by Lisa Chaney
Gabrielle’s abhorrence of amateurism impressed her employee. In this same spirit, Marie was taught how to use makeup and instructed to lose weight. Still despairing of Marie’s long hair, one day Gabrielle declared, “No, I really cannot see you any longer with that unattractive bun… it will have to come off.” Deftly removing Marie’s hairpins, she “snatched up a pair of scissors and was cutting off my hair by the handful.” While subsequently having this “cut” improved, from that day, Marie Pavlovna was more modish and wore her hair short.10
In early 1920, Cocteau had invited Gabrielle to a “spectacle concert” of art, music and popular entertainment called Le boeuf sur le toit (The Ox on the Roof). Financed by Comte Etienne de Beaumont, the show was Cocteau’s, music was by Darius Milhaud (of Les Six) and sets were by the painter-designer Raoul Dufy. Le boeuf sur le toit reflected the fascination with all things American and proved a great success with its avant-garde audience. In January 1922, when the patron of a bar called The Gaya, a focal point for artistic Parisian gatherings, launched his enlarged restaurant-bar on the rue Boissy d’Anglas, he had been given permission to call it, after Cocteau’s spectacle, Le Boeuf sur le Toit. Often known to English enthusiasts as The Nothing Doing Bar, overnight, Le Boeuf sur le Toit became one of the most fashionable meeting places for artists and their cronies. Quickly rivaling the reputation of the Moulin Rouge or Maxim’s, Le Boeuf was noisy, smart and “amusing”; it was the place to be seen. And with her artist and society friends, Gabrielle soon became one of its regulars.
Le Boeuf was one of the first bars hosting what came to be known as café society, both leading and reflecting a new kind of salon — a public one. Here sexual preferences were openly indulged, and Le Boeuf appeared to be for everyone. As well as beautiful women and men, and beautiful boys, and boys dressed as girls, and girls dressed as boys, there were the poets, painters, musicians, actors, dancers, the titled, the rich and the famous. Anyone could speak to anyone. They talked, they danced, and the atmosphere was alive with possibility.
Opium, morphine and cocaine were acquiring a certain ubiquity at the time. And while it wasn’t only the social and artistic elite who regularly used one or more of these preferred narcotics, a good many became hopelessly addicted. Just three of the more famous examples would be Jean Cocteau; the lesbian princess Violette Murat, hostess to a salon of prominent artists and musicians; and another of Gabrielle’s friends, Misia Sert. Confirmed opium smoker that Cocteau would become, he, like Princess Murat, also used cocaine, while Misia Sert’s need for morphine was to get the better of her in the end. Despite Diaghilev’s absolute veto of any drug use in his company, it has been said that he was a cocaine user himself.11
Le Boeuf sur le Toit aficionados soon read like a list of the contemporary avant-garde combined with the fashionable elite of Europe. On any night of the week, one might come across André Gide swathed in a black cape; the wunderkind writer Raymond Radiguet; Jean Cocteau; and Max Jacob, the brilliant semialcoholic, semitramp, homosexual, Jewish Catholic-convert poet. Then there were the “nonpainters”: the Cuban Dadaist Francis Picabia; Dada’s Hungarian founder, Tristan Tzara; and any number of musicians and composers, including Francis Poulenc and Georges Auric; Marie Laurencin, painter-printmaker and future illustrator for the surrealists another painter, Valentine Hugo; Misia and José Maria Sert, whose booming voice could always be heard above the hubbub; Stravinsky the dandy, with his “mustard-yellow trousers, black jacket, blue shirt, yellow shoes, clean-shaven and with slicked-down blonde hair”;12 more Russians; and Erik Satie, the “faun with the little beard and cracked laugh.” Then there might be Diaghilev and his entourage; the protosurrealist André Breton and his cronies; Maurice Sachs, with some beautiful boy, or girl, in tow; and then numbers of now-forgotten minor luminaries and colorful unknowns.
