223
NOTES TO PAGES xviii–2
twitter .com / _The _Croz /status /562758869236330497; Steve Lloyd, Twitter post, February 3, 2015, 9:14 a.m., “Yarr! MT @NYIslanders: Tonight is the night the #Fisherman returns. The #Isles are throwing it back. (warmups only),” https:// twitter .com /TSNSteveLloyd /status
/562615127359623168; Frankie Folsom, Twitter post, February 3, 2015, 12:53 p.m., “Attention Millennial asswipes. Stop saying the #Isles
#Fisherman sweaters are dope. They’re a disgrace.,” https:// twitter .com
/jimmyfrance75 /status /562670192141271043; Yung Flanagan, Twitter post, February 3, 2015, 9:11 a.m., “MY EYES RT @NYIslanders: Tonight is the night the #Fisherman returns. The #Isles are throwing it back to the 90’s,” tweet deleted; Chris Howrad, Twitter post, February 3, 2015, 9:57 a.m., “People are treating the ‘Fisherman’ logo likes it’s a swastika.
#Isles,” https:// twitter .com /Chrishowrad /status /562625818954719232.
6. Miloch, “Introduction to Branding,” 7.
7. Keller, “Conceptualizing, Measuring, and Managing.”
8.
Aaker,
Managing Brand Equity, 14.
9. Bauer, Stokburger- Sauer, and Exler, “Brand Image and Fan Loyalty”; Gladden, “Brand Equity,” 7– 9.
10. Miloch, “Introduction to Branding,” 3– 12.
11. Gladden, “Brand Equity,” 3.
12. Pitts and Stotlar, Fundamentals of Sport Marketing, 267.
13.
Schaaf,
Sports Marketing.
14. Kochman, “Major League Baseball”; Stevens, Loudon, and McConkey, “Sport Marketing”; Smith, “Meltdown in Marketing.”
15. Botte and Hahn, Fish Sticks; “Big Shot,” 30 for 30, first broadcast October 22, 2013, by ESPN, directed by Kevin Connolly.
16. Margalit Fox, “Patrick McDarby, 57, Sport Logo Designer,” New York Times, March 19, 2015, A25.
1. BIRTH OF A BRAND
1. “Gretzky Trade Press Conference Video,” http:// video .kings .nhl .com
/videocenter /console ?id = 20199 & catid = 733.
2. Fred Scalera, telephone interview with the author, September 18, 2015.
3. Austin Murphy, “A King in Edmonton,” Sports Illustrated, October 31, 1988, 40– 47.
4. Bernie Wilson, “The Great One Has Been Just That for Kings,” Los Angeles Times, January 22, 1989, 24.
224
NOTES TO PAGES 2–7
5. Tracy Dodds, “Time to Thaw?,” Los Angeles Times, October 19, 1988, 4.
6.
Miller,
Tales from the Los Angeles Kings Locker Room, 125.
7. Scalera, telephone interview.
8. Steve Zipay, “Colors of Money: Great Logo Is Priority No. 1 for a New Team,” Newsday, August 18, 1993, 140.
9. Richard Sandomir, “Skate Like a Duck, Quack Like a Duck, Market Like Disney,” New York Times, August 30, 1993, C2.
10. Batchelor and Formentin, “Re- branding the NHL.”
11. Scalera, telephone interview.
12. Mullin, Hardy, and Sutton, Sport Marketing, 204– 5.
13.
Gretz,
“The Islanders Are Bringing the ‘Fisherman’ Logo Back for One Night”; Leahy, “Islanders to Bring Back Infamous Fisherman Logo One Last Time”; “The 20 Worst NHL Jerseys of All Time”; Zaldivar, “New Big Ten Logo and the Worst Logos in Sports History.”
