by Peter Watson
As the birth rate begins to follow the death rate down, populations start to stabilise again, but at higher levels than before. Fewer people work on the land, more are in the cities, there is more abundance and leisure, societies are centralised and bureaucratised, and increasingly, ‘other people are the problem, not the material environment.’5 People mix more widely and become more sensitive to each other. This society creates the other-directed person. Riesman thought that the other-directed type was most common and most at home in twentieth-century America, which lacked a feudal past, and especially in American cities, where people were literate, educated, and well provided for in the necessities of life.6 Amid the new abundance, he thought that parental discipline suffered, because in the new, smaller, more biologically stable families it was needed less, and this had two consequences. First, the peer group becomes as important as, if not more important than, the family as a socialising influence – the peer group meaning other children the same age as the child in question. Second, the children in society become a marketing category; they are targeted by both the manufacturers of children’s products and the media that help sell these products. It is this need for direction from, and the approval of, others that creates a modern form of conformity in which the chief area of sensitivity is wanting to be liked by other people – i.e., to be popular.7 This new other-directed group, he said, is more interested in its own psychological development than in work for personal gain, or the greater good of all; it does not want to be esteemed but loved; and its most important aim is to ‘relate’ to others.
Riesman went on to qualify and expand this picture, devoting chapters to the changing role of parents, teachers, the print media, the electronic media, the role of economics, and the changing character of work. He thought that the changes he had observed and described had implications for privacy and for politics, and that whatever character type an individual was, there were three fates available – adjustment, anomie, and autonomy.8 Later he recanted some of his claims, conceding he had overstated the change that had come over America. But in one thing he was surely right: his observation that Americans were concerned above all with ‘relationships’ foreshadowed the obsession later in the century with all manner of psychologies specifically designed to help in this area of life.
The Lonely Crowd was released in the same year that Senator Joseph McCarthy announced to the Women’s Republican Club in Wheeling, West Virginia, that ‘I hold in my hand’ a list of Communist agents in the State Department. Until that point, McCarthy had been an undistinguished Midwestern politician with a drinking problem.9 But his specific allegations now sparked a ‘moral panic’ in America, as it was described, in which 151 actors, writers, musicians, and radio and TV entertainers were accused of Communist affiliations, and the U.S. attorney general issued a list of 179 ‘Totalitarian, Fascist, Communist, subversive and other organisations.’* While McCarthy and the U.S. attorney general were worrying about Communists and ‘subversives,’ others were just as distressed about the whole moral panic itself and what that said about America. In fact, many people – especially refugee scholars from Europe – were by now worried that America itself had the potential to become fascist. It was thinking of this kind that underlay a particular psychological investigation that overlapped with The Lonely Crowd and appeared at more or less the same time.
The Authoritarian Personality had been conceived as early as 1939 as part of a joint project, with the Berkeley Public Opinion Study and the American Jewish Committee, to investigate anti-Semitism.10 The idea was for a questionnaire survey to explore whether a psychological profile of the ‘potential fascist character’ could be identified. It was the first time that the critical school of Frankfurt had used a quantitative approach, and the results of their ‘F’ (for fascist) scale ‘seemed to warrant alarm.’11 ‘Anti-Semitism turned out to be … the visible edge of a dysfunctional personality revealed in the many “ethnocentric” and “conventional” attitudes of the general American population, as well as of a disquietingly submissive attitude towards authority of all kinds.’12 This is where the link to Riesman came in: these potential fascists were ‘other-directed,’ normal, conventional Americans. The Authoritarian Personality therefore concluded with a warning that fascism rather than communism was the chief threat facing America in the postwar world, that fascism was finding ‘a new home’ on the western side of the Atlantic, and that bourgeois America and its great cities were now ‘the dark heart of modern civilisation.13 The book’s other conclusion was that the Holocaust was not simply the result of Nazi thinking, and its specific theories about degeneration, but that the rationality of Western capitalist civilisation itself was responsible. Theodor Adorno, the exile from Frankfurt and the main author of the report, found that whereas left-wing types were emotionally more stable, usually happier than their conservative counterparts, capitalism tended to throw up dysfunctional personalities, highly authoritarian anti-Semites who linked reason to power. For them, the pogrom was the ultimate expression of this power.14 If The Lonely Crowd may be seen as an early effort to combine public opinion survey material with social psychology and sociology to understand whole nations, a rational – if not entirely successful – project to assimilate new forms of knowledge, The Authoritarian Personality is best understood as a late throw of the Germanic tradition of Freud and Spengler, yet another overarching attempt to denigrate the Western/Atlantic alliance of rationalism, science, and democracy. It was an arresting thesis, especially when read against the backdrop of the McCarthy shenanigans. But in fact it was immediately attacked by fellow social scientists, who systematically and ruthlessly disassembled its findings. By then, however, the unsubstantiated phrase ‘the authoritarian personality’ had caught on.
