At the heart of any debate on strategy was the question of cause and effect. Strategic action presumed that desired effects would follow from the choice of appropriate courses of action. In principle, social science should have made strategic choices easier, because causal relationships would be much better understood. This created its own ethical imperatives. For Weber, the possibility of appreciating the likely consequences of action or inaction meant that it was irresponsible not to take advantage of the greater insights that social science had to offer. For Dewey, it was also foolish, because it meant denying an opportunity to get the most from every action. For Tolstoy, the foolishness was only in the conceit that social processes—in all their complexity—could ever be properly grasped. There could be no true experts in these matters. No human mind could grasp the totality of factors that were at play in great and social and political processes. There could be no strategy because there could be no confidence in the difference any particular action could make.
In the early decades of the twentieth century, to deny the possibility of strategy was to abandon hope in the face of enormous and pressing social and political issues. Yet there were undoubtedly good reasons for caution. The more complex and novel the situation, the harder it would be to link actions with consequences. Unintended outcomes might be as significant as the intended. Even when short-term goals were reached the benefits might be overwhelmed by adverse longer-term consequences. Most challenging of all were those situations where there was an opponent seeking to refute one’s working hypothesis. Even if cause-effect relationships were properly understood, there might still not be available measures sufficient to generate the required effects. It was one thing to change education policy and quite another to alter the course of capitalism or dispel a pernicious myth to which the masses were in thrall. The optimism that enlightened social policies informed by a progressive social science could heal the wounds of industrialization barely survived during the mid-century’s ideological, economic, and military calamities. The transformational social and political changes that were set in motion in the later decades of the century were barely influenced by the prescriptions of mainstream social science, but were the result of individuals and groups seeking to improve their lives through collective action.
CHAPTER 22 Formulas, Myths, and Propaganda
Frankly to manufacture thought
Is like a masterpiece by a weaver wrought.
—Goethe, Faust
WHEREAS WEBER AND Dewey represented distinctive strands of the liberal critique of Marxism, there was a more conservative critique developed by the so-called Italian school of neo-Machiavellians. Notable among them were the Sicilian Gaetano Mosca, who held a number of academic and political positions within Italy during a long life; the German sociologist Robert Michels, who spent most of his career in Italy; and the Italian Vilfredo Pareto, who began his career in Italy but then decamped to Geneva. Their ideas developed as an explicit correction to expectations of a progressively more equal and democratic society, and were marked less by strategic considerations than by a keen sense of the limits of what strategy might achieve. They were part of a movement away from political economy and into sociology, as explanations were sought for the less rational aspects of social behavior. They were described as the heirs of Machiavelli,1 not only because of the Italian link but also because they took him to be a model of an unsentimental approach to the study of politics, accepting the harsh realities of its practice and refusing to take at face value the comforting rhetoric of its practitioners.
The core proposition was that a minority would always rule over a majority. The key questions therefore revolved around the means by which the elite sustained its position and how it might be displaced. The most significant empirical work on the impact of organizational needs on democratic claims was undertaken by Robert Michels, a student of Weber’s. As an active member of the German Social Democrat Party, Michels had come to recognize the importance of the party bureaucracy in shaping its goals and strategy. While nobody doubted that capitalist parties were non-democratic, whatever they might say about the “will of the people,”2 socialist parties posed a sharper test for the democratic principle because of their proclaimed egalitarianism. Michels’s analysis fitted in perfectly with Weber’s theories of bureaucratization. Unlike his radical student, however, Weber was content with the consequential loss of revolutionary élan. Concepts such as the “genuine will of the people,” he explained to Michels, “have long since ceased to exist for me; they are fictitious notions.”3
Michels’s study of the pre-war SPD demonstrated how growth and electoral success drained the party of militancy: “Organization becomes the vital essence of the party.” So long as the party was growing the leadership was content, reluctant to put the organization at risk by taking any bold steps that might challenge the state. As they developed an interest in their own self-perpetuation, Michels noted, “from a means, organization becomes an end.”4 Organization was demanding and complicated, requiring specialist skills. Those who knew how to manage finances, look after members, produce literature, and direct campaigns acquired superior knowledge and controlled both the form and content of communications. So long as they stayed united, the relatively incompetent masses had no chance to impose their will. “Who says organization, says oligarchy.” This was Michels’s “iron law.”
Beyond this law, and his consequential disillusionment with socialism, Michels did not offer much of a general theory. In this respect, Mosca was more important. His starting point was simple: in all political systems, at all times and places, there was a ruling class, a “minority of influential persons, to which management, willingly or unwillingly, the majority defer.”5 Mosca considered rule by a single individual to be as unlikely as by the majority. This was because of the necessity of organization. Majorities were inherently disorganized and individuals by definition lacked organization. So only minorities could stay organized, which meant that key political struggles must also take place within the elite. To become preeminent, hard work and ambition made a difference, more so than a sense of justice and altruism. Most important were “perspicacity, a ready intuition of individual and mass psychology, strength of will and, especially confidence in oneself.”6 Changing circumstances influenced the rise and fall of elites—priests would fare best in a religious society and warriors in one at war. If a particular social force declined in importance so would those who derived their power from it.
