by Alan Light
“Of course, with Prince every TV appearance had to have something amazing or weird or shocking to stick out, so that’s what we would start focusing on at sound checks,” says Coleman. “We’d work out how to play ‘Baby I’m a Star’ or whatever on the next awards show. He put his energy into that—and I think he was having a great time. He had everything at his fingertips, and he started really planting a lot of seeds and he was riding high. He was pretty confident about everything—almost too cocky, in a lot of ways, and he kind of burst the bubble a little bit. Like, ‘I can do anything,’ ‘Muthafuckas will buy anything.’
“He had these personalities, and he could just get mean. There was a part of Prince that we called Steve, and that was the guy that you could bum around with.”
“That’s the guy you spent the night with, and ate grapes and went to the grocery store with, and he was adorable,” says Wendy Melvoin.
“He’d buy ice cream cones and wore sneakers,” says Coleman, “but the next minute, he’d be like ‘Hey, muthafuckas—’ ”
“He’d be fucking George Jefferson. And you’d be like, ‘Oh, God.’ ”
“I knew at that point that it was the beginning of the end,” says Susannah Melvoin. “He had found the thing that was going to throw him into the stratosphere of stardom, but also that he couldn’t stop. He became more moody, more superstitious, more compelled to keep his image solid and not break the mold, and that became confining. It’s hard to live on a day-to-day basis that way. He had to live and breathe this character, and it was like, ‘Who the fuck is that guy?’ Sometimes it could be really scary.”
• • •
Things came to a head on January 28, following the American Music Awards in Los Angeles, at which Prince was nominated for ten awards (Sheila E. had two nominations, and the Time picked up one, as well). A few days earlier, “Take Me with U” had been released as a single, the final single from Purple Rain; it was also the only one with another track from the album, an edit of “Baby I’m a Star,” as the B-side, and the only one to fall short of the Top Ten, peaking at number 25.
The night of the AMAs that year was a historic moment in the music business, when dozens of the world’s top recording artists, rather than going to parties or back on their tour buses after the ceremony, headed to Hollywood’s A&M studios to record the song “We Are the World” to benefit African relief efforts. Written by Michael Jackson and Lionel Richie, produced by Quincy Jones, and featuring the voices of such legends as Stevie Wonder, Bob Dylan, Ray Charles, and Bruce Springsteen, the song would become the fastest-selling single in U.S. history and serve as the climactic moment of the Live Aid concert in Philadelphia in July.
Prince had, of course, been approached to participate, but he passed and proposed a different kind of contribution to the project. “I was with Prince one day at his home studio, just the two of us,” says Rogers, “and he got a call from Quincy Jones asking him to come be part of ‘We Are the World.’ I only hear Prince’s side of the conversation—I was in the control room waiting—but he declined it. It was a long conversation, and Prince said, ‘Can I play guitar on it?’ And they said no, and he ultimately said, ‘Okay, well, can I send Sheila?’ And he sent Sheila. Then he said, ‘If there’s going to be an album, can I do a song for the album?’ And evidently they said yes.”
At the awards show, it was a whirlwind of logistics and scheduling; everyone was buzzing about what was planned for later in the evening. “They kept us so cloistered that a lot of information never would get to us,” says Coleman, “so I don’t remember even knowing about ‘We Are the World’ until that day, when everybody was talking about it backstage. Like, ‘We’ll see you tonight, right?’ And I was like, ‘What are they talking about?’ ”
“Prince was pissed,” says Wendy Melvoin. “He was like, ‘I don’t want to see any of you there, you’re not allowed to go there.’ ”
Until the last minute, Prince’s managers were still trying to persuade him to show up for the session. “At the American Music Awards, he keeps telling me the only thing he’ll do is play guitar,” says Cavallo. “So I call Quincy, and he says, ‘I don’t need him to fucking play guitar!’ and he got angry. I said, ‘All right, I don’t know, he’s not feeling well’—I start this whole campaign that he’s getting the flu. I say to Prince backstage, ‘I’m gonna say you’re sick—if you go out tonight and you’re seen, I can see the headlines: “Prince Parties While Rock Royalty Saves Millions” or whatever the fuck they want to write. They suspect you anyway. You’ve got to stay home, ride it out, and be sick.’ ‘Okay,’ he says. They go directly from the American Music Awards to some fucking club on Sunset. On their way out, his bodyguard—idiot guy—smacks somebody, the press picks it up, and that was it.”
