This method, like other totalitarian propaganda methods, is foolproof only after the movements have seized power. Then all debate about the truth or falsity of a totalitarian dictator’s prediction is as weird as arguing with a potential murderer about whether his future victim is dead or alive—since by killing the person in question the murderer can promptly provide proof of the correctness of his statement. The only valid argument under such conditions is promptly to rescue the person whose death is predicted. Before mass leaders seize the power to fit reality to their lies, their propaganda is marked by its extreme contempt for facts as such,27 for in their opinion fact depends entirely on the power of man who can fabricate it. The assertion that the Moscow subway is the only one in the world is a lie only so long as the Bolsheviks have not the power to destroy all the others. In other words, the method of infallible prediction, more than any other totalitarian propaganda device, betrays its ultimate goal of world conquest, since only in a world completely under his control could the totalitarian ruler possibly realize all his lies and make true all his prophecies.
The language of prophetic scientificality corresponded to the needs of masses who had lost their home in the world and now were prepared to be reintegrated into eternal, all-dominating forces which by themselves would bear man, the swimmer on the waves of adversity, to the shores of safety. “We shape the life of our people and our legislation according to the verdicts of genetics,”28 said the Nazis, just as the Bolsheviks assure their followers that economic forces have the power of a verdict of history. They thereby promise a victory which is independent of “temporary” defeats and failures in specific enterprises. For masses, in contrast to classes, want victory and success as such, in their most abstract form; they are not bound together by those special collective interests which they feel to be essential to their survival as a group and which they therefore may assert even in the face of overwhelming odds. More important to them than the cause that may be victorious, or the particular enterprise that may be a success, is the victory of no matter what cause, and success in no matter what enterprise.
Totalitarian propaganda perfects the techniques of mass propaganda, but it neither invents them nor originates their themes. These were prepared for them by fifty years of the rise of imperialism and disintegration of the nation-state, when the mob entered the scene of European politics. Like the earlier mob leaders, the spokesmen for totalitarian movements possessed an unerring instinct for anything that ordinary party propaganda or public opinion did not care or dare to touch. Everything hidden, everything passed over in silence, became of major significance, regardless of its own intrinsic importance. The mob really believed that truth was whatever respectable society had hypocritically passed over, or covered up with corruption.
Mysteriousness as such became the first criterion for the choice of topics. The origin of mystery did not matter; it could lie in a reasonable, politically comprehensible desire for secrecy, as in the case of the British Secret Services or the French Deuxième Bureau; or in the conspiratory need of revolutionary groups, as in the case of anarchist and other terrorist sects; or in the structure of societies whose original secret content had long since become well known and where only the formal ritual still retained the former mystery, as in the case of the Freemasons; or in age-old superstitions which had woven legends around certain groups, as in the case of the Jesuits and the Jews. The Nazis were undoubtedly superior in the selection of such topics for mass propaganda; but the Bolsheviks have gradually learned the trick, although they rely less on traditionally accepted mysteries and prefer their own inventions—since the middle thirties, one mysterious world conspiracy has followed another in Bolshevik propaganda, starting with the plot of the Trotskyites, followed by the rule of the 300 families, to the sinister imperialist (i.e., global) machinations of the British or American Secret Services.29
The effectiveness of this kind of propaganda demonstrates one of the chief characteristics of modern masses. They do not believe in anything visible, in the reality of their own experience; they do not trust their eyes and ears but only their imaginations, which may be caught by anything that is at once universal and consistent in itself. What convinces masses are not facts, and not even invented facts, but only the consistency of the system of which they are presumably part. Repetition, somewhat overrated in importance because of the common belief in the masses’ inferior capacity to grasp and remember, is important only because it convinces them of consistency in time.
What the masses refuse to recognize is the fortuitousness that pervades reality. They are predisposed to all ideologies because they explain facts as mere examples of laws and eliminate coincidences by inventing an all-embracing omnipotence which is supposed to be at the root of every accident. Totalitarian propaganda thrives on this escape from reality into fiction, from coincidence into consistency.
The chief disability of totalitarian propaganda is that it cannot fulfill this longing of the masses for a completely consistent, comprehensible, and predictable world without seriously conflicting with common sense. If, for instance, all the “confessions” of political opponents in the Soviet Union are phrased in the same language and admit the same motives, the consistency-hungry masses will accept the fiction as supreme proof of their truthfulness; whereas common sense tells us that it is precisely their consistency which is out of this world and proves that they are a fabrication. Figuratively speaking, it is as though the masses demand a constant repetition of the miracle of the Septuagint, when, according to ancient legend, seventy isolated translators produced an identical Greek version of the Old Testament. Common sense can accept this tale only as a legend or a miracle; yet it could also be adduced as proof of the absolute faithfulness of every single word in the translated text.
