meditation, 81, 99–101 cults, 99–101
Meet the Press, 53
memory, 81
mental health, 226–28 presidential, 20, 222
public health research and, 227–28
training professionals, 226–27
of Trump, xvii, 20, 222, 232–34
Trump Anxiety Disorder, 228
Mercer, Robert and Rebekah, 13, 134, 143–44, 174
Messer, Yves, 61
#MeToo movement, 58, 184
Mexico and Mexicans, xv, 6, 13, 43, 49, 73–75, 89, 108, 135, 189
Michaelis, Arno, 189–90
Michaelson, Jay, 187
migrant caravan, 22, 23
Milgram, Stanley, 7, 69–70
Milgram Experiment, 69–70, 74
military, 7, 43, 49, 52, 78 parade, 50
Miller, Stephen, 13
mind control, 6–9 American wiring for, 64–87
BITE model, 13–15, 78–84, 179
freedom from, 194–217
future and, 218–34
how to identify, 198–203
how to undo, 194–217
hypnosis, 89–99
mystery of, 6–9
psychology of, 73–78
types of cults, 15–21
Mind Control (TV show), 98–99
mirroring, 106–7
Miscavige, David and Shelly, 209
misogyny, 34–35, 39, 45, 47, 57,58, 102, 109, 111, 118, 132, 185
MK-ULTRA, 7, 68
Mnuchin, Steve, 1, 3, 141
modeling, 77–78, 104–6
Mohammed Bin Salman, 17
money, 4, 17–19, 43, 45, 48, 54–55, 65, 79, 95, 105, 117, 132, 182 commercial cults, 17–19, 54
exploitation, 54–55
media and, 136–38
Moon (Sun Myung) and Moon cult, xii–xiv, xv, 2–3, 14, 16, 18, 20, 41, 42, 45, 48, 52, 54, 57, 71, 76, 78, 94–96, 105, 113, 116, 150, 169, 173, 174, 194–97, 206, 213, 215, 225 media and, 138–39
Moonves, Les, 121
Moore, Laurie-Jo, 62
Moscow, 147–48 Trump hotel deal, 147
Trump visits, 147–48
mother, absent, 24–25, 62–63
Moynihan, Daniel Patrick, 120
MSNBC, xii, 51, 122, 203
Mueller, Robert, 48, 145–47, 200
Mueller investigation, 48, 53, 56, 145–47, 156, 164, 165, 177, 200, 232–33
Mugabe, Robert, 16
Mulvaney, Nick, 174
Murdoch, Lachlan, 132
Murdoch, Rupert, 13, 121, 127, 131, 132
Muslims, xiv, xv, 6, 13, 85, 104, 108, 156, 165, 166, 189, 210, 213 ban, xv
mystical manipulation, 4–5
Nachtigall, Steven, 26
NAFTA, 183
name-calling, 124–25, 205
Nance, Malcolm, 200 The Plot to Destroy Democracy, 144, 150
Napolitano, Andrew, 146
narcissism, xvii, 20, 25, 39–63, 92, 123, 175, 205 cult leader profile, 39–63
malignant, 40–63
narcissistic personality disorder, 41–42
Nation, 161
National Prayer Breakfasts, 154, 155, 169
National Rifle Association (NRA), 12, 171, 191–93
National Security Agency, 145, 147
NATO, 148, 149
Nauert, Heather, 140
Nazism, 16, 40, 53, 59–60, 67, 86, 108, 189, 220, 221
NBC, 138
Neiwert, David, The Eliminationists, 189
neo-Nazis, 133, 165, 189, 219
Netanyahu, Benjamin, 151, 185, 186
Nettles, Bonnie, 16
Neuro-Linguistic Programming (NLP), 93–94, 99, 105, 106, 116, 118
New Apostolic Reformation (NAR), 96, 153, 157–59, 177–81, 198, 206, 210
Newport, Cal, Deep Work, 86
New Republic, 139
New York City, 23–24, 30 construction industry corruption, 31–32
New Yorker, 121, 176
New York magazine, 168, 207
New York Military Academy, 29–30
New York Times, xvii, 15, 27, 31, 32, 34, 121, 127, 140, 146, 147, 156, 160, 167, 188
New Zealand Christchurch attack, 166, 188, 219, 230
Nexstar Media Group, xvi, 137–38
9/11 attacks, 128, 134, 210, 230
Nixon, Richard, 130–31, 169
Noah, Trevor, 207
North Korea, 16, 19, 42–43, 48, 52, 106–7, 138, 233