After Prince, who won three trophies and delivered a blistering performance of “Purple Rain,” left the awards ceremony, he and his entourage sped back to the Westwood Marquis hotel—at least for a while.
“We implore him, no matter what happens at the awards, we cannot go out in the streets and celebrate if you’re not going to go to A&M and show up for this,” says Leeds. “Fargnoli and I were like, ‘Dude, the eyes are on you, okay? You just cleaned up. The two biggest things on the planet tonight are this recording session and you, and everybody is going to want to know why that’s not one thing. So take your awards and keep your ass in the hotel. You cannot run the clubs the way you usually do, with two bodyguards, chasing girls. Not tonight, not while this is going on.’
“So that was good until about two in the morning. I think Bobby and his wife, Vicki, and me and Gwen were the last ones to leave his room. We stayed with him on purpose—but it was a big night, and he was on cloud nine. We left him around two, two-thirty in the morning, and at maybe four o’clock, four-thirty, the phone rings and it’s Chick. ‘Hey, buddy, better get back up!’ ‘What?’ ‘Well, we were at [the popular club] Carlos and Charlie’s, and Big Larry, the bodyguard, he’s in jail, the sheriff’s got him.’ I’ve had scandals on tour where musicians got busted and shit happens, but I’ve never read anything that was on page A1. It was just plain weird.”
The UPI wire service story led with the contrast between Prince’s problems that night and the good vibes of the “We Are the World” session: “Quick-fisted bodyguards provided a violent counterpoint to a night of international camaraderie.” Ken Kragen, one of the USA for Africa organizers, was quoted as saying that “the effort would have been much more marketable with Prince’s participation.” The Los Angeles Times later offered a pithy summary of public opinion, writing that Prince’s actions “led many to think of him as an arrogant jerk.”
It was left to others to try to pick up the pieces. “I was doing all these interviews at that time, and everybody wanted to know why he wasn’t there [for the recording session],” says Wendy Melvoin. “I wasn’t allowed to say the real reason—which he would’ve gotten his fucking ass kicked hard for. . . . I had to say, ‘We were in a mobile truck somewhere, he couldn’t make it, duh-de-duh.’ I knew there’s no way I can say, ‘Because he thinks he’s a badass and he wanted to look cool, and he felt like the song for “We Are the World” was horrible and he didn’t want to be around “all those muthafuckas.” ’
“It was horrible. He had us go to Carlos and Charlie’s and have a fucking party. I remember it perfectly, thinking, ‘This is so wrong. This is so wrong.’ We were embarrassed. Everybody in the band was horrified. And that’s where it felt like, there’s something shifting here, where he’s getting nasty. The entitlement—it was almost like a kid with too much candy.”
“I think he was just too self-involved,” says Coleman. “Even though he was reading all the magazines, he wasn’t reading Time magazine; he was reading music magazines and fashion magazines. So his view of the world, politics, or anything—he just didn’t know. He wasn’t in tune with that. That wasn’t his cause. He just became his own cause;
the message went away.”
As bad a decision as it may have been to blow off the “We Are the World” recording, it is worth remembering that Prince was in the middle of a tour that included an ongoing charity component that raised $250,000 for Marva Collins’s work in Chicago and included multiple food drives and four free concerts for special-needs children. He would write a song, “Hello,” that would be released in July as the B-side to Around the World’s “Pop Life” and would present his side of the incident with the paparazzo.
