"Well," said Heller, "the planet does need one."
They chatted amiably. The camera appeared to be all on Heller and grinding!
Madison talked about anything and everything, all very banal. Heller answered conversationally. Now and then a costume man rushed in and changed his coat.
Finally, Madison turned to the crew. "That's enough practice today. We have work to do. Scrap all that film."
"Oh, it's expensive!" said the photographer. "Can't I keep it for my personal library?"
"Good heavens," said Madison, "I hope you have film left for the real reason we came!" He looked sad suddenly.
"I'm afraid I will be in trouble. We came to shoot Non-Skid paint and Mr. Stampi has no cars. All we can shoot is just black paint. It doesn't make much of a picture."
Madison got up. "Put all this away," he ordered. "Start shooting pictures of the black track."
"Oh, that won't make any picture!" said the photographer. "We'll all get ourselves fired!"
Suddenly Madison snapped his fingers. "Mr. Wister, I know it's a lot to ask. It won't take but a moment. Could you drive your car along there and put on the brakes a little bit and make it skid?"
Heller shrugged. Madison looked so honest and so appealing, sort of like a spaniel, that Heller said, "All right."
He drove the Cadillac out on the track. The crew took positions. Heller did as he was told.
"Didn't get it!" said the camera operator. "I need more speed. More zip."
Heller was amused. He wanted to try some driving anyway. He made the Caddy skid and spin. He amused himself.
They were having trouble getting the right angles.
Heller stopped at the pit. Madison wanted some pictures of the tires. Then Heller went out again.
He did a whole circle of the track. Just in front of the cameras, he slammed on the brakes. He was only doing about sixty.
Sideways went the Caddy!
Rubber screamed!
BANG!
The front left tire blew!
The Caddy careened, lurched, almost overturned!
Heller fought the wheel!
He came to a stop inches from a barricade. Smoke from the wrecked rubber rose.
He got out and looked. There was rubber all over the track, not much to tell from it.
He got a jack and a new wheel from his truck. He was working on changing the tire.
"Is it all right if we keep that for our library?" the photographer asked him.
"You shouldn't say yes," said Madison to Heller. "They pool everything they shoot with every photo library in town. I don't have any control over what they do with their films."
The chief cameraman began to rave. "(Bleep) you, Madison! That was a good shot! If I don't get some shots today, I'll be fired!"
Heller shrugged.
"Well, all right," Madison told him. "But you should be careful, Mr. Wister. Oh, yes. One thing. You can keep those glasses and those teeth. For your own safety, you should wear them if other photographers come around. I don't think they will, of course. I do thank you for your help today."
"Thank you for yours," said Heller.
They shook hands.
Madison and his crew left.
Me? I didn't get it. This Madison was mild as milk. I couldn't for the life of me figure out what he was up to. Then I had a clue. Confidence. He had spent all that time building Heller's confidence in him. I thought it was pretty inane. Bury had overestimated the danger in Madison, that was for sure.
Chapter 3
For two whole days, watching the viewer or replaying its strips, there was no slightest sign of J. Walter Madison. I began to think he was just a fizzle and that I myself would have to get in there.
Heller was working on his carburetor. He had stored the Caddy and trailer in a garage in Spreeport. He had brought over the old Caddy engine on its trailer and put together a little shop. It was not very far from New York and Bang-Bang was happily driving him back and forth in the old cab. He usually got to his Empire State Building office around four each day.
He was making too much progress. I was worried.
On the third afternoon, just as he sat down at his desk, J. Walter Madison sailed in. He was very conservatively dressed, very mild of manner, smooth of voice: an epitome of the most socially acceptable young man you ever cared to meet.
He greeted Heller politely. He said he was sorry to bother him but Heller might be interested in the Chemistry Today, just out, and here were a dozen copies for his files.
Heller opened it. The item was a two-inch-square picture on the next to last page, down at the bottom. It said, Jerome Terrance Wister, a young student, plans to make a career of finding a cheap fuel. That was all. The picture, however, was one of Heller in glasses with a pugnacious jaw and buckteeth. It did not look the least like Heller. It amused him.
