by Rich Kienzle
Epic would release two more singles. “Radio Lover,” the final one, told the story, with vocals and spoken recitations, of a disc jockey deeply in love with his wife of one year, who takes advantage of his air time to cheat on him. Billy added his more elaborate production values to the recording. Despite the ups and downs, the Epic era defined much of George’s legacy to the world. Mary Ann McCready, who’d left Columbia in 1988, agreed, saying, “Everything goes back to Epic Records.” The healing that began when George and Nancy moved back to East Texas six years earlier had seemingly done its job. In May 1989, they closed down Jones Country, sold the Texas property, and returned to Nashville.
CHAPTER 7
1990–1999
There’d been no serious documentary made about George, but in the wake of his turnaround, producer Gregory Hall and Charlie Dick, Patsy Cline’s husband and a longtime buddy of George’s, secured George’s and Nancy’s cooperation and began assembling other stars and old friends, as well as new and vintage video and film clips, for the documentary George Jones: Same Ole Me: The Authorized Video Biography. It included new concert footage, comments by Loretta Lynn recounting George singing Buck Owens’s entire show (she was present at the time), and George Riddle recalling his days touring with the Jones Boys. Johnny Cash, at the time in a creative funk of his own, declared that his answer to the question of his favorite country singer was always “You mean aside from George Jones.” The film included scenes shot in desolate Saratoga and the infamous clip of Tommy Campsey putting a sputtering, drunken George in the police car after the traffic stop on I-65.
But as far as recording went, things were not so steady. Two years earlier, “One Woman Man” became his final Top 10 single. Subsequent singles barely broke the Top 40. His final Epic album, 1991’s Friends in High Places, was actually made up of duets done years earlier with Emmylou Harris, Shelby Lynne, Charlie Daniels, Buck Owens, Ricky Van Shelton, Ricky Skaggs, Sweethearts of the Rodeo, and Randy Travis. The Travis performance, “A Few Ol’ Country Boys,” a Troy Seals–Mentor Williams composition, was the most significant. Travis’s label, Warner Bros., had released it as a single that reached the Top 10 in the fall of 1990.
Figures from George’s past were fading away. On February 20, 1991, Bryan and Jeffrey lost their mother when Shirley, happily married to J.C. Arnold until his death in 1985, died in Vidor. She was buried next to her husband in Restlawn, the final stop for so many Joneses.
Another New Traditional voice emerged with Alan Jackson, a Georgia native who’d worked around Nashville as a songwriter for Glen Campbell’s publishing firm. Jackson wound up with Arista Records, his 1990 single “Here in the Real World” and the acclaimed album that followed epitomizing the continuing popularity of the New Traditional form. His producer was Keith Stegall, who’d written tunes for George. In April 1991, Jackson’s label, Arista, released the single “Don’t Rock the Jukebox,” with its memorable line “Don’t rock the jukebox/I wanna hear some Jones/My heart ain’t ready for the Rollin’ Stones.” The catchy, twangy single stood as yet another homage to George, one he deeply appreciated. It would lead to a close friendship with Jackson that lasted until George’s death. That same year Lorrie Morgan, George’s former backup singer and the widow of Keith Whitley, successfully revived “A Picture of Me (Without You).”
Another musical sea change was looming. A new breed of younger singers, younger than most of the New Traditionalists, had musical visions blending some aspects of country with larger influences from rock and pop. Garth Brooks, an Oklahoma native whose mother sang and recorded country for Capitol, emerged in 1989 with a debut album that did well. Equipped with a degree in advertising from Oklahoma State University, Brooks had a better handle on the business aspects of his career than many of his peers. His first two albums of the 1990s, No Fences and Ropin’ the Wind, became successes beyond nearly anything the country music field had ever seen, taking the notion of crossing over from country to pop success to unheard-of levels. A highly visual performer who took his stage-presentation ideas from, among others, the rock band Kiss, Brooks inspired an entirely different school of country acts, less interested in preserving the twang of the past. Always savvy in the very political atmosphere of Nashville’s Music Row, he frequently and publicly expressed his admiration for George’s music even though his sound and rock-pop-flavored songs were the antithesis of both George’s music and the New Traditional sound.
