10 “Ideally in a patent search”: Edelson, pp. 97–98.
11 computerize the files: Design News, November 5, 1990, pp. 96–97.
12 Robert Kearns: Durham, North Carolina, Morning Herald, November 18, 1990, p. A8.
13 WHEN GOOD IS BETTER THAN BEST
1 McDonald’s: New York Times, November 1 and 2, 1990; Modern Plastics, October 1987, p. 15; September 1990, p. 53; December 1990, pp. 42–45, 49.
2 “polystyrene production process”: New York Times, November 1, 1990, p. C17.
3 “Burger King applauds”: New York Times, November 7, 1990, advertisement.
4 “improvements in cooking”: New York Times, November 2, 1990, p. C5.
5 Chinese wheelbarrow: Mayne.
6 “an ingenious example”: Caplan, pp. 160–61; see also Industrial Design, July-August 1984, p. 8.
14 ALWAYS ROOM FOR IMPROVEMENT
1 Russell Baker: New York Times, November 13, 1990, op-ed page. “new telephone systems”: Norman, p. vii. “count upon finding”: ibid., p. 6.
2 Design News: May 21, 1990, editorial; October 22, 1990, pp. 130–32, 135.
3 Goldstar Electronics: see New York Times, November 6, 1990, advertising column.
4 “usable design”: Norman, pp. viii, ix.
5 “This is how sellers”: Aristotle, p. 347.
6 Jacob Rabinow: Rabinow, pp. 223–24.
7 “Restlessness is discontent”: quoted in Jones, p. 2.
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