Le Boeuf came to represent not only the turmoil, disenchantment and excesses of the period, it also reflected every aspect of the intense, almost febrile creative atmosphere of those interwar years in Paris. In those same years, Gabrielle and Cocteau’s friendship was cemented. While Cocteau was accused of having no path of his own and of walking along everyone else’s, in writing about his spectacle Le boeuf sur le toit he also epitomized the mood of the times when he said, “Here, I avoid subject and symbol. Nothing happens, 13 or what does happen is so crude, is so ridiculous, that it is as though nothing happens.” Cocteau’s dizzyingly varied artistic activity antagonized many, yet it was the ever-perceptive English poet W. H. Auden who captured what Cocteau had to offer and saw that it was important. Here one sees how modern Cocteau was, and also why Gabrielle had so much time for him:
Now and then an artist appears… who works in a number of media and whose productions in any one of them are so varied that it is difficult to perceive any unity of pattern or development… Both the public and the critics feel aggrieved… His fellow artists… are equally suspicious and jealous of a man who works in several [media]. His first concern is for the nature of the medium and its hidden possibilities… a person who is open to the outside world, so little concerned with “self-expression,” is naturally responsive to the present moment and liable, therefore, to incur the charge of wanting, at all costs, to be chic. To this one can only answer that to be “timely” is not in itself a disgrace: Cocteau has never followed fashion though he has sometimes made it.14
In 1919, Cocteau had met and fallen for the precocious sixteen-year-old writer Raymond Radiguet, whose “cool insolence, now spontaneous, now calculating,” people found either repulsive or alluring. His quite remarkable callousness aside, Radiguet’s astounding precocity and association with the great socializer Cocteau meant that he not only became known, he made it his business to know all Paris. This included frequently being present at Gabrielle’s table.
Radiguet periodically resisted his clamorous lover-mentor Cocteau and would disappear to indulge in one, or all, of his escape routes: alcohol, opium and women. Madame Warkowska, frequenter of Le Boeuf sur le Toit, introduced him to opium. Her effortlessly modish judgment on the prevalence of the drug was: “Opium? Why make such a fuss? I smoked at my first communion in Shanghai.”15 When Radiguet wasn’t fulfilling Max Jacob’s injunction “You have to do things,” the boy wrote hard. Cocteau said, “He wrote the way Beau Brummel dressed. No tics, no patina, but a special gift… of making the new look as though it had been seen before.” Referring to Diaghilev’s famous command to Cocteau—“Astonish me”—Radiguet subsequently countered with the remarkably adult “Elegance consists in not astounding.”16 These two injunctions—“making the new look as though it had been seen before” and “Elegance consists in not astounding”—so exactly characterized Gabrielle’s philosophy, they could have been her motto.
In the autumn of 1922, Cocteau asked Gabrielle if she would design the costumes for his modernized version of Sophocles’ Antigone. The play’s theme, defiance of the establishment, was then a most attractive one. With scenery by Picasso and music by Arthur Honegger, of Les Six, the actor Charles Dullin played Creon. (This was the same Charles Dullin who had accompanied Gabrielle to the first night of The Rite of Spring, in 1913; his lover Caryathis had wanted to attend the performance with her other lover.)
Cocteau said, “To costume my princesses I wanted Mlle Chanel, because she is our leading dressmaker, and I cannot imagine Oedipus’s daughters patronizing a “little dressmaker”… I chose some heavy Scotch woolens, and Mlle Chanel’s designs were so masterly, so instinctively right.”17 Indeed, Gabrielle’s costumes were powerful and convincing, and Vogue said they looked like “antique garments discovered after centuries.” However, in an angry moment during a rehearsal, when Gabrielle felt her contribution wasn’t being appreciated, she grabbed a strand of the heroine’s hand-knitted coat and pulled it so far undone that there was no time to reknit it; the heroine wore one of Gabrielle’s own coats.
Charles Dullin said, “Many society people came to the performances because of Chanel, Picasso and Cocteau
.” The play was a success, and while the likes of André Gide and the poet Ezra Pound spoke in its favor, in the end, it was Gabrielle who was commended for her costumes, rather more than her collaborators.
By March 1923, elite magazines such as Vogue were writing that “Gabrielle Chanel is now famous for her treatment of the youthful short-skirted silhouette which innumerable smart women have achieved.” While a leader of fashion, at the same time, Gabrielle was almost “outside” it. Thus Vogue wrote, “She doesn’t concern herself with fashion but with her fashion, she improvises dresses which… do not age.”
