Clarks: Made to Last

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Clarks: Made to Last Page 37

by Mark Palmer


  The heritage collections also include a large photographic archive, which documents the history of the Street factory site as well as other Clarks sites across the southwest of England and the development of Street itself. Also available is a rich selection of photographs relating to the Clark family, together with a sizeable collection of nineteenth-century Quaker costume from former family members, as well as family artworks, artefacts and furniture.

  Paper-based archive collections include the papers of John Bright MP (1811–89, father-in-law of William Stephens Clark), as well as members of the Clark family and related branches, including the Pease, Hinde and Gillett families. Those branches who lived at Millfield and Whitenights in Street are especially well represented. One unusual part of the family’s papers is The Village Album, compiled by the Clark family literary society. This family group was begun by James and Eleanor Clark in 1856–7, and met several times a year to read wide-ranging ‘Album Pieces’, covering poetry, stories, history, comedy, description, travel writing, philology, satire and natural, family and local history. The tradition still continues in Street to this day and the set of albums now contains nearly 100 volumes.

  The Trust also looks after an extensive reference library, which covers the history of Quakerism, Street and environs, fashion and shoemaking.

  The heritage collections are open to members of the public by prior appointment. Please contact the Trust for further details:

  Alfred Gillett Trust

  The Grange

  Farm Road

  Street

  Somerset BA16 0BQ

  [email protected]

  The Shoe Museum is open during usual office hours, and is situated next to the High Street entrance of C. & J. Clark Ltd:

  Shoe Museum

  C. & J. Clark Ltd

  40 High Street

  Street

  Somerset BA16 0BE

  (01458) 842243

  Bibliography

  Autumn in England, Street, C. & J. Clark Ltd, 2011.

  Blakeway, Denys, The Last Dance: 1936, The Year of Change, London, John Murray, 2010.

  Bossan, Marie-Josephe, The Art of the Shoe, Rochester, Grange Books, 2007.

  Braithwaite, William C., The Beginnings of Quakerism, London, Macmillan, 1912: reissued, Cambridge University Press, 1961.

  Braithwaite, William C., The Second Period of Quakerism, London, Macmillan, 1919: reissued, Sessions of York, 1979.

  Brooke, Iris, Footwear: A Short History of European and American Shoes, London, Pitman, 1972.

  Cadbury, Deborah, Chocolate Wars, London, Harper Collins, 2010.

  Carlock, Randel S., and John L. Ward, When Family Businesses are Best, Basingstoke, Palgrave Macmillan, 2010.

  Corley, T. A. B., Quaker Enterprise in Biscuits: Huntley & Palmers, Reading 1822–1972, London, Hutchinson, 1972.

  Clark, Roger, Somerset Anthology, York, William Sessions, 1975.

  The Clarks Desert Boot: Fifty Years of Style, Street, C. & J. Clark Ltd, 2000.

  Clarks of Street, 1825–1950, Street, C. & J. Clark Ltd, 1950.

  Clutterbuck, David, and Marion Devine, Clore: The Man and his Millions, London, Weidenfeld & Nicolson, 1987.

  Crookenden, Spencer, K Shoes – The First 150 Years, 1842–1992, Carnforth, Mayoh Press, 1992.

  Czerwinski, Michael, Fifty Shoes That Changed the World, London, Conran Octopus, 2009.

  Ferguson, Niall, Empire: How Britain Made the Modern World, London, Penguin, 2003.

  Gordon, Charles, The Two Tycoons: A Personal Memoir of Charles Clore and Jack Cotton, London, Hamish Hamilton, 1984.

  Hannibal, Alfred, Last Fitting and Pattern-cutting, 1885.

  Hudson, Kenneth, Towards Precision Shoemaking, Newton Abbot, David & Charles, 1968.

  Jenkins, Simon, A Short History of England, London, Profile Books, 2011.

  Kynaston, David, Austerity Britain 1945–51, London, Bloomsbury, 2007.

  Lehane, Brendan, C. & J. Clark, 1825–1975, Street, C. & J. Clark Ltd, 1975.

  Lovell, Percy, Quaker Inheritance, London, The Bannisdale Press, 1970.

  McGarvie, Michael, Guide to Historic Street, Street, C. & J. Clark Ltd, 1986.

  McGarvie, Michael, Bowlingreen Mill, Street, Avalon Leatherboard Co. Ltd., 1979.

