Future Shock

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by Alvin Toffler


  Future shock is a time phenomenon, a product of the greatly accelerated rate of change in society. It arises from the superimposition of a new culture on an old one. It is culture shock in one's own society. But its impact is far worse. For most Peace Corps men, in fact most travelers, have the comforting knowledge that the culture they left behind will be there to return to. The victim of future shock does not.

  Take an individual out of his own culture and set him down suddenly in an environment sharply different from his own, with a different set of cues to react to – different conceptions of time, space, work, love, religion, sex, and everything else – then cut him off from any hope of retreat to a more familiar social landscape, and the dislocation he suffers is doubly severe. Moreover, if this new culture is itself in constant turmoil, and if – worse yet – its values are incessantly changing, the sense of disorientation will be still further intensified. Given few clues as to what kind of behavior is rational under the radically new circumstances, the victim may well become a hazard to himself and others.

  Now imagine not merely an individual but an entire society, an entire generation – including its weakest, least intelligent, and most irrational members – suddenly transported into this new world. The result is mass disorientation, future shock on a grand scale.

  This is the prospect that man now faces. Change is avalanching upon our heads and most people are grotesquely unprepared to cope with it.

  BREAK WITH THE PAST

  Is all this exaggerated? I think not. It has become a cliche to say that what we are now living through is a "second industrial revolution." This phrase is supposed to impress us with the speed and profundity of the change around us. But in addition to being platitudinous, it is misleading. For what is occurring now is, in all likelihood, bigger, deeper, and more important than the industrial revolution. Indeed, a growing body of reputable opinion asserts that the present movement represents nothing less than the second great divide in human history, comparable in magnitude only with that first great break in historic continuity, the shift from barbarism to civilization.

  This idea crops up with increasing frequency in the writings of scientists and technologists. Sir George Thomson, the British physicist and Nobel prizewinner, suggests in The Foreseeable Future that the nearest historic parallel with today is not the industrial revolution but rather the "invention of agriculture in the neolithic age." John Diebold, the American automation expert, warns that "the effects of the technological revolution we are now living through will be deeper than any social change we have experienced before." Sir Leon Bagrit, the British computer manufacturer, insists that automation by itself represents "the greatest change in the whole history of mankind."

  Nor are the men of science and technology alone in these views. Sir Herbert Read, the philosopher of art, tells us that we are living through "a revolution so fundamental that we must search many past centuries for a parallel. Possibly the only comparable change is the one that took place between the Old and the New Stone Age ..." And Kurt W. Marek, who under the name C. W. Ceram is best-known as the author of Gods, Graves and Scholars, observes that "we, in the twentieth century, are concluding an era of mankind five thousand years in length ... We are not, as Spengler supposed, in the situation of Rome at the beginning of the Christian West, but in that of the year 3000 B.C. We open our eyes like prehistoric man, we see a world totally new."

  One of the most striking statements of this theme has come from Kenneth Boulding, an eminent economist and imaginative social thinker. In justifying his view that the present moment represents a crucial turning point in human history, Boulding observes that "as far as many statistical series related to activities of mankind are concerned, the date that divides human history into two equal parts is well within living memory." In effect, our century represents The Great Median Strip running down the center of human history. Thus he asserts, "The world of today ... is as different from the world in which I was born as that world was from Julius Caesar's. I was born in the middle of human history, to date, roughly. Almost as much has happened since I was born as happened before."

  This startling statement can be illustrated in a number of ways. It has been observed, for example, that if the last 50,000 years of man's existence were divided into lifetimes of approximately sixty-two years each, there have been about 800 such lifetimes. Of these 800, fully 650 were spent in caves.

  Only during the last seventy lifetimes has it been possible to communicate effectively from one lifetime to another – as writing made it possible to do. Only during the last six lifetimes did masses of men ever see a printed word. Only during the last four has it been possible to measure time with any precision. Only in the last two has anyone anywhere used an electric motor. And the overwhelming majority of all the material goods we use in daily life today have been developed within the present, the 800th, lifetime.

  This 800th lifetime marks a sharp break with all past human experience because during this lifetime man's relationship to resources has reversed itself. This is most evident in the field of economic development. Within a single lifetime, agriculture, the original basis of civilization, has lost its dominance in nation after nation. Today in a dozen major countries agriculture employs fewer than 15 percent of the economically active population. In the United States, whose farms feed 200,000,000 Americans plus the equivalent of another 160,000,000 people around the world, this figure is already below 6 percent and it is still shrinking rapidly.

  Moreover, if agriculture is the first stage of economic development and industrialism the second, we can now see that still another stage – the third – has suddenly been reached. In about 1956 the United States became the first major power in which more than 50 percent of the non-farm labor force ceased to wear the blue collar of factory or manual labor. Blue collar workers were outnumbered by those in the socalled white-collar occupations – in retail trade, administration, communications, research, education, and other service categories. Within the same lifetime a society for the first time in human history not only threw off the yoke of agriculture, but managed within a few brief decades to throw off the yoke of manual labor as well. The world's first service economy had been born.