nuclear weapons, 106–7, 233
Nunberg, Sam, xiv
NXIVM, 18, 41, 44, 57–58, 95, 114, 116, 117
Obama, Barack, 47, 63, 108, 110, 114, 122, 134, 135, 142, 161, 163, 183, 204
Obamacare, 182
O’Brien, Timothy, Trump Nation, 45
O’Donnell, Rosie, 102
Oklahoma City bombing, 134
Oliver, John, 207
Omar, Ilhan, 210
Opus Dei, 153, 156, 160–65
O’Reilly, Bill, 132, 150
Orwell, George, 1984, 116
Osteen, Joel, 129
Panning, Jennifer, 228
Papadopoulos, George, 147
paranoia, 39, 51, 58–59, 61
Paris climate accord, 102
Parkland school shooting, 192
patriotism, 84
pattern interruption, 108–9
Paul, Rand, 168
Paul, Ron, 168
Pavlov, Ivan, 101
Peale, Norman Vincent, 26–29, 33, 63, 97, 105 positive thinking ideology, 27–29, 97
Trump and, 26–29, 63
peer pressure, 215
Pence, Mike, 1, 127–28, 155–56, 160, 187–88
Perdue, Sonny, 1, 156, 160
perfection, 5
Perry, Rick, 141, 156, 159
personality cults, xvii, 16, 19–21
perspective, switching, 209–10, 215–17
persuasion, techniques of, 88–119
Petty, Richard, 113
phobias, 210–14 how to undo, 210–14
indoctrination, xiv–xv, 83, 210–14. See also fear
Pilkington, Ed, 193
pimps, xvi, 18, 80
Pirro, Jeanine, 139
Pittsburgh synagogue massacre, 6, 167, 188
Planned Parenthood, 156
Plato, 221
political cults, xvii, 11, 15–17
Politico, 24, 228
Pompeo, Mike, 156, 159
positive thinking, 27–29, 97
Poundstone, William, 84
power, xv, 4, 44, 95, 233–34 fantasies, 44–45
lack of, 7
POWs, mind control used on, 6, 7
Pratkanis, Anthony, 111, 221 Age of Propaganda, 20, 21, 114, 149
Presley, Elvis, 44
Price, Tom, 156
Priebus, Reince, 1, 174
Princeton University, 161–62
prison, 70
Project Blitz, 159, 224, 225
projection, xiv, 110–11
ProPublica, 229
Pruitt, Scott, 141
psychology, xv, xvii, 8, 66–67, 221 history of, 66–67
of mind control, 73–78
psychotherapy/education cults, xvii, 11, 15, 17
PTSD, 87
Puerto Rico, 49
Putin, Vladimir, xiii, 16, 40, 42, 50, 141, 144–51, 167, 187 cult of, 149–51
pyramid schemes, 17–19
pyramid structure, 11–12, 12, 172, 172, 173
QAnon, 190–91
Queens, New York, 30–32
questions, asking, 201–3
racism, xiv, xvi, 6, 12, 14, 19, 20, 30–31, 89, 113, 124, 125, 165–68, 189, 210 alt-right, 165–68
of Fred Trump, 30–31
radio, 80, 88, 123–26, 137, 199 AM, 127–28, 137
right-wing, xvi, 124, 127–29, 132–33, 136–37, 143, 189, 196
rise of, 124–26
Rajneesh, Bhagwan Shree, 41, 109
rallies, Trump, xii–xiv, 15, 29, 43, 46, 50, 75, 87, 92, 97–98, 102, 116, 142, 170–71
, 181, 182, 193, 205, 210
Rand, Ayn, 143, 168
Randi, James, 103
Raniere, Keith, 18, 20, 41, 44, 57, 75, 117
rape, 58, 80, 118
Raskin, Jamie, xvii
Rather, Dan, 121, 137
rationality, limits of, 66–78, 203
Reagan, Ronald, 127, 130, 135, 139
real estate, 19, 24, 30–35, 48, 57, 148 construction/mafia ties, 31–32
Trump and, 19, 24, 30–35, 48, 57, 148
reality test, 199
reality TV, xi, 19, 34–35, 45, 78–79, 104, 140, 175, 200
real world, 84–87
recession, of 2008, 65
recruitment, 10, 11, 76, 179, 225. See also specific cults; techniques, influence
refreezing, 73, 77–78
religion, xi, xii, xiv, xvi, 5, 11, 12, 16, 26–29, 35, 42, 96, 143, 151–65, 224–26 freedom of, 224–26
Trump and, 26–29, 151–65, 177–81. See also specific religions
