by Adam Fisher
Towel Designers
Ron Milner’s quotes are from the ANTIC “Interview 74” podcast. Larry Kaplan’s quotes are from an undated interview posted on Digital Press, the video game database. Ray Kassar’s quotes here and elsewhere are from Tristan Donovan’s April 2011 Gamasutra interview.
PARC Opens the Kimono
The quotes from Dean Hovey, Jim Sachs, and Jim Yurchenco come from Alex Soojung-Kim Pang’s “Making the Macintosh” history project for the Stanford University Library. Bill Atkinson’s quotes here and in other chapters are from Bill Moggridge’s Designing Interactions, 2007.
Hello, I’m Macintosh
Steve Jobs’s “shithead” quote can be found in Walter Isaacson’s Steve Jobs. Jef Raskin’s “king of France” quote is from Michael Moritz’s The Return to the Little Kingdom. The quotes from Mike Murray, Joanna Hoffman, and Andy Cunningham are from a panel discussion held at the Computer History Museum in 2004: “The Macintosh Marketing Story: Fact and Fiction, 20 Years Later.” Burrell Smith’s quote is from the May 1985 Whole Earth Review. Lee Clow’s quotes are from a video interview by Ann-Christine Diaz, published in 2012 by Advertising Age: “The Art of the Super Bowl Ad: Lee Clow on How Apple’s ‘1984’ Almost Didn’t Happen—The Real Story on Why the Spot Only Aired Once.” Ridley Scott’s quotes are from an Apple promotional video that was distributed to Apple dealers in 1984. John Sculley’s remark was made in 2011 at a celebration of the thirtieth anniversary of the IBM PC in Boca Raton and reported by the South Florida Business Journal.
What Information Wants
Ted Nelson’s quote is in Michael Schrage’s November 1984 Washington Post story on the first Hackers Conference. Bill Atkinson’s quotes are from an August 2012 Berkeley Cybersalon event on the creation and legacy of Hypercard. Doug Carlson’s, Robert Woodhead’s, and Steve Wozniak’s quotes from the Hackers Conference are as reported in the May 1985 Whole Earth Review.
The Whole Earth ’Lectronic Link
Ram Dass’s quotes are from two Seva Foundation videos: “Ram Dass Talks About Neem Karoli Baba, Larry Brilliant, Service, and the Birth of Seva Foundation” and “An Evening with Ram Dass: Seva Foundation Benefit 1985.”
Reality Check
Mitch Altman’s quotes here and elsewhere are from the Hackertrips video blog post on YouTube: “An Interview with Mitch Altman.”
From Insanely Great to Greatly Insane
John Sculley’s quotes were made at the Engage 2015 conference in Prague, as reported by Jim Edwards for Business Insider. Nicholas Negroponte’s quote is from a November 1995 interview in Wired magazine.
Toy Stories
Ed Catmull’s quotes are from the Computer History Museum’s 2013 oral history; a 2014 talk he gave at Stanford’s eCorner lecture series; and a 1995 documentary, The Making of Toy Story. John Lasseter’s quotes are taken from: an October 1996 interview by Charlie Rose; a May 2006 Fortune magazine profile, “Pixar’s Magic Man”; a June 2011 story in Entertainment Weekly, “John Lasseter on Pixar’s Early Days—and How Toy Story Couldn’t Have Happened Without Tim Burton”; and a June 2009 interview by Aubrey Day in Total Film magazine. Joss Whedon’s quote is from the book Joss Whedon: Conversations. George Lucas’s quote is from the book To Infinity and Beyond!: The Story of Pixar Animation Studios.
Jerry Garcia’s Last Words
Marc Andreessen’s quotes are from Henry Blodget’s 2009 video interview in Business Insider and Chris Anderson’s April 2012 interview in Wired.
The Check Is in the Mail
Pierre Omidyar’s quotes are from a 2000 interview given to the American Academy of Achievement.
The Shape of the Internet
Larry Page’s and Sergey Brin’s quotes are from a largely unpublished series of interviews they gave to John Ince while he was working on a story for Upside in January 2000. Additional quotes from Page come from an interview he gave to Fortune in May 2008, from the commencement speech he gave at the University of Michigan in 2009, a 2002 talk he gave at Stanford’s eCorner lecture series, and from an interview with the San Francisco Chronicle in December 2000. Additional quotes from Brin come from an interview given to the American Academy of Achievement in 2000, a November 2000 MIT Technology Review interview, remarks at a December 2002 O’Reilly conference on digital infrastructure, and a September 2004 Playboy interview. Marissa Mayer’s Burning Man quote is found in The Google Story by David A. Vise and Mark Malseed. Eric Schmidt’s quote is from a 2014 interview given at the 92nd Street Y in New York City.