Pareto followed closely on Mosca (not always, Mosca suggested, with full attribution). Trained in engineering and after a spell in industry, Pareto first made his name in economics and then in sociology. As an economist at the University of Lausanne he worked in the neoclassical tradition. Here he followed Léon Walras, the father of general equilibrium theory, responsible for the proposition that if all other markets in an economy are in equilibrium, then any specific market must also be in equilibrium. In his 1885 book Elements of Pure Economics, Walras proved this mathematically, thereby setting a precedent for economic theory that would be picked up enthusiastically in the middle of the next century, particularly in the United States.
Pareto gave his name to two contributions. The Pareto principle suggested that 80 percent of effects came from 20 percent of the causes. This rough rule of thumb indicated that a minority of inputs could be responsible for a disproportionate share of outputs, in itself a challenge to notions of equality. Secondly, and more substantively, he gave his name to the concept of Pareto efficiency, which also influenced later economic thought. In 1902 he published a critique of Marxism, which marked his move away from economics toward sociology. Pareto appreciated Marx’s idea of class conflict and his hard-edged approach to the analysis of human behavior, but parted company on the belief that class conflict would be transcended through proletarian victory. The people might well believe that they were fighting for a great cause, and maybe the leaders did too. In practice, however, the elite would look after itself. Even
in a collectivist society there would still be conflict—for example between intellectuals and non-intellectuals. One of Pareto’s most important and influential themes, derived from his background in engineering and economics, was that of social equilibrium. He argued that societies were inherently resistant to change. When disturbed by either internal or external forces, some counteracting movement developed and they tended to return to their original state. His elitism was reflected in his view of the masses as the body of humanity left over after the elite have been subtracted (“the incompetent, those lacking energy, character and intelligence”),7 just as most conduct was in a residual nonlogical category once the logical had been subtracted.
An intriguing aspect of Pareto’s work was his analysis of the role of strategy in political systems. This was not quite how he phrased the issue, but it is a reasonable decoding of the rather idiosyncratic language he adopted, notably in his most important work, the four-volume study published in English as The Mind and Society.8 Rather than talk of strategy Pareto referred to “logical conduct.” This was essentially procedural rationality: action should be oriented to an attainable goal using means appropriate to that goal. In his terminology, that would mean that the objective end (what was achieved) and the subjective purpose (what was intended) would be identical. This set a very high standard for logicality. With “nonlogical conduct,” by contrast, objective ends and subjective purposes would diverge. Here, either action lacked purpose, or the claimed purpose was out of reach or could not be attained by the methods employed. Not surprisingly, he found this to be common. Examples of nonlogical conduct might be the practice of magic, reliance on superstition, dependence on routine, yearnings for utopias, and exaggerated confidence in the competence of individuals and organizations or in the effectiveness of particular tactics.
Pareto saw the roots of nonlogical action in “residues” (what is left over when the logical is taken away). These were constant, instinctive factors influencing behavior, while “derivations” changed over time and space. The analysis of residues began in the second of a four-volume work and soon became extraordinarily discursive and complicated. Well into volume four, the previous six residues were effectively reduced to two, and these were shown to match Machiavelli’s distinction between lions and foxes, as representatives of force and guile. The residue associated with foxes, Pareto’s Class I, reflected the “instinct of combinations”—the impulse to make connections between disparate elements and events, to think imaginatively, encourage attempts to outwit others, maneuver out of trouble, generate ideologies, and form expedient coalitions.
By contrast, Class II residues, those associated with lions, reflected the “persistence of aggregates,” referred to tendencies to consolidate established positions, instincts for permanence, stability, and order. The lions would demonstrate an attachment to family, class, nation, and religion and make their appeals to solidarity, order, discipline, property, or family. Pareto associated lions with a greater readiness to use force. Although the lions seemed to be more conservative and foxes more radical, this was not necessarily the case. In Pareto’s terminology, ideology was a derivation and thus a rationalization for something deeper. Force might be used to protect the status quo as well as to overthrow it. In this way Pareto represented as “residues” the two poles of classic strategy, force and guile, one solving problems with physical strength and the other with brainpower. Pareto did not present these characteristics as matters of degree but as distinctive and exclusive types.
