it was a phenomenally successful fungus. By 1927, its circulation was nearing six hundred thousand.
For conventional newspapers, these were serious and worrying numbers. Most responded by becoming conspicuously more like tabloids themselves, in spirit if not presentation. Even the New York Times, though still devotedly solemn and gray, found room for plenty of juicy stories throughout the decade and covered them with prose that was often nearly as feverish. So now when a murder like that of Albert Snyder came along, the result across all newspapers was something like a frenzy.
It hardly mattered that the perpetrators were spectacularly inept—so much so that the writer Damon Runyon dubbed it the Dumbbell Murder Case—or that they were not particularly attractive or imaginative. It was enough that the case involved lust, infidelity, a heartless woman, and a sash weight. These were the things that sold newspapers. The Snyder-Gray case received more column inches of coverage than any other crime of the era, and was not exceeded for column inches until the trial of Bruno Hauptmann for the kidnapping of Charles Lindbergh’s baby in 1935. In terms of its effect on popular culture, even the Lindbergh kidnapping couldn’t touch it.
Trials in 1920s America were often amazingly speedy. Judd Gray and Ruth Snyder were arraigned, indicted by a grand jury, and in the dock barely a month after their arrest. A carnival atmosphere descended on the Queens County Courthouse, a building of classical grandeur in Long Island City. A hundred and thirty newspapers from across the nation and as far afield as Norway sent reporters. Western Union installed the biggest switchboard it had ever built—bigger than any used for a presidential convention or World Series. Outside the courthouse, lunch wagons set up along the curb and souvenir sellers sold stickpins in the shape of sash weights for ten cents each. Throngs of people turned up daily hoping to get seats inside. Those who failed seemed content to stand outside and stare at the building knowing that important matters that they could not see or hear were being decided within. People of wealth and fashion turned up, too, among them the Marquess of Queensberry and the unidentified wife of a U.S. Supreme Court justice.
Those fortunate enough to get seats inside were allowed to come forward at the conclusion of proceedings each day and inspect the venerated exhibits in the case—the sash weight, picture wire, and bottle of chloroform that featured in the evil deed. The News and Mirror ran as many as eight articles a day on the trial. If any especially riveting disclosures emerged during the day—that, for instance, Ruth Snyder on the night of the murder had received Judd Gray in a blood-red kimono—special editions were rushed into print, as if war had been declared. For those too eager or overcome to focus on the words, the Mirror provided 160 photographs, diagrams, and other illustrations during the three weeks of the trial, the Daily News nearer 200. For a short while, one of Gray’s lawyers was one Edward Reilly, who would later gain notoriety by defending Bruno Richard Hauptmann in the Lindbergh baby kidnapping trial, but Reilly, who was a hopeless drunk, was fired or resigned at an early stage.
Each day for three weeks, jurors, reporters, and audience listened in rapt silence as the tragic arc of Albert Snyder’s mortal fall was outlined. The story had begun ten years earlier when Snyder, the lonely, balding art editor of Motor Boating magazine, had developed an infatuation with an office secretary of high spirits and light intellect named Ruth Brown. She was thirteen years his junior and not notably attracted to him, but when, after their third or fourth date, he offered her a gumball-sized engagement ring her modest defenses crumbled. “I just couldn’t give up that ring,” she explained helplessly to a friend.
They were wed four months after they met and moved into his house in Queens Village. Their period of wedded bliss was a short one even by the standards of ill-fated marriages. Albert longed for a life of quiet domesticity. Ruth—who was known to her intimates as Tommy—wanted bright lights and gaiety. Albert infuriated her by refusing to take down photographs of a
previous sweetheart. Within two days of marriage she revealed that she didn’t actually like him. And so began ten years of loveless marriage.
Ruth took to going out alone. In 1925, in a café in Manhattan, she met Judd Gray, a traveling salesmen for the Bien Jolie Corset Company, and they began a relationship. Gray made an unlikely villain. He wore owlish spectacles, weighed just 120 pounds, and called Ruth “Mommie.” When not engaged in lustful infidelity, he taught Sunday school and sang in a church choir, raised funds for the Red Cross, and was happily married with a ten-year-old daughter.