In reply to thanks, Madison said, "It was a great temptation to say more. There are rumors all around about this new fuel. I don't know where they are coming from. My editors wanted me to put it more strongly because of tips they'd gotten. But I said no. Mr. Wister, if you need any help or advice about publicity, be sure to phone me. I fear someone is getting excited about this fuel." He gave Heller a card with a phone number on it. "Papers can get quite hyperbolical. I don't have any influence, being just a freelance, but I may be able to give you some tips to keep you from straying into some of the pits and traps of the press." They shook hands warmly and Madison was on his way.
I thought I had better have a copy myself. I went down to the newsstand. "Chemistry Today?" said the hotel-lobby news vendor. "Never heard of it." He looked up in a big book they apparently kept for out-of-town guest queries. He phoned Hotaling's Foreign Newspaper Center down on 42nd Street. "Can't find it," he said. "And they never heard of it. Must be some little, tiny house organ."
I was relieved. Heller's "great discovery" was buried in a newspaper nobody had ever heard of. Great! I saw Madison's strategy now. It was simply to prevent a whisper of news. Clever. He, I supposed, would lay all over the media like a blanket. Good man! I was sorry I had doubted him.
The next morning, having ascertained that Utanc apparently was not up, I was breakfasting in the penthouse sitting room, the hazy autumn sun warm through the glass, feeling at peace. I opened up the Daily Fits to find Bugs Bunny.
I gaped!
On page two, there was that weird picture of Heller.
STUDENT DISCOVERS CHEAP FUEL
SAYS WILL REVOLUTIONIZE AUTOS
J. T. Wister, an undergraduate, claims to have found a magic fuel. It is very cheap.
Known to his classmates as the "Whiz Kid," a twist on the name "Wister," he already has a considerable reputation for brilliance.
When asked about the fuel, he modestly said, "It will revolutionize the whole industrial world, the whole automotive industry, as well as our entire culture."
I seethed! (Bleep) that Madison! This was one story he hadn't blanketed. The worst of it was, it was TRUE!
If Heller began to use atomic conversion, it wasn't one cheap fuel he'd have but thousands!
I rushed down to the news vendor and got every daily paper they had! On page two or page three in every one of them, same story! Varied in word formation. But the same story!
I tried to call Madison. His mother said he was out. I raged. I paced back and forth. This was the thing which mustn't happen! He really was going to make Heller famous!
A walk in Central Park cooled me off somewhat. I returned and passed the lobby newsstand.
Slime Weekly News Magazine had just been delivered. The vendor was opening the packet.
And there on the front cover was Heller! Glasses, buckteeth and all!
Same story! It was now going national!
Believe me, I didn't sleep well that night!
In the morning, it was worse!
The out-of-town papers were carrying it. And the New York papers had moved him up to page one!
They were all c
alling Heller the "Whiz Kid" now!
Gods! Madison had blown it!
I phoned. His mother said he was still out. I said in a deadly voice, "He better not be out!"
"Oh, is this Mr. Smith?" she said. "Mr. Smith, he wants you to come to 42 Mess Street, the loft!"
I made sure my Colt Python .357 Magnum-.38 Special was fully loaded. No wonder people wanted to shoot this Madison! He was incompetent! And now he must be hiding out!
A cab rushed me downtown into the industrial west side. Gritting my teeth, I went down an alley. There sat that Excalibur! The chrome exhaust pipes were all polished. A man was sitting in it. He had one arm in a sling. It was Jambo! The one that had tried to attack Heller with the camera!
"You Smith?" he said, holding a sawed-off leopard in his good hand. This was a strange turn of events. I eased sideways and got ready to draw, wondering if I could beat that leopard.
"Hey, Smith!" yelled a voice from above. It was Madison leaning out one of those tipped industrial windows.
"You're expected," said Jambo.
I went up some dirty flights. I entered a huge loft.