A better picture of totalitarianism, both as to its origins and its possible expression in the postwar world (especially America), was given by Hannah Arendt. She had been in New York since 1941, after she escaped from France. In Manhattan she had lived in poverty for a time, learned English, and begun to write, moving among the intellectuals of the Partisan Review milieu. At various times she was a professor at Princeton, Chicago, and the University of California as well as being a regular contributor to the New Yorker. She finally settled at the New School for Social Research in New York, where she taught until she died in 1975.15 As home to the University in Exile, for emigré European intellectuals fleeing fascism in the 1930s, one aim of the New School was to develop an amalgam of European and American thought. Arendt made a name for herself with three influential – and highly controversial – books: The Origins of Totalitarianism (1951), The Human Condition (1958), and Eichmann in Jerusalem (1963).16 She began The Origins of Totalitarianism after the war ended, and it took several years.17 Her main aim was to explain why so ‘unimportant’ a matter in world politics as ‘the Jewish question,’ or anti-Semitism, could become the ‘catalytic agent for, first, the Nazi movement, then a world war, and finally the establishment of the death factories.18 Her answer was that mass society led to isolation and loneliness – the lonely crowd of Riesman’s title. In such a condition, she realised, normal political life deteriorated, fascism and communism drew their remarkable strength, offering a form of politics that provided people with a public life: uniforms, denoting belonging; specific ranks, recognised and respected by others; massed rallies, the experience of participation.19 That was the positive side. At the same time, ‘loneliness’ she identified as ‘the common ground for terror, the essence of totalitarian government.’20 And this is where the controversy started, for although she equated Stalinism with Nazism and left many thinking that there was therefore no alternative to the emerging American way of life, she still implied that the ‘massification’ of society was ‘a step towards totalitarianism’, towards ‘radical evil,’ a key phrase, and that ‘the new mass society in the West was in danger of converging with the totalitarian East.’21
In The Human Condition Arendt tried to offer some solutions for the p
roblems she had identified in her earlier book.22 The essential difficulty with modern society, she felt, was that modern man felt alienated politically (as opposed to psychologically). The ordinary individual did not have access to the inside information that the political elite had, there was bureaucracy everywhere, one man, one vote didn’t mean that much, and such predicaments were all much more important now because, with the growth of huge corporations, individuals had less control over their work; there was less craftwork to offer satisfaction, and less control over income. Man was left alone but knew he couldn’t act, live, alone.23 Her solution, as Elisabeth Young-Bruehl, her biographer, has said, was ahead of its time; Arendt thought that society would evolve what she called the personalisation of politics – what we now call single-issue politics (the environment, feminism, genetically modified foods).24 In this way, she said, people could become as informed as the experts, they could attempt to control their own lives, and they could have an effect. Arendt was right about the personalisation of politics: later in the century it would become an important element in collective life.