Increasingly dissatisfied with her marriage, Ruth tricked her unsuspecting hubby into signing a life insurance policy with a double indemnity clause providing nearly $100,000 in the event that he met a violent end, and she now doggedly dedicated herself to making sure he did. She dosed his evening whiskey with poison and whisked it into his prune whip (a feature of the affair much dwelled on by reporters). When that failed to slow him, she added crushed sleeping pills to the concoction, gave him bichloride of mercury tablets on the pretext that they were a healthful medicine, and even tried gassing him, but the unwitting Albert Snyder proved obstinately indestructible. In desperation, Ruth turned to Judd Gray. Together they devised what they conceived to be the perfect murder. Gray caught a train to Syracuse and checked into the Hotel Onondaga, making sure that plenty of people saw him, before slipping out a back way and returning to the city. While he was away he arranged for a friend to go to his hotel room, muss the bed, and otherwise make it look as if the room had been occupied. He also left the friend with letters to mail after his departure. His alibi thus securely in place, Gray traveled to Queens Village and presented himself late at night at the Snyder house. Ruth, sitting up in the kitchen in her soon-to-be-famous scarlet kimono, let him in. The plan was for Gray to creep into the marital bedroom and smash in Albert’s skull with a sash weight that Ruth had placed on the dresser for the purpose. Things didn’t work out quite as planned. Gray’s first blow was timidly experimental and served only to wake the intended victim. Confused but considerably enlivened at finding a strange, small man leaning over him and tapping him on the head with a blunt instrument, Snyder cried out in pain and grabbed Gray’s necktie, choking him.
“Mommie, Mommie, for God’s sake help!” Gray croaked.
Ruth Snyder seized the sash weight from her floundering lover and brought it forcefully down on her husband’s cranium, stilling him. She and Gray then stuffed chloroform up Albert Snyder’s nostrils and strangled him with picture wire, which she had also laid in. Then they turned out drawers and cupboards all over the house to make it look as if it had been ransacked. Neither of them appears to have considered that it would be a good idea to make Ruth’s bed look slept in. Gray loosely tied Ruth around the ankles and wrists, and arranged her comfortably on the floor. In what he considered his most cunning touch, he left the Italian newspaper on a table downstairs so that the police would conclude that the intruders were alien subversives, like Nicola Sacco and Bartolomeo Vanzetti, the infamous anarchists then awaiting execution in Massachusetts. When everything was in place, Gray kissed Ruth goodbye, then caught a taxi into the city and a train back to Syracuse.
Gray was convinced that even if he came under suspicion the police would be unable to prove anything because his alibi placed him three hundred miles away in Syracuse. Unfortunately, Gray was remembered by a Long Island taxi driver to whom he had given a 5-cent tip on a $3.50 fare—even in 1920s money a nickel was a paltry show of gratitude—and who was now extremely eager to give evidence against him. Gray was tracked down to the Hotel Onondaga, where he professed astonishment that the police would suspect him. “Why, I have never even been given a ticket for speeding,” he said, and confidently asserted that he could show that he had been in the hotel all weekend. Unfortunately, not to say amazingly, he had thrown the ticket stub from his train journey in the wastebasket. When a policeman fished it out and confronted him with it, Gray swiftly confessed, too. Upon learning that Ruth was blaming him for everything, he hotly insisted that she was the mastermind and had blackmailed him into cooperating by threatening to expose his faithlessness to his loving wife. It was clear that he and Ruth Snyder were not going to be friends again.
Such was the intensity of interest in the trial that no aspect of the affair, however tangential, was overlooked. Readers learned that the presiding judge, Townsend Scudder, returned home to his Long Island estate each evening to be greeted—and presumably all but overwhelmed—by his 125 pet dogs, which he then personally fed. Someone else noticed, and solemnly reported, that the ages of the jurors exactly added up to five hundred. One of Ruth Snyder’s lawyers, Dana Wallace, merited special attention for being the son of the owner of the Mary Celeste, the infamous cargo ship found drifting in the Atlantic in 1872, its crew mysteriously vanished. A journalist named Silas Bent made a careful measurement of column inches and found that the Snyder-Gray affair received more coverage than the sinking of the Titanic. Analysis and commentary were provided by a pack of celebrity observers, including the mystery writer Mary Roberts Rinehart, the playwright Ben Hecht, the motion picture director D. W. Griffith, the actress Mae West, and the historian Will Durant, whose Story of Philosophy was currently a phenomenal best seller, if not obviously relevant to a criminal trial on Long Island. Also present, somewhat unaccountably, was a magician who went by the single name Thurston. Moral context was added by three leading evangelists: Billy Sunday, Aimee Semple McPherson, and John Roach Straton. Straton was famous for hating almost everything—“card playing, cocktail drinking, poodle dogs, jazz music, the theater, low-cut dresses, divorce, novels, stuffy rooms, Clarence Darrow, overeating, the Museum of Natural History, evolution, the Standard Oil influence in the Baptist church, prizefighting, the private lives of actors, nude art, bridge playing, modernism and greyhound racing,” according to one partial contemporary accounting. To this list he was now happy to add Ruth Snyder and Judd Gray; they couldn’t be executed fast enough as far as he was concerned. McPherson, more moderately, offered prayers and the hope that God would teach young men everywhere to think “I want a wife like Mother—not a Red Hot Cutie.”
