Nor, with the serious risks involved, was the Company attracting the calibre of applicant it needed to make a success of its difficult venture. ‘It is not uncommon to have them out of Newgate [prison], as several have confessed’, reads one early Company letter complaining about the quality of its recruits, ‘however those we can keep pretty much in order. But of late we have had some from [the lunatic asylum of] Bedlam.’39 Already reports had come of Company servants ‘dangerously disordering themselves with drink and whores’, while another letter begs that the directors attempt to recruit ‘civill, sober men’ and that ‘negligent or debauched persons or common drunkards should be discarded’.40
Many more voyages set off throughout the early seventeenth century, mostly generating modest profits, but from the first the EIC was unable to prevail against better armed, better financed and more skilfully sailed fleets of Dutch East Indiamen. ‘Theis [Dutch] buterboxes are groanne soe insolent,’ complained one East India captain, ‘that yf they be suffered but a whit longer, they will make claims to the whole Indies, so that no man shall trade but themselves or by thear leave; but I hoope to see their pride take a falle.’41 It was not, however, the Dutch whose pride was to be dented. In 1623, the English factory (trading station) at Amboina in the Moluccas was attacked by the Dutch VOC troops and ten Englishmen were tortured and killed. This opened several decades of conflict between England and Holland in which, despite occasional successes, the English consistently came off worse. At one point a Dutch fleet even sailed up the Thames and attacked Sheerness, destroying the ships in Chatham and Rochester dockyards.42
After several more bruising encounters, the EIC directors decided they had little option but to leave the lucrative Spice Islands and their aromatic spice trade to the Dutch and focus instead on less competitive but potentially more promising sectors of the trade of Asia: fine cotton textiles, indigo and chintzes.
The source of all three of these luxuries was India.
On 28 August 1608, Captain William Hawkins, a bluff sea captain with the Third Voyage, anchored his ship, the Hector, off Surat, and so became the first commander of an EIC vessel to set foot on Indian soil.43
India then had a population of 150 million – about a fifth of the world’s total – and was producing about a quarter of global manufacturing; indeed, in many ways it was the world’s industrial powerhouse and the world’s leader in manufactured textiles. Not for nothing are so many English words connected with weaving – chintz, calico, shawl, pyjamas, khaki, dungarees, cummerbund, taffetas – of Indian origin.44 It was certainly responsible for a much larger share of world trade than any comparable zone and the weight of its economic power even reached Mexico, whose textile manufacture suffered a crisis of ‘de-industrialisation’ due to Indian cloth imports.45 In comparison, England then had just 5 per cent of India’s population and was producing just under 3 per cent of the world’s manufactured goods.46 A good proportion of the profits on this found its way to the Mughal exchequer in Agra, making the Mughal Emperor, with an income of around £100 million,* by far the richest monarch in the world.
The Mughal capitals were the megacities of their day: ‘They are second to none either in Asia or in Europe,’ thought the Jesuit Fr Antonio Monserrate, ‘with regards either to size, population, or wealth. Their cities are crowded with merchants, who gather from all over Asia. There is no art or craft which is not practised there.’ Between 1586 and 1605, European silver flowed into the Mughal heartland at the astonishing rate of 18 metric tons a year, for as William Hawkins observed, ‘all nations bring coyne and carry away commodities for the same’.47 For their grubby contemporaries in the West, stumbling around in their codpieces, the silk-clad Mughals, dripping in jewels, were the living embodiment of wealth and power – a meaning that has remained impregnated in the word ‘mogul’ ever since.
By the early seventeenth century, Europeans had become used to easy military victories over the other peoples of the world. In the 1520s the Spanish had swept away the vast armies of the mighty Aztec Empire in a matter of months. In the Spice Islands of the Moluccas, the Dutch had recently begun to turn their cannons on the same rulers they had earlier traded with, slaughtering those islanders who rode out in canoes to greet them, burning down their cities and seizing their ports. On one island alone, Lontor, 800 inhabitants were enslaved and forcibly deported to work on new Dutch spice plantations in Java; forty-seven chiefs were tortured and executed.48
But as Captain Hawkins soon realised, there was no question of any European nation attempting to do this with the Great Mughals, not least because the Mughals kept a staggering 4 million men under arms.49 When, in 1632, the Emperor discovered that the Portuguese had been building unauthorised fortifications and ‘dwellings of the utmost splendour and strength’ in Hughli in Bengal, as well as flouting Mughal rules by making forced conversions to Christianity, he commanded that the Portuguese settlement should be attacked and the Portuguese expelled.
