Schools
banning soft drinks in, 440, 445–446
as markets for CC, 167–168, 383, 409–410, 421
obesity epidemic and soft drinks in, 429–430
Schwartz, Murray, 324, 340, 351, 364
Schwartz, Tony, 292–293
Scott, Robert L., 195
Sculley, John, 295, 315
Sealey, Peter, 322, 334n, 345, 372–376 passim
Securities and Exchange Commission, channel-stuffing investigation, 429, 430–431, 440
Seely, Fred L., 109
Service stations, as CC outlets, 154
Seth Fowle & Sons, 55, 68, 71n
7-Up (beverage), 257, 298, 322, 324, 326, 345, 379
7X (CC formula), 54–55, 173, 209, 222n, 289–290, 488, 489–490
Sexuality/sexism in advertising, 86, 151–152, 166, 267
Sherman, Mary Newman, 62n
Sherman Antitrust Act, 281, 402
Shillinglaw, Cliff, 263, 289, 290
Shirer, William L., 204
Short sale, Woodruff and CC stock, 160–161
Sibley, John, 132, 150, 172, 179–180, 181, 205, 206–207, 313
Simply Orange, Simply
Lemonade, Simply Apple (beverage), 419, 457
Sims, Claire, 251
Sinaltrainal, 425, 444–445, 460
“Singin’ Sam” (Frankel, Harry), 168–169
Sin taxes, 102
Sisler, Don, 200, 212, 213
Six-box, of CC, 155, 166
“Six Keys to Popularity” contest, 153
1600 Pennsylvania Avenue (Broadway show), CC-sponsorship of, 289, 294
60 Minutes (television program), 353, 475
Sizer, J.B., 112, 132, 133
Sledge, Delony, 239, 240, 241–242, 246, 247, 252, 264
Slogans, CC, 138, 151, 152
Smartwater (beverage), 448
Smith, Bessie Linn, 118–119
Smith, (Constance) Dianne, 309, 310n
Smith, J. Lucian “Luke,” 277, 287, 288, 291, 299, 301, 313
Smith, Mrs. Herman, 180
Snapple (beverage), 371, 376, 378, 382, 391
SoBe (beverage), 419, 457
Social media, CC and, 457–458
Soda fountains, 13–15, 164–165. See also Fountain business
Soda Fountain Service (film), 153
SodaStream (beverage), 480n
Soda taxes, 464, 474, 484
Soft Drink Interbrand Competition Act (1980), 314, 405
Soft drinks, 447
trend away from, 418, 445–446
increasing competition among, 371–372
Somervell, Brehon, 186
Sommers, Joanie, 258, 259
Somoza, Anastasio, 230, 296
Sony Corporation, 363, 450
Sorg, Dusty, 457–458
Soriano, Andres, Jr., 318
South Africa, CC in, 275, 345, 350, 366, 370, 382–383, 391, 465–466, 481
South America, CC in, 158. See also individual countries
Southeastern Parent Bottler, 71, 131
Southern Cordial (Pemberton beverage), 17
Space shuttle, CC and Pepsi on, 341, 384
Spalding, Hughes, 172, 233–234, 235, 238, 241, 259
Spanish-American War, 88, 89n
Specter, Michael, 441
Sports sponsorship, Coke and
Pepsi and, 228–229, 359–360, 381, 385, 390, 402, 455, 465–466
Sprite (beverage), 257, 287, 345, 379–380, 390–391, 408, 420, 422, 443, 456, 465–466
Sprite Remix (beverage), 423
Spurlock, Morgan, 436
Squibb, E.R., 51n
Squirt (beverage), 390
Srivastava, Amit, 460
Stahl, Jack, 384, 399, 414, 415, 421
Standard Electric Cooler, 169
Stanford, Bob, 294–295
Stare, Frederick J., 251n
Staton, Al, 150
Staton, John, 150, 154–155
Steele, Alfred N. “Pally,” 238–240, 255, 315
Stephens, Rob, 43
Stetson, Eugene, 123, 124
Stevenson, Adlai, 478
Stevia (sweetener), 468
Stop the Food & Beverage Tax Hikes coalition, 464
Storm (beverage), 402
Story, Richard, 415, 416, 417, 437n
Stout, Roy, 323, 328, 329, 333, 335, 338
Strategic philanthropy, Goizueta and, 392
Strategy for the 1980s, 317
Stuart, George, 111
Stubbs, Roy, 175
Subliminal advertising, 248
Sudan, CC in, 293, 369, 453
Sugar Blues (Dufty), 286
Sugar industry, CC Company and subsidies to, 293
Sugar prices, CC and, 68–69, 128, 130, 132–133, 237
Sugar rationing, CC and Pepsi and, 120–122, 185, 186, 192, 193, 209–210
Sugar tax, 475
Sullivan, Mark, 101
Sundblom, Haddon, 151, 167, 246, 284
Super Bowl ads, 372, 373, 390, 447, 455
Supermarkets, CC and, 245, 249
