Brain Buys

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Brain Buys Page 31

by Dean Buonomano


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  CREDITS

  FIGURES

  Figure 1.1 The data for this figure was obtained from the University of South Florida Free Association Norms database. Nelson, D. L., McEvoy, C. L., & Schreiber, T. A. (1998).

  Figure 1.2 Artwork by Sharon Belkin.

  Figure 3.1 Image adapted from Neuroscience: Exploring the Brain, 2nd ed. (Bear, Connors, and Paradiso, 2001). Adapted with the permission of Wolters Kluwer.

  Figure 5.1 Adapted with permission from Macmillan Publishers LTD: Nature Reviews Neuroscience (Maren and Quirk, 2004).

  Figure 6.1 I’d like to thank Fred Kingdom for granting permission to use this picture. The Leaning Tower illusion was first described by Kingdom, F. A., Yoonessi, A., & Gheorghiu, E. (2007).

  Figure 6.3 I’d like to thank Andreas Nieder for kindly sharing the data for this figure (Nieder, 2005).

  EPIGRAPHS

  Chapter 2. John Updike, Toward the End of Time. Quote reprinted with permission from Random House, Inc.

  Chapter 3. Suzanne Vega, “Men in a War.” Reprinted with permission from Alfred Music Publishing Co.

  Chapter 4. Douglas Adams, The Ultimate Hitchhiker’s Guide to the Galaxy. Quote reprinted with permission from Random House, Inc.

  Chapter 6. Mark Haddon, The Curious Incident of the Dog in the Night-Time. Quote reprinted with permission from Random House, Inc.

  INDEX

  Page numbers in italics refer to illustrations.

  abortion

  action potentials

  actions, see behaviors

  Adams, Douglas

  Adams, John

  advertising and marketing

  associative architecture and

  of cigarettes

  classical conditioning and

  decoy effect and

  of diamonds

  framing and

  imitation and

  person-to-person

  by pharmaceutical industry

  political

  preference transfer and

  quality/price association and

  on television

  ubiquity of

  agency, as co-opted by religion

  AIDS/HIV

  alien hand syndrome

  altruism

  religion and

  warfare and evolution of

  Alzheimer’s disease

  American Medical Association

  American Tobacco Corporation

  amnesia

  amygdala

  imaging studies of

  lateral

  amygdala politics

  anchoring

  animals, thinking and planning by

  anthrax, in 2001 letter attacks

  antidepressants

  anti-Semitic propaganda

  antivaccination movements

  anxiety

  aphasias

  association

  first-order

  free-

  second-order

  associative architecture, of human brain

  computational ability and

  decision making and

  fallacious reasoning and

  false memories and

  first-order associations in

  Hebb’s rule and

  of memory

  political exploitation of

  second-order associations in

  as self-organizing

  and susceptibility to advertising and propaganda

  associative synaptic plasticity, see Hebb’s rule

  asymmetric paternalism

  atomic clocks

  attraction (decoy) effect

  auditory cortex:

  plasticity of

  tinnitus and

  visual cortex linked to

  autism, vaccination and

  autonomic responses

  axons

  Aymara

  Baker/baker paradox

  Bargh, John

  behavioral economics

  behaviors:

  as context-dependent

  imitation and

  learned

  priming of

  short-term vs. long-term consequences of

  socially inappropriate

  Bering, Jesse

  Bernays, Edward

  bias, and word choice in questions

  Bible

  Biden, Joe

  biochemical feedback loops

  biomedical progress, initial opposition to

  birth control

  blackjack

  blind people:

  echolocation used by

  reallocation of visual cortex in

  Blink (Gladwell)

  Bliss, Tim

  Bloom, Paul

  body:

  fear of foreign substances in

  neglect of

  body awareness

  see also somatosensory system

  Borges, Jorge Luis

  bottled water, marketing of

  Boyer, Pascal

  Braille, cortical allocation and

  brain:

  actions and behaviors generated by

  associative architecture of, see associative architecture, of human brain

  computational abilities of, see computational abilities

  computers compared to

  as context-sensitiver />
  decreasing volume of

  dualism as default state of

  evolution of

  genetic encoding of

  modular structure of

  as open-ended computational device

  plasticity of, see cortical plasticity; synaptic plasticity

  processing and storage of sensory data by; see also sensory cortex; somatosensory system as programmed by neural operating system

  storage capacity of

  surgery on, spirituality and

  trauma to

  as web of neurons and synapses

  see also specific regions and functions

  brain bugs:

  recognition of

  as result of outdated evolutionary adaptations

  use of term

  brain-imaging studies:

  of amygdala

  of associative learning

  of cognitive biases

  of responses to religious statements

  of serotonin receptors

  of temporal distortions

  branding, associative architecture and

  Brazil:

  Pirahã in

  Recife rape case in

  breast cancer, probability blindness and

 

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