by Tom Standage
This villainous scheme was, from the point of view of the company and its friends in government, extremely effective: Exports of opium to China increased 250-fold to reach 1,500 tons a year in 1830. Its sale produced enough silver to pay for Britain's tea; more than enough, indeed, since the value of China's opium imports exceeded those of its tea exports from 1828. The silver traveled by a circuitous route: The country firms sent it back to India, where the company purchased it using bankers' drafts drawn on London. Since the company was also the government of India, these drafts were as good as cash. The silver was then shipped to London and passed to company agents, who took it all the way back to Canton to buy tea. Although China illegally produced as much opium, at the time, as was imported, that is no justification for state-sanctioned drug running on a massive scale, which created thousands of addicts and blighted countless lives merely to maintain Britain's supply of tea.
The Chinese government's best efforts to stop the trade with new laws had little effect, since the Canton bureaucracy had been utterly corrupted. Eventually, in December 1838, the emperor sent Commissioner Lin Tze-su to Canton to put an end to the opium trade once and for all. The atmosphere was already highly charged when Lin arrived: Ever since the end of the company's monopoly in 1834, local officials had been bickering with the British government's representative about trade rules. Lin immediately ordered the Chinese merchants and their British associates to destroy their stocks of opium. They ignored him, since they had been given such orders before and had ignored them with impunity. So Lin's men set fire to the stocks of opium, burning an entire year's supply. When the smugglers treated this as a tempo rary setback and resumed their business as usual, Lin arrested them, British and Chinese alike. Then, after two British sailors murdered a Chinese man in a brawl and the British authorities refused to hand them over, Lin expelled the British from Canton.
This caused outrage in London, where representatives of the company and other British merchants had been putting pressure on the British government to force China to open itself up to wider trade, rather than forcing everything to pass through Canton. The volatile situation in Canton had to be addressed, the merchants argued, in the interests of free trade in general, and to protect the tea trade (and its associated opium trade) in particular. The government did not want to endorse the opium trade openly but instead took the position that China's internal ban on opium did not give Chinese officials the right to seize and destroy goods (that is, opium) belonging to British merchants. On the pretext of defending the right to free trade, war was declared.
The Opium War of 1839-42 was short and one-sided, due to the superiority of European weapons, which came as a complete surprise to the Chinese. In the first skirmish alone, in July 1839, two British warships defeated twenty-nine Chinese ships. On land, the Chinese and their medieval weapons were no match for British troops armed with state-of-the-art muskets. By the middle of 1842 British troops had seized Hong Kong, taken control of the key river deltas, and occupied Shanghai and several other cities. The Chinese were forced to sign a peace treaty that granted Hong Kong to the British, opened five ports for the free trade of all goods, and required the payment of reparations to the British in silver, including compensation for the opium that had been destroyed by Commissioner Lin.
All of this was a victory for the British merchants and utterly humiliating for China. The myth of Chinese invincibility and superiority had been laid bare. The authority of the ruling Manchu dynasty was already being eroded by its inability to quell repeated religious rebellions; now it had been defeated by a small, distant island and forced to open its ports to barbarian merchants and missionaries. This set the pattern for the rest of the nineteenth century, as further wars were waged by Western powers, ostensibly to compel China to open up to foreign trade. In each case Chinese defeat entailed additional concessions to the commercial aims of foreign powers. The trade in opium, which still dominated imports, was legalized; Britain took control of the Chinese customs service; imported textiles and other industrial goods undermined Chinese craftsmen. China became an arena in which Britain, France, Germany, Russia, the United States, and Japan played out their imperialist rivalries, carving up the country and competing for political dominance. Meanwhile, Chinese ill-feeling toward foreigners grew, and rampant corruption, a withering economy, and soaring opium consumption caused a once-mighty civilization to crumble. The independence of America and the ruin of China; such was the legacy of tea's influence on British imperial policy and, through it, on the course of world history.
From Canton to Assam
Even before the outbreak of the Opium War, concern had been growing in Britain about its dangerous reliance on China for the supply of tea. Many years earlier, in 1788, the East India Company had asked Sir Joseph Banks, the leading botanist of his day, for advice on what crops might be profitably grown in the mountainous region of Bengal. Though tea was at the top of his list, the company ignored this advice. In 1822 the Royal Society of Arts offered a prize of fifty guineas "to whoever could grow and prepare the greatest quantity of China tea in the British West Indies, Cape of Good Hope, New South Wales or the East Indies." But the prize was never awarded. The East India Company was reluctant to investigate other sources of supply, since it did not wish to undermine the value of its trade monopoly with China.
The company characteristically changed its mind in 1834, when its monopoly with China came to an end. Lord William Cavendish Bentinck, who as the head of the company was also governor general of India, enthusiastically embraced the idea of growing tea after a subordinate suggested in a report that "some better guarantee should be provided for the supply of tea than that already furnished by the toleration of the Chinese Government." Bentinck established a committee to investigate the possibility. A delegation set out to solicit advice from the Dutch, who had been trying to cultivate tea in Java since 1728, and to visit China, in the hope of procuring seeds and skilled workers. Meanwhile, the search began for the most suitable part of India in which to grow tea.