The city fell to the Mughal armies within days and the attempts of the inhabitants to escape down the Ganges were thwarted by a boom ingeniously thrown across the river. Four hundred of the captured Portuguese prisoners ‘along with the idols of those erroneous infidels’ were then sent off to Agra to beg for mercy. Those who refused were ‘divided [as slaves] among the amirs’, according to the Padshahnama, ‘or held in prison and tortured. Most of them perished.’ There was nothing the Portuguese Viceroy of Goa could do about this.50
With this in mind, the Company realised that if it was to trade successfully with the Mughals, it would need both partners and permissions, which meant establishing a relationship with the Mughal Emperor himself. It took Hawkins a year to reach Agra, which he managed to do dressed as an Afghan nobleman. Here he was briefly entertained by the Emperor, with whom he conversed in Turkish, before Jahangir lost interest in the semi-educated sea dog and sent him back home with the gift of an Armenian Christian wife. The mission achieved little, and soon afterwards another EIC fleet, captained by Sir Henry Middleton, was driven away from the Surat anchorage of Suvali – or ‘Swally Hole’ as the English mangled it – by local officials who ordered him to leave after threats from the Portuguese residents in the port.51
A new, more impressive mission was called for, and this time the Company persuaded King James to send a royal envoy. The man chosen was a courtier, MP, diplomat, Amazon explorer, Ambassador to the Sublime Porte and self-described ‘man of quality’, Sir Thomas Roe.52 In 1615 Roe finally arrived in Ajmer, bringing presents of ‘hunting dogges’ – English mastiffs and Irish greyhounds – an English state coach, some Mannerist paintings, an English virginal and many crates of red wine for which he had heard Jahangir had a fondness; but Roe nevertheless had a series of difficult interviews with the Emperor. When he was finally granted an audience, and had made his obeisance, Roe wanted immediately to get to the point and raise the subject of trade and preferential customs duties, but the aesthete Emperor could barely conceal his boredom at such conversations.
Jahangir was, after all, an enormously sensitive, curious and intelligent man: observant of the world around him and a keen collector of its curiosities, from Venetian swords and globes to Safavid silks, jade pebbles and even narwhal teeth. A proud inheritor of the Indo-Mughal tradition of aesthetics and knowledge, as well as maintaining the Empire and commissioning great works of art, he took an active interest in goat and cheetah breeding, medicine and astronomy, and had an insatiable appetite for animal husbandry, like some Enlightenment landowner of a later generation.
This, not the mechanics of trade, was what interested him, and there followed several months of conversations with the two men talking at cross purposes. Roe would try to steer the talk towards commerce and diplomacy and the firmans (imperial orders) he wanted confirming ‘his favour for an English factory’ at Surat and ‘to establish a firm and secure Trade and residence for my countrymen’ in ‘constant love and pease’; but Jahangir would assure him such workaday matters could
wait, and instead counter with questions about the distant, foggy island Roe came from, the strange things that went on there and the art which it produced. Roe found that Jahangir ‘expects great presents and jewels and regards no trade but what feeds his insatiable appetite after stones, riches and rare pieces of art’.53
‘He asked me what Present we would bring him,’ Roe noted.
I answered the league [between England and Mughal India] was yet new, and very weake: that many curiosities were to be found in our Countrey of rare price and estimation, which the king would send, and the merchants seeke out in all parts of the world, if they were once made secure of a quiet trade and protection on honourable Conditions.