14. Steve Zipay, “No Go on New Logo,” Newsday, April 21, 1996, B12, B21.
15. Botte and Hahn, Fish Sticks, 5.
16. Steve Somers, telephone interview with the author, December 10, 2013.
17. Somers is seen making this statement about twenty minutes into Oh Baby! MSG Network Presents the Stanley Cup Season of the 1993– 1994 New York Rangers, produced by Joe Whelan (ABC Video, 1994).
18.
“1994
NHL
Playoffs
Summary,” Sports Reference, http:// www .hockey
-reference .com /playoffs /NHL _1994 .html.
19. Stan Fischler, interview with the author, July 31, 2015.
20. Tim Beach, telephone interview with the author, September 14, 2015.
21. Brett Pickett, telephone interview with the author, November 11, 2015.
22. Eric Mirlis, telephone interview with the author, October 12, 2015.
23. Beach, telephone interview.
24. Botte and Hahn, Fish Sticks, 7– 9, 16– 18.
25. Joe Lapointe, “Arbour’s Resignation Seems to Be at Hand,” New York Times, April 25, 1994, C2.
26. Pat Calabria, telephone interview with the author, February 17, 2014.
27. Chris King, telephone interview with the author, September 9, 2015.
28. Joe Lapointe, “A River Runs Through Him: Rangers Overwhelm Hextall and Isles,” New York Times, April 18, 1994, C1; Robin Finn, “Islanders Get a Goal; Rangers Get 3d Victory,” New York Times, April 22, 1994, B9; Joe Lapointe, “Rangers Face New Goalie, but Little Else Changes,”
New York Times, April 19, 1994, B9; Robin Finn, “Rangers Sweep as 225
NOTES TO PAGES 7–15
Islanders Can’t Even Find Any Moral Victories,” New York Times, April 25, 1994, C1.
29. Howie Rose, telephone interview with the author, September 28, 2015.
30. Andreff and Szymanski, Handbook on the Economics of Sport, 638.
31. Zipay, “Colors of Money.”
32. Beach, telephone interview.
33. Scalera, telephone interview.
34. Calabria, telephone interview.
35. Scalera, telephone interview.
36. Peter Marks, “Distilling That Perfect Islander Image,” New York Times, January 22, 1995, 25; Zipay, “Colors of Money.”
37. Zipay, “Colors of Money.”
38. Ed O’Hara, telephone interview with the author, February 14, 2014.
39. Mark Herrmann, “Isles’ New Look Ready,” Newsday, June 22, 1995, A67.
40. Herrmann, “Isles’ New Look Ready”; O’Hara, telephone interview.
41. Beach, telephone interview; Calabria, telephone interview; O’Hara, telephone interview; Scalera, telephone interview.
42. Scalera, telephone interview.
43. Marks, “Distilling That Perfect Islander Image.”
44. Marks, “Distilling That Perfect Islander Image.”
45.
Hirshon,
Images of America, 69.
46. Barry Landers, telephone interview with the author, November 3, 2015.
47. Mitchell Freedman, “Museum Sought at Big Duck’s Flanders Site,”
Newsday, January 11, 2013; Landers, telephone interview.
48. Joe Gergen, “The Ducks Live On,” Newsday, March 2, 1997, B10.
49. Scalera, telephone interview.
50. Diane Ketcham, “About Long Island: The Baymen’s Friend,” New York Times, September 9, 1990, LI1.
51.
Matthiessen,
Men’s Lives, 4; Stephen Holden, “Billy Joel: ‘Storm Front,’”
New York Times, October 29, 1989, H34; Matthiessen, Men’s Lives, 5.
52. For Joel’s Long Island roots, see John J. O’Connor, “Billy Joel in Taped Concert on HBO,” New York Times, July 22, 1983, C24. For Joel’s numerous concerts at Nassau Coliseum, see John J. O’Connor and Stephen Holden,
“The Pop Life: Billy Joel on the Dark Side,” New York Times, December 29, 1982, C18. For the song’s sympathetic tone toward the Long Island baymen, see Holden, “Billy Joel: ‘Storm Front.’”
