by Andi Zeisler
Special K, 245–246, 247
Spice Girls, 173, 176–179, 234
Spice World (movie), 177
Spin, 175, 176
sports
advertising girls in, 13–15, 17
Title IX and, 15, 154
Women’s Sports Foundation, 14
Standing Tall (movie), 46
Stanwyck, Barbara, 34, 37, 38
Star Trek (television show), 104
Steinem, Gloria, xiii, 62, 127, 196, 214
PORTER fashion spread, 69–71, 74
Stella Dallas (movie), 37
STEM (science, technology, engineering and math) fields, 23, 24
Stevenson, Betsey, 163, 164
Stewart, Isabel Carter, 17
Stone, Emma, 170
straw feminists, 165, 166
Sturm, Susan, 155
Style Rookie blog, 63–64
suffragettes, 4–5, 127, 256
Summers, Larry, 209
Sundance Institute, 39–43
SuperSisters trading cards, 114–115
Supreme Court, xiv, 83–84, 188
Hill/Thomas hearings, 150–153, 173
Roe v. Wade, 181–182
Susan B. Anthony List, 211, 213
The Swan (television show), 95
Swank, Hilary, 51
Sweet, Elizabeth, 154
Swift, Taylor, xi, xiv, 75, 119, 120, 123, 170, 257
Sylvia (movie), 191
Tannen, Deborah, 205
Taylor, Elizabeth, 124
Taylor, Kate, 166
tech companies, and sexism, 82
Teen Talk Barbie, 16–17
Tejle, Ellen, 56
Telecommunications Act of 1996, 89–91
televangelism, 148
television
abortion on, 85, 86
antiheroines, 87, 97–100, 108
audience-fueled activism, 104
cable, 88, 91–92
criticism, 101, 104–108
culture wars and, 100–101
in eighties, 86–87
executives, 85
female creators of, 101
feminism and, 81–109, 147–148, 151–153, 184
feminist analysis of, 105–108
gender inequality in, 101–103, 107
gender roles in, 11, 82, 87
Golden Age of Feminist TV, 101–104, 109
guilty pleasures, 108–109
infotainment, 91–92
Internet and, 104–106
marketplace feminism and, 96, 103, 108
new Golden Age, 97
news, 91–92
niche marketing, netlets and narrowcasting, 88–89
in nineties, 88–89
postfeminism and, 92, 93, 147–148, 151–153
rape on, 105, 106
reality TV, 90–97
in seventies, 85–86
sex discrimination in, 256
single independent career women in, 85
sitcom moms, 86–87
Telecommunications Act and media mergers, 89–91
women’s liberation and, 84–86
Television Without Pity, 104
Thatcher, Margaret, 178
“There’s a Girl Being Born in America” ad, 15
Theron, Charlize, 30–31, 227
third-wave feminism, 128, 160, 256
backlash and, 153
empowerment and, 172, 180
Internet and, 161
postfeminism and, 153, 156, 158, 161
second-wave feminism and, 158
third-wave feminists
as children of 60s/70s generation, 154–155
social movements, 155
30 Rock (television show), 78, 106–107
“This is What a Feminist Looks Like” t-shirts, 65–68
Thomas, Clarence, 150–153, 173
Thomas, Marlo, 115
The 3% Project, 72
Thrive event, 197
Time magazine, 165
Title IX, 15, 154
To Be Real: Telling the Truth and Changing the Face of Feminism (Walker, Rebecca), 153–154
The To Do List (movie), 50
toys
advertising, 154–155
gender essentialism and, 202–204
Trainwreck (movie), 51, 52
transgender women, xii, xiv, 101
trashing, 129–130, 132
“Trashing: The Dark Side of Sisterhood” (Freeman), 129
Travers, Peter, 41
trickle-down feminism, 76
Trimble, Bjo, 104
Trimble, John, 104
t-shirts, slogan, 65–68
Tumblr, 45
27 Dresses (movie), 55
Twilight movies, 56–57
The Ugly Truth (movie), 38
U.N. See United Nations
uncanny valley, of feminism, 74–76
underpants, feminist, 59–62
underwear
feminism and, 59–62, 77–80
shapewear, 77–80
United Nations (U.N.), xi, 122–123, 135, 171, 172
United States (U.S.)