He asked what those curiosities were I mentioned, whether I meant jewels and rich stones. I answered No: that we did not thinke them fit Presents to send backe, which were first brought from these parts, whereof he was the Chiefe Lord … but that we sought to find things for his Majestie, as were rare here, and vnseene. He said it was very well: but that he desired an English horse … So with many passages of jests, mirth, and bragges concerning the Arts of his Countrey, he fell to ask me questions, how often I drank a day, and how much, and what? What in England? What beere was? How made? And whether I could make it here. In all which I satisfied his great demands of State …54
Roe could on occasion be dismissively critical of Mughal rule – ‘religions infinite, laws none’ – but he was, despite himself, thoroughly dazzled. In a letter describing the Emperor’s birthday celebrations in 1616, written from the beautiful, half-ruined hilltop fortress of Mandu in central India to the future King Charles I in Whitehall, Roe reported that he had entered a world of almost unimaginable splendour.
The celebrations were held in a superbly designed ‘very large and beautifull Garden, the square within all water, on the sides flowres and trees, in the midst a Pinacle, where was prepared the scales … of masse gold’ in which the Emperor would be weighed against jewels.
Here attended the Nobilitie all sitting about it on Carpets until the King came; who at least appeared clothed, or rather laden with Diamonds, Rubies, Pearles, and other precious vanities, so great, so glorious! His head, necke, breast, armes, above the elbowes, at the wrists, his fingers each one with at least two or three Rings, are fettered with chaines of dyamonds, Rubies as great as Walnuts – some greater – and Pearles such as mine eyes were amazed at … in jewells, which is one of his felicityes, hee is the treasury of the world, buyeing all that comes, and heaping rich stones as if hee would rather build [with them] than wear them.55
The Mughals, in return, were certainly curious about the English, but hardly overwhelmed. Jahangir greatly admired an English miniature of one of Roe’s girlfriends – maybe the Lady Huntingdon to whom he wrote passionately from ‘Indya’.56 But Jahangir made a point of demonstrating to Roe that his artists could copy it so well that Roe could not tell copy from original. The English state coach was also admired, but Jahangir had the slightly tatty Tudor interior trim immediately upgraded with Mughal cloth of gold and then again showed off the skills of the Mughal kar-khana by having the entire coach perfectly copied, in little over a week, so his beloved Empress, Nur Jahan, could have a coach of her own.57
Meanwhile, Roe was vexed to discover that the Mughals regarded relations with the English as a very low priority. On arrival he was shoved into a substandard accommodation: only four caravanserai rooms allotted for the entire embassy and they ‘no bigger than ovens, and in that shape, round at the top, no light but the door, and so little that the goods of two carts would fill them all’.58 More humiliatingly still, his slightly shop-soiled presents were soon completely outshone by those of a rival Portuguese embassy who gave Jahangir ‘jewels, Ballests [balas spinels] and Pearles with much disgrace to our English commoditie’.59
When Roe eventually returned to England, after three weary years at court, he had obtained permission from Jahangir to build a factory (trading station) in Surat, an agreement ‘for our reception and continuation in his domynyons’ and a couple of imperial firmans, limited in scope and content, but useful to flash at obstructive Mughal officials. Jahangir, however, made a deliberate point of not conceding any major trading privileges, possibly regarding it as beneath his dignity to do so.60
The status of the English at the Mughal court in this period is perhaps most graphically illustrated by one of the most famous images of the period, a miniature by Jahangir’s master artist, Bichitr. The conceit of the painting is how the pious Jahangir preferred the company of Sufis and saints to that of powerful princes. This was actually not as far-fetched as it might sound: one of Roe’s most telling anecdotes relates how Jahangir amazed the English envoy by spending an hour chatting to a passing holy man he encountered on his travels:
a poor silly old man, all asht, ragd and patcht, with a young roague attending on him. This miserable wretch cloathed in rags, crowned with feathers, his Majestie talked with about an hour, with such familiaritie and shew of kindnesse, that it must needs argue an humilitie not found easily among Kings … He took him up in his armes, which no cleanly body durst have touched, imbracing him, and three times laying his hand on his heart, calling him father, he left him, and all of us, and me, in admiration of such a virtue in a heathen Prince.61
Bichitr illustrates this idea by showing Jahangir centre frame, sitting on a throne with the halo of Majesty glowing so brightly behind him that one of the putti, caught in flight from a Portuguese transfiguration, has to shield his eyes from the brightness of his radiance; another pair of putti are writing a banner reading ‘Allah Akbar! Oh king, may your age endure a thousand years!’ The Emperor turns to hand a Quran to a cumulus-bearded Sufi, spurning the outstretched hands of the Ottoman Sultan. As for James I, in his jewelled and egret-plumed hat and silver-white Jacobean doublet, he is relegated to the bottom left corner of the frame, below Jahangir’s feet and only just above Bichitr’s own self-portrait. The King shown in a three-quarter profile – an angle reserved in Mughal miniatures for the minor characters – with a look of vinegary sullenness on his face at his lowly place in the Mughal hierarchy.62 For all the reams written by Roe on Jahangir, the latter did not bother to mention Roe once in his voluminous diaries. These awkward, artless northern traders and supplicants would have to wait a century more before the Mughals deigned to take any real interest in them.