The elite was more likely to be composed of intelligent foxes, maintaining their position through cunning and deceit, with the more stolid and unimaginative lions found among the masses, bound by a sense of group loyalty. Foxes would seek to govern through consent, and so would devise ideologies to keep the masses satisfied and seek short-term fixes to crises rather than use force. Here lay the vulnerability of the foxes. Their readiness to compromise and squeamishness when it came to using force would weaken the regime. At some point, their maneuvers would no longer work and they would face hard opponents who could no longer be outwitted. When the more tough-minded lions governed, they tended to rely on force and would be uninterested in compromise, claiming to be defending higher values. As neither group would endure on its own, the most stable regime would have a mixture of both types. In practice, each would tend to recruit their own kind. Fox regimes would degenerate over time and become vulnerable to a sudden show of force; lion regimes would more likely be infiltrated by foxes and would thus experience more gradual decline. Out of all of this Pareto postulated the “circulation of elites.” There was always an elite, but it could change in composition. The advantage should be with the shrewd and the cunning, but not to the point where violence could never be advised.
The idea that political history can be viewed as a dialectic between practitioners of force and guile had a certain appeal. But Pareto was generalizing out of his own political context, reflecting his skepticism of democratic claims and distaste for the corrupt and cynical politics of his time, and then looking for historical parallels to bolster his theory, playing down the impact of material changes and the growing importance of bureaucratic organization.9 This did not, as we shall see, prevent his ideas from influencing conservative circles as they looked for intellectually robust alternatives to socialism and Marx.
Crowds and Publics
Conservatives might assume that elites were always present; radicals might be convinced that they could be overthrown. Both had an interest in how they managed to hold on to power when force was used so rarely. Both looked to ideology as the explanation. Whether or not elites were vulnerable would depend on the strength of the ideological hold over the masses. Marx assumed that such a challenge would develop with the class struggle. A growing self-consciousness would lead the working class to acquire a political identity and become more than an analytical category. Unfortunately for the theory, not only had the class structure developed in more complex ways than Marx envisaged but workers had also persistently embraced incorrect thoughts. The challenge for socialists was to demonstrate the scientific correctness as well as the political potential of a true class consciousness. They must battle with the purveyors of false consciousness, from the clergy filling workers’ minds with religious nonsense to reformers—possibly even more pernicious—claiming that they could make the system responsive to the needs of workers without revolution. For the conservative elitists, political stability did not depend on whether beliefs were false or correct but whether they kept the masses satisfied, or else encouraged insurrectionary sentiments.
Mosca wrote of a “political formula” that would serve the ruling class by providing a persuasive link to broader concepts that were generally understood and appreciated. Examples might be racial superiority, divine right, or the “will of the people.” The formula needed to be more than “tricks and quackeries,” deliberate deceptions by cynical rulers. Instead, it should reflect a popular need. Mosca assumed a mass preference to be “governed not on the basis of mere material or intellectual force, but on the basis of a moral principle.” A formula might not correspond to “truth” but it needed acceptance: should skepticism about its validity become widespread, then the effect would be to undermine the social order.
The fascination with consciousness was boosted by the developing field of social psychology. A particularly influential book was Gustave Le Bon’s The Crowd: A Study of the Popular Mind, which we have already encountered as an influence on the military thinker “Boney” Fuller. Published in France in 1895 but soon widely translated, it was in many respects another deeply conservative, elitist lament about the unraveling of hierarchy, about how the “divine right of the masses” had displaced the “divine right of kings.” Le Bon was hostile to socialism and labor unions as examples of how the masses could be exploited by malign demagogues. What caught attention was his exploration of the sources of irrationality in the psychology of crowds. Le Bon argued, in a theme that wa
s to become ever more prominent in social thought, that a far more important influence on conscious acts than deliberate reason was “an unconscious substratum created in the mind in the main by hereditary influences.” Such influences became strong as individuals turned into crowds, and irrationality was given full rein.
Moreover, by the mere fact that he forms part of an organized crowd, a man descends several rungs in the ladder of civilization. Isolated, he may be a cultivated individual; in a crowd, he is a barbarian—that is, a creature acting by instinct. He possesses the spontaneity, the violence, the ferocity, and also the enthusiasm and heroism of primitive beings, whom he further tends to resemble by the facility with which he allows himself to be impressed by words and images—which would be entirely without action on each of the isolated individuals composing the crowd—and to be induced to commit acts contrary to his most obvious interests and his best-known habits. An individual in a crowd is a grain of sand amid other grains of sand, which the wind stirs up at will.10
Le Bon’s tone was pessimistic but he held out a possibility for getting a grip on the masses. Because their views did not reflect their interests, or indeed any serious thought, the same impressionable crowd that could fall prey to the nonsensical notions of socialist demagogues might be just as suggestible to contrary notions put forward by a shrewd elite that had studied group psychology. Making appeals to reason was pointless when illusion was the key. The requirement was for drama, for a compelling and startling image—“absolute, uncompromising and simple”—that “fills and bests the mind.” Mastering the “art of impressing the imagination of crowds is to know at the same time the art of governing them.” Le Bon became essential reading for governing elites.
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