In other words, while it is true that the masses are obsessed by a desire to escape from reality because in their essential homelessness they can no longer bear its accidental, incomprehensible aspects, it is also true that their longing for fiction has some connection with those capacities of the human mind whose structural consistency is superior to mere occurrence. The masses’ escape from reality is a verdict against the world in which they are forced to live and in which they cannot exist, since coincidence has become its supreme master and human beings need the constant transformation of chaotic and accidental conditions into a man-made pattern of relative consistency. The revolt of the masses against “realism,” common sense, and all “the plausibilities of the world” (Burke) was the result of their atomization, of their loss of social status along with which they lost the whole sector of communal relationships in whose framework common sense makes sense. In their situation of spiritual and social homelessness, a measured insight into the interdependence of the arbitrary and the planned, the accidental and the necessary, could no longer operate. Totalitarian propaganda can outrageously insult common sense only where common sense has lost its validity. Before the alternative of facing the anarchic growth and total arbitrariness of decay or bowing down before the most rigid, fantastically fictitious consistency of an ideology, the masses probably will always choose the latter and be ready to pay for it with individual sacrifices—and this not because they are stupid or wicked, but because in the general disaster this escape grants them a minimum of self-respect.
While it has been the specialty of Nazi propaganda to profit from the longing of the masses for consistency, Bolshevik methods have demonstrated, as though in a laboratory, its impact on the isolated mass man. The Soviet secret police, so eager to convince its victims of their guilt for crimes they never committed, and in many instances were in no position to commit, completely isolates and eliminates all real factors, so that the very logic, the very consistency of “the story” contained in the prepared confession becomes overwhelming. In a situation where the dividing line between fiction and reality is blurred by the monstrosity and the inner consistency of the accusation, not only the strength of character to resist constant threat
s but great confidence in the existence of fellow human beings—relatives or friends or neighbors—who will never believe “the story” are required to resist the temptation to yield to the mere abstract possibility of guilt.
To be sure, this extreme of an artificially fabricated insanity can be achieved only in a totalitarian world. Then, however, it is part of the propaganda apparatus of the totalitarian regimes to which confessions are not indispensable for punishment. “Confessions” are as much a specialty of Bolshevik propaganda as the curious pedantry of legalizing crimes by retrospective and retroactive legislation was a specialty of Nazi propaganda. The aim in both cases is consistency.
Before they seize power and establish a world according to their doctrines, totalitarian movements conjure up a lying world of consistency which is more adequate to the needs of the human mind than reality itself; in which, through sheer imagination, uprooted masses can feel at home and are spared the never-ending shocks which real life and real experiences deal to human beings and their expectations. The force possessed by totalitarian propaganda—before the movements have the power to drop iron curtains to prevent anyone’s disturbing, by the slightest reality, the gruesome quiet of an entirely imaginary world—lies in its ability to shut the masses off from the real world. The only signs which the real world still offers to the understanding of the unintegrated and disintegrating masses—whom every new stroke of ill luck makes more gullible—are, so to speak, its lacunae, the questions it does not care to discuss publicly, or the rumors it does not dare to contradict because they hit, although in an exaggerated and deformed way, some sore spot.
From these sore spots the lies of totalitarian propaganda derive the element of truthfulness and real experience they need to bridge the gulf between reality and fiction. Only terror could rely on mere fiction, and even the terror-sustained lying fictions of totalitarian regimes have not yet become entirely arbitrary, although they are usually cruder, more impudent, and, so to speak, more original than those of the movements. (It takes power, not propaganda skill, to circulate a revised history of the Russian Revolution in which no man by the name of Trotsky was ever commander-in-chief of the Red Army.) The lies of the movements, on the other hand, are much subtler. They attach themselves to every aspect of social and political life that is hidden from the public eye. They succeed best where the official authorities have surrounded themselves with an atmosphere of secrecy. In the eyes of the masses, they then acquire the reputation of superior “realism” because they touch upon real conditions whose existence is being hidden. Revelations of scandals in high society, of corruption of politicians, everything that belongs to yellow journalism, becomes in their hands a weapon of more than sensational importance.
The most efficient fiction of Nazi propaganda was the story of a Jewish world conspiracy. Concentration on antisemitic propaganda had been a common device of demagogues ever since the end of the nineteenth century, and was widespread in the Germany and Austria of the twenties. The more consistently a discussion of the Jewish question was avoided by all parties and organs of public opinion, the more convinced the mob became that Jews were the true representatives of the powers that be, and that the Jewish issue was the symbol for the hypocrisy and dishonesty of the whole system.