It was JAMMED with people and typewriters and desks. Birds with their hats on the back of their heads and cigarettes drooping from their mouths were giving typewriters a pounding. Others were rushing about, some with mail sacks sealed to go. News teleprinters were chattering against one wall. BUSY!
Madison was standing just inside the door to an office at the end. I walked through the turmoil, choked a bit by the marijuana smoke but more choked with rage.
He was bright and hot-eyed. "How do you like it? It was all I could get at a moment's notice!"
"You're making him FAMOUS!" I shouted at him.
He looked a little puzzled. "Why, of course! Quote Madison always does his job unquote subhead Famous Public Relations Expert..." He broke off. Then he said, "You still seem cross!"
"Of course I'm cross!" I screamed at him.
"My mother said you sounded cross this morning on the phone. So I thought I had better show you. Those men out there are thirty of the most imaginative reporters I could find out of work on short notice. They're writing and sending out news releases about the 'Whiz Kid' to every paper in the world. I've got Wister's confidence. I am giving him lots of coverage. You don't approve?"
"You know what you were really hired for," I grated.
He frowned. He sat down in a rickety chair. Then he said, "I understand, Mr. Smith. I will mend my ways. You'll see tomorrow!"
I went off. I was glad he had gotten the point.
The (bleeping) fool would have made Heller a folk hero or something if he had kept going on with his stupid campaign! A famous Heller was something we DID NOT NEED!
Chapter 4
Confident that all would now be well, I retired that night and slept peacefully.
The Bentley Bucks Deluxe always put a morning paper on any breakfast tray—perhaps to take attention off the fact that the two-dollar ounce of orange juice was out of a tin can. I was developing what psychologists call a newspaper-anxiety syndrome, a common ailment on Earth these days, one which is responsible for the majority of commitments to mental institutions. The symptoms are you feel fine and cheerful and then you catch a glimpse of any corner of a newspaper, like under a dog's dish, and you begin to shake; it is only after you look at some of the type that vertigo extremis sets in.
That was exactly what happened to me. The ounce of orange juice was halfway to my lips when I saw the lead story:
WHIZ KID
CHALLENGES
OIL COMPANIES
In an exclusive statement to the New York Yuk, the Whiz Kid today asked, "How come America and the world is letting itself get gypped by the oil companies?"
Spokesmen for the Seven Brothers, which includes Octopus Oil Company as their acknowledged senior, said, "We are only public service organizations. The cost of oil is such that we have done everything possible to cut it. Such accusations are common."
The story went on. I was shaking so that I couldn't see the type to finish it.
I rushed into the hall, realized I had no bathrobe on, rushed back and put on an overcoat and then phoned for a bellhop to bring up a copy of every newspaper in the stand.
Crouched on the floor, I went over them. They all carried the story. The only difference was that the name of the paper had been changed in the first line. The Whiz Kid had made the statement exclusively forty times, to forty different papers including the Garment Daily Worker.
I must be calm, I told myself. Then I realized that Madison, of course, had not had time to stop the story. It takes a few hours to set a newspaper into type and he probably had not been able to stop it.
The viewer was sitting there. How was Heller taking this? Sometimes he stopped by his office before leaving for the speedway.
Yes, there he was. He had newspapers spread all over his desk. Shortly, he picked up his gloves, ready to leave. Izzy was coming in the door. Heller went back to his desk.
"Where is all this coming from?" demanded Heller.
Izzy looked very sad. "A publicist would say you have caught the public fancy."
"But I didn't make any such statement!"
Izzy shrugged and then made a circular motion with his finger around his temple. "That's newspapers."
"What do I do about it?"
"Leave for South America," said Izzy with sudden interest. "I can get you a ticket on the first flight out."
"Oh, this isn't that bad. It's what I'm trying to do, really. But it's strange. No reporters have come near me and here I am making statements."
"Air tickets are cheap," said Izzy, "compared to what this can cost in the long run."
Heller was going to leave again and Izzy said, "Just don't connect any corporations with racing. Or your name!"
I was confident that Madison would have stamped on the campaign by now. I idled away the morning and after lunch, went out for a walk in Central Park. The air was chilly.