Super Size Me (documentary), 436
Surge (beverage), 390, 439
Sweet Southern Bouquet (Pemberton), 18
Swerve (beverage), 423
Swette, Brian, 403
Switzerland, 226
TaB (beverage), 262–263, 275, 281, 287, 296, 315, 323, 360, 376
Tab Energy (beverage), 443
Taco Bell, 296n, 354, 402
Taiwan, CC in, 360
Takanashi, Nisaburo, 261–262, 290
Take-home market, 138, 241
“Take the Pepsi Challenge,” 294–295, 315, 321, 329, 333, 355, 419
Talley, John, 150, 189, 282
Talley, Lee, 150, 212–213, 243, 244, 254, 257, 258, 259, 269, 285n
Talmadge, Eugene, 172
Talmadge, Herman, 252
Tanzania, CC in, 391
Tap Water Challenges, 463
Taxes
corporate, 113–114
soda, 121, 172–173, 464, 474, 484
sugar, 475
TCC Beverages Ltd., 349
Teagle, Walter, 146, 206
Technical observers, CC, 187, 189–191, 197–198, 200, 211–213
Teem (beverage), 268
Television programs, CC-and Pepsi-sponsored, 239, 241
Temperance movements, 25–26, 29–30, 105–106, 150
Tenco, 257
Thailand, CC and Pepsi in, 232, 243, 440
The Energy and Resources
Institute (TERI), 442, 459–460
This American Life (radio program), 491–492
Thomas, Benjamin Franklin
“Ben,” 66–68, 71–76 passim, 98, 100, 103, 109
Thomas, Mark, 460–461
Thomas Company, 71, 72, 120, 132, 135, 172, 245, 263n, 287–288
Thomforde, Albert, 189
Thompson, Augustin, 13
Thompson, Thom, 284
Thomson, Samuel, 16
Tiananmen Square, 481
Tibet, 452–453, 481
Toigo, John, 239
Toni-Kola (beverage), 159
Touchtone, Guy, 264
“The Toxic Truth About Sugar” (Lustig), 475
Tracy, Spencer, 166
Trademark, 10
overseas regulations and, 159, 175
protection of, 31, 97–98, 171, 175, 179–180, 181, 268, 497
Training, of Coca-Cola dispensers, 153–154, 155–156
Traveling World of Coca-Cola exhibit, 408
Treseder, Ross, 135–136
Trinidad, anti-CC sentiment in, 227
Triplex Liver Pills (Pemberton), 19, 41
Tripodi, Joe, 454, 465–466, 469
Tropicana (beverage), 402, 403, 418, 422
Trotter, John Clayton, Sr., 297, 298, 314
Truman, Harry S, 198
Trust Company of Georgia, 122, 123–124, 145, 149
The Truth About Coca-Cola (Dobbs & D’Arcy), 109
; Tuchman, Barbara, 479
Tuggle, Clyde, 465
Turkey, CC in, 439, 441, 461
Turner, John P., 26, 487
Tutu, Desmond, 350, 370
Twain, Mark, 7, 8, 12
2020 Vision, Muhtar Kent and, 458
Ueberroth, Peter, 385
Uganda, CC in, 458
Ukraine, CC in, 368, 388, 408
Unionization and labor violence, CC and
in Colombia, 421, 424–426, 432, 460–461
in Guatemala, 297–298, 313–314, 461–462
in Turkey, 441
Unions, CC Company and, 88, 253, 404
United Arab Emirates, CC in, 366, 369
United Fruit Company, 159, 230
United Nations, CC and convention to create, 219–220
U.S. Labor Education Project in the Americas Project (USLEAP), 461–462
U.S. military army ban on CC, 105–106
CC during Vietnam War and, 271
CC during World War II and, 184–191, 197–198, 200
The United States vs. Forty Barrels and Twenty Kegs of Coca-Cola, 81, 110–115
Universal desires, appealing to, 496
Universities, CC and, 383, 441, 442
Uruguay, CC in, 229, 285, 383
USSR, CC and Pepsi in, 269, 282, 293, 294, 332, 360, 366. See also Russia
Vanderbilt, Cornelius, 11
Vanilla, in CC formula, 487, 489, 492
Van Loan, Bill, 300, 301
Vanous, Lucky, 380
Vanwagner, Laura Robinson, 490
Vargas, Getulio, 230
Vault (beverage), 439, 449
Venable, Willis, 32, 33, 35–36, 54n
Vending machines, 240, 361–362, 382–383, 403–405, 411, 419, 421, 456, 468
Venezuela, CC and Pepsi in, 388–389, 403
Venturing and Emerging Brands (VEB), 467–468
Vietnam, CC in, 369, 383
Vietnam War, 271, 288
Vincent, Fay, 321, 322
Vin Mariani (beverage), 20–22
Vio (beverage), 467
Vitaminwater (beverage), 448, 456, 457, 467
Volcker, Paul, 400
Voltz, Stephen, 448
Vorkapich, Ed, 258n
Waldrop, Harry, 489
Walker, Austin, 18