GEORGE WASN’T WITHOUT A RECORDING CONTRACT FOR LONG. AT MCA Records, executives Bruce Hinton and Tony Brown, the former keyboard player for Elvis Presley, Emmylou Harris, and Rodney Crowell, set their eyes on signing him. Hinton handled the business end. Brown, one of Nashville’s most successful musician-producers since Billy Sherrill, Owen Bradley, or Chet Atkins, saw George as an important get for the label. “I think Epic lost interest and were lookin’ for new blood, and somebody mentioned that we could sign George. I was thinkin’, ‘My God, why would we not do that?’ Bruce felt the same way ’cause he was such an icon and he still had music left in him. He still could sing good. And I think he’d been sober for a while when he came to MCA and he was still singin’ real good and showin’ up for his concerts. We signed him because we thought there was still life in radio for George.”
The first album would be And Along Came Jones, produced by Kyle Lehning, who’d produced Randy Travis’s classic singles like “Diggin’ Up Bones.” MCA released three singles: “You Couldn’t Get the Picture,” in 1991, and “She Loved a Lot in Her Time” and “Honky Tonk Myself to Death” in 1992. None performed well on the charts, not a great beginning. And Along Came Jones went no higher than No. 22 while the Epic material continued to sell. In February 1992, the Epic singles collection Super Hits earned a gold album.
Behind the scenes, Country Music Hall of Fame electors, whose votes would determine the 1992 inductees, were at work. No one doubted George would someday be inducted, but when that would happen was anyone’s guess. The CMA’s byzantine selection system, always highly political, left many things to question. Worthy artists like Webb Pierce, who tramped on too many toes around Music Row despite monumental musical achievements that more than justified his induction, languished for years. Pierce died in 1991. George was viewed differently. Loved by nearly everyone at his worst, through years of screwing up, leaving friends in the lurch, and dragging himself through the mud, the man and his talents were still revered by friends even if they hated his bad behavior.
MCA created a ball buster of a vocal event, defined as a single performance featuring one or more additional stars and staged to generate both buzz and record sales. In this case, taking a cue from the Epic singles that seemed to parallel his life, George recorded “I Don’t Need Your Rocking Chair,” a defiant refusal to be worn down by age, custom written by Frank Dycus, Kerry Kurt Phillips, and Billy Yates. George, nearly sixty-one, would be joined on the record by fellow MCA artists Mark Chesnutt (a New Traditionalist newcomer from Beaumont), Vince Gill, and Patty Loveless. Added to that group were Garth Brooks, Clint Black, Pam Tillis, Travis Tritt, Alan Jackson, T. Graham Brown, and newcomer Joe Diffie. Tony Brown saw it as a gesture of defiance to anyone thinking Jones was a mere relic, calling it “one of those marketing ideas that was like a no-brainer. It was like [flipping the] bird to the critics.” Released in September 1992, the single barely broke the Top 40, but it was the perfect lead-in for George’s September 30 Hall of Fame induction, when George and BMI executive Frances Preston received the honors.
George suffered a major loss a month later when brother-in-law Dub Scroggins, his longtime mentor, died on June 1 in Woodville, Texas, at seventy-five. His health had been failing for some time, in part due to his years working with chemicals at a Beaumont concrete plant. Dub and Helen had lent unflinching support when George and Nancy returned to East Texas in 1983. He’d lived long enough to see George inducted into the Hall of Fame, but the loss deeply pained George as another of his touchstones fell away. He lost another mentor on Nove
mber 23, when Roy Acuff died of pneumonia at eighty-nine after a long battle with congestive heart failure. A month before, Acuff left his bed at Nashville’s Baptist Hospital, intent on one final Opry performance with his Smoky Mountain Boys. Standing on a stage he’d virtually owned for fifty-four years, he managed one final time in the spotlight. Per his instructions, he was buried within hours of his death.