53. O’Hara, telephone interview.
226
NOTES TO PAGES 15–22
54. “Baymen and Friends,” East Hampton Star, September 27, 1990; Tom Clavin, “Exit the Bayman,” New York Times, September 26, 2004, LI1, LI10.
55. Scalera, telephone interview.
56. Calabria, telephone interview; O’Hara, telephone interview.
57. O’Hara, telephone interview.
<
br /> 58. O’Hara, telephone interview; Beach, telephone interview.
59. Fox, “Patrick McDarby, 57, Sport Logo Designer.”
60. Pat McDarby, telephone interview with the author, February 20, 2014.
61. Marks, “Distilling That Perfect Islander Image.”
62. Marks, “Distilling That Perfect Islander Image.”
63. Marek Fuchs, “Inside the Mascot Suit, a Buddy with a Past,” New York Times, May 20, 2001, WE1.
64. Rob Di Fiore, telephone interview with the author, October 19, 2015.
65. Di Fiore, telephone interview.
66. Joe Lapointe, “Management and Labor Shed Some Light,” New York Times, August 31, 1994, B13.
67. Joe Lapointe, “It’s Contagious: Clock Ticks on New Labor Crisis,”
New York Times, September 26, 1994, C3.
68. Jeff Williams, “Isles Get a Shock,” Newsday, January 11, 1995, A72.
69. Joe Lapointe, “Pact Reached for Salvaging Hockey Season,” New York Times, January 12, 1995, A1.
70. Arnold Abrams and Tom Demoretcky, “Hockey Fans Out of Penalty Box,” Newsday, January 12, 1995, A3.
71. Gary Babyatzky, “The Fans Are Back,” Newsday, January 20, 1995, A39;
“With Half as Many Games, Each One Counts Twice as Much,” Newsday, January 14, 1995, A29.
2. A FROZEN- DINNER FRANCHISE
1. Abrams and Demoretcky, “Hockey Fans Out of Penalty Box.”
2. Jeff Williams, “Mullen’s Career at End,” Newsday, January 13, 1995, A77.
3. Jason Diamos, “Can Henning Bring Magic Back to Burbs?,” Newsday, January 21, 1995, A33.
4. Jeff Williams, “No Time to Lose,” Newsday, January 20, 1995, A74.
5. Peter Charbonneau, “The New Faces of ’95,” Blade, January 21– 28, 1995, 2.
6. Steve Jacobson, “Isles Fans Will Love Lindros,” Newsday, January 22, 1995, S4; “I’ve Waited Eighteen Years to Play Professional Hockey,”
Newsday, January 20, 1995, A63.
227
NOTES TO PAGES 23–28
7. Cal Fussman, “For the Love of Hockey,” Newsday, January 23, 1995, B4.
8. Mark Herrmann, “For Openers, It’s One Night to Remember,” Newsday, January 22, 1995, S2; “What’s New: Facts and Figures about the Shortened Season,” Newsday, January 15, 1995, S11.
9. Jeff Williams, “It’s Ziggy to the Rescue,” Newsday, January 22, 1995, S3.
10. Marks, “Distilling That Perfect Islander Image.”
11. Di Fiore, telephone interview.
12. Jason Diamos, “Isles’ Debut a Success on Palffy’s 2 Goals,” New York Times, January 22, 1995, S8.
13. Williams, “It’s Ziggy to the Rescue.”
14. Jason Diamos, “Islanders Discover That Pretty Doesn’t Count,”
New York Times, January 23, 1995, C2; Jeff Williams, “A Goal for Dad,”
Newsday, January 23, 1995, A46.
15. Jeff Williams, “A Family Affair,” Newsday, January 24, 1995, A58.
16. Williams, “A Family Affair.”
17. Eric Mirlis, “Nobody’s Little Brother,” Blade, February 9– 11, 1995, 10–
11; “Henning Tackles the Fans’ Full- Court Press,” Blade, February 9– 11, 1995, 38– 39.