The critic Edmund Wilson wondered in an essay why it was that something so dull and unimaginative as the Snyder murder excited such earnest attention, without pausing to reflect that the same question could be asked of his essay. To him it was largely another case of “a familiar motif”—a “ruthless ambitious woman who commands the submissive male.” By almost universal consent, Ruth Snyder was held to be the guilty party, Judd Gray the hapless dupe. Gray received so much mail, nearly all of it sympathetic, that it filled two neighboring cells in the Queens County Jailhouse.
The papers strove hard to portray Ruth Snyder as an evil temptress. “Her naturally blonde hair was marcelled to perfection,” wrote one observer tartly, as if that alone confirmed her guilt. The Mirror dubbed her “the marble woman without a heart.” Elsewhere she was called “the human serpent,” “the ice woman,” and, in a moment of journalistic hyperventilation, “the Swedish-Norwegian vampire.” Nearly all reports dwelt on Ruth Snyder’s deadly good looks, but this was either delusional or selectively generous. By 1927, Ruth Snyder was thirty-six years old, plump, haggard, and worn. Her complexion was blotchy, her expression an iron scowl. Franker commentators doubted that she had ever been attractive. A reporter for The New Yorker suggested: “No one has yet satisfactorily analyzed the interest that attaches to Ruth Snyder.… Her irresistible charm is visible only to Judd Gray.” Gray, with his heavy round glasses, looked improbably wise and professorial, and much older than his thirty-five years. In photographs he wore an expression of perpetual startlement, as if he couldn’t believe where he now found himself.
Quite why the Snyder murder attracted such a devoted following wasn’t easy to say then and is impossible to say now. Plenty of other, better murders were available to excite attention that year, even without leaving New York. One was the Gravesend Bay Insurance
Murder, as the newspapers dubbed it, in which a man named Benny Goldstein devised a plan to fake his own drowning in Gravesend Bay, Brooklyn, so that his friend Joe Lefkowitz could collect on a $75,000 insurance policy, which they would then split. Lefkowitz, however, made one significant change to the plan: he tossed Goldstein out of a boat in the middle of the bay rather than conveying him to a beach in New Jersey, as agreed. Since Goldstein couldn’t swim his death was pretty well assured, and Lefkowitz collected all the money, though he didn’t have long to enjoy it because he was swiftly caught and convicted.
The Snyder case, in contrast, was clumsy and banal, and didn’t even hold out the promise of exciting courtroom revelations since both of the accused had already fully confessed. Yet it became known, without any sense of hyperbole, as “the crime of the century,” and exerted a most extraordinary influence on popular culture, particularly on Hollywood, Broadway, and the more sensational end of light fiction. The film producer Adolph Zukor brought out a movie called The Woman Who Needed Killing (the title was later toned down), and the journalist Sophie Treadwell, who had covered the trial for the Herald Tribune, wrote a play called Machinal, which enjoyed both critical and commercial success. (The part of Judd Gray in the Treadwell production was played by a promising young actor named Clark Gable.) The novelist James M. Cain was so taken with the case that he used it as the central plot device in two books: The Postman Always Rings Twice and Double Indemnity. Billy Wilder made the latter into the artfully lit 1944 movie of the same name starring Fred MacMurray and Barbara Stanwyck. This was the movie that created film noir and so became the template on which a generation of Hollywood melodramas were based. The movie Double Indemnity is the Snyder-Gray case but with snappier dialogue and better-looking people.