by Tom Standage
"Historians, understandably, devote most of their attention to war, politics and, not least, money. But history can also be seen through the prism of the commodities that money buys. In A History of the World in Six Glasses, Tom Standage argues that beer, wine, spirits, coffee, tea and cola have each, in their own way, helped to shape the course of history."—Matthew Rees, Wall Street Journal
"When Standage decided to follow his readable study of an 18th-century chess-playing automaton, The Turk, with a book about six beverages that really did change the world, he had the grace to take both the title and the story in a new direction."—Stephen Meuse, Boston Globe
"Memorable facts . . . abound in Tom Standage's delightful A History of the World in Six Glasses."—Jeffrey Tannenbaum, Bloomberg.com
"A clever, tight retelling of human history as it refracts through six beverages: beer, wine, spirits, tea, coffee and Coca-Cola . . . Raise a glass to Standage for writing this one. His work allows us to ponder the history contained in the drinks we bring to our lips."—Cleveland Plain Dealer
"The book makes an easy and agreeable read, never seeming discursive or unwieldy, despite the vast amount of ground it covers. I'll happily raise my glass to that."—Yiling Chen-Josephson, Newsday
"A romp, offering a systematic chronology of human affairs from a specific viewpoint... An engaging thesis . . . This thesis happens to view instructively the panorama of history through drink; I say skoal!"—Philip Kopper, Washington Times
"Standage starts with a bold hypothesis—that each epoch, from the Stone Age to the present, has had its signature beverage—and takes readers on an extraordinary trip through world history. The Economist's technology editor has the ability to connect the smallest detail to the big picture and a knack for summarizing vast concepts in a few sentences."—Publishers Weekly (starred review)
"History, along with a bit of technology, etymology, chemistry and bibulous entertainment. Bottoms up!"—Kirkus Reviews
ALSO BY TOM STANDAGE
The Neptune File
The Turk
The Victorian Internet
A HISTORY of the WORLD
in 6 GLASSES
TOM STANDAGE
Copyright © 2005 by Tom Standage
All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission from the publisher except in the case of brief quotations embodied in critical articles or reviews. For information address Walker & Company, 104 Fifth Avenue, New York. New York 10011.
Published in 2006 by Walker Publishing Company Inc.
Distributed to the trade by Holtzbrinck Publishers
All papers used by Walker & Company are natural, recyclable products made from wood grown in well-managed forests. The manufacturing processes conform to the environmental regulations of the country of origin.
Art credits: the University of Pennsylvania Museum; the original object is in the Iraq Museum (IM # 25048). Created by the author. © the Trustees of The British Museum. (Engraving based on bust in the Uffizi Gallery, Florence), (engraving after Sir Peter Lely), (engraving by W. Holl after a picture by Gilbert Stewart), the Mary Evans Picture Library. North Wind Picture Archives. Courtesy of The Coca-Cola Company. Vice President Nixon in Russia and Poland 1959 (photos); Series 1959 U.S.S.R. Trip Photographs; Pre-Presidential Papers of Richard M. Nixon; courtesy of the National Archives—Pacific Region (Taguna Niguel).
The Library of Congress has cataloged the hardcover edition of this book under LCCN: 2004061209
eISBN: 978-0-802-71859-4
First published in the United States in 2005 by Walker & Company This paperback edition published in 2006
Visit Walker & Company's Web site at www.walkerbooks.com
Book design by Chris Welch
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Printed in the United States of America by Quebecor World Fairfield
8 10 9 7
To my parents
Contents
Introduction. Vital Fluids
Beer in Mesopotamia and Egypt
1. A Stone-Age Brew
2. Civilized Beer
Wine in Greece and Rome
3. The Delight of Wine
4. The Imperial Vine
Spirits in the Colonial Period
5. High Spirits, High Seas
6. The Drinks That Built America
Coffee in the Age of Reason
7. The Great Soberer
8. The Coffeehouse Internet
Tea and the British Empire
9. Empires of Tea
10. Tea Power
Coca-Cola and the Rise of America
11. From Soda to Cola
12. Globalization in a Bottle
Epilogue. Back to the Source
Acknowledgments
Appendix. In Search of Ancient Drinks
Notes
Sources
Introduction
Vital Fluids
There is no history of mankind, there are only many histories of all kinds of aspects of human life.
—Karl Popper, philosopher of science (1902-94)
THIRST is DEADLIER than hunger. Deprived of food, you might survive for a few weeks, but deprived of liquid refreshment, you would be lucky to last more than a few days. Only breathing matters more. Tens of thousands of years ago, early humans foraging in small bands had to remain near rivers, springs, and lakes to ensure an adequate supply of freshwater, since storing or carrying it was impractical. The availability of water constrained and guided humankind's progress. Drinks have continued to shape human history ever since.
