by Joshua Cohen
True Beta, 1.0, is life. Is human. Opening all the windows, opening all the doors, knocking down the firewalls to let the bugs out. Some butterflies, some moths.
All existence is Beta, basically. A ceaseless codependent improvement unto death, but then death is not even the end. Nothing will be finalized. There is no end, no closure. The search will outlive us forever. We as like a species will just shrink and wear.
We were tired in our minds, the software. Exhausted in our bodies, the hardware. A wreck even before a crash. Fit only to be sunk for a reef.
We were wasted far from April, and too near August. The softlaunch would go hard. Cull was complaining about “link flaccidity,” “conflab.” Qui kept muttering about “chaingangs,” “intimacc:ing.” We had selfdiagnosed shingles. We had selfdiagnosed everyone. Prodrome, aura, ache, postdrome, migraines have four phases. 1998 did too.
We could not remember where our office was, we could not remember when we had been in it last and so we just chaired a terminal in whatever room in whatever sector on whatever floor of whatever building until its assignee would return and we would move on. We were lucky in that not many would lay claim and displace their Founder. On every terminal surface were Diet Snapple bottles, churro wrappers, and the glomerations of wet tissues that in drying resembled little tiny furrowed desiccated mouse brains. Everything smelled of semen, and the Trapezzis aside, our one female employee who was also our second Afromerican had quit.
We glitched, we grated, broken links would not be purged, debroken links would not be reprised, header text was weighted too heavily, or comptrastingly had light relevance to body and/or anchortext. That being the basic text that was linked, 80% of which accurately described the nature of the link, as like Visit Tetration, which linked to tetration.com, meaning that 20% inaccurately described the nature of the link, as like Visit Tetration, which on a blog maintained by an Adverks rep fired for time theft linked to fagsuck.com.
We were disturbed, not at the vengeance but at having to recalibrate our favor/disfavor ratios.
Spamsites abounded. Phisheries, grouseries.
The address given for Au Natchl was that of a competing organobistro on the Alameda de las Pulgas. The phonenumber of the kasha joint was that of a salon also on Castro, called Kashas, possessive, not possessive.
Hatespeech, we slaved on that. Racists were rectarded but had figgered how to post. The issue of how to keep a search for “negro” not pejorative but historical. The issue of how to keep a search for “jew” a noun and not a verb.
How to keep a tetration for “penis” or “vagina” clinical, not porny. How to keep the user from being misinterpreted or worse, misadvertised to.
Also we were hacked. Malevolent techs were cur. We went chasing down their viruses, their worming. Crackbabies, the first people who had ever seemed immature to us, broke into our systems and we caught them. We set traps and caught them and spanked them hired. Tetrateer #36 Mark Garnisht seemed fetal, zygotic, immaterial.
We debugged but they were as like exterminators. They smoked out cocoons. Squashed roaches and ants one line at a time. But because they were hackers we had to ensure that in fumigating they were selective with their poisons.
That was our life. Work was. Fail reports, patch recommends, distro to uside or tetside accordingly. This might explain our response or nonresponse to The Lesstel. An external off the record subsection of Tetration. We were crunching, we had deadlines to die for, we were busy, the truth was busy. 04/01/98, which we missed. 06/08/98, which we missed. And so if in the midst of this frantic T minus countdown just to make launch by 07/01, by 08/01, Kor approached us to mention that he was going to czar a special discretionary security unit, what were we supposed to reply. We are not asking a question.
Kor took us into his confidence. He said the cyberattacks were slowing us down. We were not equipped to keep up both with them and our algys simultaneously. Sitting by ourselves had sapped our force posture. Construction crews were ubiquitous, employees were being hired without adequate background checks and assigned duties without adequate monitoring, external threats would become internal, inevitably. The best action course would be to diversify our vigilance, at least until the Tetplex was finished with enough capacity and safeguards in place to reinstall this unit. The VCs had already granted approvals, operating under the principle that all intel we uncovered on new viruses and worms along with all patches we developed would belong to Carbon, which would split any revenue generated, 60/40 in their favor. No worries, Kor said, this would not require any Tet or Adverks teams to be reassigned, he would be staffing this himself. Then, and this was sneaky pirate of him but we did not register it then, he asked if we had any names in our Rolodex for him to vet. We did not answer. We did not even break screen. It shames us still that we just shook our head and smirked, “Rolodex.”
The Byx B&B Inn was summarily converted into the Lesstel, a motel, a notel, no telling. Its addy and moribund phone have since been seared into our memory, synaptic burns between axon and neuron. 816 West Ahwanee Ave, Sunnyvale, (408) 734-4607. Just off the 101. It was a bleak strip of grimy pink stucco over cinderblock all vacancy rooms that had gone out of business with telegraphy, but now it would house a copy of our systems, along with a terminal or two. We admit that we gave it no thought, we had already given all our thought away.
It was owned by a bank, we cannot recall which, and Kor ensured it was purchased not by Tetration or even Carbon but by a shell, Accommodations Made, Inc. The bank had repossessed it from its owner, Ian Byxby, who, immaterial.