Yet for all its clumsiness, Roe’s mission was the beginning of a Mughal–Company relationship that would develop into something approaching a partnership and see the EIC gradually drawn into the Mughal nexus. Over the next 200 years it would slowly learn to operate skilfully within the Mughal system and to do so in the Mughal idiom, with its officials learning good Persian, the correct court etiquette, the art of bribing the right officials and, in time, outmanoeuvring all their rivals – Portuguese, Dutch and French – for imperial favour. Indeed, much of the Company’s success at this period was facilitated by its scrupulous regard for Mughal authority.63 Before long, indeed, the Company would begin portraying itself to the Mughals, as the historian Sanjay Subrahmanyam has nicely described it, as ‘not a corporate entity but instead an anthropomorphized one, an Indo-Persian creature called Kampani Bahadur’.64
On his return to London, Roe made it clear to the directors that force of arms was not an option when dealing with the Mughal Empire. ‘A warre and traffic,’ he wrote, ‘are incompatible.’ Indeed he advised against even fortified settlements and pointed out how ‘the Portuguese many rich residences and territoryes [were] beggaring’ their trade with unsupportable costs. Even if the Mughals were to allow the EIC a fort or two, he wrote, ‘I would not accept one … for without controversy it is an errour to affect garrisons and land warrs in India.’ Instead he recommended: ‘Lett this be received as a rule, that if you will seek profit, seek it at sea and in a quiett trade.’65
To begin with, the Company took his advice. Early EIC officials prided themselves on negotiating commercial privileges, rather than resortin
g to attacking strategic ports like the more excitable Portuguese, and it proved to be a strategy that paid handsome dividends. While Roe was busy charming Jahangir, another Company emissary, Captain Hippon, was despatched on the Globe to open the textile trade with the eastward-facing Coromandel coast and to establish a second factory at Masulipatnam, the port of the Mughal’s great Deccani rivals, the diamond-rich Sultanate of Golconda, where could be bought the finest jewels and chintz in India.66 A third factory dealing mainly with the trade in saltpetre – the active ingredient in gunpowder – opened shortly afterwards in Patna.
This trade in jewels, pepper, textiles and saltpetre soon resulted in even better returns than the Dutch trade in aromatic spices: by the 1630s the EIC was importing £1 million of pepper from India which, in a dramatic reversal of centuries of trading patterns, it now began exporting to Italy and the Middle East, through its sister the Levant Company. Thirty years later they were importing a quarter of a million pieces of cloth, nearly half of them from the Coromandel.67 Losses were still heavy: between 1601 and 1640, the Company sent a total of 168 ships eastwards; only 104 arrived back again.68 But the Company’s balance sheets grew increasingly profitable, so much so that investors from around Europe began for the first time queuing up to buy EIC stock. In 1613 the subscription for the First Joint Stock raised £418,000. Four years later, in 1617, the subscription to Second Joint Stock pulled in a massive £1.6 million,* turning the EIC for the first time into a financial colossus, at least by English standards.69 The success of the EIC in turn stimulated not only the London docks but also the nascent London stock exchange. By the middle of the century half of those who were elected to the elite Court of Aldermen of the City of London were either Levant Company traders or EIC directors, or both.70 One Company member, the early economic theorist Thomas Mun, wrote that the Company’s trade was now ‘the very touchstone of the Kingdom’s prosperity’.71
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