When he spoke to MTV at the end of 1985, Prince offered something close to humility. “We had talked to the people that were doing USA for Africa, and they said it was cool that I gave them a song for the album,” he said. “It was the best thing for both of us, I think. I’m strongest in a situation where I’m surrounded by people I know. So it’s better that I did the music with my friends than going down and participating there. I probably would have just clammed up with so many great people in a room. I’m an admirer of all of the people who participated in that particular outing, and I don’t want there to be any hard feelings. . . . The main thing [the song ‘Hello’] says is that we’re against hungry children, and our record stands tall.”
Five days after the AMAs, following a sold-out show at the 80,000-plus-seat Superdome in New Orleans, he recorded “4 the Tears in Your Eyes,” the song he contributed to the USA for Africa album. “We had a mobile truck there, and Prince recorded the song during sound check,” says Susan Rogers. “As soon as the check was done, he came back into the truck and we stayed up all night, did the overdubs, finished it, mixed it. The next day we’re still there, we’ve been up all night, and he’s got another show to play. He was hungry, and he said, ‘Do you think you can find any food here?’ So I left the truck and went upstairs, and there were some people who were clearing out a room; they had catered a party and they had some leftover cold cuts and bread and pickles and chips and warm soda that they were going to throw out. I asked them if I could have some of it, and they said, ‘Yeah, help yourself,’ so I made up a couple of plates and I brought them back, and he and I had our leftover sandwiches and our warm soda, and we finished the track.
“A bit later, I remember reading in People magazine that at the ‘We Are the World’ session, they had champagne and caviar. In the papers, they had just torn Prince up: ‘How dare he? He doesn’t care about starving kids.’ And I thought, ‘No, actually, he was the one who went hungry on their behalf, who sat up all night and was happy to eat stale bread and warm soda to make a track for your record. He’s the one who didn’t have caviar and champagne.’ But you can’t say those things. I asked him, ‘Aren’t you going to say anything?’ And he said, ‘No, if you say anything, they got you.’ ”
The USA for Africa album shot to number one, and “4 the Tears In Your Eyes” was well received by critics, though it didn’t generate any real radio interest or move the needle for the project. And the damage was already done. Bob Cavallo looks back on the “We Are the World” fiasco as a crucial turning point in Prince’s entire career. “All of the superstars there just said horrible things about him,” he says. “I don’t know that they said anything to the press, but I know how incensed they were.
“I believe that moment is what made people ambivalent about his greatness. When you get negative press going, you need twenty years for people to stop reflecting on it. And if guys like Springsteen or whoever are talking about how great he is, like they used to, it would add to the legend. But instead, everybody kind of backed off, like, ‘What the fuck kind of idiot is he that he would go to some dance club instead of just going there and singing two lines in the song?’ ”
Saturday Night Live opened the February 2 episode with a sketch about the situation. Cast member Rich Hall, playing MTV VJ Mark Goodman, introduced the bit, saying, “As you know, Prince did not appear in the big USA for Africa video because he was busy bailing out his bodyguards after they beat up some of his fans outside of a Hollywood restaurant.” But now, the “sultan of screen” had organized his own video effort for world hunger. Billy Crystal, as Prince, sang:
I am also the world,
I am also the children,
I am the one who had to bail them out,
Now ain’t that givin’!
It’s a choice I made!
The kids will have to wait,
There’s got to be another way to get on MTV.
Cast members playing Bruce Springsteen, Paul Simon, and Willie Nelson all entered the studio, trying to sing, but each time “Prince” signaled to his bodyguards—played by Mr. T and Hulk Hogan—who manhandled the other artists and tossed them out of the room.
TEN
Why Must We Play This Game?
My new best friend Keith and I were counting down the days until the tickets were going on sale. I forget if it was actively snowing or there was just snow on the ground, but it was the middle of winter, and we knew it was going to mean sleeping on the sidewalk and waiting for the doors to open at Cutler’s record store in New Haven if we were going to have a shot: their allotment for seats to the six Nassau Coliseum dates in Long Island would presumably be small. (We were still a long way from the days of online sales, for better or worse, and were entirely dependent on how many actual physical tickets could be accessed in this market.)