We are not sure who did the setup for Kor, because, again, we were not present. They were not staff, that is certain. They were tenants at full occupancy. We do not know how they were paid, or what, by whom. We do not know whether room and board were included. We imagine a vestibular ice machine on the fritz, a drained pool the color of chlorine to fall into.
We had octalfortied it clean from our drives by the time it was recalled to us. But we will return to this, we promise.
://
[After that invitation phase, what were your expectations for admitting all users? What was your experience after the site had gone live?]
Understand that Tetration as like every other searchengine, basically, was predicated on the assumption that establishing a presence online was analogous to the first word or first step of a baby. Infants, toddlers, do not want to just lie around unvisited in their earliest sites, they want to grow and move and communicate, they want to connect with and be connected to others. Apparently, however, this was not always the case, and people who had put up sites would routinely request that we delist them. It was not our meniality to answer such requests, but they were answered, by others, and for each instance of Kor mentioning a user registering an inappropriate content or intellectual property infringement objection, we are certain there were hundreds or thousands or hundreds of thousands of petitions for us to remove from results pics or vids of users with their exes, not even compromising pics or vids, just distressing, or distressing exspouse blogposts. The legit objections went to Legal. The rest just got form mail. You will excuse us. Please. We presumed that everyone wanted to be public. But not just that, we presumed everyone also wanted to be popular.
This principle was fundamental, due to the algy. Which we had made to order, and only to order, not to resolve any dramatizing ambivalence about the public self.
[You’re sure it was the math that convinced you? It wasn’t that you had your own taste for fame?]
Psychoanalysis again, überfaulty. Fame is just measurement, proportion, a weight, a number. But then everything is a number. There is no way to separate sums from our experience, and if there is a way then even that separation itself can be summed. You. We are sure you have difficulty doing double digit multiplication or converting the quotient of simple division into a fraction or percentage. Regardless, you still exist in this system. You contribute to many fractions and many percentages. Unwillingly perhap
s, but then you become counted among the unwilling. Your appetites, attractions, desires.
Anyway, you write, and what you write cannot be judged by any individual. The criteria become quantifiable only in the mass. Genre or medium criteria. Social, ethnic standards. All in perpetual flux. Which, with time, delineate metric. But now take out of the equation all the history of books, take out of the equation all of history. Without precedent there is no metric, no expectation. Now all you can rely on is what is marketed to you, retailed to your senses, and, also, on the instincts inside. The animal. Tell us, then, what will be unleashed? Imbue the users with the anonymity of animals, what will become popular?
[The same lowbrow lowest common denominator junk of offline TV and film, but on a screen that folds? Unreadable ebooks instead of unreadable books?]
404. Abort. Retry. Fail.
[Brands? Whatever’s advertised?]
AOL, Yahoo, Disney. CNN too. No doubt they were popular sites. Still are. Among the most visited. But still never among the most uniquely visited. Users just type the urls into a browser, or click a bookmark. No searching, no finding, no cur.
We mean something else, something novel, neolatrous. The popularity that cannot be purchased, only earned, or bestowed. The fantasies in aggregate, the figments in common. Not heuristic or empirical for all users always, but rational. Statistics. The number of links, not outgoing, but incoming. The maximal repetition rate of a minimal set of terms. That is how rank is determined. If two parents love each other, and get others to love what they make, then nine seconds, nine minutes or hours later, another meme is born.
Name us someone famous.
A celebrity, someone A-list.
[You think I’m in touch? Why not just list your friends?]
Do not snob us. Natalie Portman.
Surely Natalie Portman still trends.
[But why her? Don’t you think you’re every bit the celebrity she is?]
We met her once.
Or she met us.
Point being, she was popular, the terms of her were. “Natalie” alone, not much. “Portman” alone, very much. In her fullest iteration, though, “Natalie Portman” was unstoppable.
But not in any of the ways you might predict.
She was not Natalie Portman+actress, she was not Natalie Portman+celebrity, she was not even Natalie Portman the symbol, rather “she,” the “she” in quotes, more than anyone else, more totally than any other famous person or brand, so simultaneously served as like signifying and signified, in M-Unit language, that there was no use in defining designata.
Or, to put it directly, we were at a loss for what to do about, quotes again, “her” results, given that approx 82% of all tetrations of, quotes one last time, “her” name, were accompanied by smut, and approx 24% not accompanied by smut resulted in clickthrough to dubious sites rising rapidly through the rankings.
Everything was, you will forgive us, her vagina, her anus. Rather they were just the ideas, the conceptions, always better represented in the vernacular. Pussy, asshole. The pussy and asshole of Natalie Portman.
Tetrations for Natalie Portman topless, bottomless. Natalie Portman sex scene. Natalie Portman blowjob scene. The mouth of Natalie Portman. Semen, whatever the prevailing slang for semen, on her lips, on her teeth. “Natalie Portman 34B” OR “Natalie Portman 32B” OR “Natalie Portman 32B..34B” OR “Natalie Portman ~breasts ~boobs ~tits | jugs | knockers | honkers –pitchers –doors –cars filetype:jpg, mpg.”