The actual content of postwar antisemitic propaganda was neither a monopoly of the Nazis nor particularly new and original. Lies about a Jewish world conspiracy had been current since the Dreyfus Affair and based themselves on the existing international interrelationship and interdependence of a Jewish people dispersed all over the world. Exaggerated notions of Jewish world power are even older; they can be traced back to the end of the eighteenth century, when the intimate connection betwen Jewish business and the nation-states had become visible. The representation of the Jew as the incarnation of evil is usually blamed on remnants and superstitious memories from the Middle Ages, but is actually closely connected with the more recent ambiguous role which Jews played in European society since their emancipation. One thing was undeniable: in the postwar period Jews had become more prominent than ever before.
The point about the Jews themselves is that they grew prominent and conspicuous in inverse proportion to their real influence and position of power. Every decrease in the stability and force of the nation-states was a direct blow to Jewish positions. The partially successful conquest of the state by the nation made it impossible for the government machine to maintain its position above all classes and parties, and thereby nullified the value of alliances with the Jewish sector of the population, which was supposed also to stay outside the ranks of society and to be indifferent to party politics. The growing concern with foreign policy of the imperialist-minded bourgeoisie and its growing influence on the state machinery was accompanied by the steadfast refusal of the largest segment of Jewish wealth to engage itself in industrial enterprises and to leave the tradition of capital trading. All this taken together almost ended the economic usefulness to the state of the Jews as a group, and the advantages to themselves of social separation. After the first World War, Central European Jewries became as assimilated and nationalized as French Jewry had become during the first decades of the Third Republic.
How conscious the concerned states were of the changed situation came to light when, in 1917, the German government, following a long-established tradition, tried to use its Jews for tentative peace negotiations with the Allies. Instead of addressing itself to the established leaders of German Jewry, it went to the small and comparatively uninfluential Zionist minority which were still trusted in the old way precisely because they insisted on the existence of a Jewish people independent of citizenship, and could therefore be expected to render services which depended upon international connections and an international point of view. The step, however, turned out to have been a mistake for the German government. The Zionists did something that no Jewish banker had ever done before; they set their own conditions and told the government that they would only negotiate a peace without annexations and reparations.30 The old Jewish indifference to political issues was gone; the majority could no longer be used, since it was no longer aloof from the nation, and the Zionist minority was useless because it had political ideas of its own.
The replacement of monarchical governments by republics in Central Europe completed the disintegration of Central European Jewries, just as the establishment of the Third Republic had done it in France some fifty years earlier. The Jews had already lost much of their influence when the new governments established themselves under conditions in which they lacked the power as well as the interest to protect their Jews. During the peace negotiations in Versailles, Jews were used chiefly as experts, and even antisemites admitted that the petty Jewish swindlers in the postwar era, mostly new arrivals (behind whose fraudulent activities, which distinguished them sharply from their native coreligionists, lay an attitude which oddly resembled the old indifference to the standards of their environment), had no connections with the representatives of a supposed Jewish international.31
Among a host of competing antisemitic groups and in an atmosphere rife with antisemitism, Nazi propaganda developed a method of treating this subject which was different from and superior to all others. Still, not one Nazi slogan was new—not even Hitler’s shrewd picture of a class struggle caused by the Jewish businessman who exploits his workers, while at the same time his brother in the factory courtyard incites them to strike.32 The only new element was that the Nazi party demanded proof of non-Jewish descent for membership and that it remained, the Feder program notwithstanding, extremely vague about the actual measures to be taken against Jews once it came to power.33 The Nazis placed the Jewish issue at the center of their propaganda in the sense that antisemitism was no longer a question of opinions about people different from the majority, or a concern of national politics,34 but the intimate concern of every individual in his personal existence; no one could be a member whose “family tree” was not in order, and the higher th
e rank in the Nazi hierarchy, the farther back the family tree had to be traced.35 By the same token, though less consistently, Bolshevism changed the Marxist doctrine of the inevitable final victory of the proletariat by organizing its members as “born proletarians” and making other class origins shameful and scandalous.36
Nazi propaganda was ingenious enough to transform antisemitism into a principle of self-definition, and thus to eliminate it from the fluctuations of mere opinion. It used the persuasion of mass demagogy only as a preparatory step and never overestimated its lasting influence, whether in oratory or in print.37 This gave the masses of atomized, undefinable, unstable and futile individuals a means of self-definition and identification which not only restored some of the self-respect they had formerly derived from their function in society, but also created a kind of spurious stability which made them better candidates for an organization. Through this kind of propaganda, the movement could set itself up as an artificial extension of the mass meeting and rationalize the essentially futile feelings of self-importance and hysterical security that it offered to the isolated individuals of an atomized society.38
The Origins of Totalitarianism Page 51