18. Jeff Williams, “Hextall’s Return to the Coliseum Not Likely to Evoke Many Tears,” Newsday, January 24, 1995, A58.
19. Jeff Williams, “Auspicious Start,” Newsday, January 25, 1995, A68.
20. Jim Smith, “Eric Nets 2 Goals, Brett Gets Victory,” Newsday, January 25, 1995, A69.
21. “Lindros Signs: Isles Make a Statement,” Islander Insider, February 1995, 1.
22. Smith, “Eric Nets 2 Goals, Brett Gets Victory.”
23. Jeff Williams, “Rockhead Hockey,” Newsday, January 29, 1995, S15.
24. Mark Herrmann, “Isles Shuffle Lines, Take King Off Bench,” Newsday, January 31, 1995, A53.
25. Jeff Williams, “Shakeup Wakes Up Islanders,” Newsday, February 1, 1995, A67.
26. Mark Herrmann, “It’s Isles’ Time,” Newsday, February 3, 1995, A82.
27. Herrmann, “It’s Isles’ Time.”
28. McDarby, telephone interview; Jacobson, “Isles Fans Will Love Lindros”;
“You Can’t Body Slam the Enemy,” Blade, February 9– 11, 1995, 4.
29. Diane Ketcham, “Long Island Journal,” New York Times, April 2, 1995, LI3.
30. Ilana Gazes Kariamis, telephone interview with the author, October 228
NOTES TO PAGES 29–33
15, 2015; Jeff Williams, “Lively Weekend: Islanders Survive Sluggish Offense against Devils,” Newsday, February 19, 1995, 5.
31. “Rare Footage of Original Islanders Mascot Nyisles,” YouTube, from the Montreal Canadiens– New York Islanders game televised by SportsChannel on February 28, 1995, posted by “stevienics1991,” November 25, 2015, https:// www .youtube .com /watch ?v = AaOIXUwCiDQ & list =
PLpssn6pzwVxZub7rXO5Lv7dq2yx -MQjvA & index = 27.
32. Jason Kay, “NHL Entertainment Not Limited to Ice,” Hockey News, March 24, 1995, 47; Rose, telephone interview.
33. “Family Fun Day,” Newsday, October 21, 1996, A55; Ketcham, “Long Island Journal”; Williams, “Lively Weekend.”
34. Jeff Williams, “Mahoney [ sic] Rips Lack of Effort,” Newsday, February 10, 1995, A84; Jim Smith, “Cash- Poor Isles May Deal Thomas,” Newsday, February 2, 1995, A74; Jim Smith, “Islanders: We Can and Will Pay the Price,” Newsday, February 3, 1995, A82.
35. Jeff Williams, “In Your Face,” Newsday, February 21, 1995, A54.
36. Jeff Williams, “Isles for the Defense,” Newsday, March 1, 1995, A70.
37. Jeff Williams, “Isles Find Solid Play in Tommy,” Newsday, February 27, 1995, A42.
38. Mark Herrmann, “Darius’ Season Is Over,” Newsday, February 26, 1995, S5.
39. Jeff Williams, “Middle of Nowhere,” Newsday, February 15, 1995, A62.
40. Mark Herrmann, “Lindros: Learning the Waiting Game,” Newsday, February 25, 1995, A32.
41. Steve Zipay, “A Slip Is Showing in NHL,” Newsday, February 19, 1995, S21.
42. Feeney provided the inaugural issue of the newsletter to the author. It was undated but, based on the content, appears to have been printed in January 1995.
43. Art Feeney, telephone interview with the author, October 3, 2015; Islander Insider, January 1995.
44. Jeff Williams, “Not Islanders’ Night,” Newsday, March 10, 1995, A86.
45. Jeff Williams, “Thomas Irked by Isles’ Offer,” Newsday, March 5, 1995, S8.
46. Jeff Williams, “Always Ready to Aid the Needy,” Newsday, March 6, 1995, A42.
47. Jeff Williams, “Isles Drop 5th Game in a Row,” Newsday, March 19, 1995, S11.
48. Jim Smith, “Don’s Fan Club,” Newsday, March 22, 1995, A65.
49. “Voices from the Stands . . . ,” Islander Insider, March 15, 1995, 4.