  McGarvie, Michael, Street in Old Picture Postcards, Someren-Eind, Holland, European Library, 1995.

  Morrison, Kathryn A., and Ann Bond, Built to Last? The Buildings of the Northamptonshire Boot and Shoes Industry, London, English Heritage, 2004.

  Pedersen, Stephanie, Shoes: What Every Woman Should Know, Newton Abbot, David & Charles, 2005.

  Quaker Faith and Practice: The Book of Christian Discipline of the Yearly Meeting of the Religious Society of Friends (Quakers) in Britain, London, The Yearly Meeting of the Religious Society of Friends, 1995.

  Steele, Valerie, Shoes: A Lexicon of Style, New York, Rizzoli, 1999.

  Sutton, Barry, C. & J. Clark, 1833–1903: A History of Shoemaking in Street, Somerset, Sessions of York, 1979.

  Swann, June, Shoemaking, Aylesbury, Shire Publications, 1986.

  Thomson, Ruth, and Chris Fairclough, Making Shoes, London, Franklin Watts, 1986.

  Walford, Jonathan, The Seductive Shoe: Four Centuries of Fashion Footwear, London, Thames & Hudson, 2007.

  Walvin, James, The Quakers: Money and Morals, London, John Murray, 1997.

  Wilson, A. N., The Victorians, London, Arrow Books, 2003.

  Wilson, A. N., Our Times: The Age of Elizabeth II, London, Hutchinson, 2008.

  Worshipful Company of Cordwainers, The, The Boots and Shoes of Our Ancestors, London, 1898.

  Index

  Figures in italics indicate captions; col. pl. indicates colour plates.

  A. & F. Shoes Ltd 213, 233

  A. Lovell & Co. 96–7

  Abba 246

  Abbotts 142, 177

  Abbotts Phitt-Easy Ltd 142

  Aberdeen, Lord 52

  Aberdeen Trust plc 314

  Abingdon School 335

  Académie Moderne, Paris 151

  Adelaide 56, 104, 189, 203, 230

  Adidas 247

  Admiralty 155

  advertising

  Glastonbury Tor trademark 3

  col. pls. 2, 4

  Clarks’ initial attitude to 5

  holders of the Clarks advertising account 5

  newspaper 57–8, 164, 181, 219, 253–4

  col. pls. 12, 16

  Clarks’ first advertising campaign 115

  Clarks’ first national advertising campaign 151

  trade catalogues 151

  Cecil Notley 152, 198, 252

  celebrities 5, 152–4, 181–2, 181, 182

  col. pls. 6–7, 13, 14

  posters 111, 344–5

  col. pls. 10, 16

  in-shop 179

  Clarks advertises on Soviet State television 201

  Wallabees billboard 204, 205

  cinema commercials 216

  television commercials with a James Bond theme 216–17

  aerial promotions 250, 251–2

  Hobson & Grey 252

  Collett Dickenson Pearce 252–4

  promotion of the Desert Boot 289–90

  Parker committed to increased advertising 342

  Portas’s magazine ad campaigns 356

  continued investment in 357

  importance of 358

  see also ‘showcards’

