My lovely children, Prerna and Prithvi, who inspire me to live my dreams every single day.
Ranjan Malik, my thought partner, innovation speaker and facilitator, whose insights into innovation helped shape a unique ‘Storm the Norm’ framework to anchor the content of the book.
Pragya Khanna, my colleague and a branding expert who played a pivotal role from the very beginning in developing the master framework and selection of brands from amongst hundreds of choices.
Abhijit Bansod, founder Studio ABD, the most gentle and graceful person. His design help has been invaluable.
Special thanks to Santosh Desai, for setting the right context and laying out the scope of the book.
I would like to acknowledge the contributions of Knowledge Studio and Partner Index PR Pvt. Ltd. (a Ketchum Sampark subsidiary) for research and knowledge support in some of the cases.
Many thanks to Rupa Publications India for believing in me and enabling me to publish this book.
Above all, I would like to express my gratitude to the brand owners of all twenty organizations featured in the book for having generously given their time and wholeheartedly participating in the creation of this book.
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