outcomes, influence of context on
packaging, and taste of food
paired-pulse depression
parasites, manipulation of phylogenetic fears by
parietal cortex
Pasteur, Louis
pattern recognition
adaptive value of
fallacious
pattern separation
Pavlov, Ivan
Paxil
payday loans
Pearl Harbor, Japanese attack on
Pediatrics
peer-pressure, see imitation
Penfield, Wilder
Petrified Forest National Park
phantom limb syndrome
pharmaceutical industry, marketing by
pharmaceutical names, confusing
Phelps, Elizabeth
phobias
phrenology
Pinker, Steven
Pirahã
Pitt, Brad
plasticity:
of auditory cortex
of brain, see cortical plasticity
of learning mechanisms
of somatosensory cortex
synaptic
Pluto, classification of
police, biases of
policy, government
temporal discounting and
politics:
advertising in
associative architecture exploited by
brain bugs and
fearmongering and demagoguery in
Poole, Bobby
postsynaptic neurons
posttraumatic stress disorder (PTSD)
preference transfer
prefetching
prefrontal cortex
lateral
ventromedial
preparedness, see fear, innate propensities for
presynaptic neurons
price, quality as associated with
primates:
imitation in
warfare among
priming
of behavior
implicit associations and
memories and
numerical
semantic
probability blindness
product placements
propaganda
anti-Semitic
Propaganda (Bernays)
protein synthesis
protein synthesis inhibitors
Prozac
PTSD (posttraumatic stress disorder)
public opinion:
associative architecture in molding of
fearmongering and
puerperal fever
quality, price as associated with
quantum physics
rabies
Ramón y Cajal, Santiago
rats, see mice and rats reason
as overridden by fear
as overridden by supernatural beliefs
-unreason continuum
receptors
NMDA
serotonin
Recife, Brazil, rape case in
reciprocity
reconsolidation, of memories
referees, decision making by
relativity
religion:
agency as co-opted by
altruism and
as evolutionary by-product
folk
group cooperation and
medical neglect and
negative influence of
positive influence of
as result of evolutionary selection
scientific progress as impeded by
statements about, brain-imaging studies of responses to
see also spirituality; supernatural beliefs
“repressed” memories:
fabrication of
lack of evidence for
retina
rhesus monkeys, imitation in
Ribot’s law
Rizzolatti, Giacomo
RNA
Romo, Ranulfo
Ronaldinho
rooting, in spectator sports
Rutherford, Beth
saccade blindness
Santos, Chester
savant syndrome
Schacter, Daniel
scientific progress:
as based on testable hypotheses
as impeded by religion
initial opposition to
scrub jays
selacophobics
selective association, see fear, innate propensities for
self-transcendence
semantic memory networks
semantic priming
Semmelweis, Ignaz
sensory cortex, direct stimulation of
sensory organs, sensory data, see somatosensory system
September 11, 2001, terrorist attacks
serotonin
serotonin receptors
sexual abuse:
lasting psychological effects on victims of
by priests
sexual desire
sharks, fear of
single-cell organisms, circadian clocks in
skin conductance
skunks
smoking, see cigarettes
snakes, monkeys’ fear of
soccer
offside rule in
social groups, rooting and
social hierarchies
social learning, see imitation
socially transmitted food preferences
social networks
social phenomena, universal
somatoparaphrenia
somatosensory cortex
homunculus (map) in
plasticity of
somatosensory system
illusion in
monkey experiments on
peripheral
phantom limb syndrome and
somatoparaphrenia and
temporal distortion and
sonar
songbirds
soul, as innate presumption of children
South Africa
special theory of relativity
Spielberg, Steven
spinal cord
spirituality:
brain surgery and
neural basis of
see also religion; supernatural beliefs
sports:
referee decision making in
spectator, as evolutionary by-product
status quo bias
stem-cell research
stereotyping
stimuli:
conditioned
unconditioned
stopped clock illusion (chronostasis)
storage systems:
digital
mechanism vs. codes in
strokes, neurological effects of
stump, phantom limb syndrome and
Sunstein, Cass
supernatural beliefs
adaptive value of
curiosity and
fear compared to
innate propensity for
as maladaptive
reason overridden by
see also religion; spirituality
Swan, Rita
synapses
description of
excitatory vs. inhibitory
Hebb’s rule for
long-term potentiation of
variable strength of
see also neurons, neural system
synaptic memories, see synapses, variable strength of
synaptic plasticity
tamarin monkeys
taste-aversion, conditioned
taxes
television, advertising on
Temperament and Character Inventory
temporal distortions
bias toward relative vs. absolute differences in
brain imaging studies of
estimation errors in
flash-lag effect in
monkey experiments on
saccade blindness in
of sensory input
short-time-scale
tempora
l discounting
temporal lobes
temporal proximity, in classical conditioning
terrorism, fear of
Thaler, Richard
therapists:
biases of
“repressed” memories and
Thompson, Jennifer
time, biological computation of
circadian clocks in
as different for differing time scales
neurons in
time, sense of
see also temporal distortions
Tinbergen, Niko
tinnitus
tobacco industry
touch, sense of
see also somatosensory system
Toward the End of Time (Updike)
Toxoplasma gondii
transcription
transistors
Turing, Alan
Turing test
Tversky, Amos
Twitchell, Robyn
two-alternative forced choice
unconditioned response
unconditioned stimulus
Updike, John
vaccination, autism and
Vega, Suzanne
ventriloquists
ventromedial prefrontal cortex
Vicenza, Italy
vision, color discrimination in
visual cortex
auditory cortex linked to
as largest cortical area
visual illusions
visual searches, parallel (automatic) vs. serial (conscious) strategies in
vos Savant, Marilyn
voting:
location bias in
see also democracy
Wallace, Alfred
warfare:
and evolution of altruism
as omnipresent in primate evolution
Watson, James
Wearing, Clive
Web robots
Williams-Sonoma
Wilson, David Sloan
Wilson, E. O.
women, smoking by
Woods, Tiger
World Cup (soccer)
World Memory Championships
World Wide Web
xenophobia
Yates, Andrea
Zauberman, Gal
Brain Buys Page 33