  aeroplane parts 155

  Africa 187, 203, 353

  AIDS 3, 353

  Air-Comfort shoes 278, 279

  A. J. Bull 276

  Al-Fayed, Mohamed 333

  Albert, Prince Consort 41–2

  alcohol 3, 9, 18, 35–7, 50, 91, 171, 193, 239

  Alexander, Mr (schoolmaster) 124

  Allen and Hanbury 24

  Alma Shoes Ltd 188, 229

  Amalgamated Cordwainers Association 84

  Ambur, India 334

  American Civil War (1861–5) 48, 69

  Amies
, Sir Hardy 218, 219, 225

  Anatomical range 99; col. pl. 2

  Andy Imprint Rangnoddye 246

  Anglican Church 10

  see also Church of England

  Anne, HRH The Princess Royal 233

  Anti-Corn Law League 78

  anti-slavery movement 33

  Any Questions (television programme) 217

  apprenticeships

  James Clark apprenticed to brother Cyrus 1, 2, 14–16, 19

  and their masters’ drinking 36–7

  apprentices from Muller’s Orphanage, Bristol 83

  Hugh Clark 114

  Ara 297

  Aram, John 251, 331, 331

  Arena magazine 290

  army shoes, nailing of 47

  Arons, Bob 187–8

  Art Deco 137

  Arundel Advertising Company 115

  Arup 348

  Ashcroft, Richard 342

  Asia 350

  Askam factory, Cumbria 307, 339

  Atlas Shoes of Nicosia 243–4

  Attenborough, Richard 241

  Austen, Jane: Emma 153

  col. pl. 7

  Australasia 187

  Australia

  Cyrus considers emigrating to 39

  dip in Clarks’ trade to 56, 97

  credit issue 56

  outlet for surplus stock 56

  imposes tariffs on foreign goods 97

  tension between agents 97

  limited range of footwear offered to Australians 97

  first adult Clarks shoe made in (Desert Boot) 186

  formation of Clarks Australia Ltd 188

  Nathan’s ‘shilly shallying’ in 190

  Clarks’ acquisitions in 203

  Raymond Footwear Components bought 231

  Cotton in 282, 285

  Clarks retailing failing 284

  Clarks’ factories in 327, 339

  Australian Shoe Corporation 230

  Austria 98, 118, 123, 291

  export of cheap shoes to Britain 94–5

  Automobile Association 345

  Auxiliary Territorial Service 155

  Avalon Chemicals 209, 227

  Avalon Components 307

  Avalon Engineering 234

  Avalon group 209, 293

  Avalon Industries Ltd 209, 210, 226, 239, 270, 287, 295

  Avalon Leather Board Company 90–91, 147, 148–50, 161, 170, 209

  Avalon Shoe Supplies Ltd 209

  Avengers, The (television series) 217

  Avis RentaCar 349

  Babycham 320

  Bagehot, Walter 62–3

  Baird’s (bootmaker) 230

  balance of payments crisis (1966) 225

  Bally 262, 333

  Bally factory, Schoenenwerd, Switzerland 144–5

  Balogh, Lord 242–3

  Bancroft, Emma 105, 127

  Bancroft, Samuel 105

  Bancroft, William 105, 106

  Bancroft family 104, 105

  Banque Hunziker 311

  Bantham, South Devon 170

  Barbarys 236

  Barber, Laurence: Clarks of Street, 1825–1950 28, 36–7, 71, 113, 135–6, 138, 173

  Barcelona, Spain 175

  Barclays Bank 4, 320

  Baring Brothers 315, 325

  Barnstaple, Devon 171, 298, 299, 307, 343

  Barratts 212, 213, 275

  Bata 219, 226, 262

  Bates Worldwide 307

  Bath 2, 171, 209, 212

  Baxter, Stanley 216

  Bay City Rollers 246

  Bayne and Duckett 230, 274

  BBC 216, 217, 236, 278

  Overseas Monitoring Service 201

  Radio 4 125, 332

  Bear Coffee House (now Bear Inn), Street, Somerset 3, 91, 93, 177, 237

  Beard, Freda col. pl. 3

  Beaumont Leys, Leicester 277

  Beckham, David col. pl. 13

  Belfast 31, 95, 243

  Belgians, King of the (Léopold I) 41

  Belgium 98, 118, 187

  Belle Epoque era (1890–1914) 102

  Bellers, John 89

  Benetton 328

  Benn, Tony 243

  Bennetts, Ben Messer 331

  Bent, Annie 124

  Benton & Bowles 252

  Berisford International plc 314–20, 322–4, 343, 354, 359

  Bermuda 232

  Berners Street, London 242

  Berry, Stanley F. 216

  bespoke shoes 18, 29, 44, 57, 59

  Biba 246

  Bid Committee 314

  Big Sky 280, 284

  binders 30

  see also closers

  binding 30

  Birch, Philip 266

  Birmingham 37, 89

  Blachford Shoe Manufacturing Company Ltd 202–3

  Black & Decker 328

  Blackman, Honor 217

  Blahnik, Manolo 102

  Blair, Tony 5, 187

  Blake, Lyman 69

  Blake Sole Sewer 69–70

  Blitz magazine 290

  Blue Lias limestone 8

  Blue Ribbon Sports 247

