‘You must be out of your mind,’ he said. ‘You haven’t got a hope.’ He had a point. But I never had any doubt that he would support me all the way.
The following day Fergus Montgomery, my PPS, telephoned me, and I told him that Keith was not going to stand but that I would. I wondered how best to break the news to Ted. Fergus thought I should see him personally.
I arranged to see Ted on Monday 25 November. He was at his desk in his room at the House. I need not have worried about hurting his feelings. I went in and said: ‘I must tell you that I have decided to stand for the leadership.’ He looked at me coldly, turned his back, shrugged his shoulders and said: ‘If you must.’ I slipped out of the room.
Monday was, therefore, the first day I had to face the press as a declared contender for the Tory leadership. I was glad to be able to rely on the help and advice of Gordon Reece, who had now become a friend and who sat in on some of my early press interviews, which went quite well. It was, of course, still the fact that I was a woman that was the main topic of interest.
Ted’s coterie and, I believe, at least one Central Office figure had, in any case, alighted on something which they hoped would destroy me as effectively as had happened to Keith. In the interview I had given to Pre-Retirement Choice more than two months before I had given what I considered to be practical advice to elderly people trying to make ends meet in circumstances where food prices were rising sharply. I said that it made sense to stock up on tinned food. This was precisely the sort of advice I myself had been given as a girl. Any good housewife shops around and buys several items at a time when prices are low, rather than dashing out at the last minute to buy the same thing at a greater cost.
To my horror the press on Wednesday 27 November was full of stories of my ‘hoarding’ food. Someone had clearly used this obscure interview in order to portray me as mean, selfish and above all ‘bourgeois’. In its way it was cleverly done. It allowed the desired caricature to be brought out to the full. It played to the snobbery of the Conservative Party, because the unspoken implication was that this was all that could be expected of a grocer’s daughter. It reminded the public of all that had been said and written about me as the ‘milk snatcher’ at Education.
A veritable circus of indignation was now staged. Pressure groups were prompted to complain. A deputation of housewives was said to be travelling from Birmingham to urge me to give them the tins. Food chemists gave their views about the consequences of keeping tinned food too long in the larder. Martin Redmayne, the former Chief Whip, reliable Party establishment figure and now Deputy Chairman of Harrods, appeared on television to say that ‘any sort of inducement to panic buying was … against the public interest’ – although Lord Redmayne’s larder probably contained something more enticing than a few tins of salmon and corned beef. There was nothing for it but to invite the cameramen in and have them check the contents of my Flood Street larder and cupboards. This may have convinced some of the Tory hierarchy that my and my family’s tastes and standards were not at all what should be expected from someone who aspired to lead their party. But it certainly showed that the ‘hoarding’ allegation was malicious nonsense.
Finally, in order to keep the dying story alive my opponents went too far. On Friday 29 November I was in John Cope’s South Gloucestershire constituency when my secretary, Alison Ward, telephoned to say that the radio was now broadcasting that I had been seen in a shop on the Finchley Road buying up large quantities of sugar. (There was a sugar shortage at the time.) Alison had already checked and discovered that in fact no such shop existed. It was a straightforward lie. A firm denial prevented its circulation in the press and marked the effective end of this surreal campaign.
At the time, however, I was bitterly upset by it. Sometimes I was near to tears. Sometimes I was shaking with anger. But as I told Bill Shelton, the MP for Streatham and a friend: ‘I saw how they destroyed Keith. Well, they’re not going to destroy me.’
What had happened made me all the more determined to throw my hat into the ring. But there was also much talk of Edward du Cann’s putting himself forward as a candidate. As Chairman of the 1922 Committee – and a man – he might reasonably be expected to command more support than me.
One of Edward du Cann’s chief supporters, Airey Neave, the MP for Abingdon and a colleague of Edward’s on the 1922 Executive, was someone I knew quite well. As barristers we had shared the same Chambers, and he had been a neighbour at Westminster Gardens.