Coming back, I chanced to see an advertising sign on top of a building, a big one. Workmen were busy spreading a new display on it.
A corner of what they were pasting up in sections made a chill go through me. It was a WH.
I steadied myself against a litter basket.
In horror, I saw it go together piece by piece.
It had a huge caption:
WHIZ KID TAKES ON SEVEN BROTHERS!
And there was a caricature of the Whiz Kid with glasses, pugnacious jaw and teeth. He was wearing boxing gloves. He had just knocked down one of them. The other six were cowering to escape him. Puddles of oil splashed about.
A billboard campaign! Gotten out and executed at incredible speed!
Well, wait. That would have taken two or three days. It was part of Madison's original effort.
Back at the hotel, I got on the viewer. Heller was leaving the speedway. He was looking at a billboard. It was the same caricature. But he got out and, being Heller, climbed up to the walkway they have along the bottom for workmen to stand on, and read the tiny type, financed by the Americans for Cheap Fuel Committee,
He got down and drove along. Sign after sign after sign! Everywhere he looked on his road back through Brooklyn to Manhattan, he was seeing these signs.
I groaned! What a sickening spectacle! The whole town was being plastered with those (bleeped) signs! Usually they advertised air travel or cigarettes or foreign cars. All that had been swept away. It was only "Whiz Kid!"
I tried to phone Madison. I could not make contact.
I tried to phone Bury. He would not be back until the morrow.
But worse was yet to come. Thinking I ought to watch a movie, something calm like the FBI making America safe by blowing up its buildings, I turned on the TV.
A talk show! There sat the Whiz Kid. I realized it was the set that Madison had erected out at the speedway. The Whiz Kid wasn't heard. His lips were moving. The commentator was dubbing in what he was saying.
Al
l about how he had a cheap fuel and America would be greatly benefited and could now look forward to prosperity.
The interrogator was shot separately.
Half an hour later, another channel, same patter!
Madison again was not available!
All evening, on whatever channel, even in the news, you could count on the Whiz Kid popping up with an overdubbed set of statements.
I suffered through the night. Nothing could be worse than this. Madison had turned his coat! He had sold us out! I knew how he was getting such coverage. He must be in contact with the Rockecenter-appointed bank directors on every paper and TV channel and he was giving them their orders and they were passing them down the line.. Madison was selling Rockecenter out, using Rockecenter's own press-control network! A traitor!
Even worse was to come. In the morning, in addition to more news stories, I chanced to turn the TV to a housewife program.
There stood the Whiz Kid before a group of housewives! In the flesh. In person. And he was telling them what a shame it was they had to empty their teapots to buy gas when a fuel existed that was so cheap they would be able to buy mink coats with the money they saved. They were hysterical with joy!
In person?
I went to the viewer.
Heller was en route to the office! He wasn't talking live to any housewives!
I looked at the TV again. Glasses, buckteeth, pugnacious jaw...
I phoned Madison. I got him at his mother's place.
"Madison!" I screamed at him. "I thought I told you to mend your ways!"
"I did!" he said. "I doubled the coverage and added controversy! I know it is awfully fast but I think we're making it. We are forming fan clubs now, coast to coast."
"Oh, my Gods!" Then, as the TV was still on and the Whiz Kid was still addressing housewives, I cried, "But how are you doing this housewife thing?"
"Oh, the double," he said. "Well, in handling publicity, you never can trust a client. They always say the wrong things and are not handy when you need them. That's why I had to have a double. I could have gotten some actor that looked much more like Wister but in his envelope of instructions Mr. Bury said that if I used a double I could only use this young man. He was very emphatic about it. This double has buckteeth and a heavy jaw and he's blind as a bat without glasses. He wouldn't consent to our pulling his teeth and plastic surgery or contact lenses. And Mr. Bury was so emphatic, I had no choice. I had to make Wister look like the double. Do you have him on? I think he is marvelously convincing! I've got to hang up. Good-bye."
Mission: Earth The Enemy Within Page 32