Only in the past ten thousand years or so have other beverages emerged to challenge the preeminence of water. These drinks do not occur naturally in any quantity but must be made deliberately. As well as offering safer alternatives to con taminated, disease-ridden water supplies in human settlements, these new beverages have taken on a variety of roles. Many of them have been used as currencies, in religious rites, as political symbols, or as sources of philosophical and artistic inspiration. Some have served to highlight the power and status of the elite, and others to subjugate or appease the downtrodden. Drinks have been used to celebrate births, commemorate deaths, and forge and strengthen social bonds; to seal business transactions and treaties; to sharpen the senses or dull the mind; to convey lifesaving medicines and deadly poisons.
As the tides of history have ebbed and flowed, different drinks have come to prominence in different times, places, and cultures, from stone-age villages to ancient Greek dining rooms or Enlightenment coffeehouses. Each one became popular when it met a particular need or aligned with a historical trend; in some cases, it then went on to influence the course of history in unexpected ways. Just as archaeologists divide history into different periods based on the use of different materials—the stone age, the bronze age, the iron age, and so on—it is also possible to divide world history into periods dominated by different drinks. Six beverages in particular—beer, wine, spirits, coffee, tea, and cola—chart the flow of world history. Three contain alcohol, and three contain caffeine, but what they all have in common is that each one was the defining drink during a pivotal historical period, from antiquity to the present day.
The event that set humankind on the path toward modernity was the adoption of farming, beginning with the domestication of cereal grains, which first took place in the Near East around ten thousand years ago and was accompanied by the appearance of a rudimentary form of beer. The first civilizations arose around five thousand years later in Mesopotamia and Egypt, two parallel cultures founded on a surplus of cereal grains produced by organized agriculture on a massive scal
e. This freed a small fraction of the population from the need to work in the fields and made possible the emergence of specialist priests, administrators, scribes, and craftsmen. Not only did beer nourish the inhabitants of the first cities and the authors of the first written documents, but their wages and rations were paid in bread and beer, as cereal grains were the basis of the economy.
The flourishing culture that developed within the city-states of ancient Greece in the first millennium BCE spawned advances in philosophy, politics, science, and literature that still underpin modern Western thought. Wine was the lifeblood of this Mediterranean civilization, and the basis of vast seaborne trade that helped to spread Greek ideas far and wide. Politics, poetry, and philosophy were discussed at formal drinking parties, or symposia, in which the participants drank from a shared bowl of diluted wine. The spread of wine drinking continued under the Romans, the structure of whose hierarchical society was reflected in a minutely calibrated pecking order of wines and wine styles. Two of the world's major religions issued opposing verdicts on the drink: The Christian ritual of the Eucharist has wine at its center, but following the collapse of the Roman Empire and the rise of Islam, wine was banned in the very region of its birth.
The rebirth of Western thought a millennium after the fall of Rome was sparked by the rediscovery of Greek and Roman knowledge, much of which had been safeguarded and extended by scholars in the Arab world. At the same time, European explorers, driven by the desire to circumvent the Arab monopoly on trade with the East, sailed west to the Americas and east to India and China. Global sea routes were established, and European nations vied with one another to carve up the globe. During this Age of Exploration a new range of beverages came to the fore, made possible by distillation, an alchemical process known in the ancient world but much improved by Arab scholars. Distilled drinks provided alcohol in a compact, durable form ideal for sea transport. Such drinks as brandy, rum, and whiskey were used as currency to buy slaves and became particularly popular in the North American colonies, where they became so politically contentious that they played a key role in the establishment of the United States.
Hard on the heels of this geographic expansion came its intellectual counterpart, as Western thinkers looked beyond long-held beliefs inherited from the Greeks and devised new scientific, political, and economic theories. The dominant drink of this Age of Reason was coffee, a mysterious and fashionable beverage introduced to Europe from the Middle East. The establishments that sprung up to serve coffee had a markedly different character from taverns that sold alcoholic drinks, and became centers of commercial, political, and intellectual exchange. Coffee promoted clarity of thought, making it the ideal drink for scientists, businessmen, and philosophers. Coffeehouse discussions led to the establishment of scientific societies, the founding of newspapers, the establishment of financial institutions, and provided fertile ground for revolutionary thought, particularly in France.
In some European nations, and particularly in Britain, coffee was challenged by tea imported from China. Its popularity in Europe helped to open lucrative trade routes with the East and underpinned imperialism and industrialization on an unprecedented scale, enabling Britain to become the first global superpower. Once tea had established itself as Britain's national drink, the desire to maintain the tea supply had far-reaching effects on British foreign policy, contributing to the independence of the United States, the undermining of China's ancient civilization, and the establishment of tea production in India on an industrial scale.