The following month, the magazine stated, “There is not only a Chanel Collection, there is a Chanel ‘style’ made of youth, suppleness… [Its] somewhat sporty, yet very feminine look, met the needs of our time so well that women adopted it with enthusiasm as soon as it appeared.” Gabrielle herself was always the best advertisement for her fashions, and Vogue wrote, “Mlle Chanel… wears the designs her clients love with so much chic herself… that her daring provokes admiration; her success applause!” And in August, about a Diaghilev gala, the magazine cooed, “Snobs would have given anything to be there that night! Just think: the Marquise de Ludres is on the right… the Comtesse de Beaumont… the Duchesse de Gramont… Comtesse de Requena, Mme Sert, Grande Duchesse Marie, the Comtesse de Chevigné.” (All, except Requena, were dressed by Gabrielle.) Vogue continued, “And there is Gabrielle Chanel, dressed entirely in white, and covered in pearls.”
Three more of that summer’s grand events give a flavor of Gabrielle’s entertainment: the Beaumonts’ fabulous annual fancy dress ball; Diaghilev’s premiere party for Stravinsky’s ballet Les Noces, at Le Boeuf sur le Toit; and a now-fabled party for Stravinsky, given by the wealthy expatriate American socialites Sara and Gerald Murphy, said to be the inspiration for F. Scott Fitzgerald’s Nicole and Dick Diver in Tender Is the Night.
Gabrielle could not only be found more than once a week at Le Boeuf, she went to other restaurants and clubs and also entertained regularly at the Faubourg Saint-Honoré. One marvels at her energy and how she fitted any work into her punishing social schedule. Unsurprisingly, one finds references to her constant lack of time. A terse note to Etienne de Beaumont refers to a meeting that “wasn’t worth the trouble”; another tells him she can’t make an event: “I am sorry but not free tonight”; and yet another turns down an invitation because, finally, she admits, “I am too tired, forgive me.”18
Gabrielle’s chief competitors had been the couturiers Lanvin, Paquin, Cheruit, Patou and Poiret, but, increasingly, she had edged her way out in front. Somehow, besides the socializing, Gabrielle not only found the time to work, she was also dedicated to it. The result of this intense application was a couture that received more plaudits with every season. Again and again, the magazines put their seal of approval on what Vogue described as her “unvarying Short and Slender Silhouette.” It trumpeted the fact that Gabrielle made outfits “the modern woman of today likes best, the type which is best adapted to her life. The clothes made by this designer are simple, becoming, and above all youthful.”
The commentators were intrigued by Gabrielle’s capacity to be “beguiling and consistent without being monotonous. Witness her endless variety within narrow limits.” There were reports of long, straight coats of light wool or silk crepe, lined, for example, with a printed crepe used again for the simple frock underneath. (This was one of Gabrielle’s clever methods of simplification and would become a Chanel trademark.) Another detail that became a signature element was Gabrielle’s introduction of the camellia flower, probably first used in 1922, embroidered on a blouse.
The flower had both exotic and forbidden associations. Alexander Dumas’ passionate story La Dame aux camélias was a favorite of Gabrielle’s, and wearing a camellia had been widely recognized as a signal that a woman was available for seduction. Proust had worn a camellia in homage to Verdi’s La Traviata, itself inspired by Dumas’ novel, and this may in turn have inspired Gabrielle. The camellia has the added advantage of being without scent, and hence would not compete with Gabrielle’s perfumes. By 1924, material renderings of the flower were often added to her clothes.
Meanwhile, Vogue described “straight taffeta evening coats… gorgeous with all-over embroidery and fur collars. The slender frocks worn under them are often beaded. They have a new, deep, oval décolletage in the back.” (That deep décolletage at the back, and the short, beaded and fringed dresses that became so representative of the twenties are all innovations said to have originated with Gabrielle.)
Showing that she was eminently capable of using precious materials such as silk, crepe, satin, chiffon, lace and beading, Gabrielle also continued with her innovative use of jersey, including the most novel introduction of Scottish Fair Isle tricot. Indeed, she took up this comfortable knitted fabric, smooth on one side, with greater texture on the reverse, more than any other designer. Her almost austere elegance suited perfectly the fluid movement of this material, and her use of plain and patterned tricots was most instrumental in promoting the belief that Gabrielle’s particular kind of casualness was tremendously chic. The great push toward more “active” clothes for women was not hers alone, but she was undoubtedly one of its first and most important proponents. (As early as 1921, Gabrielle had set up a “Sports” workshop.)
