That Monday started what looked a lot like sweeps week in the VP sweepstakes. On Sunday Donald met with Pence in Indiana. On Monday, Donald told people that the vetting file his team had prepared on Gingrich made Donald look like a saint by contrast, effectively knocking him out of the running. And so by the time Tuesday rolled around, it looked as though there were only two options on the table, though in Trumplandia, nothing is ever really a done deal until it is a done deal. And even then, he could still walk things back or reverse course, without acknowledging that a shift had even happened.
On Tuesday, Pence introduced the candidate at a private fund-raiser and public rally in Westfield, Indiana. “We are ready to put a fighter, a builder, and a patriot in the Oval Office,” he shouted to the crowd. Trump, ever the reality television host drumming up interest, asked his supporters how Pence was doing in his job as governor. “Good? I think so,” he joked. “I don’t know if he is going to be your governor or vice president. Who the hell knows?”
By that point, certainly not Donald Trump. That evening he got stranded in Indiana—somewhat of a catastrophe for a man of creature comforts who almost always opted to fly back to New York no matter how late a campaign stop ran or how nonsensical it was in the midst of a jam-packed travel schedule. But Trump Force One had some sort of mechanical problem, so there he would stay.
He rolled through a phone interview with the Wall Street Journal, in which he told the paper that he was looking for a “fighter skilled in hand-to-hand-combat” as a running mate. Christie and Gingrich, he said, were “two extraordinary warriors.” Chemistry was important, too, which, he said also gave those two men a boost. “You either have it or you don’t. I clearly have it with Chris and Newt.” As for Pence, he didn’t know him enough to judge how much of an extraordinary warrior he could be, or whether they had chemistry or not.
At about 10:00 p.m. Donald called Christie, who was in a hotel in Washington. “Are you ready?” Donald asked his friend. “Ready for what?” Christie asked. “Are you ready?” Donald repeated. Christie didn’t want to play coy. He asked if Donald was offering him the nomination.
Donald hemmed and hedged. He said he had not made his final, final decision yet, but wanted to know if Christie was up for it, and if his wife, Mary Pat, would be willing to pick up some slack on the trail, since Melania wasn’t keen on campaigning. Donald ended the call by telling him to stay by his phone.
Donald hung up and made a call to his family, telling them that he liked Christie. He felt comfortable with him and knew he’d tear the skin off Hillary Clinton in the general election, and he needed someone who’d willingly, skillfully do that. His kids quickly hung up with their father and called Keith Schiller, Donald’s longtime bodyguard. They were all coming to Indiana to stage a vice presidential intervention.
The next morning, Donald, Don Jr., Ivanka, Jared, and Eric, along with campaign chair Paul Manafort, turned up in Indiana for breakfast at the Pences’ home. Jared privately told Pence that he needed to turn on the charm for his father-in-law. Otherwise the gig would slip through his hands before the dishes were even cleared from the table that morning.
The meal went well enough that it buoyed Donald a bit, swaying him slightly from the assuredness he’d felt the night before. Still, that evening, he told Fox News’s Bret Baier that multiple contenders—maybe even as many as four—were still in the mix, though he was debating between two. “I tell you, Chris Christie is somebody I have liked for a long time,” he told the host. “He is a total professional. He’s a good guy, by the way. A lot of people don’t understand that.” He added that their meeting had gone “really well.” “He has always been very respectful to me and really . . . appreciates what I’ve done politically,” he said. “And we had a great meeting.”
At the outset, he said he would announce his decision by Friday. Adding to the pressure, Friday happened to be the deadline for Pence to decide whether or not he would continue with his reelection bid. By Thursday evening, Donald was agitated and uncertain about Pence, chafing at being locked into making a choice under deadline. Jared reminded him that he was choosing a guy who’d make the ticket strongest and bridge the divide within the Republican Party, not a best buddy. Manafort agreed with Jared, adding that he worried Christie wouldn’t be as easy to handle and reminding Donald of Christie’s own presidential ambitions. He couldn’t choose someone who wanted the role for himself. Never mind the fact that very often that is not the case; Donald heard them.
But he was still uneasy. He didn’t know what to do, but his family was pushing him in Pence’s direction. That evening, a terrorist drove a nineteen-ton rental truck onto the sidewalk of the Promenade des Anglais in Nice, France, after the annual Bastille Day fireworks, killing eighty-six people and injuring dozens more. Out of respect for the victims, the campaign initially decided to delay the announcement. But Donald grew restless, and a little before ten o’clock in the morning, he tweeted out his pick: “I am pleased to announce that I have chosen Governor Mike Pence as my Vice Presidential running mate. News conference tomorrow at 11:00 A.M.”
When he talked to Christie, Donald told the governor that Pence just looked like a vice president. I have to take him, he said. He told him that if he won, any other job he wanted, all he’d have to do was ask for it.