November also brought a second traditional Jones album, Walls Can Fall, produced by Emory Gordy Jr., who’d worked with Tony Brown in the Hot Band. The Jones renaissance continued. The Academy of Country Music, originally a West Coast–based counterpart to the CMA, presented George with its Pioneer Award in May 1993. That fall, the CMA awarded “Rockin’ Chair” its Vocal Event of the Year Award, an increasingly important award in an era defined more and more by studio collaborations, some of them worthy, others, regardless of the artist, little more than filler.
George remained busy touring, continuing to build a reputation for reliability, having fun singing “No Show Jones,” and leaving audiences amply satisfied. When he was off the road, MCA kept him busy. His third MCA album, High Tech Redneck, was released in November 1993. With Norro Wilson producing George for the first time, the goal, given the high number of novelty tunes, seemed to be to give him a chance for more radio airplay. To some degree, it succeeded. Released as a single, the title song told the tale of a good ol’ boy who’d embraced the fledgling digital technology of that era and became his best-selling MCA single to date. But the album charted lower than the other two.
Tony Brown had another concept album in mind: Rhythm, Country and Blues, a sincere if somewhat self-conscious effort to find common ground between country stars and R&B vocalists. George was teamed with blues icon B.B. King on what became the album’s powerful closing number: “Patches,” a dramatic song that had won a Grammy for R&B singer Clarence Carter in 1971. George added effective vocal touches, though King’s voice and guitar dominated the performance. Released in March 1994 to general acclaim, by May the album had achieved platinum status, an increasing delineator of success in the Garth-dominated 1990s.
Brown decided to revisit the duet concept with George on an album pairing him with a variety of singers at Bradley’s Barn, a studio in Mount Juliet, east of Nashville. The original barn was on the property of Decca Records executive Owen Bradley, who’d opened a small demo studio in a barn in the sixties so his eldest son Jerry could do some recording work. When Columbia Records, who owned the original Bradley Studio complex and rented it to acts from any label, changed their policy and made the studios available only to Columbia artists, Bradley quickly upgraded the barn to a full-featured facility open to everyone. Loretta Lynn, Conway Twitty, Bob Wills, Webb Pierce, Ernest Tubb, Kitty Wells, and rock bands like the Beau Brummels recorded there. Eventually, the place gained a mystique not unlike the Quonset Hut. After a fire destroyed it in 1981, Bradley, long retired from Decca, rebuilt it.
To produce the duet collection, Brown enlisted Canadian-born producer Brian Ahern, ex-husband of Emmylou Harris, to handle what became The Bradley Barn Sessions. His work on the first three Harris albums led Brown to offer him the job. “I put [George] with Brian Ahern strictly because three of the greatest country records ever made, to me, were Emmylou’s first three [Warner Bros.] records. And I just thought that Brian wasn’t being used by anybody here in Nashville.” On the album, George would revisit classics from the past with carefully selected guests, some of them former duet partners: Emmylou had already worked with George on the Special Guests album, and Vince Gill, Marty Stuart, and Mark Chesnutt were part of the “Rockin’ Chair” single. His partners, in most cases, were given the option to pick a Jones classic to sing with him. Three hadn’t recorded with him before: Dolly Parton, Trisha Yearwood—one of the new female voices in Nashville—and Rolling Stone Keith Richards, who became a fan after hearing George onstage thirty years earlier in San Antonio. The album included another significant voice: Tammy Wynette, who reprised “Golden Ring” with him.
Ahern brought his Enactron Truck to the sessions. This forty-two-foot mobile control room on wheels was something he devised in the 1970s and used on Harris’s first three albums and many others, Willie Nelson’s Stardust among them. That arrangement made making the album challenging, since George had issues with Ahern’s entire approach to recording. In a 1995 interview, he complained in detail about the process. Unfamiliar with the Barn, where he’d never recorded, he was also uneasy with Ahern’s mobile setup despite its stellar pedigree. Far more disconcerting for George were the rough mixes he received at the end of each session that he called “the worst, worst, worst mixes on take-home copies that I ever got in my life from any recording.” He cited inaudible instruments and complained his voice was buried on some tracks. Pleas to Ahern, he said, brought no improvement, souring him on the entire process. Nevertheless, in the end he proclaimed himself quite satisfied with the result. His frustration, by his own admission, led to his approaching the ongoing sessions with wariness and plenty of attitude that threatened the relationship with Ahern.