Commission on Civil Rights, 45
women’s conference (1977), 193–194
University of Southern California, 45
UnREAL (television show), 96–97
“Up the Career Ladder, Lipstick in Hand,” 221–222, 224
Updike, John, 141, 142
U.S. See United States
utopia, female, 218–219
Vance vs. Ball State, 83–84
Vanity Fair, 134
Varda, Agnes, 46
Vardalos, Nia, 49
Variety, 46
Verizon “Inspire Her Mind” ad, 23, 24, 25, 27
Vernon, Polly, 166–167
victim feminism, 157, 182
Viewers for Quality Television, 104
Village Voice, 11
Virginia Slims, 6–7
Vitamin W Media, 73
Vogue, 13, 62, 228, 229, 230
“Voices From the Post-Feminist Generation”, 144
voting. See women’s right to vote
Vowell, Sarah, 217
wage equality, 131, 132, 144, 188–189, 208
beauty and, 222–223
erotic capital and, 222–223, 226–227
Walker, Alice, 153
Walker, Madam C. J., 5
Walker, Rebecca, 127, 153–154
Wall Street, and Hollywood, 34
Wallace, David Foster, 43
Wallace, Liz, 55, 56
Walmart, 188–189
The War on Choice (Feldt), 67
Warner Brothers, 51–52
Watson, Emma, xi, 122–126, 135–136
“The Way We Were” fashion spread, 69–71, 74
Weber, Lois, 33
WEEI. See Women’s Economic Empowerment Initiative
West, Mae, 34
What Women Want (movie), 191
Whistles, 68
Wiig, Kristin, 51
Winfrey, Oprah, 77
Winter’s Bone (movie), 42
Wiseman, Rosalind, 172
The Witches of Eastwick (movie), 141–143, 147
Wolf, Naomi, 127, 157, 182–183, 228
Wolfe, Tom, 19
Wolfers, Justin, 163–164
women
businesses of, 5
single, 10–13, 85, 146, 163, 164
transgender, xii, xiv, 101
See also gender; girls; specific topics
Women Against Feminism, 165–166
Women and Hollywood blog, 54
Women and the Common Life (Lasch), 19
“Women Are Easy: Why TV Ad Agencies Take Female Viewers for Granted” (Boal), 11
“Women Are People” suffrage slogan, 5
Women in Film, 41, 42
Women in Hollywood, 52, 102
Women in the World Summit, 196–197
women’s conferences
elite women and, 195–198
gender essentialism and, 199
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MAKERS Conference, 194–196
Thrive event, 197
U.S. (1977), 193–194
Women in the World Summit, 196–197
Women’s Economic Empowerment Initiative (WEEI), 188–189
women’s empowerment. See empowerment
women’s equality. See gender equality
women’s health movement, 218–219
women’s liberation
girls’ lib, 16
seventies, 127, 143
television and, 84–86
See also feminism
women’s movements, 127, 143
advertising and, 5–9, 20, 25, 28
health movement, 218–219
smoking and, 5–7
See also feminist movements
women’s pictures (weepies), 37–38
women’s right to vote, 3, 180
suffragettes, 4–5, 127, 256
Women’s Sports Foundation, 14
women’s stories, 43–44
Womyn of Antioch, 160
Wonderbra billboards, 19–20
Woodley, Shailene, 119–120
Woodstock 99, 217
workplace
beauty in, 221–222, 224–227
diversity, 251
erotic capital in, 221–222, 224–228
fashion labor force, 63
gender essentialism and, 209–210
restaurant industry, 83
salary negotiations, 82–83
sexism, 81–84
sexual harassment, 83–84
See also hiring; wage equality
Wyler, William, 37
Year of the Woman (1992), 173
yogurt ads, 22–23
Yoncé’s Law, 111
Yoplait ad, 23
Young, Cathy, 165–166
Andi Zeisler is a writer, editor, and cultural critic. She is the cofounder of Bitch Media and the editorial director of Bitch magazine. Zeisler’s writing on feminism, popular culture, and media has appeared in Ms., Mother Jones, BUST, the San Francisco Chronicle, the Los Angeles Review of Books, and the Washington Post. She has been interviewed in various national publications, such as the New York Times, and radio programs nationwide. She lives in Portland, OR. Credit: Jeffery Walls Photography
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