Long before the Republican National Convention in Cleveland, Jared reached out to two speechwriters, Matthew Scully and John McConnell. These guys were the real deal; they worked closely with President George W. Bush in crafting his speeches, including the addresses he gave the September 11 attacks. Jared wanted them to come up with a bang-up speech for his stepmother-in-law to give onstage at the RNC. Melania was such a reticent campaigner that she hardly ever accompanied her husband on his many campaign stops. She had a young son at home in New York whose life she wanted to keep as normal as possible. She still tried to pick Barron up at school as often as possible, though that grew increasingly difficult as time wore on, given the traffic her Secret Service detail caused at dismissal time. None of this politics stuff had been her idea; she liked their life, and why shouldn’t she? Most of it was guarded within their gilded doors and planes and homes on golf courses either bearing her husband’s name or at which he was the boss. She was a former model, so the attention wasn’t the problem. But she was not a native English speaker, and she saw how the press ripped her husband to shreds every day. No one in their right mind would be happy about throwing themselves to those wolves.
Jared wanted her rare appearance to be a hit. Not only would this boost the campaign, appealing to Americans who might have been turned off by the candidate’s multiple marriages and treatment of women, but also maybe if she knocked it out of the park, she would be more willing to jump into the political fray more often. She polled well, and with Trump going up in the coming months against the first female general election candidate, having a woman on the team whom people liked, who softened and defended her husband, couldn’t hurt. McConnell and Scully agreed. About a month before the convention, they shot her over a draft. A response never came.
Instead, Melania turned to people within her inner circle to rip the draft to shreds. It did not sound like her. She wanted to essentially start fresh. One of the people who helped was Meredith McIver, a former professional ballet dancer and Trump employee who had helped write Donald’s book Think Like a Billionaire. A handful of others had their hands in it as well.
None of them stopped Melania from getting onstage on the Monday night of the convention to deliver an address to 23 million viewers that stole entire phrases and themes from a speech Michelle Obama had given years earlier at a Democratic National Convention.
Immediately the Trump campaign spun into damage control mode. It was nearly impossible to understand how this colossal—and entirely avoidable—mistake could have slipped by so many people. How could a gang who couldn’t protect the potential First Lady from not straight-up ripping off a former First Lady’s speech word-for-word be t
rusted to run a winning campaign—let alone protect the United States of America? Melania Trump was barely offstage before journalists figured out that much of her speech was borrowed.
It took little more time before the finger-pointing within the Trump campaign began. On Tuesday morning, Ivanka and Jared blew off steam in their hotel gym, as did a number of other campaign officials. Jared walked up to one official who was pedaling idly on a stationary bike as he tried to catch up on the rest of the headlines—as if anyone was talking about anything other than Melania-gate—and for a brief moment forget about the whole thing. “You know, this was all Manafort’s fault,” he told the official, who questioned why it was Manafort’s responsibility or duty to proofread the candidate’s wife’s speech and make sure she hadn’t plagiarized it from Michelle Obama. A month later, Manafort was fired.
In the process of figuring out who the campaign should bring in to replace Manafort, members of the team knew they had to find someone who could right a ship that, by that point, was foundering. The whole tone of the Republican National Convention was dour, downtrodden, and fearful. By contrast, the Democratic Convention felt like the shining city on a hill in which most Americans would prefer to live, regardless of how realistic or euphemistic it was. Donald was entangled in public feuds with a former beauty pageant contestant who said he’d made unkind remarks about her weight and the Khans, a Gold Star Muslim family who criticized the Trump campaign’s rhetoric at the DNC.
His poll numbers dipped. They needed a new jolt. Jared started asking his friends and campaign advisers close to his father-in-law for options. Ivanka knew that bringing a woman on might help with the optics, even if, as a fairly obvious political calculation, it would likely be met with snickering. Ultimately, Jared believed no one would run the campaign better than he would—he had been the de facto campaign manager for months anyway—but he agreed with his wife. He started asking around for names of women to whom he could give the title of campaign manager, though, she would mostly just be going out on TV, and talking like the campaign manager. He would still call the shots. The people he asked were gobsmacked. What woman in her right mind would come on board, knowing that she was getting a fake job to make Donald look good while Jared was the one actually running the show? He wouldn’t tell her that, he’d reply.
It was under those conditions that, not long after, Kellyanne Conway joined the campaign, officially becoming the first female campaign manager in a general election bid in the history of the United States.
On Monday, September 19, the Secret Service officially started protecting Ivanka Trump and Jared Kushner and their children. Her brothers hadn’t yet received protection.
Her father had received his detail nearly ten months earlier, going with the Secret Service code name Mogul. Since the call signs within a First Family all begin with the same first letter, the rest of the Trumps fell in line with M names, as well. This naming tradition, which dates back to President Harry Truman, has since its inception sometimes been a way for commanders in chief to live out their fantasies—a game of high-stakes make-believe in which the most powerful men in the world get to try on a name to match the image of themselves they wished were true. Truman, for instance, decided to be called General, though he had only been a captain in World War I. The Kennedys’ names all referred to Camelot. The Obamas stuck with Renegade and Renaissance.