Brown, who’d enlisted Ahern, saw George’s frustration stemmed in part from his preference for the way Sherrill had recorded him. “Every producer records different,” Brown explained. “Brian cuts the way that I record. He cuts a basic track and then he starts coloring the tracks with background singers and strings and whatever later on. I think George was used to having everything [recorded] live on the date, and [Sherrill’s rough mixes] sounded like a record when he’d take it home to listen to it. Where Brian was like concentrating on making sure that the tracks were really good and probably didn’t stick George’s vocal out, so I bet Brian’s approach to producing was a totally different thing for George and it probably threw him for a loop.”
Only one person could keep George sufficiently focused, Brown said. “I remember Nancy calling me one time when George was really kind of getting frustrated with Brian’s way of working. And she said, ‘Now, why did you talk me into doing this record with Brian Ahern and George?’ I said, ‘Because I think he would take care of the music with kid gloves because he’s such an artistic kind of producer, and I think if anybody is worthy of working with George Jones it would be Brian Ahern.’ I did it thinking it was creatively a great idea, and the end result was good, but I think Nancy really had her hands full during the cutting of that record.”
Brown relied on Nancy throughout the life of George’s MCA contract. “She was the saving grace. She had his ear and she was just the factor that things would get done. ’Cause he would do it for her. She was the liaison that made the last few years of recording close to being somewhat easy with George, because at that point he was frustrated about radio not playing him. And so she would keep things on an even keel. I really give her credit, for anything that got done with George at MCA was because of her ability to talk him into it.”
In July 1994, the City of Beaumont and Jefferson County, spearheaded by Beaumont’s Chamber of Commerce, suggested renaming the Neches River Bridge that separated Beaumont and Jefferson County from Orange County in George’s honor. The bridge carried Interstate 10. Texas law stipulated both counties had to concur for the state to approve renaming the structure. Beaumont and Jefferson County officials, citing George’s local roots, fame, and triumph over adversity, voted to support the idea. Mayor David Moore pointed to letters and other gestures of support, noting that five hundred responders approved and seven did not. Jefferson County officials voted yes within days. The July 21 Beaumont Enterprise printed an entire section of letters supporting the idea, leading off with one from former president George H.W. Bush, a Houston resident and longtime country fan: “George has fought some tough battles in his life; but he has fought adversity with courage and, I am told, he is doing well in all respects. His music, of course, is legendary.” Following that was a note from George himself, acknowledging the idea, expressing appreciation for the “show of faith,” and thanking everyone “for remembering me.”<
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The view couldn’t have been more different across the Neches in Orange County. At a July 22 meeting, Orange County commissioners took the matter under advisement. The renaming generated not only a lack of enthusiasm, but some outright opposition. Residents who spoke against it cited the past George was still trying to live down. Three women involved with Mothers Against Drunk Driving claimed renaming the bridge for a notorious alcoholic would encourage drunk driving, one testifying her daughter suffered disabilities because of an accident involving an intoxicated driver. Another resident complained George had given nothing back to the county he called home for a decade. Citing the fact that George and Nancy located the Jones Country venue outside the county, she concluded that since he hadn’t brought business to the area, he didn’t warrant an honor. Another resident declared George “had no business being honored in this county” since he was well paid for his performances (an assertion that made no sense whatsoever). Commissioner Kell Bradford, who said he knew George in his Vidor days, supported the move, noting that “Elvis died as a pill head and they had a federal stamp to honor him; Janis Joplin also died a pill head and Port Arthur made a monument to honor her,” adding, “If we don’t support this, it looks as if we are turning our backs on one of our own.”