It was my freshman year at Yale, and my across-the-hall neighbor Keith and I were inseparable at the time, and comparably obsessed with Purple Rain, so we made the commitment to do it. He took the overnight shift, lying out on the freezing sidewalk with a couple of other diehards. I relieved him at five or six in the morning, counting down until the store opened. And then—at nine or ten or whenever it was—someone unlocked the door and informed us that Cutler’s wouldn’t actually be selling the tickets. In an effort to foil scalpers, I guess, a little ticket booth spot a few blocks away, which mostly handled the local theaters, had the precious block of Prince ducats.
I grabbed Keith’s sleeping bag and sprinted across campus. I think I moved up a spot or two as the line reassembled. I recall that I bought six tickets, as many as I could afford with the cash in my hand; I huddled with an upperclassman who was known for running a side business brokering tickets, and traded him four of the upper-deck seats I had for two in the middle of the arena. I guess we sold the other two at some kind of markup—that must have been the plan, though I can’t recall if we had already set that up or found someone or how we handled that transaction. Anyway, we were set, with a pair of decent seats at only a slight premium.
Getting to the show was another matter. The date was March 23, 1985, which was during spring break, so we hung around campus until it was time, and then took the train into Manhattan to stay at our friend Dicky’s family’s apartment. The Long Island Rail Road trip to Uniondale was bonkers: almost everyone on the train was wearing purple (I borrowed someone’s skinny purple tie for the occasion). The whole car was singing and dancing and was, to borrow Prince’s own word, delirious with anticipation.
Almost thirty years later, it’s hard to come up with too many details about the show. I remember the segment with Prince alone at the piano most clearly, for some reason. He played “Raspberry Beret,” which was still a few months from being released, and it was obvious in seconds that it would be another huge hit. He played the heartbreaking B-side “How Come U Don’t Call Me Anymore,” and Keith and I were ecstatic because it was a particular favorite of ours. Some doves flew around the arena during “When Doves Cry,” which closed the main set, and there were mirrors and the bathtub set up onstage to re-create the video.
The most remarkable moment came at the end. The first encore was a lengthy jam on “I Would Die 4 U” / “Baby I’m a Star,” with and some horn players and opening act Sheila E. joining on percussion, that seemed to go on for hours. The second encore, of course, was “Purple Rain,” and it seemed like there was no way to follow that. The house lights cam
e up and most of the audience filed out, but for whatever reason, we stayed to keep soaking in the excitement of the night.
After a long pause, with the lights still on, Prince and the band ambled back out and played a lengthy version of the not-yet-released “America,” a song Prince would describe as “straightforwardly patriotic,” with yet another warning of nuclear Armageddon. Keith and I scrambled over the empty rows of seats and were dancing on top of chairs maybe ten rows from the stage. There haven’t been too many moments when I’ve ever felt happier.
Looking back on the set list from that show, we did draw—on paper, at least—a good night. The concerts had gotten longer since the thirteen songs performed in Detroit on opening night; most sets by this stage of the tour were more like eighteen or nineteen songs. With the extra time at the piano and the additional encore, we got twenty-three songs, including all nine numbers from the Purple Rain album.
For eighteen-year-old me, it was a joyous night, but maybe I would have seen something different if I were looking closer. At this point, almost ninety shows into the tour, Prince was growing tired and irritable. In 1998, Prince would describe his state of mind to Touré: “I was doing the seventy-fifth Purple Rain show, doing the same thing over and over—for the same kids who go to Spice Girls shows. And I just lost it. I said: ‘I can’t do it!’ They were putting the guitar on me and it hit me in the eye and cut me, and blood started going down my shirt. And I said, ‘I have to go onstage,’ but I knew I had to get away from all that. I couldn’t play the game.”
“Things started cracking during the tour,” says Wendy Melvoin. “He’d have these terrible mood swings, which he was prone to having anyway, but during that time he would get really shitty to one of us or fire one of the techs for, like, breathing on his microphone—he started getting a little bit more paranoid about that kind of stuff, and his moods started getting a little bit freaky. I think it was just because he was exhausted, and when you’re that exhausted and you’re in denial about how exhausted you are, there’s a pathology to it. You can’t be clear.”