Airey was a man of contrasts. His manner was quiet yet entirely self-assured. As a writer and a war hero who escaped from Colditz there was an air of romance about him. He had seen much more of the world than most MPs, and suffered a good deal too. He had the benefit, in Diana, of a marvellous political wife. He had briefly been a junior minister in the late 1950s but had to resign because of ill-health, and I understand Ted had unfeelingly told him that that was the end of his career. It was difficult to pin down Airey’s politics. I did not consider him, ideologically, a man of the right. He probably did not look at the world in those terms. We got on well and I was conscious of mutual respect, but we were not yet the close friends we were to become.
Airey had come to see me shortly after my decision to stand was known. He hoped to persuade Edward du Cann to stand, but Edward himself remained undecided. Excluded by Ted from high office, he had devoted himself to a City career he was now reluctant to give up.
A new factor that weakened Ted and strengthened his potential rivals was the announcement of the Home Committee’s conclusions on Tuesday 7 December. There would be annual elections for the Tory Leader, challengers needed only a proposer and a seconder to put themselves forward, and the majority required to win on the first ballot was significantly increased to 50 per cent plus 15 per cent of those eligible to vote. It was in effect an incentive to challengers, since it meant that a Leader in difficulties needed to retain the confidence of a super-majority of those voting.
Still, Christmas at Lamberhurst that year was less festive than on some other occasions.
On Wednesday 15 January Edward du Cann made it publicly known that he would not run for the leadership. The way was therefore open for me. It was now vitally necessary to have an effective campaign team.
That same afternoon I was leading for the Opposition on the Committee Stage of the Finance Bill. Fergus had just learned that he would have to go on a parliamentary visit to South Africa, though he still thought (wrongly as it turned out) that he would be back in time for the leadership first ballot. He therefore asked Bill Shelton, when they met in the Division Lobby, to run my campaign in his absence, and Bill agreed. I was delighted when Bill told me, for I knew he was loyal and would be a skilful campaigner. Then, as I learned later, in the course of a subsequent vote Airey approached Bill and said: ‘You know that I have been running Edward du Cann’s campaign? Edward is withdrawing. If we could come to some agreement I will bring Edward’s troops behind Margaret.’ In fact, the ‘agreement’ simply consisted of Airey taking over the running of my campaign with Bill assisting him.
When I began to make suggestions to Airey about people to contact, he told me firmly not to bother about any of that, to leave it to him and to concentrate on my work on the Finance Bill. This was good advice, not least because both in the upstairs Committee Room and on the floor of the Chamber I had every opportunity to show my paces. It was, after all, the members of the Parliamentary Conservative Party who would ultimately make the decision about the Conservative leadership, and they were just as likely to be impressed by what I said in debate as by anything else. The campaign team began as a small group of about half a dozen, though it swelled rapidly and by the second ballot had become almost too large, consisting of as many as forty or fifty. Canvassing was done with great precision, and MPs might be approached several times by different people in order to verify their allegiances. Airey and his colleagues knew that there was no short cut to this process, and day after day it went on, with Bill
Shelton crossing off names and keeping the tally.
Meanwhile, dealings with the media were suddenly becoming important. In these Gordon Reece was invaluable.
In fact, the attitude towards my candidature was tangibly changing. I spoke on Tuesday 21 January to a lunch in St Stephen’s Tavern of the Guinea Club, consisting of leading national and provincial newspaper journalists. By this time as a result of the soundings Airey had taken I was actually beginning to feel that I was in with a chance. I said to them wryly at one point: ‘You know, I really think you should begin to take me seriously.’ By the weekend articles had begun to appear reappraising my campaign in a different light.
Nor were my prospects harmed by another exchange in the Commons the following day with the ever-obliging Denis Healey. In bitter but obscure vein he described me as the ‘La Pasionaria of privilege’. I jotted down a reply and delivered it a few moments later with relish: ‘Some Chancellors are microeconomic. Some Chancellors are fiscal. This one is just plain cheap.’ The Tory benches loved it.