religious cults, 15, 16, 18
Remini, Leah, 208–9
repetition, xiv, 21, 43, 76, 113–15, 118
Republican Party, xi, xvii, 12, 19, 64, 132, 145–47, 171, 174, 183–85 donors, 12, 13, 143–44
of Trump, 64–65, 183–85
respect, 206
rewards and punishments, 7, 78, 79
Rich, Frank, 207
Richman, Jeremy, 134
Ritter, Scott, 233
Robbins, Tony, 99
Roberts, Hal, 132, 133, 228 Network Propaganda, 132, 228
Robertson, Ian, 46
Robertson, Pat, 129, 152
Roe v. Wade, 163, 165
role-switching, 209–10
Romney, Mitt, 45, 182
Roosevelt, Eleanor, 203
Roosevelt, Franklin D., 2, 40, 121, 123–24
Roosevelt, Theodore, 40, 121, 122–23
RT, 134
Rubio, Marco, 102, 183
Rush Limbaugh Show, The, 128–29
Russia, xvi, 7, 16, 42, 60, 67, 133, 134, 138, 142, 144–51, 154, 167, 187, 198, 211 interference in 2016 presidential election, 48, 53, 56, 119, 144–49, 229
Mueller investigation and, 48, 53, 56, 145–47, 156, 164, 165, 177, 200, 232–33
Trump and, 144–51
Rutenberg, Jim, 127, 132
Rwanda, 189
Ryan, Leo J., 218, 233
Ryan, Paul, 168
sadism, 51, 55–56
Salerno, Fat Tony, 31, 32
Salzman, Nancy, 117
Sampson, Robert, 31
Sanders, Sarah Huckabee, 152, 176
Sandy Hook school shooting, 133, 134
Santayana, George, 219
Santorum, Rick, 163
Satan, 96, 178–81, 213, 215
Satir, Virginia, 93
Saudi Arabia, 17, 148, 229
Savage, Randy, 33
Scalia, Antonin, 165
Scaminaci, James, III, 143, 168–69
scapegoating, 112–13
Scheflin, Alan, xviii, 68, 223 The Mind Manipulators, 68
Schein, Edgar, 6, 73 Coercive Persuasion, 73
Schiff, Adam, 102
Schneerson, Rabbi Menachem Mendel, 187
school shootings, 133, 134, 192
Schwartz, Tony, 30, 33, 35, 63, 104, 201, 232
science, 5, 19, 152
science fiction, 11, 18, 44
Scientology, 31, 41, 44, 50, 56–57, 59, 61–62, 95–96, 103, 108, 113, 116, 174, 195, 197, 208–9 hypnosis techniques, 95–96
Scientology and its Aftermath (TV show), 209
Second Amendment, 191–93
Seekers, 72
self-esteem, lack of, 41–42
self-reflection, 200–201
Senko, Frank, xvi, 84, 129, 196
Senko, Jen, xvi, 84, 129, 196
sensitivity training, 8
Sessions, Jeff, 3, 50, 55–56, 155, 156
sex, 4, 18, 44, 47, 52, 58, 79, 95, 117, 118 abuse, 50, 57, 58, 80, 83, 118, 132, 184–85
sexism, 34–35, 39, 45, 47, 57, 58, 102, 109, 111, 118, 132, 184–85
sex trafficking, 18, 227
sharia law, xiv
Sharlet, Jeffrey, 153–57
Shaw, Dan, xviii
Sheets, Dutch, 153, 159
Shepard, Alex, 139
shepherding movement, 95, 96, 158
Shine, Bill, 13, 121, 140
Siegel, Aryeh, 100
silencing, 56–57
Silverman, Sarah, 207
Sims, Cliff, Team of Vipers, 60
Sinclair Broadcasting Group, xvi, 137
Singer, Margaret, 6–7, 199, 221
singing, 13, 82, 206
Skinner, B. F., 101
Skripal, Sergei and Yulia, 150
sleep deprivation, 73–74, 79, 85
Small Business Administration, 33
Smaller, Mark, 24
Smith, Melinda, 44
Snyder, Timothy, On Tyranny, 221
social media, xv, xvi, xviii, 10, 14, 43, 48, 65, 66, 76, 85–87, 119–21, 133, 134, 144, 197–99, 201, 203, 214, 223, 229–30 fake accounts, 144, 146, 148, 230
privacy, 223. See also specific types of social media
social proof, 115–16
social psychology, xv, 68–71, 110, 199
social security, 183
Soka Gakkai, 16
Solzhenitsyn, Aleksandr, The Gulag Archipelago, 60
Soros, George, 112, 144, 210