Like Hannah Arendt, Erich Fromm was German and Jewish. A member of the Frankfurt School, he had emigrated with the other members of the school in 1934 and sailed for America, continuing as an affiliate of the Frankfurt Institute for Social Research, attached to Columbia University. Fromm’s family had been very religious; he himself had helped found an academy of Jewish thought (with Martin Buber), and this had translated, in Frankfurt, into a project to study the formation of class-consciousness, an exploration – one of the first of its kind – into the links between psychology and politics. On the basis of more than one thousand replies to a questionnaire he sent out, Fromm found that people could not be grouped, as he had expected, into ‘revolutionary’ workers and ‘nonrevolutionary’ bourgeois. Not only were some workers conservative, and some bourgeois revolutionary, but very left-wing workers often confessed to ‘strikingly non-revolutionary, authoritarian attitudes’ in many areas normally regarded as nonpolitical, such as child-rearing and women’s fashion.25 It was this, as much as anything, that convinced Fromm and the others of the Frankfurt School that Marxism needed to be modified in the light of Freud.
Fromm’s 1920s work was not translated into English until the 1980s, so it never had the impact that perhaps it deserved. But it shows that he had the same sort of interests as Riesman, Adorno, and Arendt. He went considerably further, in fact, with his 1955 book, The Sane Society.26 Instead of just looking at the shortcomings of mass society, he examined the much more extreme idea as to whether an entire society can be considered unhealthy. To many, Fromm’s central notion was so presumptuous as to be meaningless. But he tackled it head-on. He admitted to begin with that his book was an amalgam of Tawney’s The Acquisitive Society (which, he reminded readers, had originally been called The Sickness of an Acquisitive Society) and Freud’s Civilisation and Its Discontents. Fromm started with the by-now familiar statistics, that America and other Protestant countries, like Denmark, Norway, and Sweden, had higher rates of suicide, murder, violence, and drug and alcohol abuse than other areas of the world.27 So he thought that on any measure these societies were sicker than most. The rest of his argument was a mixture of psychoanalysis, economics, sociology, and politics. The central reality, he said, was that ‘whereas in the nineteenth century God was dead, in the twentieth century man is dead.’28 The problem with capitalism, for all its strengths, and itself the result of so many freedoms, was that it had terrible consequences for mankind. In a neat phrase he said that ‘work can be defined as the performance of acts which cannot yet be performed by machines.’ He was putting in modern garb a familiar argument that twentieth-century work, for most people, was dehumanising, boring, and meaningless, and provoked in them a wide array of problems. Words like anomie and alienation were resurrected, but the significance of Fromm’s critique lay in his claim that the constricting experience of modern work was directly related to mental health. Mass society, he wrote, turned man into a commodity; ‘his value as a person lies in his saleability, not his human qualities of love, reason, or his artistic capacities.’29 Near the end of his book Fromm stressed the role of love, which he regarded as an ‘art form,’ because, he said, one of the casualties of super-capitalism, as he called it, was ‘man’s relationship to his fellow men.’ Alienating work had consequences for friendship, fairness, and trust. Riesman had said that the young were more concerned about relationships and popularity, but Fromm worried that people were becoming indifferent to others; and if everyone was a commodity, they were no different from things.30 He made it clear that he had scoured the literature, Collecting accounts of how people’s lives were drying up, losing interest in the arts, say, as work became ad-engrossing. For Fromm, the aim was the recovery not so much of man’s sanity as his dignity, the theme of Arthur Miller’s 1949 play Death of a Salesman, to which he made pointed reference.31 Fromm, for all his psychoanalytic approach and his diagnosis of the postwar world as an insane society, offered no psychological remedies. Instead, he faced frankly the fact that the character of work had to change, that the social arrangements of the factory, or office, and participation in management decision making, needed to be revamped if the harsh psychological damage that he saw all around him was to be removed.
