8. We cannot assert that a policy of sustained reprisal will succeed in changing the course of the contest in Vietnam. It may fail and we cannot estimate the odds of success with any accuracy—they may be somewhere between 25% and 75%. What we can say is that even if it fails, the policy will be worth it. At a minimum it will damp down the charge that we did not do all that we could have done, and this charge will be important in many countries, including our own [italics added]. Beyond that, a reprisal policy—to the extent that it demonstrates U.S. willingness to employ this new norm in counter-insurgency—will set a higher price for the future upon all adventures of guerrilla warfare, and it should therefore somewhat increase our ability to deter such adventures. We must recognize, however, that that ability will be gravely weakened if there is failure for any reason in Vietnam.
In a way the Bundy memo reflected one of the problems of the people in the Kennedy-Johnson Administrations; they always thought that no one else was quite as smart as they were, that they could play games, and that no one else knew the score. They were, it was a failing of the group, too smart by half; for example, the idea that by bombing they would refute the charge that they had not done everything possible for Vietnam; clearly, by bombing and not sending troops they would be doing far less than the maximum, and the military and the Vietnamese knew it; of course there would be cries to do more, to go a little further.
The memo began:
The situation in Vietnam is deteriorating, and without new U.S. action defeat appears inevitable—probably not in a matter of weeks, or perhaps even months, but within the next year or so. There is still time to turn it around, but not much.
The stakes in Vietnam are extremely high. The American investment is very large, and American responsibility is a fact of life which is palpable in the atmosphere of Asia, and even elsewhere. The international prestige of the U.S. and a substantial part of our influence are directly at risk in Vietnam. There is no way of unloading the burden on the Vietnamese themselves, and there is no way of negotiating ourselves out of Vietnam, which offers any serious promise at present. It is possible that at some future time a neutral non-Communist force may emerge, perhaps under Buddhist leadership, but no such force currently exists, and any negotiated U.S. withdrawal today would mean surrender on the instalment plan.
The policy of graduated and continuing reprisal outlined in Annex A is the most promising course available, in my judgment. That judgment is shared by all who accompanied me from Washington, and I think by all members of the Country Team.
The events of the last twenty-four hours have produced a practicable point of departure for this policy of reprisal, and for removal of U.S. dependents. They may also have catalyzed the formation of a new Vietnamese government. If so the situation may be at a turning point.
The prospect in Vietnam is grim. The energy and persistence of the Vietcong are astonishing. They can appear anywhere—and at almost any time. They have accepted extraordinary losses and they come back for more. They show skill in their sneak attacks and ferocity when cornered. Yet this weary country does not want them to win. . . .
One final word. At its very best the struggle in Vietnam will be long. It seems to us important that the fundamental fact be made clear to our people and to the people of Vietnam. Too often in the past we have conveyed the impression that we expect an early solution when those who live with this war know that no early solution is possible. It is our belief that the people of the U.S. have the necessary will to accept and to execute a policy that rests upon the reality that there is no short cut to success in South Vietnam.
What followed then was the Annex, the recommendations for a sustained bombing campaign,
a policy in which air and naval action against the North is justified by and related to the whole Vietcong campaign of violence and terror in the South. . . . [This would be retaliation] against any [italics his] VC act of violence to persons or property.
2. In practice, we may wish at the outset to relate our reprisals to those acts of relatively high visibility such as the Pleiku incident. Later, we might retaliate against the assassination of a province chief, but not necessarily the murder of a hamlet official; we might retaliate against a grenade thrown into a crowded café in Saigon, but not necessarily to a shot fired into a small shop in the countryside. . . .
The reprisal policy, he said, should begin at a low level and be increased only gradually, to be decreased if the Vietcong behaved. It foresaw a visible rise in morale in the South if we undertook a sustained bombing campaign, which came to be true. Thus Bundy alone among the bombing advocates actually realized what he had anticipated, though it was an enormous price for a very limited objective.
He had weighed in. He was, above all, the operational functional man, more interested in functions and role than long-range examination and reflection, a doer rather than a thinker; his instinct was to do the nearest and most rational thing as quickly as possible. If anyone was the exact opposite of Chester Bowles (by now ambassador to India), it was Mac Bundy, a marvelous bureaucrat, brilliant at technique, at moving things. They make a move, we make a move. Perhaps he might have gone the other way, and had he opposed the use of force, which would have gone against all his instincts, he might, with Ball, have turned it around. But it would have been a bitter and bloody battle, and it would have been out of character, for he was not, like Ball, a loner, not a man to lay his body down on the railroad tracks for something like this, an almost lost cause, and an almost lost cause in Asia, a land which existed largely not to interfere with the more serious business of Europe. He was a man with a great instinct for power, and he loved it; he responded to where power was moving, trying at the same time to get people to do intelligent, restrained things in an intelligent, restrained manner.
