by Michael Moss
Kessler, David. The End of Overeating: Taking Control of the Insatiable American Appetite. New York: Rodale, 2009.
______. A Question of Intent: A Great American Battle with a Deadly Industry. New York: Public Affairs, 2001.
Kluger, Richard. Ashes to Ashes: America’s Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris. New York: Alfred A. Knopf, 1996.
Kotchen, Dan, and Robert Drane. “Oscar Mayer: Strategic Marketing Planning.” Boston: Harvard Business School Publishing, 1998.
Kurlansky, Mark. Salt: A World History. New York: Penguin, 2002.
Levenstein, Harvey. Paradox of Plenty: A Social History of Eating in Modern America. London: Oxford University Press, 1993.
Marks, Susan. Finding Betty Crocker: The Secret Life of America’s First Lady of Food. Minneapolis: University of Minnesota Press, 2007.
Mintz, Sidney W. Sweetness and Power: The Place of Sugar in Modern History. New York: Viking Penguin, 1985.
Montmayeur, Jean-Pierre, and Johannes Le Coutre, eds. Fat Detection: Taste, Texture, and Post Ingestive Effects. Boca Raton, FL: CRC Press, 2010.
Moskowitz, Howard, and Alex Gofman. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. Upper Saddle River, NJ: Wharton School Publishing, 2007.
Muth, Mary K., et al. “Consumer-Level Food Loss Estimates and Their Use in the ERS Loss-Adjusted Food Availability Data.” Washington, DC: U.S. Department of Agriculture, 2011.
Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Berkeley: University of California Press, 2007.
Nestle, Marion, and Malden Nesheim. Why Calories Count: From Science to Politics. London: University of California Press, 2012.
Netzer, Corinne T. Encyclopedia of Food Values. New York: Random House, 1992.
Packard, Vance. The Hidden Persuaders. New York: Simon and Schuster, 1957.
Pollan, Michael. In Defense of Food: An Eater’s Manifesto. New York: Penguin, 2009.
______. The Omnivore’s Dilemma: A Natural History of Four Meals. New York: Penguin, 2006.
Roberts, Paul. The End of Food. New York: Houghton Mifflin Harcourt, 2008.
Sayle, Bart, and Surinder Kumar. Riding the Blue Train: A Leadership Plan for Explosive Growth. London: Penguin, 2006.
Schlosser, Eric. Fast Food Nation. New York: Houghton Mifflin, 2001.
Severson, Kim. Spoon Fed: How Eight Cooks Saved My Life. New York: Penguin, 2010.
Sorensen, Herb. Inside the Mind of the Shopper: The Science of Retailing. Upper Saddle River, NJ: Wharton School Publishing, 2009.
Stuart, Toby. “Kraft General Foods: The Merger.” Boston: Harvard Business School Publishing, 1991.
Taubes, Gary. Good Calories, Bad Calories: Fats, Carbs, and the Controversial Science of Diet and Health. New York: Anchor Books, 2007.
______. Why We Get Fat: And What to Do about It. New York: Alfred A. Knopf, 2011.
Wansink, Brian. Mindless Eating: Why We Eat More Than We Think. New York: Bantam Dell, 2006.
Watkins, Michael, Carin-Isabel Knoop, and Cate Reavis. “The Coca-Cola Company: The Rise and Fall of M. Douglas Ivester.” Boston: Harvard Business School Publishing, 2000.
White House Task Force on Childhood Obesity. Solving the Problem of Childhood Obesity within a Generation. Washington, DC: Executive Office of the President, 2010.
Witherly, Steven A. Why Humans Like Junk Food. Lincoln, NE: iUniverse, 2007.
Yoffie, David B. “Cola Wars Continue: Coke and Pepsi in 2006.” Boston: Harvard Business School Publishing, 2007.
Zyman, Sergio. The End of Marketing as We Know It. New York: HarperCollins, 1999.
Also by Michael Moss
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About the Author
MICHAEL MOSS was awarded the Pulitzer Prize for explanatory reporting in 2010, and was a finalist for the prize in 1999 and 2006. He is also the recipient of a Loeb Award and an Overseas Press Club citation. Before coming to The New York Times, he was a reporter for The Wall Street Journal, Newsday, and The Atlanta Journal-Constitution. He lives in Brooklyn with his wife and two sons.