Free as in Beer
Most of Shawn Fanning’s quotes, and a few of Sean Parker’s, are from the 2013 documentary Downloaded and from an interview at the movie’s premiere conducted by Reggie Ugwu of Billboard magazine. Additional Fanning quotes are from an SFGate podcast posted in May 2009. Hank Barry would like the reader to know that he is speaking as an individual and that his views do not necessarily represent the views of his firm, Sidley Austin LLP. Lars Ulrich’s quotes are from a live chat hosted by Yahoo! in May 2000, and an interview on HuffPost Live with Mike Sacks in September 2013. David Boies’s quotes are from an interview in Wired in October 2000.
The Dot Bomb
Peter Thiel’s comments were made in the spring of 2012 in a series of lectures at Stanford and recorded in the notes of Blake Masters, who was in the audience.
The Return of the King
Larry Ellison’s remarks were made on a special August 2013 episode of CBS This Morning, “An Hour with Larry Ellison,” and in the commencement speech he gave at the University of Southern California in 2016.
I’m Feeling Lucky
Paul Buchheit’s quotes are found in the book Founders at Work by Jessica Livingston. Susan Wojcicki’s quotes can be found in Jefferson Graham’s USA Today story, “The House That Helped Build Google,” in July 2007.
I’m CEO… Bitch
Mark Zuckerberg’s quotes come from a guest lecture he gave to Harvard’s “Introduction to Computer Science” class in 2005, from an interview he gave to the Harvard Crimson in February that same year, and from Y Combinator’s Startup School event in 2007. Dustin Moskovitz’s quotes were taken from a keynote address given to the Alliance of Youth Movements Summit in December 2008, and from David Kirkpatrick’s authoritative history, The Facebook Effect. David Choe’s comments were made on The Howard Stern Show in March 2016. Steve Jobs made his remarks to his biographer, Walter Isaacson. The interview was aired on 60 Minutes soon after Jobs died in 2011.
Purple People Eater
Phil Schiller, Scott Forstall, and Christopher Stringer testified under oath in the Apple v. Samsung case in August 2012. Steve Jobs’s comments were made onstage at the All Things D conference in June 2010. Matt Rogers’s quotes were made to Kevin Rose in episode 21 of “Foundation,” Rose’s series of video interviews with technology moguls. Eddy Cue’s quote is borrowed from Brent Schlender and Rick Tetzeli’s Becoming Steve Jobs, the Steve Jobs biography.
Twttr
Noah Glass’s comment was made during a talk at the Berkeley School of Journalism in March 2005. Tony Stubblebine shared his memories on Quora. Mark Zuckerberg’s “clown car” quote is as reported in Nick Bilton’s terrific book Hatching Twitter.
The Endless Frontier
Larry Page’s speculation about a brain implant can be found in In the Plex, Steven Levy’s sweeping history of Google.
Photo Credits
1: SRI International. 2: Courtesy of PARC, a Xerox company. 3: Roger Ressmeyer/Corbis/VCG. 4: Courtesy of The Palo Alto Historical Association / Ken Yimm. 5: Tom Munnecke/Getty. 6: Courtesy of Lucasfilm Ltd. LLC. 7: Courtesy of Dave Staugas. 8: Courtesy of Douglas Mellor. 9, 10, 11: Courtesy of Kevin Kelly. 12: Courtesy of Mark Pauline and 6th Street Studios. 13: Courtesy of Louis Rossetto. 14: Bloomberg/Getty. 15: Scott Beale/Laughing Squid. 16: Courtesy of Ev Williams.
Mission Statement
Twelve strives to publish singular books, by authors who have unique perspectives and compelling authority. Books that expl
ain our culture; that illuminate, inspire, provoke, and entertain. Our mission is to provide a consummate publishing experience for our authors, one truly devoted to thoughtful partnership and cutting-edge promotional sophistication that reaches as many readers as possible. For readers, we aim to spark that rare reading experience—one that opens doors, transports, and possibly changes their outlook on our ever-changing world.
Thank you for buying this ebook, published by Hachette Digital.
To receive special offers, bonus content, and news about our latest ebooks and apps, sign up for our newsletters.
Sign Up
Or visit us at hachettebookgroup.com/newsletters