This was the most craved escape in, or from, our universe. This was the most craven. Users tetrating for things they admitted were frauds, “natalie portman fake horse rape,” “natalie portman fake gangbang snuff.” Users tetrating, “how do i fuck natalie portman?” “natalie portman will u fuck me?”
The bias crap intruding, reinforcing. Hate kinks becoming our new normal. Questions we would never consider answering, even online. “why does natalie portman date fags?” “how big a nigger cock can natalie portman fit in her little jew hole?”
This was the basic lesson of the launch. On 09/01/1998, 06:00 UTC, we welcomed the public to itself, and this was how it returned the greeting.
The tetraffic altered pronto. It skewed. Hashtag understatement. The datasets we crunched concluded that our info w/r/t relations as like they were conducted offscreen had become comptrastingly tenuous.
Admitting users without registration was getting us abusers, and that was wounding. They moved into the neighborhood to find the doors open, not closed, and their temptation became our agony. They burned their crosses out on our lawn, then broke into the premises and got into bed with our family. It was Moe who offered the domestic analogy.
We had to move against the very users who with their every greedy purchase sustained us, who with every tetration for a pacifier or mobile or stroller to add to their cart, had multiple, exponential, spic MILF cumpilation tetrations. Same user. Same IP. This must have been, for anyone who shared that computer or head, dissociative, fragmenting.
Just a moment ago we ourselves had been concerned for the site, but now were concerned, or pretended to be, for people. We sat alongside Cull and Qui at our terminals and it was as like we each became our own business or employee, NSFWing constantly. We sifted and sieved, labeled and rated clickbait, as like online engendered through vulgarity, and diversified by hate, until the only consensus left was obscenity. For which we each had our own definition. Our own indefinability of its primacy. Our first mutual culture was becoming our last, a default devolution to simian sex and violence, which our algys were staging amid the personalized commercial identities of food, clothing, and shelter.
A person would consult linear algebra about how to terminate a pregnancy in a way that appeared accidental. Their spouse would seek advice on infidelity from differential calc. How to hide a body. How to acidwash all DNA traces off a body and hide it. This had not occurred to us as like risky before, the advice received no better than the deeds. We reasoned that our users were researching for a novel or screenplay. We rationalized that everyone in America along with half of the rest of globe was writing a novel or screenplay. Rather than passing prurient IPs onto the authorities, we filtered their sites, blocked them if illegal. Though a censored online could not represent existence. But an uncensored online should not. We told ourselves we were saving users from themselves. But we were also saving ourselves. We were soothed by recalling that even our online was not genuine, authentic. If the average user had limited access to childporn, we had no access whatsoever to the NSA, CIA, FBI, the IIA of NATO, though we guess we might have hacked them. We were soothed until we recalled that the life we were living was also not total, not full. The life we were living was empty.
[Wait—what you’re saying is that Tetration is or was engaged in active censorship of nonillegal sites?]
In what country—America? Or in China?
Bottomline, the point now is our feelings. Again, as like for the rest, we will get to it.
[So, your feelings?]
Do not condescend, we will return to this. For now, though, we were manic.
[How?]
We had selaccess from our office, but office is whatever. We had selaccess to an encrypted algy that tetrated without filter. We toggled between modes, between online as like it was, and online as like we were changing it. Flagged pages flew incessant. We never delegated, every decision was our own. This site was evil, that site was borderline evil, this was satire, that was parody. Making distinctions to make the rubric, delivering verdicts to write the lex. We tried to establish gradients and hierarchies, to formalize a protocol to reprieve this automatic. But nothing would equate, because nothing was equatable. Art was porn and porn was art and every joke was defamation, libel. We were stuck in a recursion, going loopy, doomed. Obsessive compulsives always have to match obsessive with compulsive.
[The pressure you were under was because of the politics, or guilt? Or just the workload?]
The pressure was us o
n us. If we experienced guilt it was not from violating any ethics or morals but the magnitude of the second eigenvalue. Tetrate it. Do not. Deploying emotions without matrices distressed us. Human intervention was the crime. Lack of system was the crime. This is all about our eternal failure to have deved a viable semantic algy that translates, interprets, and reads between the lines to appreciate intent.
[What about the launch itself?]
No party we recall. No circus bread or smoky mirrors. Just a press release by Kor. There was no call to fly in New York journalists only to demo a product already numinous at no cost.
[Your role was limited?]
The servers, we mean the Tetplex servers, were crashing. We were not handling the site queries let alone the media requests. Every time Kor opened his mouth our volume doubled. Every time we crashed Moe would hectically sweat as like the white crept up his sideburns and the wrinkles from the stress and tension rung wild around his mouth in the yelling of four languages to the 10 engineers he had hired for diversity, but diversity of expertise, because all of them were Jains. Cull and Qui would have to intervene while we rollerbladed the parkinglot. Doing grinds, fahrvergnügening. The AP took a photo that was faceplanted all over the press and the gist of the accompanying article was Tetration.com will keep your online inline, which was neither very funny nor accurate despite. Point being, that line in the piece was taken verbatim from our About page.
[Remember the publication?]
Does not matter. Just gossip, rumor, coupons.