Besides, the idea and the meaning of failure to him and many of the men around him was an almost alien thing. He was so confident in himself, in his tradition and what he represented, that he had no concept about what failure might really mean, the full extent of it; it never really entered the calculations. He and the others had, in fact, all achieved success; they had won awards, climbed in business and academe, each position had brought them higher. They had of course paid the price along the way. Pragmatism had again and again confronted morality, and morality had from time to time been sliced, but it had always been for the greater good of the career. It was the American way, ever upward; success justified the price, longer and longer hours invested, the long day became a badge of honor, and the long day brought the greater title. Success was worth it, and after all, success in the American way was to do well. But the price was ultimately quite terrible. Washington was the company town in the company country where success mattered, and in the end they could not give up those positions and those titles, not for anything. These were the only things they had left that set them apart; they had no other values, no other identity than their success and their titles. The new American modern man was no longer a whole man; it was John McNaughton able to argue against his interior beliefs on Vietnam in order to hold power, McNamara able to escalate in Vietnam knowing that he was holding the JCS back on nuclear weapons, men able to excise Vietnam from their moral framework. So they could not resign; no one decision, not even a war, could make them give up their positions.
In 1964 Stevenson and his friend Clayton Fritchey were talking about government in general and began to wonder how many Cabinet officers had resigned during this century. Fritchey decided to look it up, and then asked Stevenson what his guess was. Stevenson said he had no idea. “One,” said Fritchey. “Who?” asked Stevenson. “William Jennings Bryan,” answered Fritchey. In Saigon at almost the same time Arthur Sylvester, McNamara’s press officer, was arguing with a young New York Times reporter named Jack Langguth over the government’s lack of credibility in its Vietnam statements. Sylvester said that although it was unfortunate, there were times when a government official had to lie, but that he, Sylvester, as a former newsm
an, had a genuine objection to lying. Langguth answered that if you had a real objection to lying, you would quit, and the failure to resign meant that you had a soft job where you could exercise power, and that your principles were secondary. Sylvester looked at him almost shocked. “If you believe that, you’re stupid and naÏve, and you didn’t seem that way at lunch earlier today.”
Mac Bundy and the others had all been partner to so precious little failure in their lives that there was always a sense that no matter what, it could be avoided, deflected, and this as much as anything else was the bane of George Ball’s existence in those weeks. In the debate Ball kept concentrating on the fact that they had no real contingency plans for failure; he warned them how large the price might be, and he kept suggesting that they stop and think, and then, rather than flirt with the enormity of greater input and greater failure, they cut their losses. Ball sensed that if they reached a higher plateau of violence with no tangible benefits, they would be forced to go even higher. Nor was Ball the only one frightened by the way they were plunging ahead, and in early March of 1965, Emmet John Hughes, a former White House aide under Eisenhower, a man who had always been at loggerheads with Dulles and who was now terrified that the Johnson Administration was taking a course in Southeast Asia that Dulles had wanted and Ike had avoided, went to see Bundy, an old friend. Hughes, who like Bundy was a member of the insiders’ club, was worried about how much control there was, and he would find little reassurance at the White House. He talked for some time with Bundy, and his questions clearly reflected the enormity of his doubts. “We’re just not as pessimistic as you are,” Bundy told him. But what, Hughes asked, if the North Vietnamese retaliate by matching the American air escalation with their own ground escalation? Hughes would long remember the answer and the cool smile: “We just don’t think that’s going to happen.” Just suppose it happens, Hughes persisted, just make an assumption of the worst thing that could happen. “We can’t assume what we don’t believe,” Bundy answered, chilling Hughes so much that five years later he could recall every word of the conversation.
At almost the same time Phil Geyelin, a White House correspondent who knew Southeast Asia well, found himself troubled by the same kind of doubts about the direction of American policy and he turned to William Bundy. Did we really know where we were headed? he asked. Did we really know what we would do if the bombing failed, if the other side decided to match our escalation with its own? But Bundy reassured him; he said he had never been so confident about any undertaking before. Vietnam was no Bay of Pigs, Bill Bundy emphasized; he had never seen anything so thoroughly staffed, so well planned. It reeked of expertise and professionalism, it all gave one a great sense of confidence.