Walker, Candler & Company, 40, 42, 52
Walker, Woolfolk, 30, 36–42 passim, 54n, 67
Walk-Up Hospitality (training film), 269
Walmart, 405, 445
Ware, Carl, 319, 350, 370, 405n, 411, 414, 415, 416, 417
Ware, Charlie, 264, 331
Water, bottled, 418, 420, 423, 431, 457, 463–464
Water issues, CC and, 441–442, 449–450, 453, 459
in India, 426–427, 431, 432, 441, 442, 459–460, 461
Watson, Jack, 293
Watson, Tom, 88, 149, 172
Wealth, 19th-century pursuit of, 11–12
Weed, Jeane, 302
The Weight of the Nation (documentary), 475
Weil, Andrew, 329
Weinberger, Casper, 325n
Welch, Jack, 433, 434
Wendy’s (food chain), 354, 402
West, Carl, 210
Western Coca-Cola Bottling Company, 86
What Is It? Coca-Cola, What It Is (pamphlet), 84
When You Entertain (Allen), 166
White, Pearl, 86
White, Walter, 145, 160, 161
White, William Allen, 102, 103, 150, 183, 328, 343
White Citizens Councils, CC and, 252
White Coke, 141–142, 198–199, 488, 489
Whitehead, Joseph Brown, 67–68, 71, 75, 76, 94
White Motor Company, 145–146, 160, 161, 182
Whitley, Matthew, 428–429
Whitten, S.L., 86
Wiezorek, Heinz, 367
Wiggin, Albert, 123
Wilder, Billy, 261
Wiley, Harvey, 81, 100, 101–115 passim, 149, 474, 476
Willard, J.J., 90, 96, 102
Willard, Sam, 52, 61
Williams, Joya, 443–444
Wilson, Ian, 292, 294, 302, 310, 311–312, 317
Wilson, James, 109
Wilson, Woodrow, 114, 147n
Wine Spectrum, 296, 326
Wolfe, Thomas, 107, 136
Wolfe, Tom, 271
Woman’s Christian Temperance Union, 25–26, 105–106, 150
Women
advertising/marketing aimed at, 57, 87, 93, 166–167
as CC bottlers, 94–95
as CC employees, 251, 286, 482
Woodruff, Emily Winship, 144
Woodruff, Ernest, 122–124, 129, 133, 143–144, 145–146, 157, 330
Woodruff, Nell, 207n, 271
Woodruff, Robert W., 138, 146–157, 170, 180–183, 192–193, 219, 227, 243, 245, 251, 259, 268, 285–286, 303, 313, 316, 324, 330–331, 473, 477, 484, 494–499 passim
Austins and, 286–287, 309–310
Berlin Olympics visit and, 205–207
bottlers and, 156–157, 171–172
CC during WWII and, 184, 188, 189
CC nickel price and, 237–238
CC radio programs and, 168–169
civil rights and, 252–253, 264, 265–267, 271–272
coca leaf supply and content and, 150, 173–174
fiftieth anniversary celebration and, 163–164
Goizueta and, 289–290, 310, 316
influence in Atlanta, 233–235
Keith and, 205–206, 208, 213
New Coke and, 1–2, 329–330
overseas markets and, 157–160, 496–497
politicians and, 188, 235–236, 256, 266–267, 271, 497
short sale of CC stock and, 160–161
soft drink tax and, 172–173
World Cup, CC sponsorship of, 359, 465–466
World Economic Forum, 449
World of Coca-Cola Museum, 7, 371, 449, 469, 473, 492–493
World War I, CC and, 120–122
World War II, CC and, 184–200
World Wildlife Fund, 449, 482
Wyeth, N.C., 151
Yemen, CC in, 293
Yeomans, Jasper, 171
Young, Andrew, 319, 350, 393
Youth culture, soft drink advertising and, 251, 254–255, 257–259, 267
Yum Yum (beverage), 40, 59, 493
Zarubica, Mladin, 198–199, 200, 229, 488, 489
Zash, Antonio, 314
Zhukov, Georgi Konstantinovich, 141–142, 199, 488
Zimbabwe, CC in, 391
Zyman, Sergio, 315–316, 375–380, 385, 386, 399, 408
New Coke and, 328–334 passim, 338, 341, 343, 349, 382
Betty Molnar
Mark Pendergrast, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as “Coca-Cola Row.” He developed a forbidden thirst for Coke when his health-conscious mother refused to allow it in the house. This book is his revenge. Pendergrast is also the author of Uncommon Grounds; Inside the Outbreaks; Mirror, Mirror; Victims of Memory; Jack and the Bean Soup; and Japan’s Tipping Point. He lives in Colchester, Vermont. To find information on his books or to contact him, see www.markpendergrast.com.
For God, Country, and Coca-Cola Page 88