Facebook Marketing Step-by-Step

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Facebook Marketing Step-by-Step Page 13

by Bryan Bren


  Do not air dirty laundry

  Please remember your role as a community manager is to moderate and stimulate discussion. Participants should feel that the community is a place where they can share their views without judgment. The members need to be able to share their views and opinions on the topics related to the community page. If there are discrepancies in a community, as a community manager you must have a plan to dispel a heated discussion quickly. You must closely monitor the activities of the group and have someone who reacts quickly and sensitively to differences. Do not use the group as a means of sharing your own strong opinions, though. Remain and neutral and professional presence.

  Welcome others

  You need to introduce new members to the community. When you accept new members, you need to show them some love. You need new members who feel welcome, and you should be prepared to engage them in discussions. You can do this by selecting some standard questions that you can ask them as soon as they become part of the group. This helps in making the new members feel welcome.

  Loyalty

  Members of a strong community want four things:

  ● A feeling of exclusivity

  ● To benefit from the community

  ● To create an emotional bond

  ● To fulfill their needs

  The participants of a Facebook community must be able to recognize each other easily, and to do this you can create logos or something similar. Participants should feel that their opinions are being heard and acknowledged. To make someone feel like their suggestions are being acknowledged, you can thank them for their support or even implement some of their suggestions. Recognition and reward are the best way to encourage participation. Building a loyal community for your brand will automatically translate into a better conversion. To keep up with all this, it would be nice to have group policies and understand the usual group jargon.

  If you want to increase positive activity in the group, you need to include public praise. If you praise someone, be sure to thank him. You can send them a postcard, chocolate, or anything else that conveys the message, "Thank you for being a valuable member of the community."

  Community

  Your community helps with indirect sales, and you need to optimize it. The four elements you need to focus on are social listening, social influence, social networking, and social selling.

  Social listening is monitoring, responding, and caring for customers on a social platform. Social influence is the creation of authority on social media platforms through the dissemination of useful and practical content. Social networking refers to the search for influential people to promote your brand. Social selling is an indirect search for potential customers that leads to conversion.

  To increase sales, build brand awareness, build a strong audience, and increase conversion rates, you need a strong community.

  Chapter Fourteen: Facebook Stories and Facebook Live

  Facebook Stories

  If you want to share your adventures with all your friends and followers on Facebook, you need to use Facebook Stories. This is better than downloading a picture because it offers several options for playing the photos or videos you want to share. It's important that your advertising campaign keeps pace with the latest updates and features on Facebook.

  The stories on Facebook are very similar to the news feed, but one difference between the two is that the first one is more visual. The user can add various filters and effects to the camera and publish them in the Stories section instead of downloading them as normal messages. Stories you create on Facebook can be shared with a group of people or even a single user. Once the story is published, it will be available within 24 hours and then disappear. This is very similar to Snapchat Stories.

  To prepare your photos for Facebook stories, you have three options. Open the Facebook app on your mobile phone, tap the "Your Story" icon, and then tap the "Camera" icon at the top left of the screen. Then you need to press the record button to take a photo or video. If you want to share an existing photo, you can download it from the camera.

  If you want to use this feature on your desktop, you will need to create a message for each publication in the news feed as usual. Once it's done, you'll need to add it to your story instead of downloading it as a regular post.

  Facebook introduced the Facebook Story feature in 2017. If you want your brand or business to feel fashionable and cool, you need to be aware of any new developments that they represent.

  Facebook Business Practice History

  Facebook Story is a clone of Snapchat Stories or Instagram Stories. You must ensure that you are familiar with this practice before using it on your corporate site. The first thing you need to do is check before using, examine all the buttons and their functions, and then do a quick test drive.

  As a business owner, you are a representative of your business, and your Facebook ad should reflect the same. This applies to not only your news but also your stories. You must make sure that the emojis, filters, colors, borders, text colors, and hashtags you use are brand oriented. Try to demonstrate your brand voice in a fun and creative way.

  You must regularly and frequently publish stories on Facebook. With Facebook stories, you can quickly take a look at everything that happens to you and your business. If you want to provide your subscribers and friends with exciting updates, choose Facebook Stories. You should consider the time at which most of your subscribers will be online and then publish it accordingly. You can also extend the story at any time. You need to make sure that the content you upload reaches your audience. If this is not the case, this completely contradicts the purpose of advertising.

  Keep in mind that all subscribers on your corporate page will see the history. Stories are an easy way for most people to make a personal connection with the audience. So, remember, it's all about making a personal connection without overloading you with business issues. You need to find the perfect balance between business and personal communication. Share a few posts that are fun or easy and include them in some business-related posts.