Spencer, Richard, 165
Spicer, Sean, 46, 176 The Briefing, 176
Springsteen, Bruce, 10
Stalin, Joseph, 60, 155
Stanford Prison Experiment, 7–8, 70
Stein, Alexandra, xviii
Stern, Howard, 34, 59
Stewart, Katherine, 160
Stone, Roger, xiv, 130, 147
storytelling, 103–4
Strategic Interactive Approach, 203
Strauss, Neil, The Game, 118
Success Programs, 18
suicide, 9, 17, 62, 134, 218–19, 233
Supreme Court, U.S., 50, 120, 158, 163–65, 183, 184
Swallwell, Eric, 192
Symbionese Liberation Army, 9, 16
Synanon, 8
Syria, 148
Tabachnick, Rachel, 178–79
Taj Mahal casino, 33, 34, 148
taxes, 45, 48, 116, 122, 168, 182, 232 cults and, 222–26
Taylor, Kathleen, 221 Brainwashing, 131
Tea Party, 139, 169, 185
techniques, influence, xii, xiv–xvi, 4–13, 66, 94–119, 144, 172, 179, 204, 225 anchoring, 101–2
BITE model, 13–15, 78–84, 179
changing, 75–77
confusion, 107–8
Coughlin’s, 124–27
covert hypnosis, 116–19
cult leader profile, 39–63
double binds, 109–10
fear, 112–13
framing, 102–3
hypnotic trances and hallucinations, 94–99
media, 124–126
meditation, 99–101
mirroring, 106–7
modeling, 104–6
pattern interruption, 108–9
persuasion, 88–119
projection, 110–11
psychology of mind control, 73–78
refreezing, 75–77
repetition, 113–15
social proof, 115–16
storytelling, 103–4
unfreezing, 73–75, See also specific techniques and cults
Teicher, Martin, 86
Telecommunications Act (1996), 137
television, xvi, 10, 33, 37, 65, 80, 85, 88, 192, 199, 203 comedians, 207–8
Fox News, xii, xvi, 12–14, 47, 84–85, 114, 120–21, 129–32, 139–40, 143, 196, 204
manipulation, 120–40
reality, xi, 19, 34–35, 38, 45, 78–79, 104, 140, 175, 200
WWE, 33
Tenney, Claudia, 184
terrorism, 9, 10, 188, 217, 221, 228
Thiel, Peter, 1
68, 197–98
Thomas, Clarence, 163
thought, 13, 14, 81–82 control, 81–82
reform, 4, 7
thought stopping, 14, 27, 81–82, 197
Tillerson, Rex, 48, 141, 156
Todd, Chuck, 51
totalitarianism, 4, 87, 223
Tourish, Dennis, xviii
trade, 73, 183
trance, 91, 94–99, 107, 118–19, 179
Transcendental Meditation, 100–101
Trinity Broadcasting Network, xvi, 129, 204
Trump, Barron, 34
Trump, Donald J., xi–xix, 24 alt-right and, 165–68, 188–93
The America We Deserve, 192
The Art of the Deal, 24, 25, 29, 30, 32, 33, 89, 105
ascent to presidency, 37–38
bankruptcies, 28, 34, 148
base and donors of, 12, 143–44, 177–81
brand, 19, 36–37, 148
as a bully, 26, 29–30, 50
cabinet of, 1–5, 12, 141–42, 157, 159, 172, 173, 174
childhood of, 24–29
Christian right and, 151–65, 173, 177–81, 213–14
cult leader profile, 39–63
delegitimization strategy, 142–44
family-associated businesses, 33–34, 54, 174–75
fearmongering, xiv–xv, 14–15, 20, 59, 61, 112–13, 172, 193, 210–14
fitness to serve, xvii, 20, 222, 232–34
followers of, 170–72, 172, 173–93
immigration policies, xiv, xv, 6, 14, 22, 23, 49, 54, 89, 120, 125, 183, 189, 211
influencers, 141–69
inner circle, 172, 173–77
language and slogans, xii, 5–6, 13–14, 91, 102–4, 114–15, 125, 182, 189
as a liar, 51–53, 64, 107–8, 172, 175, 177, 195
life story of, 22–38
mafia ties, 31–32
making of a cult leader, 22–38
media and, xviii, 12, 14, 47, 53, 84, 120–40, 147, 183
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