With just a week to go, Airey, Keith and Bill came round to Flood Street on Sunday 26 January to discuss the latest position. The number of pledges – mine at around 120 and Ted’s less than eighty – looked far too optimistic. People would need to be revisited and their intentions re-examined. Presumably the Heath campaign, in which Peter Walker and Ted’s PPSs Tim Kitson and Ken Baker were the main figures, was receiving equally or even more optimistic information; but they made the mistake of believing it. In marked contrast to Airey’s public demeanour, they were loudly predicting a large victory on the first ballot.
At Flood Street it was agreed that I should address my core campaigners in Committee Room 13 on Monday night. I could not tell them anything about campaigning. They had forgotten far more about political tactics and indeed political skulduggery than I would ever know. So instead I spoke and answered questions on my vision of a Conservative society from 10.30 till midnight. It was marvellous to be able to speak from the heart about what I believed, and to feel that those crucial to my cause were listening.
The Heath camp now changed the direction of their campaign. Ridicule had failed. Instead, the accusation became that the sort of Conservatism I represented might appeal to the middle-class rank and file supporters of the Party, particularly in the South, but would never win over the uncommitted. My article in the Daily Telegraph, which appeared on Thursday 30 January, took this head-on:
I was attacked [as Education Secretary] for fighting a rearguard action in defence of ‘middle-class interests’. The same accusation is levelled at me now, when I am leading Conservative opposition to the socialist Capital Transfer Tax proposals. Well, if ‘middle-class values’ include the encouragement of variety and individual choice, the provision of fair incentives and rewards for skill and hard work, the maintenance of effective barriers against the excessive power of the state and a belief in the wide distribution of individual private property, then they are certainly what I am trying to defend …
This theme – the return to fundamental Conservative principles and the defence of middle-class values – was enormously popular in the Party. I repeated it when speaking to my Constituency Association the following day. I rejected the idea that my candidature was representative of a faction. I emphasized that I was speaking up for all those who felt let down by recent Conservative Governments. I was also prepared to accept my share of the blame for what had gone wrong under Ted.
But [I added] I hope I have learned something from the failures and mistakes of the past and can help to plan constructively for the future … There is a widespread feeling in the country that the Conservative Party has not defended [Conservative] ideals explicitly and toughly enough, so that Britain is set on a course towards inevitable socialist mediocrity. That course must not only be halted, it must be reversed.
I knew from my talks with Conservative MPs that there were many contradictory factors which would influence their votes. Some would support Ted simply because he was the Leader in situ. Many would not dare go against him because, even after two successive election defeats, he inspired fear that there would be no forgiveness for mutiny. Moreover, many thought that I was inexperienced – and as I had publicly admitted, there was more than a little truth in that. There was also some suspicion of me as too doctrinaire and insensitive. And then, of course, there was the rather obvious fact that I was a woman.
As a result of these conflicting considerations, many MPs were undecided. They wanted to be able to talk to me, to find out what I was like and where I stood. Airey and his team would send these Members along to see me in the room of Robin Cooke – one of our team – in the House where, singly or in small groups, over a glass of claret or a cup of tea, I would try to answer their points as best I could. Ted, by contrast, preferred lunch parties of MPs where, I suspect, there was not much straight talking – at least not from the guests. Doubtless his campaign team marked them down as supporters, which many were not.
The press on Monday 3 February was full of the fact that the National Union of the Party had reported that 70 per cent of Constituency Associations favoured Ted Heath and that the great majority of Conservative supporters agreed with them. We were not surprised by this. The Conservative Associations, nudged by Central Office, were understandably loyal to the existing Leader and the opinion poll results reflected the fact that I was a relatively unknown quantity outside the House of Commons. But obviously it did not help, and it certainly boosted confidence in the Heath camp. Indeed, there was evidence of a late surge of support for Ted among MPs. Airey’s and Bill’s final canvass returns suggested that I was neck and neck with Ted, with the third candidate, the gallant and traditionalist Hugh Fraser, picking up a few right-wing misogynist votes. But I was told that I came over quite well on the World in Action television programme that night.
