Brain Buys

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Brain Buys Page 33

by Dean Buonomano


  outcomes, influence of context on

  packaging, and taste of food

  paired-pulse depression

  parasites, manipulation of phylogenetic fears by

  parietal cortex

  Pasteur, Louis

  pattern recognition

  adaptive value of

  fallacious

  pattern separation

  Pavlov, Ivan

  Paxil

  payday loans

  Pearl Harbor, Japanese attack on

  Pediatrics

  peer-pressure, see imitation

  Penfield, Wilder

  Petrified Forest National Park

  phantom limb syndrome

  pharmaceutical industry, marketing by

  pharmaceutical names, confusing

  Phelps, Elizabeth

  phobias

  phrenology

  Pinker, Steven

  Pirahã

  Pitt, Brad

  plasticity:

  of auditory cortex

  of brain, see cortical plasticity

  of learning mechanisms

  of somatosensory cortex

  synaptic

  Pluto, classification of

  police, biases of

  policy, government

  temporal discounting and

  politics:

  advertising in

  associative architecture exploited by

  brain bugs and

  fearmongering and demagoguery in

  Poole, Bobby

  postsynaptic neurons

  posttraumatic stress disorder (PTSD)

  preference transfer

  prefetching

  prefrontal cortex

  lateral

  ventromedial

  preparedness, see fear, innate propensities for

  presynaptic neurons

  price, quality as associated with

  primates:

  imitation in

  warfare among

  priming

  of behavior

  implicit associations and

  memories and

  numerical

  semantic

  probability blindness

  product placements

  propaganda

  anti-Semitic

  Propaganda (Bernays)

  protein synthesis

  protein synthesis inhibitors

  Prozac

  PTSD (posttraumatic stress disorder)

  public opinion:

  associative architecture in molding of

  fearmongering and

  puerperal fever

  quality, price as associated with

  quantum physics

  rabies

  Ramón y Cajal, Santiago

  rats, see mice and rats reason

  as overridden by fear

  as overridden by supernatural beliefs

  -unreason continuum

  receptors

  NMDA

  serotonin

  Recife, Brazil, rape case in

  reciprocity

  reconsolidation, of memories

  referees, decision making by

  relativity

  religion:

  agency as co-opted by

  altruism and

  as evolutionary by-product

  folk

  group cooperation and

  medical neglect and

  negative influence of

  positive influence of

  as result of evolutionary selection

  scientific progress as impeded by

  statements about, brain-imaging studies of responses to

  see also spirituality; supernatural beliefs

  “repressed” memories:

  fabrication of

  lack of evidence for

  retina

  rhesus monkeys, imitation in

  Ribot’s law

  Rizzolatti, Giacomo

  RNA

  Romo, Ranulfo

  Ronaldinho

  rooting, in spectator sports

  Rutherford, Beth

  saccade blindness

  Santos, Chester

  savant syndrome

  Schacter, Daniel

  scientific progress:

  as based on testable hypotheses

  as impeded by religion

  initial opposition to

  scrub jays

  selacophobics

  selective association, see fear, innate propensities for

  self-transcendence

  semantic memory networks

  semantic priming

  Semmelweis, Ignaz

  sensory cortex, direct stimulation of

  sensory organs, sensory data, see somatosensory system

  September 11, 2001, terrorist attacks

  serotonin

  serotonin receptors

  sexual abuse:

  lasting psychological effects on victims of

  by priests

  sexual desire

  sharks, fear of

  single-cell organisms, circadian clocks in

  skin conductance

  skunks

  smoking, see cigarettes

  snakes, monkeys’ fear of

  soccer

  offside rule in

  social groups, rooting and

  social hierarchies

  social learning, see imitation

  socially transmitted food preferences

  social networks

  social phenomena, universal

  somatoparaphrenia

  somatosensory cortex

  homunculus (map) in

  plasticity of

  somatosensory system

  illusion in

  monkey experiments on

  peripheral

  phantom limb syndrome and

  somatoparaphrenia and

  temporal distortion and

  sonar

  songbirds

  soul, as innate presumption of children

  South Africa

  special theory of relativity

  Spielberg, Steven

  spinal cord

  spirituality:

  brain surgery and

  neural basis of

  see also religion; supernatural beliefs

  sports:

  referee decision making in

  spectator, as evolutionary by-product

  status quo bias

  stem-cell research

  stereotyping

  stimuli:

  conditioned

  unconditioned

  stopped clock illusion (chronostasis)

  storage systems:

  digital

  mechanism vs. codes in

  strokes, neurological effects of

  stump, phantom limb syndrome and

  Sunstein, Cass

  supernatural beliefs

  adaptive value of

  curiosity and

  fear compared to

  innate propensity for

  as maladaptive

  reason overridden by

  see also religion; spirituality

  Swan, Rita

  synapses

  description of

  excitatory vs. inhibitory

  Hebb’s rule for

  long-term potentiation of

  variable strength of

  see also neurons, neural system

  synaptic memories, see synapses, variable strength of

  synaptic plasticity

  tamarin monkeys

  taste-aversion, conditioned

  taxes

  television, advertising on

  Temperament and Character Inventory

  temporal distortions

  bias toward relative vs. absolute differences in

  brain imaging studies of

  estimation errors in

  flash-lag effect in

  monkey experiments on

  saccade blindness in

  of sensory input

  short-time-scale

  tempora
l discounting

  temporal lobes

  temporal proximity, in classical conditioning

  terrorism, fear of

  Thaler, Richard

  therapists:

  biases of

  “repressed” memories and

  Thompson, Jennifer

  time, biological computation of

  circadian clocks in

  as different for differing time scales

  neurons in

  time, sense of

  see also temporal distortions

  Tinbergen, Niko

  tinnitus

  tobacco industry

  touch, sense of

  see also somatosensory system

  Toward the End of Time (Updike)

  Toxoplasma gondii

  transcription

  transistors

  Turing, Alan

  Turing test

  Tversky, Amos

  Twitchell, Robyn

  two-alternative forced choice

  unconditioned response

  unconditioned stimulus

  Updike, John

  vaccination, autism and

  Vega, Suzanne

  ventriloquists

  ventromedial prefrontal cortex

  Vicenza, Italy

  vision, color discrimination in

  visual cortex

  auditory cortex linked to

  as largest cortical area

  visual illusions

  visual searches, parallel (automatic) vs. serial (conscious) strategies in

  vos Savant, Marilyn

  voting:

  location bias in

  see also democracy

  Wallace, Alfred

  warfare:

  and evolution of altruism

  as omnipresent in primate evolution

  Watson, James

  Wearing, Clive

  Web robots

  Williams-Sonoma

  Wilson, David Sloan

  Wilson, E. O.

  women, smoking by

  Woods, Tiger

  World Cup (soccer)

  World Memory Championships

  World Wide Web

  xenophobia

  Yates, Andrea

  Zauberman, Gal

 

 

 


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