  Since then, one after another of the technologically advanced countries have moved in the same direction. Today, in those nations in which agriculture is down to the 15 percent level or below, white collars already outnumber blue in Sweden, Britain, Belgium, Canada, and the Netherlands. Ten thousand years for agriculture. A century or two for industrialism. And now, opening before us – super-industrialism.

  Jean Fourastie, the French planner and social philosopher, has declared that "Nothing will be less industrial than the civilization born of the industrial revolution." The significance of this staggering fact has yet to be digested. Perhaps U Thant, Secretary General of the United Nations, came closest to summarizing the meaning of the shift to super-industrialism when he declared that "The central stupendous truth about developed economies today is that they can have – in anything but the shortest run – the kind and scale of resources they decide to have.... It is no longer resources that limit decisions. It is the decision that makes the resources. This is the fundamental revolutionary change – perhaps the most revolutionary man has ever known." This monumental reversal has taken place in the 800th lifetime.

  This lifetime is also different from all others because of the astonishing expansion of the scale and scope of change. Clearly, there have been other lifetimes in which epochal upheavals occurred. Wars, plagues, earthquakes, and famine rocked many an earlier social order. But these shocks and upheavals were contained within the borders of one or a group of adjacent societies. It took generations, even centuries, for their impact to spread beyond these borders.

  In our lifetime the boundaries have burst. Today the network of social ties is so tightly woven that the consequences of contemporary events radiate instantaneously around the world. A war in Vietnam alters basic political a
lignments in Peking, Moscow, and Washington, touches off protests in Stockholm, affects financial transactions in Zurich, triggers secret diplomatic moves in Algiers.

  Indeed, not only do contemporary events radiate instantaneously – now we can be said to be feeling the impact of all past events in a new way. For the past is doubling back on us. We are caught in what might be called a "time skip."

  An event that affected only a handful of people at the time of its occurrence in the past can have large-scale consequences today. The Peloponnesian War, for example, was little more than a skirmish by modern standards. While Athens, Sparta and several nearby citystates battled, the population of the rest of the globe remained largely unaware of and undisturbed by the war. The Zapotec Indians living in Mexico at the time were wholly untouched by it. The ancient Japanese felt none of its impact.

  Yet the Peloponnesian War deeply altered the future course of Greek history. By changing the movement of men, the geographical distribution of genes, values, and ideas, it affected later events in Rome, and, through Rome, all Europe. Today's Europeans are to some small degree different people because that conflict occurred.

  In turn, in the tightly wired world of today, these Europeans influence Mexicans and Japanese alike. Whatever trace of impact the Peloponnesian War left on the genetic structure, the ideas, and the values of today's Europeans is now exported by them to all parts of the world. Thus today's Mexicans and Japanese feel the distant, twice-removed impact of that war even though their ancestors, alive during its occurrence, did not. In this way, the events of the past, skipping as it were over generations and centuries, rise up to haunt and change us today.

  When we think not merely of the Peloponnesian War but of the building of the Great Wall of China, the Black Plague, the battle of the Bantu against the Hamites – indeed, of all the events of the past – the cumulative implications of the time-skip principle take on weight. Whatever happened to some men in the past affects virtually all men today. This was not always true. In short, all history is catching up with us, and this very difference, paradoxically, underscores our break with the past. Thus the scope of change is fundamentally altered. Across space and through time, change has a power and reach in this, the 800th lifetime, that it never did before.

  But the final, qualitative difference between this and all previous lifetimes is the one most easily overlooked. For we have not merely extended the scope and scale of change, we have radically altered its pace. We have in our time released a totally new social force – a stream of change so accelerated that it influences our sense of time, revolutionizes the tempo of daily life, and affects the very way we "feel" the world around us. We no longer "feel" life as men did in the past. And this is the ultimate difference, the distinction that separates the truly contemporary man from all others. For this acceleration lies behind the impermanence – the transience – that penetrates and tinctures our consciousness, radically affecting the way we relate to other people, to things, to the entire universe of ideas, art and values.

  To understand what is happening to us as we move into the age of super-industrialism, we must analyze the processes of acceleration and confront the concept of transience. If acceleration is a new social force, transience is its psychological counterpart, and without an understanding of the role it plays in contemporary human behavior, all our theories of personality, all our psychology, must remain pre-modern. Psychology without the concept of transience cannot take account of precisely those phenomena that are peculiarly contemporary.

  By changing our relationship to the resources that surround us, by violently expanding the scope of change, and, most crucially, by accelerating its pace, we have broken irretrievably with the past. We have cut ourselves off from the old ways of thinking, of feeling, of adapting. We have set the stage for a completely new society and we are now racing toward it. This is the crux of the 800th lifetime. And it is this that calls into question man's capacity for adaptation – how will he fare in this new society? Can he adapt to its imperatives? And if not, can he alter these imperatives?