  Your Facebook followers are always on the lookout for something genuine and interesting. You are a representative of your company, but do not forget to give your audience something that captivates them. You can develop and improve your relationships with online users with Facebook Stories. To make the stories look a bit more individual, you can add selfies, post pictures of interesting events of the day, provide a quick overview of what's going on, or even add some quotes or "deep thoughts." For example, if you have a big ad or big event planned for the future, you can use Facebook Stories for daily updates.

  One thing you should never forget when using advertising on Facebook is that people go to Facebook because it is fun and interesting to them. So, you need to make sure your Facebook stories meet these simple criteria. The best way to make people happy with your updates is to give them something valuable. The content needs to entertain users, offer them ideas they cannot get from anyone, share things that make them feel valuable, and show them the private side of your business that's just for Facebook Stories.

  Now that you are informed about Facebook Stories, the next step is to integrate it into your advertising campaign successfully.

  Facebook Live

  Nowadays, live video has become a popular form of advertising, and Facebook has responded to that with a new tool, Facebook Live.

  Facebook Live is a streaming video option from Facebook. You can stream a live video to your audience about your business profile or personal profile. Launched in April 2016, Facebook Live is very popular with online marketers and advertisers today.

  Once you create a video from Facebook Live, it stays on your page or profile, so anyone who missed the live broadcast can still see it. The video will be displayed during and after the event in the user's news feed. You may be wondering why a company should use this feature. Here are a few of the reasons that will prompt you to include Facebook live video in your ad campaign:


  This helps a company to connect with its audience sincerely and gives the brand a personal feel. If you have ever felt that the audience tends to view your brand as a corporate robot, you can change that with this feature.

  You can easily interact with your users in real time and answer their questions. It allows you to interact with your viewers if they are interested.

  You can use Facebook Live to demonstrate the event to anyone who cannot attend the event. It helps you to connect with your customers and subscribers.

  You can also share industry updates.

  Facebook Live also helps you to demonstrate your corporate culture. This is the perfect way to give your brand a sense of humanity.

  When should Facebook Live be used?

  You need to know when you can use Facebook Live. There are certain cases where a video on Facebook Live works better than a normal post. This section offers suggestions about what to consider when using Facebook Live and when it is most appropriate.

  If you want to introduce the audience to the experience of your business or brand, use Facebook Live. This only works if you have a physical storefront. It conveys the appearance of your business or employees that you cannot convey with texts or images.

  Use this feature when you want to conduct events or webinars. A well-planned webinar is an easy way to reach potential customers.

  This is the perfect tool for hosting a question and answer session that you want your audience to be engaged in. If you can interact with your viewers in real time, then that has more impact than normal text conversations on the Internet. When planning and reporting on a Q & A session, you can attract many of your viewers. This helps to build a better relationship.

  Use Facebook Live to offer online classes. Information is the most valuable asset today. If you can provide free and valuable information, you can create a loyal audience. The public will want to visit your site more often if you can offer them something valuable.

  Product release is pretty intriguing. If you are planning a product launch, do not forget to transfer it to Facebook Live. It is also a good customer service platform.

  To start a Facebook live event

  Now that you know what Facebook Live is, the next step is to use it. This section tells you the simple steps you need to take to get started. You will need a mobile phone or desktop with a good camera and a microphone to start a Facebook live event.

  The first step is to click the "Live Video" button. If you use Facebook on your mobile phone, a small button will appear when composing a post that says "Live Video." Click here to start. If you're using the desktop, Live Video appears in the Publish window.

  The next step is to write an attractive description. The description, along with the thumbnail video, is the most important parts of the video. Without convincing content, you cannot entice viewers into watching videos. When writing a copy, make sure it is direct, effective, and informative. Try to give the viewer the information he needs but hold some content back to create a sense of curiosity.

  Once you've done all this, it's time to take a stand and act. If you want to record some type of series, try to be consistent with your location. You must use the same set if it is a repeating series. So, choose a place carefully.

  Use an external microphone to improve sound quality.

  When finished, click Finish and the stream will stop. Make sure you completed the session correctly and did not forget to stop the stream.

  After the live broadcast ends, your video will continue to be broadcast to all viewers who missed the live broadcast. You can share the video on the page and even make the necessary changes to it.

  Using Facebook Live with a desktop computer

  If you want to use Facebook Live on your desktop, you'll need to open the browser of your choice and then visit Facebook.com.

  Touch the status text box on the screen, then tap Live video.