But the point of the practice is much more significant than fantasy fulfillment. The call signs are used in an emergency, when protection enacts continuity of operation plans. If there is a crisis, it’s safer to say “We have Mogul” than “We have Donald Trump,” particularly if the Secret Service is operating on unsecure communications lines. But the Secret Service does not come up with these names themselves. Family members are given a series of names from the White House Communications Agency from which each protectee can choose.
Melania settled on Muse. Ivanka landed on Marvel. Her brothers received their details later, but Eric, a spectacular shot, chose Marksman, and Don Jr., for obvious reasons, picked Mountaineer. From the start, Ivanka was keen on the idea, of security protecting her and her young family; part of it had to do with the aura it gave her as a political power player. In Washington, at least, the presence of a detail—the men with earpieces and the black SUVs—is a status symbol. It’s the swamp equivalent to a bona fide entourage in Hollywood.
The man assigned to head Ivanka’s initial detail, it just so happens, was nicknamed Hollywood by his Secret Service colleagues and former protectees. He loved to make small talk about designers and celebrities and what clothes everyone was wearing. Instantly he fell into step with the family. He had just spent years as an integral member of First Lady Michelle Obama’s detail, so he was not only sensitive to protecting a family managing children not necessarily of Washington, and also understood the intricacies of working with a female protectee. It is not exactly comfortable, for either party, to have a male Secret Service member accompany a woman protectee to a gynecologist appointment, for instance, or a Pilates class. Hollywood, though, had spent years learning how to make it more palatable and less intrusive. He understood the importance of keeping his protectees’ public and personal lives separate, and immediately deflected attention from them enough so that they were able to take weekend trips or observe Shabbat without cameras snapping photos of them at every turn.
Ivanka, for her part, had spent a lifetime surrounded by live-in help. Many members of First Families past have never had nannies and housekeepers and bodyguards around. But for Ivanka, having people around whose sole job was to serve and protect her was a way of life that had been ingrained in her since she was born. This part of the transition suited her just fine.
It helped that the communication between Jared and Ivanka and their detail was open. From the get-go, they were honest with their detail about the possibility of their moving to Washington, which helped the Secret Service come up with a plan from the beginning. They instantly welcomed the detail into their lives, and members of their detail grew quite fond of the couple. When they visited the Kushner family home in New Jersey to observe the Jewish High Holy Days, Jared would recommend places nearby for the detail to grab a good dinner or a drink at the bar. (He surprised them by picking semi-cool dive bars that none of the Secret Service men could believe Jared himself had actually been to, though he insisted that he had.)
And as the Trump-Kushners gravitated more to the five-star hotel and private-plane end of the spectrum, a place on their detail became one of the more desirable assignments in the administration. In administrations past, the plum gigs had usually been on the First Lady’s Detail, known as the FLD. Jokingly, agents have dubbed the FLD “Fine Living and Dining,” because most First Ladies make so many trips to so many lovely places, go out to the best restaurants, and take a few vacations with their kids, with their detail in tow. This First Lady stuck closer to home—or homes, in the Trumps’ case. She rarely made public appearances or traveled anywhere other than to Trump Tower, Bedminster, New Jersey, or Mar-a-Lago. She didn’t socialize outside much, either.
Ivanka, on the other hand, more than made up for it. She crisscrossed the country, flitted about vacation spots at luxury resorts, frequented glitzy parties and hot restaurants, and stayed at several city and beach and country homes. In jest, some agents started referring to Ivanka’s detail as FLD Lite. Since the typical FLD didn’t exist in Trumplandia. Ivanka’s, more than anyone’s, was the assignment to get.
Ivanka’s siblings had a tougher time. Don Jr.—“Marksman”—in particular chafed at the idea of protection, for several reasons. For starters, he was generally more private than his sister. He went to his home in the Catskills to fish and build bonfires and roam around on ATVs with his kids most weekends, and took off for days-long hunting trips in the most remote parts of the Canadian bush, looking for moose, and ten-day boys’ fishing trips in Alaska. He wore flannel shirts and baseball caps, sometimes full-camp suits with neon orange vests. He f
lew mostly commercial, in coach, hopscotching from one flight to a small airport onto a tiny plane into a far-flung town no one on the Upper East Side had ever heard of.
“I have friends that they only knew me as Don,” he’s said of the people he meets out upstate or in hunting camps. “They find out what my last name is and they’re like ‘I had no idea.’ You see them the next time and they’re trying to treat you differently and you’re like ‘what happened.’ Why should that make any difference? They’ll say, ‘You’re right.’ It’s a great equalizer.”
Some of the guys he’d met as just Don more than a decade before at shooting ranges upstate were law enforcement officers. Don, at the time, was just starting off in the business world at his father’s company, and these guys were just starting off in the police force, or at the lowest levels of the Secret Service. As Don’s role and responsibilities within the Trump Organization grew, so too did his shooting buddies. Some of the guys he’d gone shooting with and hung around with upstate were now assigned to follow him around and look after his family. All of a sudden he went from no-last-name city boy Don to protectee. He was entitled to their service and responsible for pseudo-managing them. For a guy who’d spent years being uncomfortable with them treating him differently because of his last name, this crossed into prickly territory almost overnight.
Born Trump_Inside America’s First Family Page 4