Proponents of the idea argued that cultivating tea in India, if it could be done, would benefit both British and Indians alike. British consumers would be assured of a more reliable supply. And since the new Indian tea industry would need a lot of manpower, it would provide plenty of jobs for Indian workers, a great many of whom had lost their livelihoods when the company's imports of cheap cloth from British factories wiped out India's traditional weaving industry. Furthermore, as well as producing tea, the people of India might be encouraged to consume it, which would create an enormous new market. The Indian farmer, suggested one tea advocate, "would then have a healthy beverage to drink, besides a commodity that would be of great value in the market."
Tea cultivation also promised to be hugely profitable. The traditional Chinese manner of producing tea was anything but industrial and had remained unchanged for hundreds of years. Small producers in the countryside sold their tea to local middlemen. The tea then traveled to the coast, carried by boat along rivers where possible, and by human porters over mountain passes where necessary. Finally, the tea was purchased by merchants who blended it, packed it, and sold it to European traders at Canton. All the middlemen along the route took their cut; together with the cost of transport, tolls, and taxes, that brought the price paid for each pound of tea to nearly twice the original producer's selling price. An enterprise that produced its own tea in India, however, could pocket the difference. Furthermore, applying the new industrial methods, running plantations as though they were "tea factories," and automating as much of the processing as possible could be expected to boost productivity, and hence profits, still further. With the cultivation of tea in India, imperialism and industrialism were to go hand in hand.
The enormous irony of the situation was that there were already tea bushes in India, right under the noses of Bentinck's committee members. In the 1820s Nathaniel Wallich, a government botanist in Calcutta, had been sent a sample of a tealike plant
that had been found growing in Assam. He identified it as an unremarkable species of camellia but did not realize that it was in fact from a tea plant. After being appointed to Bentinck's committee in 1834, Wallich sent out a questionnaire to establish which parts of India had the appropriate climate for growing tea. The reply from Assam came in the form of further samples of the cuttings, seeds, and finished product of the tea plant. This time even Wallich was convinced, and the committee gleefully reported to Bentinck "that the Tea Shrub is, beyond all doubt, indigenous in Upper Assam. . . . We have no hesitation in declaring this discovery . . . to be by far the most important and valuable that has ever been made on matters connected with the agricultural or commercial resources of the empire."
A tea plantation in India in 1880. By this time, tea could be produced more cheaply in India than in China.
An expedition confirmed that tea was indeed growing in Assam, an obscure border region the company had conveniently invaded a few years earlier to provide a buffer against Burmese incursions into India. At the time, the company had decided to install a puppet king in the poorer region of upper Assam, while it concentrated on collecting taxes—on land, crops, and anything else it could think of—in lower Assam. Inevitably, the king did not remain on his throne for long once tea had been found growing within his territory. But turning Assam's wild tea plants into a thriving tea industry proved rather more difficult than expected. The officials and scientists in charge of establishing production bickered over the best way to proceed: Did tea grow best on the plains or the hills, in the hot or the cold? None of them really knew what they were talking about. Plants and seeds were brought in from China, but even the best efforts of a couple of Chinese tea workers, who accompanied the plants, could not induce them to flourish in India.
The problem was finally solved by Charles Bruce, an adventurer and explorer familiar with the people, language, and customs of Assam. By combining the knowledge of the local people with the expertise of some Chinese tea workers, he gradually worked out how to bring the wild tea trees into cultivation, where best to grow them, how to transplant trees from the jungle into ordered tea gardens, and how to wither, roll, and dry the leaves. In 1838 the first small shipment of Assam tea arrived in London, where tea merchants declared themselves very impressed by its quality. Now that the feasibility of producing tea in India had been established, the East India Company resolved to let others do the hard work. It decided to allow entrepreneurs in to establish tea plantations; the company would make money by renting out the land and taxing the resulting tea.
A group of London merchants duly established a new company, the Assam Company, to exploit this opportunity. Deploring the "humiliating circumstances" in which the British were forced to trade with Chinese merchants—this was just as the Opium War was about to break out—they jumped at the chance to establish a new source of production in India, since tea was "a great source of profit and an object of great national importance." A report drawn up by Bruce speculated, "When we have a sufficient number of manufacturers . . . as they have in China, then we may hope to compare with that nation in cheapness of produce; nay we might, and ought, to undersell them." The main problem, Bruce noted, would be finding enough laborers to work in the tea plantations. He blamed widespread opium addiction for the unwillingness of the local people to do such work, but confidently predicted that unemployed workers from neighboring Bengal would pour into Assam once they heard that jobs were available.
The Assam Company had no trouble raising funds; its share offering was hugely oversubscribed, with many would-be investors turned away. In 1840 it took control of most of the East India Company's experimental tea gardens. But the new venture was disastrously mismanaged. It hired all the Chinese workers it could find, falsely assuming that their nationality alone qualified them to grow tea. Company officials, meanwhile, spent the firm's money with wild abandon. The little tea that resulted was of low quality, and the Assam Company's shares lost 99.5 percent of their value. Only in 1847 did the tide start to turn after Bruce, by then the director of the company's operations, was fired. By 1851 the company had started to become profitable, and that year its teas were displayed to great acclaim at the Great Exhibition in London, a showcase for the might and riches of the British Empire. This proved, in the most public way possible, that one did not have to be Chinese in order to make tea.