  Enter a brief description for the live video, select your privacy settings, and click “Next.” When prompted, click "Allow" to grant Facebook the necessary permissions to access the webcam and microphone. After doing this, you need to click on "Go Live," and the live feed will start.

  Before, during, and after Facebook Live

  There are some things you need to do before, during, and after posting on Facebook Live.

  First, you need to promote the event before streaming live video. It's important to understand that a live video is very similar to an event and not a blog post. You can always follow the content you posted with consistent advertising, but for live video, the action takes place before the actual event. In other words, you need to generate enough news for viewers to see the video. With Facebook, you can use your promotions to target specific events and groups. You'll need to post your upcoming ad on your Facebook page as often as possible. This means that you need to share daily broadcast updates. You need to communicate something valuable if you remind the audience of this event. Promote the live event on other social networks of your company to attract a large audience.

  You must limit any distractions if you opt for Facebook Live. Yes, Facebook Live is certainly more relaxed and offers a natural experience compared to traditional advertising. However, this does not mean that you should not plan ahead of time. You need to remember that you represent the brand, and what you do in live broadcasting affects your brand and your business. That's why it's important that you always put your company’s best foot forward.

  You also need to make some formatting decisions. How would you like to record a video and when would you like to air it? For example, if you use the Facebook application on iOS, you can place the video horizontally or vertically as needed. Do a test video to see which feature works best for you.

  Time is crucial when it comes to videos on Facebook. Send regular email alerts, notifications, or post information about an upcoming event. Your goal is to reach and attract your audience. If you plan a live event rather late at night or early in the morning, you will miss your viewers.

  You must constantly offer the audience context. You may think it is enough to introduce yourself or your brand at the beginning of the video and then stop it. Do not assume that the video stream will remain in place as soon as the viewer clicks on the video stream in real time. Also, there may be other viewers who opt for later participation. To attract all viewers, you must periodically provide a context for the video.

  The video has to be approachable. Live comments and reactions make the experience more interactive for the user. So, you must try your best to make the user feel like it is a two-way conversation. For the conversation to be interesting, you need to interact with the audience and respond to their comments or reactions.

  You can also use this feature to announce any shout outs.

  Conclusion

  Social media marketing is certainly a buzzword these days and rightly so. The various benefits of social media marketing outweigh the benefits of any conventional marketing methods such as newspapers, billboards, or TV commercials. Of all the various social networking sites available these days, Facebook is considered to be the best platform for social media marketing. With over a billion active global users on Facebook, it is quite likely that you will certainly find your target audience. Facebook has great potential, and its popularity seems to be increasing every day.

  By understanding how you can make the most of this wonderful platform, you can create a marketing strategy that will help you attain your business objective. In this world dominated by social media, businesses can no longer afford to lag. Time, effort, and patience are the cornerstones for developing a successful Facebook marketing strategy!

  In this book, you were given all the information you need about Facebook marketing and the various steps you can follow to create an effective marketing strategy that will help target your ideal audience. Carefully go through all the information given in this book and keep it in mind while developing a marketing strategy. You will certainly see positive results if you do it properl
y.

  Now, all that’s left for you to do is start using the information given in this book to design a perfect marketing strategy for your Facebook account. Take the first step and get started with Facebook marketing as soon as you can to reap all the benefits it offers.

  I want to thank you for purchasing this book. I hope it proved to be an informative and engaging read. Good luck on your journey to master the art of Facebook marketing!

  References

  4 Tips for Planning Your 2019 Facebook Marketing Strategy. (2019). Retrieved from https://medium.com/@the_manifest/4-tips-for-planning-your-2019-facebook-marketing-strategy-411a70de7936

  7 Facebook Stories Best Practices for Business Owners. (2019). Retrieved from https://curatti.com/facebook-stories-best-practices/

  10 Common Facebook Marketing Mistakes (and How to Avoid Them) - dummies. (2019). Retrieved from https://www.dummies.com/business/marketing/social-media-marketing/10-common-facebook-marketing-mistakes-and-how-to-avoid-them/

  10 Tips for Creating Content on Facebook That Gets the Thumbs Up. (2019). Retrieved from https://www.wordstream.com/blog/ws/2011/10/19/10-facebook-tips-for-content

  16 Effective Facebook Marketing Strategies for Businesses. (2019). Retrieved from https://roelmanarang.com/effective-facebook-marketing-strategy/

  The Best Free and Paid Facebook Analytics Tools. (2019). Retrieved from https://www.brandwatch.com/blog/8-free-facebook-analytics-tools/

 

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