Although artificially carbonated beverages originated in Europe in the late eighteenth century, the soft drink came into its own with the invention of Coca-Cola one hundred years later. Originally devised as a medicinal pick-me-up by an Atlanta pharmacist, it became America's national drink, an emblem of the vibrant consumer capitalism that helped to transform the United States into a superpower. Traveling alongside American servicemen as they fought wars around the world during the twentieth century, Coca-Cola went on to become the world's most widely known and distributed product and is now an icon of the controversial march toward a single global marketplace.
Drinks have had a closer connection to the flow of history than is generally acknowledged, and a greater influence on its course. Understanding the ramifications of who drank what, and why, and where they got it from, requires the traversal of many disparate and otherwise unrelated fields: the histories of agricul ture, philosophy, religion, medicine, technology, and commerce. The six beverages highlighted in this book demonstrate the complex interplay of different civilizations and the interconnectedness of world cultures. They survive in our homes today as living reminders of bygone eras, fluid testaments to the forces that shaped the modern world. Uncover their origins, and you may never look at your favorite drink in quite the same way again.
BEER in
MESOPOTAMIA
and EGYPT
1
A Stone-Age Brew
Fermentation and civilization are inseparable.
—John Ciardi, American poet (1916-86)
A Pint of Prehistory
THE HUMANS WHO migrated out of Africa starting around 50,000 years ago traveled in small nomadic bands, perhaps thirty strong, and lived in caves, huts, or skin tents. They hunted game, caught fish and shellfish, and gathered edible plants, moving from one temporary camp to another to exploit seasonal food supplies. Their tools included bows and arrows, fishhooks, and needles. But then, starting around 12,000 years ago, a remarkable shift occurred. Humans in the Near East abandoned the old hunter-gatherer lifestyle of the Paleolithic period (old stone age) and began to take up farming instead, settling down in villages which eventually grew to become the world's first cities. They also developed many new technologies, including pottery, wheeled vehicles, and writing.
Ever since the emergence of "anatomically modern" humans, or Homo sapiens sapiens, in Africa around 150,000 years ago, water had been humankind's basic drink. A fluid of primordial importance, it makes up two-thirds of the human body, and no life on Earth can exist without it. But with the switch from the hunter-gatherer lifestyle to a more settled way of life, humans came to rely on a new beverage derived from barley and wheat, the cereal grains that were the first plants to be deliberately cultivated. This drink became central to social, religious, and economic life and was the staple beverage of the earliest civilizations. It was the drink that first helped humanity along the path to the modern world: beer.
Exactly when the first beer was brewed is not known. There was almost certainly no beer before 10,000 BCE, but it was widespread in the Near East by 4000 BCE, when it appears in a pictogram from Mesopotamia, a region that corresponds to modern-day Iraq, depicting two figures drinking beer through reed straws from a large pottery jar. (Ancient beer had grains, chaff, and other debris floating on its surface, so a straw was necessary to avoid swallowing them.)
Since the first examples of writing date from around 3400 BCE, the earliest written documents can shed no direct light on beer's origins. What is clear, however, is that the rise of beer was closely associated with the domestication of the cereal grains from which it is made and the adoption of farming. It came into existence during a turbulent period in human history that witnessed the switch from a nomadic to a settled lifestyle, followed by a sudden increase in social complexity manifested most strikingly in the emergence of cities. Beer is a liquid relic from human prehistory, and its origins are closely intertwined with the origins of civilization itself.
A pictogram from a seal found at Tepe Gawra in Mesopotamia dating from around 4000 BCE. It shows two figures drinking beer through straws from a large pottery jar.
The Discovery of Beer
Beer was not invented but discovered. Its discovery was inevitable once the gathering of wild grains became widespread after the end of the last ice age, around 10,000 BCE, in a region known as the Fertile Crescent. This area stretches from modern-day Egypt, up the Mediterranean coast to the southeast corn
er of Turkey, and then down again to the border between Iraq and Iran. It is so named because of a happy accident of geography.
When the ice age ended, the uplands of the region provided an ideal environment for wild sheep, goats, cattle, and pigs—and, in some areas, for dense stands of wild wheat and barley. This meant the Fertile Crescent provided unusually rich pickings for roving bands of human hunter-gatherers. They not only hunted animals and gathered edible plants but collected the abundant cereal grains growing wild in the region.
The Fertile Crescent, a region of the Near East where humans first took up farming and established large-scale settlements (shown here as black dots)
Such grains provided an unexciting but reliable source of food. Although unsuitable for consumption when raw, they can be made edible by roughly pounding or crushing them and then soaking them in water. Initially, they were probably just mixed into soup. A variety of ingredients such as fish, nuts, and berries would have been mixed with water in a plastered or bitumen-lined basket. Stones, heated in a fire, were then dropped in, using a forked stick. Grains contain tiny granules of starch, and when placed in hot water they absorb moisture and then burst, releasing the starch into the soup and thickening it considerably.