  Before even attempting to answer such questions, we must focus on the twin forces of acceleration and transience. We must learn how they alter the texture of existence, hammering our lives and psyches into new and unfamiliar shapes. We must understand how – and why – they confront us, for the first time, with the explosive potential of future shock.

  Chapter 2

  THE ACCELERATIVE THRUST

  Early in March, 1967, in eastern Canada, an eleven-year-old child died of old age.

  Ricky Gallant was only eleven years old chronologically, but he suffered from an odd disease called progeria – advanced aging – and he exhibited many of the characteristics of a ninety-year-old person. The symptoms of progeria are senility, hardened arteries, baldness, slack, and wrinkled skin. In effect, Ricky was an old man when he died, a long lifetime of biological change having been packed into his eleven short years.

  Cases of progeria are extremely rare. Yet in a metaphorical sense the high technology societies all suffer from this peculiar ailment. They are not growing old or senile. But they are experiencing super-normal rates of change.

  Many of us have a vague "feeling" that things are moving faster. Doctors and executives alike complain that they cannot keep up with the latest developments in their fields. Hardly a meeting or conference takes place today without some ritualistic oratory about "the challenge of change." Among many there is an uneasy mood – a suspicion that change is out of control.

  Not everyone, however, shares this anxiety. Millions sleepwalk their way through their lives as if nothing had changed since the 1930's, and as if nothing ever will. Living in what iscertainly one of the most exciting periods in human history, they attempt to withdraw from it, to block it out, as if it were possible to make it go away by ignoring it. They seek a "separate peace," a diplomatic immunity from change.

  One sees them everywhere: Old people, resigned to living out their years, attempting to avoid, at any cost, the intrusions of the new. Already-old people of thirty-five and forty-five, nervous about student riots, sex, LSD, or miniskirts, feverishly attempting to persuade themselves that, after all, youth was always rebellious, and that what is happening today is no different from the past. Even among the young we find an incomprehension of change: students so ignorant of the past that they see nothing unusal about the present.

  The disturbing fact is that the vast majority of people, including educated and otherwise sophisticated people, find the idea of change so threatening that they attempt to deny its existence. Even many people who understand intellectually that change is accelerating, have not internalized that knowledge, do not take this critical social fact into account in planning their own personal lives.

  TIME AND CHANGE

  How do we know that change is accelerating? There is, after all, no absolute way to measure change. In the awesome complexity of the universe, even within any given society, a virtually infinite number of streams of change occur simultaneously. All "things" – from the tiniest virus to the greatest galaxy – are, in reality, not things at all, but processes. There is no static point, no nirvana-like un-change, against which to measure change. Change is, therefore, necessarily relative.

  It is also uneven. If all processes occurred at the same speed, or even if they accelerated or decelerated in unison, it would be impossible to observe change. The future, however, invades the present at differing speeds. Thus it becomes possible to compare the speed of different processes as they unfold. We know, for example, that compared with the biological evolution of the species, cultural and social evolution is extremely rapid. We know that some societies transform themselves technologically or economically more rapidly than others. We also know that different sectors within the same society exhibit different rates of change – the disparity that William Ogburn labeled "cultural lag." It is precisely the unevenness of change that makes it measurable.

  We need, however, a yardst
ick that makes it possible to compare highly diverse processes, and this yardstick is time. Without time, change has no meaning. And without change, time would stop. Time can be conceived as the intervals during which events occur. Just as money permits us to place a value on both apples and oranges, time permits us to compare unlike processes. When we say that it takes three years to build a dam, we are really saying it takes three times as long as it takes the earth to circle the sun or 31,000,000 times as long as it takes to sharpen a pencil. Time is the currency of exchange that makes it possible to compare the rates at which very different processes play themselves out.

  Given the unevenness of change and armed with this yardstick, we still face exhausting difficulties in measuring change. When we speak of the rate of change, we refer to the number of events crowded into an arbitrarily fixed interval of time. Thus we need to define the "events." We need to select our intervals with precision. We need to be careful about the conclusions we draw from the differences we observe. Moreover, in the measurement of change, we are today far more advanced with respect to physical processes than social processes. We know far better, for example, how to measure the rate at which blood flows through the body than the rate at which a rumor flows through society.

  Even with all these qualifications, however, there is widespread agreement, reaching from historians and archaeologists all across the spectrum to scientists, sociologists, economists and psychologists, that, many social processes are speeding up – strikingly, even spectacularly.

  SUBTERRANEAN CITIES

  Painting with the broadest of brush strokes, biologist Julian Huxley informs us that "The tempo of human evolution during recorded history is at least 100,000 times as rapid as that of pre-human evolution." Inventions or improvements of a magnitude that took perhaps 50,000 years to accomplish during the early Paleolithic era were, he says, "run through in a mere millennium toward its close; and with the advent of settled civilization, the unit of change soon became reduced to the century." The rate of change, accelerating throughout the past 5000 years, has become, in his words, "particularly noticeable during the past 300 years."

 

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