A tea boom ensued as dozens of new tea companies were set up in India, though many of them failed as clueless speculators bankrolled new ventures without discrimination. Eventually, in the late 1860s, the industry recovered from this tea mania, and production really took off when industrial methods and machinery were applied. The tea plants were arranged in regimented lines; the workers were housed in rows of huts and required to work, eat, and sleep according to a rigid timetable. Picking the tea could not (and still cannot) be automated, but starting in the 1870s its processing could be. A succession of increasingly elaborate machines automated the rolling, drying, sorting, and packing of tea. Industrialization reduced costs dramatically: In 1872 the production cost of a pound of tea was roughly the same in India and China. By 1913 the cost of production in India had fallen by three-quarters. Meanwhile, railways and steamships reduced the cost of transporting the tea to Britain. The Chinese export producers were doomed.
In the space of a few years China had been dethroned as Britain's main supplier of tea. The figures tell the story: Britain imported thirty-one thousand tons of tea from China in 1859, but by 1899 the total had fallen to seven thousand tons, while imports from India had risen to nearly one hundred thousand tons. The rise of India's tea industry had a devastating impact on China's tea farmers and further contributed to the instability of the country, which descended into a chaotic period of rebellions, revolutions, and wars during the first half of the twentieth century. The East India Company did not survive to witness the success of its plan to wean Britain off Chinese tea, however. The Indian Mutiny, a widespread uprising against company rule that was triggered by the revolt of the Bengal army in 1857, prompted the British government to take direct control of India, and the company was abolished in 1858.
India remains the world's leading producer of tea today, and the leading consumer in volume terms, consuming 23 percent of world production, followed by China (16 percent) and Britain (6 percent). In the global ranking of tea consumption per capita, Britain's imperial influence is still clearly visible in the consumption patterns of its former colonies. Britain, Ireland, Australia, and New Zealand are four of the top twelve tea-consuming countries, and the only Western nations in the top twelve: apart from Japan, the rest are Middle Eastern nations, where tea, like coffee, has benefited from the prohibition of alcoholic drinks. The United States, France, and Germany are much farther down the list, each consuming around a tenth of the amount of tea per head that is drunk in Britain or Ireland, and favoring coffee instead.
America's enthusiasm for coffee over tea is often mistakenly attributed to the Tea Act and the symbolic rejection of tea at the Boston Tea Party. But while British tea was shunned during the Revolutionary War, the American colonists' enthusiasm for the drink was undimmed, prompting them to go to great trouble to find local alternatives. Some brewed "Liberty Tea" from four-leaved loosestrife; others drank "Balm Tea," made from ribwort, currant leaves, and sage. Putting up with such tea, despite its unpleasant taste, was a way for American drinkers to display their patriotism. A small quantity of real tea was also covertly traded, often labeled as tobacco. But as soon as the war ended, the supply of legal tea began to flow again. Ten years after the Boston Tea Party, tea was still far more popular than coffee, which only became the more popular drink in the mid-nineteenth century. Coffee's popularity grew after the duty on imports was abolished in 1832, making it more affordable. The duty was briefly reintroduced during the Civil War but was abolished again in 1872. "America now admits coffee free of duty, and the increase in consumption has been enormous," noted the Illustrated London News th
at year. Meanwhile, tea's popularity declined as patterns of immigration shifted and the proportion of immigrants coming from tea-drinking Britain diminished.
The story of tea reflects the reach and power, both innovative and destructive, of the British Empire. Tea was the preferred beverage of a nation that was, for a century or so, an unrestrained global superpower. British administrators drank tea wherever they went, as did British soldiers on the battlefields of Europe and the Crimea, and British workers in the factories of the Midlands. Britain has remained a nation of tea drinkers ever since. And around the world, the historical impact of its empire and the drink that fueled it can still be seen today.
COCA-COLA and
the RISE
of AMERICA
11
From Soda to Cola
Stronger! stronger! grow they all,
Who for Coca-Cola call.
Brighter! brighter! thinkers think,
When they Coca-Cola drink.
—Coca-Cola advertising slogan, 1896
Industrial Strength
INDUSTRIALISM AND CONSUMERISM first took root in Britain, but the United States is where they truly flourished, thanks to a new approach to industrial production. The preindustrial way to make something was for a craftsman to work on it from start to finish. The British industrial approach was to divide up the manufacturing process into several stages, passing each item from one stage to the next, and using laborsaving machines where possible. The American approach went even farther by separating manufacturing from assembly. Specialized machines were used to crank out large numbers of interchangeable parts, which were then assembled into finished products. This approach became known as the American system of manufactures, starting with guns, and then applied to sewing machines, bicycles, cars, and other products. It was the foundation of America's industrial might, since it made possible the mass production and mass marketing of consumer goods, which quickly became an integral part of the American way of life.