Lyndon Johnson had to decide. The pressures were enormous both ways, there was going to be no easy way out. A few friends like Dick Russell were warning him not to go ahead, that it would never work; Russell had an intuitive sense that it was all going to be more difficult and complicated than the experts were saying, but his doubts were written off as essentially conservative and isolationist, and it was easily rationalized that Russell, like Fulbright, did not care about colored people. Besides, Johnson had bettered Russell in the Senate and now here was Johnson surrounded by truly brilliant men (years later when there were free fire zones in the South—areas where virtually uncontrolled air and artillery could be used—which led to vast refugee resettlement, Russell would pass on his doubts about the wisdom of this as policy to the White House, saying, “I don’t know those Asian people, but they tell me they worship their ancestors and so I wouldn’t play with their land if I were you. You know whenever the Corps of Engineers has some dam to dedicate in Georgia I make a point of being out of state, because those people don’t seem to like the economic improvements as much as they dislike being moved off their ancestral land”). But even Russell was telling the President that he had to make a decision, that he had better move, get off the dime, and Russell would support the flag.
Men who knew Johnson well thought of him as a man on a toboggan course in that period. Starting the previous November and then month by month as the trap tightened, he had become increasingly restless, irritable, frustrated, more and more frenetic, more and more difficult to work with. He was trapped and he knew it, and more than anyone else around him he knew that he was risking his great domestic dreams; it was primarily his risk, not theirs. The foreign policy advisers were not that privy to or that interested in his domestic dreams, and his domestic advisers were not that privy to the dangers ahead in the foreign policy. As a politician Johnson was not a great symbolic figure who initiated deep moral stirrings in the American soul, a man to go forth and lead a country by image, but quite the reverse, and he knew this better than most. His image and his reputation and his posture were against him; at his ablest he was a shrewd infighter. Despite the bombast he was a surprisingly cautious man (in guiding the Senate against McCarthy he had been the epitome of caution, so cautious as to not receive any credit for it, which was probably what he wanted, it was not an issue to be out in front on). He was very good at measuring his resources, shrewdly assessing what was needed for a particular goal: was it there, was it available, was the price of accomplishing it too high? He had advised against going into Dienbienphu in 1954, not because he thought there was anything particularly wrong with intervention, but because he felt that immediately after the Korean War the country simply could not absorb and support another Asian land war; indeed, it was the very psychology of exhaustion with the Korean War which had put Eisenhower into office.
Now he was facing fateful decisions on Vietnam just as he was getting ready to start the Great Society. With his careful assessment of the country, he was sure the resources were there, that the country was finally ready to do something about its long-ignored social problems. The time was right for an assault on them, and he, Lyndon Johnson, would lead that assault, cure them, go down in history as a Roosevelt-like figure. He was keenly aware of these resources, and in late 1964 and early 1965 he began to use the phrase “sixty months of prosperity” as a litany, not just as party propaganda to get credit for the Democrats, but as a way of reminding the country that it had been having it good, very good, that it was secure and affluent, that it now had to turn its attention to the needs of others. Yet he knew he would not have the resources for both the domestic programs and a real war, and as a need for the latter became more and more apparent, he became restless and irritable, even by Johnsonian standards irascible, turning violently on the men around him. Those who knew him well and had worked long for him knew the symptoms only too well; it was, they knew, part of the insecurity of the man, and they talked of it often and guardedly among themselves, since they all were subject to the same abuse. Unable to bear the truth about himself if it was unpleasant, he would transfer his feelings and his anger at himself to others, lashing out at Lady Bird, or George Reedy, or Bill Moyers, or particularly poor Jack Valenti, but really lashing out at himself. And so in early 1965 this great elemental man, seeing his great hopes ahead and sensing also that they might be outside his reach, was almost in a frenzy to push his legislation through, a restless, obsessed man, driving himself and those around him harder and harder, fighting a civil war within himself.
He knew it would not be easy, that the bombing was a tricky business, not as tricky as ground troops, there was, after all, an element of control in bombing (“If they [the Air Force] hit people I’ll bust their asses,” he said at the start) but tricky nonetheless. And yet, and yet. “If I don’t go in now and they show later I should have gone, then they’ll be all over me in Congress. They won’t be talking about my civil rights bill, or education or beautification. No sir, they’ll push Vietnam up my ass every time. Vietnam. Vietnam. Vietnam. Right up my ass.” Cornered, and having what he would consider the Kennedy precedent to stand in Vietnam, a precedent which Kennedy set, but probably never entirely believed, and with all the Kennedy luminaries telling him to go ahead, even Rusk
’s uneasiness having been resolved (“He would look around him,” said Tom Wicker later, “and see in Bob McNamara that it was technologically feasible, in McGeorge Bundy that it was intellectually respectable, and in Dean Rusk that it was historically necessary”), he went forward. Of course he would; after all, it could be done. He was a can-do man surrounded by other can-do men. If we set our minds to something, we did not fail. If Europeans were wary of this war, if the French had failed, and thus were warning the Americans off, it was not because they had lived more history and seen more of the folly of war, it was because they had become cynical, they had lost the capacity to believe in themselves, they were decadent. We were the first team.
The Best and the Brightest (Modern Library) Page 82