Gabrielle herself was never anything but slim, but she apparently devoted a good deal of time and trouble to ensuring that she remained so. She joined wholeheartedly in the custom of visiting health spas for reducing and cleansing “cures.” From one of these establishments, Gabrielle wrote to Antoinette Bernstein that she was “tired of resting… I think only of fighting against Fat. I feel completely stupefied,” and hoped to “profit” by her self-imposed ordeal.19
It is said that in the summer of 1923, Gerald and Sara Murphy persuaded the Hôtel du Cap at Antibes to remain open for the summer months. Gabrielle and her artist friends, including Picasso, the audacious and sociable Polish painter Moise Kisling, and Cocteau, had discovered Saint-Tropez, an as yet unspoiled fishing village, some time before, but the opening of the Hôtel du Cap during the summer set in motion the transformation of the area. Until then, the luxurious hotels and villas on the Riviera had their main season in winter and spring. In high summer, all the seaside resorts traditionally closed their doors to avoid the heat. We remember that Gabrielle went south with Dmitri Pavlovich in March, and the hotel where they stayed closed down in May. With the advent of a high-summer season by the sea, sunbathing now became high style. Gabrielle was certainly one of the first to sport a tan (although her friend Marthe Davelli had already taken to it during the First World War).
Gabrielle is so often credited with initiating something, such as cutting her hair short or introducing short skirts, because she had become the quintessence of high fashion. She had an unerring instinct for the moment, and what she did was now noticed and emulated. When as long ago as 1908, the dancer with the wild private life, Caryathis, had chopped off her hair in a fit of pique, most had thought her outrageous and unattractively eccentric. But when Gabrielle cut her hair several years later, in 1917, her timing, as always, was exactly right, and everyone followed suit. By the twenties, what Gabrielle wore, where she went, what sport she took up, how she entertained herself was of interest to the fashionable rich. This included sunbathing. From Saint-Jean-de-Luz, by the sea, Gabrielle wrote to a friend, “I was ill at first but I think it is because I ate too much which is quite disgusting! We’ve had terrible heat and my poor women [her seamstresses] were in a lamentable state, with sunburns which makes them rather ugly. I looked like a crayfish myself.”20 Eventually, thousands would follow.
In December 1923, the Parisian avant-garde was rattled when its prodigy Raymond Radiguet suddenly died. The boy’s book The Devil in the Flesh had become so popular it was even sold on street corners and at train stations, and it had made him famous. Reading France had fallen in love with Radiguet, and was appalled at the speed and p
remature nature of his demise. He had contracted typhoid when by the sea with friends, then, back in Paris, had once again fled Cocteau to a hotel across town. Here he picked up a girl and lived with her intermittently while revising his second book, Count d’Orgel’s Ball. Radiguet became wracked with chills, and the doctor diagnosed pneumonia. Cocteau was skeptical and called Gabrielle, who immediately sent her own doctor to the patient. He saw at once that it was typhoid and also that it was too late; he sent Radiguet to a hospital all the same. Radiguet’s mother misguidedly left his bedside for the night and in her absence he died, alone. Cocteau neither spent that last night with him, nor would he see him dead, or even attend the funeral.
As always, opinion was divided over Cocteau. Did he behave like “a self-indulgent queen,” or was he so devastated it was best that he keep away? Gabrielle had paid for the doctor, and now she also arranged and paid for the entire funeral, described as “most wonderfully done.” Artistic Paris turned out in force. Valentine Hugo wrote, “We were in utter despair” watching the white coffin, white hearse and white flowers, with just one bunch of red roses. It was all to Gabrielle’s design. The mourners followed in a long procession down the boulevard toward Père-Lachaise, the cemetery already harboring so many fellow writers.
Meanwhile, for several months past, Gabrielle had been spending time with another writer.
20. Reverdy
The date is lost, but at some point around 1922, Gabrielle had begun another affair, this time with Picasso’s old friend the poet Pierre Reverdy.
Reverdy was friend to many of the painters and poets of prewar Montmartre, on its hilltop in northern Paris. When they joined the postwar artistic exodus for Montparnasse, the new Montmartre in the southern part of the city, Reverdy stayed behind. With Max Jacob and the wild modernist poet Guillaume Apollinaire, in 1916 Reverdy had founded one of the most progressive and significant literary magazines of its day, the short-lived Nord-Sud. The name referred to the Metro line linking those two artistic Parisian domains, whose inhabitants had fought over modernity within the covers of Reverdy’s magazine.