One of the main entities responsible for the condition Fromm was describing was the vast corporation, or ‘organisation,’ and this was a matter taken up specifically in W. H. Whyte’s Organisation Man, published the following year. This was a much sharper, more provocative book than Fromm’s, though the overlap in subject matter was considerable.32 Whyte’s book was better written (he was a journalist on Fortune) and more pointed, and what he provided was a telling and not overly sympathetic account of the life and culture of ‘other-directed’ people in postwar America. Whyte considered that vast organisations both attracted and bred a certain type of individual, that there was a certain kind of psychology most suited to corporate or organisational life. First and foremost, he saw in the organisation a decline of the Protestant ethic, in the sense that there was a marked drop in individualism and adventurousness.33 People knew that the way to get on in an organisation was to be part of a group, to be popular, to avoid ‘rocking the boat.’ Organisation man, Whyte says, is a conservative (with a small ‘c’), and above all works for somebody else, not himself.34 Whyte saw this as a significant crossover point in American history. The main motives inside corporations, he said, were ‘belongingness’ and ‘togetherness.’ Whyte’s subsidiary points were no less revealing. There had recently been an historic change in the U.S. educational system, and he produced a chart of education courses that described those changes clearly. Between 1939–46 and 1954–5, whereas enrolments in fundamental courses (the humanities, the physical sciences) had declined, subscriptions to practical courses (engineering, education, agriculture) had increased.35 He thought this was regrettable because it represented a narrowing factor in life; people not only knew less, they would only mix with fellow students with the same interests, and therefore go on knowing less, leading a narrower life.36 Whyte went on to attack the personnel industry and the concept of ‘personality’ and personality testing, which, he felt, further promoted the conforming and conservative types. What he most objected to were the psychoanalytic interpretations of personality tests, which he thought were little better than astrology. He saved his final attack for an assault on suburbia, which he saw as ‘the branch office’ of the organisation and a complete extension of its group psychology. With little maps of suburban developments, he showed how social life was extremely constricted, being neighborhood-based (a rash of bridge parties, fish picnics, Valentine costume parties), and underlined his central argument that Organisation Man led his life in a regime he characterised as a ‘benign tyranny.’37 Under this tyranny, people must be ‘outgoing,’ by far the most important quality. They sacrifice their privacy and their idiosyncrasies and replace them with an enjoyable but unreflective
lifestyle that moves from group activity to group activity and goes nowhere because one in three of such families will in any case move within a year, most likely to a similar community hundreds of miles away. Whyte recognised that, as Riesman had said of other-directed people, Organisation Man was tolerant, without avarice, and not entirely unaware that there are other forms of existence. His cage was gilded, but it was still a cage.
Whyte didn’t like the changes he saw happening, but he was candid about them rather than angry. The same could not be said for C. Wright Mills. Mills liked to describe himself as ‘an academic outlaw.’38 As a native Texan, he fitted this image easily, aided by the huge motorcycle that he rode, but Mills wasn’t joking, or not much. Trained as a sociologist, who had taught in Washington during the war and been exposed to the new social survey techniques that had come into being in the late 1930s and matured in wartime, Mills had recognised from these surveys that American society (and, to an extent, that of other Western countries) was changing – and he hated that fact. Unlike David Riesman or Whyte, however, he was not content merely to describe sociological change; he saw himself as a combatant in a new fight, where it was his job to point out the dangers overtaking America. This forced him up against many of his academic colleagues, who thought he had overstepped the mark. It was in this sense that he was an outlaw.
Born in 1916, Wright had taught at the University of Maryland in wartime, and it was while he was in Washington that he had been drawn into the work carried out by Paul Lazersfeld at Columbia University’s Bureau of Applied Social Research, which did a lot of surveys for the government. Lazersfeld’s essentially statistical approach to evidence had grown rapidly as war-related interest in practical social research was reflected in government spending.39 This wartime experience had two consequences for Mills. It gave him greater awareness of the changes overtaking American society, and he had acquired a long-lasting belief that sociology should be practical, that it should strive not just to understand the way societies worked but to provide the common man with the basis for informed decisions. This was essentially the same idea that Karl Mannheim was having in London at much the same time. After the war Mills moved to New York, where he mixed with a group of other intellectuals who included Philip Rahv, Dwight Macdonald, and Irving Howe, who were connected to the Partisan Review, and Daniel Bell, editor of the New Leader.40 At Columbia he got to know Robert Lynd, famous for his study Middletown, though Lynd’s star was then on the wane. Between 1948 and 1959 Mills wrote a clutch of books that hung together with a rare intellectual consistency. The late 1940s and early 1950s, thanks to the GI bill, saw a flood of students into higher education. This raised standards in general and in turn produced a new kind of society with more jobs, more interesting kinds of job, and more specialities being professionalised. Mills saw it as his role to describe these new situations and to offer a critique.