by Robert Rose
Recognized as one of the top 50 influencers in content marketing, Carla serves as vice president of thought leadership for the Business Marketing Association, a division of the Association of National Advertisers, and is an instructor for the Content Marketing Institute and the Online Marketing Institute. A frequent speaker, Carla also writes about the future of B2B marketing, leading through innovation, and the power of storytelling for the Content Marketing Institute, Chief Content Officer magazine, CMSWire, and other business and industry publications. Carla lives in Denver with her devilishly handsome husband, Ron, their three children, Melinda, Abby, and Nick, two parakeets, and seven fish.
Table of Contents
Title
Copyright
Praise for Experiences: The 7th Era of Marketing
Table of Contents
Foreword: The Marketing Renaissance By Eduardo Conrado, Senior Vice President – Chief Innovation Officer, Motorola Solutions
Introduction: Inventing the Future of Marketing
Chapter 1: Welcome to the 7th Era of Marketing
Chapter 2: Marketing With a Capital “M”
Chapter 3: The Case for Content Creation Management
Chapter 4: Orchestrating the Experience: New Buyers and Their Journeys
Chapter 5: The Four Archetypes of Content Creation Management
Chapter 6: Content Creation Management: A Framework for Change
Chapter 7: Story Mapping: Managing the Creation of Experiences
Chapter 8: Why Internal Marketing is the First and Last Thing You Should Ever Do
Chapter 9: Content Creation Management Technology: Built to Change
Chapter 10: Measuring For Meaning Instead of Mediocrity
Conclusion: Building Liquid Processes
Afterword: The Answer to “What Do You Really Do?”
Case Studies: Four Stories to Inspire Your Transformation
Acknowledgements
About the Authors