  Bo Ningen 357

  Board of Health 50, 51

  Board of Trade 59, 155, 158, 159, 177, 214

  Boardman, Nigel 313

  Boase Massimi Pollitt 289–90

  Bolan, Marc 246

  Bolliger, Peter 333, 338, 339, 346, 347, 349, 350, 351

  Bombay Light col. pl. 15

  Boot & Shoe Manufacturers’ Federation 137–8

  Boot and Shoe Association 221

  Boot and Shoe Industry Working Party Report 176

  Bootham School, York 46, 47, 94, 103, 114, 166

  boots

  hand-welted 18

  Gentlemen’s Pump Boots 41

  rubberised 45

  riveted 47, 49

  goloshed 56

  range of sizes and fittings in ladies’ boots 59

  army 155, 176

  flying 155

  Wellington 166, 356

  see also under individual boot names

  Bostock, Edwin 85

  Bostock, Harry 113

  Bostock, John Walter

  introduced by his cousin to Clarks 113

  joins Clarks 111, 113–14

  American links 112, 134, 135

  a moderniser 112–13, 134

  issue of non-family members securing promotions 116, 135

  on slip in standards 134–5

  emphasis on quality 136

  depicting the word Clarks in handwritten style 150

  wooden-soled footwear 158–9

  retirement 167

  and footgauge 176

  and foot measurement during the war 177

  Bostock, Thomas 112

  Bostock, William 112

  Bostock family 111–12

  Boston, Massachusetts 112, 165

  Boston Consulting Group 232–3, 274, 275, 295

  Bostonian Shoe Company 245, 327, 339, 346

  Bournville, Birmingham 89

  Bowerman, Bill 247

  Bowie, David 246

  Bowkett, Alan 315, 318, 319, 325

  ‘Bowler’ 247

  Bowlingreen Mill, Somerset 78, 150

  Boyce, David 208

  Boyce, Samuel 49

  Boyd Henderson, William 124–5

  Strode School 125

  ‘Boy’s Derby Balmoral’ boot 95

  Bracher, Alan 318, 320–21, 325

  Bracher Rawlins 318

  Bradshaw, George 24

  Bradshaw’s Railway Times 24

  Braithwaite, Charles: The Second Period of Quakerism 23, 89

  Bramwell, Grant 312

  Brasher, Chris 270

  Brazil 232, 297, 354

  Breakfast (television programme) 236

  Bridgwater, Somerset 11, 14, 39, 65, 109, 171

  closing room in St John Street 167, 226

  launch of full-scale factory 167

  factory enlarged 167–8

  Redgate factory opened 169 />
  extra units built 170

  factory closed 339

  Briggs, Barry, MBE 251

  Bright, Elizabeth (née Priestman) 78

  Bright, Jacob 79

  Bright, John, MP 78–9, 90, 107

  Brisbane 56

  Bristol 9, 13, 31, 86, 108, 141, 142, 160, 161, 217

  Bristol Aeroplane Company 155

  Bristol Evening World 181, 208

  Bristol Friends 13

  Bristol University 313, 326

  Britain Clarks’ sales in 4

  col. pl. 16

  Clarks’ dominance of children’s market 4–5

  influx of cheap shoes from abroad 94–5, 232, 243, 274

  north/south divide 133

  shoe export statistics 133–4

  exports to traditional markets 232

  ‘sick man of Europe’ 243

  joins European Economic Community 244

  footwear trade in doldrums 306

  current UK turnover (year ending 31 January 2012) 352

  Britannia 151

  British and Foreign Bible Society 120

  British Association for the Promotion of Temperance 36

  British Council of Shopping Centres 328

  British Footwear Manufacturers Federation 206, 235, 239, 296

  British Home Stores 222, 293

  British India Corporation 188

  British Industries Fair (Olympia, London, 1949) 182

  British Institute of Management 288

  British Open Golf Championship 278

  British School, Street (later Board School) 53, 92

  British Shoe Corporation 239, 296

  Clore forms 198

  growing power and influence 211, 219

  looks to source cheaper shoes from overseas 211

  and the unbranded shoe market 211–12

  and Wansdyke 212, 213

  and Clothier 213–14

  criticism of 219–20

  brands of 276

  largest share of British footwear industry 306

  collapse of 342

  British Sugar 315

  British Trade Journal 91

  Britoil 288

  Broadbent, Norman 326

  Bromley, Kent 259

  Bromley Registry Office, Kent 222

  Brown & Green Ltd 215

  Brown Petersburgs (‘Brown Peters’) 17–18

  col. pl. 1

  Brown Shoe Company 250

  Bruggink, Marijke col. pl. 14

  Brunei, Sultan of 302

  Brunel, Marc Isambard 47

 

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