On Tuesday 4 February, the day of the first ballot, I was up early to prepare Denis’s breakfast and see him off to work before driving from Flood Street to the House of Commons, exhibiting what I hoped was a confident smile and a few friendly words for the press gathered outside. For me it was another day on the Finance Bill Committee, while in another House of Commons Committee Room the voting for the leadership took place. The ballot was due to close at 3.30. I went up to Airey Neave’s room to await the result. Bill Shelton represented me at the count and Tim Kitson represented Ted. I believe that even after they had heard the sombre news of the outcome of that day’s voting the Heath camp had hoped that the proxy votes, counted last, would see Ted through. But most of the proxies also went to me. I was trying to concentrate on anything other than the future when the door opened and Airey came in. Softly, but with a twinkle in his eye, he told me: ‘It’s good news. You’re ahead in the poll. You’ve got 130 votes to Ted’s 119.’ Hugh Fraser had sixteen.
I could barely believe it. Although I was thirty-one votes short of the required margin to win outright on the first ballot – 50 per cent plus a lead of 15 per cent of those eligible to vote – and therefore there would have to be a second round, I was decisively ahead. I had no doubt that if I had failed against Ted that would have been the end of me in politics. As it was, I might be Leader. Who knows? I might even be Prime Minister.
My own surprise at the result was as nothing compared to the shattering blow it had delivered to the Conservative establishment. I felt no sympathy for them. They had fought me unscrupulously all the way. But I did feel sorry for Ted, who quickly announced his decision to resign as Leader and not to contest the second ballot. Willie Whitelaw now put his name forward and immediately became the favourite. I myself thought that Willie had a very good chance of winning; and though I could not seriously imagine him changing the direction of the Party as I wished, it did please me to think that between us there would be none of the bitterness which had soured my relations with Ted. Jim Prior, John Peyton and Geoffrey Howe also entered the contest. I was a little worried about Geoffrey’s candidature because he held simi
lar views to mine and might split the right-wing vote, which in a close contest could be crucial. Hugh Fraser withdrew and urged his supporters to vote for Willie.
In fact, without knowing it, I had what the Americans call ‘momentum’. I had always reckoned that a substantial number of those voting for me in the first round would only do so as a tactical way of removing Ted and putting in someone more acceptable but still close to his way of thinking, such as Willie. But in fact my support actually hardened.
Certainly, many people in the Party at Westminster and outside it were now desperately anxious to bring the whole process to a swift end. The very circumstances which had counted against me in the first ballot now assisted me as the leading candidate in the second. The Daily Telegraph, an important barometer of Tory grassroots feeling, swung decisively onto my side.
Willie and I both attended the Young Conservative Conference at Eastbourne on Saturday 8 February. One woman on the platform was dressed in funereal black and glowering. I was rather concerned and asked her whether anything was wrong. ‘Yes,’ she said. ‘I’m in mourning for Mr Heath.’ There were few other mourners present. Willie and I were photographed as we kissed for the cameras. I remarked: ‘Willie and I have been friends for years. I’ve done that to Willie many times and he to me. It was not that difficult for him to do it, I think.’ Willie replied: ‘I’ve kissed her often. But we have not done it on a pavement outside a hotel in Eastbourne before.’ It was all good fun and the atmosphere lightened.
I used my own speech to the Conference to give a full-blooded rendering of my views. I said:
You can get your economic policies right, and still have the kind of society none of us would wish. I believe we should judge people on merit and not on background. I believe the person who is prepared to work hardest should get the greatest rewards and keep them after tax. That we should back the workers and not the shirkers: that it is not only permissible but praiseworthy to want to benefit your own family by your own efforts.
Margaret Thatcher: The Autobiography Page 23