229
NOTES TO PAGES 33–39
50. Ketcham, “Long Island Journal.”
51. Ketcham, “Long Island Journal.”
52. Calabria, telephone interview.
53. Jeff Williams, “Tommy Terrific,” Newsday, March 24, 1995, A102.
54. Rich Walker, telephone interview with the author, October 16, 2015.
55. Di Fiore, telephone interview; “Ice Chips,” Islander Insider, April 1, 1995, 3.
56. Jeff Williams, “Desperate Straits,” Newsday, March 31, 1995, A102.
57. Jeff Williams, “Cellar, Not Stellar,” Newsday, March 29, 1995, A66.
58. Jim Smith, “Nordiques Moving?,” Newsday, March 30, 1995, A85.
59. Mark Herrmann, “Mr. Islander,” Newsday, March 29, 1995, A64.
60. Jason Diamos, “Islanders Recall the Glory Days, Then Return to Reality,” New York Times, April 2, 1995, S4; Jeff Williams, “Enough to Make Him Cry,” Newsday, April 2, 1995, S13; Jeff Williams, “Nystrom Day Doesn’t Pay for Isles,” Newsday, April 2, 1995, S13.
61.
Diamos, “Islanders Recall the Glory Days, Then Return to Reality.”
62. Jim Smith, “Adieu, Pierre,” Newsday, April 6, 1995, A94.
63. Jeff Williams and Jim Smith, “So Long, Benoit,” Newsday, April 7, 1995, A94.
64. Peter Botte, “Hogue Dealt to Leafs as Isles Clean House,” New York Post, April 7, 1995, 104.
65. Joe Haberstroh, “Turgeon Trade Evokes Mixed Feelings,” Newsday, April 6, 1995, A95.
66. Jeff Williams, “The Perils of Pierre,” Newsday, April 2, 1995, S26- S27.
67. Jim Smith, “Give Deal a Chance,” Newsday, April 6, 1995, A95, A93; Peter Botte, “Turgeon- to- Habs Begins Isles’ Purge,” New York Post, April 6, 1995, 70.
68. Smith, “Give Deal a Chance.”
69. Smith, “Give Deal a Chance.”
70.
Islander Insider, April 20, 1995.
71. Botte, “Turgeon- to- Habs Begins Isles’ Purge.”
72. Associated Press, “Trade Pays Off Quickly as the Canadiens Win,”
Newsday, April 6, 1995, A94.
73. Jay Greenberg, “Turgeon Had to Go,” New York Post, April 7, 1995, 105.
74. Smith, “Give Deal a Chance.”
75. Mathieu Schneider, telephone interview with the author, October 30, 2015.
76. Botte, “Turgeon- to- Habs Begins Isles’ Purge.”
77.
Islander Insider, April 20, 1995.
230
NOTES TO PAGES 40–47
78.
Fischler,
interview.
79. Jim Smith, “Trade Upsets Muller,” Newsday, April 8, 1995, A39.
80. Schneider, telephone interview.
81. Chris Botta, “A Defenseman Who Never Rests,” Blade, April 16– 22, 1995, 3.
82. Joe Lapointe, “Muller Keeps Islanders Waiting for Now,” New York Times, April 8, 1995, 37; Colin Stephenson, “Kirk Tells Isles: Beam Me Up Later,”
New York Daily News, April 8, 1995, S35; Peter Botte, “Distraught Muller May Retire Rather than Report,” New York Post, April 8, 1995, 47; Jim Smith,
“Sharp Soderstrom Unable to Prevent Tie,” Newsday, April 9, 1995, S3.
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