Around this time, an agent and friend from William Morris called. "Jerry," he said, "you should go see Jane Morgan. Her manager died and she needs representation."
I knew Jane Morgan, had heard of her, anyway. She was one of the most talented singers in America. I had seen her on the Jackie Gleason and the Perry Como shows. She was a star. What's more, she had class. Jane Morgan was not Jane's real name, by the way. Her real name was Florence Currier. She grew up in Massachusetts, in an old American family. Her father played in the Boston Symphony. He was first-chair cellist for twenty-five years, which is a big deal. Jane was surrounded by music from the time she was a girl. She trained in opera, but made her name singing the sort of saloon songs that dominated the charts. She broke first in Europe, with hit records and hit shows in all the best clubs, including her regular gig at the Club des Champs Elysees in Paris. She worked with a guy named Bernard Hilda. First it was his name in big letters, with her name in little letters beneath--then it was the opposite. Her American breakthrough came in 1958, with a song called "Fascination." She had a huge career, with hit songs and shows, gigs at supper clubs, more appearances on The Ed Sullivan Show than any other singer--when that show was the show--and her amazing performance on Broadway in Mame. When I was twenty years old, Jane was crooning from every radio.
I went to see her at a theater one night in Pennsylvania. It was raining. The roads were wet. I paid at the door. I sat in back. People around me were talking. She sang in French, her voice sexy and strong. It got in my head and stayed there. She wandered across the stage, lighting up the room as she went. She had short blonde hair and almond-shaped eyes. She owned the crowd, but made the crowd believe they owned her. Whatever an agent looks for but almost never finds, Jane had it. I waited for her backstage. We went outside. The rain came down. We leaned in a doorway. Her hand touched mine. I told her my name. She said my name. I told her my business. My business was helping her business. We sat in a restaurant. We talked about her career. We talked about everything. When I came back to the city--I was always leaving and coming back in those years, the glass towers rising before me--I came back with a relationship that would change my life.
I managed many other clients, but from then on there was really just Jane. I did all the things a manager is supposed to do, booked her shows, negotiated her deals, sat in the audience and in the studio as she cut her records, but what could I really do for her? Of course, I thought I could do a lot. She was a big star. I could make her bigger. But the truth is, in the early years, it was Jane who was helping me. As I've said, my life has been a succession of mentors, but first among these, the person most responsible for making my career, was Jane Morgan. She was married when we met. I was married, too, but, at a certain point, those marriages seemed like nothing compared to what we had together. At that moment, those older relationships just sort of dissolved. We had fallen in love. Jane Morgan, this incredibly successful, beautiful woman whose family came over on the Mayflower, and Jerry Weintraub, the kid from the Bronx.
Jane was worldly. She had lived in Paris. She spoke French, Spanish, and Italian. She knew how to go into a restaurant and order a meal. No matter where I went, and no matter what I asked for, I always ended up with a cheeseburger and a Coke. But Jane brought me with her, taught me, broadened my horizons. She took me to Kennebunkport, Maine, where her family lived. She took me to Paris, to Switzerland, all over the world. I went with her on tour. Queens and aristocrats came back after each performance to shake her hand and kiss her cheek. We went to see a Beatles show, early in their career, before anyone knew who they were. They were performing as an opening act for Trini Lopez at the Olympia Theatre in Paris. We went backstage after the show, and they recognized Jane as soon as we came in. They stood up and, in perfect harmony, serenaded her with all her hit songs.
When I was with Jane, I forgot everything else, which is why my first marriage--I was a son of a bitch in that first marriage--stood no chance. I had been knocked down, thrown over. I was dazzled. It was like I had gone from black-and-white to Cinemascope.
Jane divorced her husband, I divorced my wife. It was just me and her after that. She took me everywhere and introduced me to everyone. Frank Sinatra, Tony Bennett, Johnny Carson, Walter Winchell. She had been Miss Dodger. She had been Miss Ebbets Field. Every man in the world wanted to be with her. Howard Hughes and Billy Rose sent gifts, jewelry, flowers, and I signed the ticket. She was an absolute knockout. When we went to a restaurant, we were the restaurant. Or she was the restaurant. I was Mr. Morgan. Which was fine with me. In fact, I took advantage of it. It did wonders for my career. Now, when I came to LA, I did not sit waiting in a bungalow for five days. Joe Pasternak, Arthur Freed, all the great producers, directors, and writers suddenly wanted to meet with me. Jane was the queen. She wore white gloves. I was her manager.
I suppose I'm describing how I built my network, which is a key to my success. A lot depends on who you know, who you can get to. If you have people who will open the door for you, literally and figuratively, you can make a pitch. It's in your hands from there. Soon after I arrived in Hollywood, for example, I struck up a friendship with a guy named Scotty, who worked the gate at the MGM lot. For me, Scotty was more important than Louis B. Mayer. Mr. Mayer might green-light a picture, but you can't get the green light if you can't make the pitch and you can't make the pitch if you can't get in the gate.
One night, in 1965, I turned to Jane, who was getting dolled up for a show at the Flamingo Hotel in Las Vegas, and said, "You know, baby, you look so goddamned beautiful, let's get married!"
She said, "You don't look so terrible yourself."
We walked over to the Chapel of the Bells, one of those neon marriage joints on the strip. The town was chiming all around us. The moon was low in the desert, where the mob dumps its bodies and the lizards dream of mice. I took her hand. She took my arm. We were grinning like mad. Before the vows, the chaplain said, "For an extra fifteen bucks, you can have organ music."
I said, "Yeah, just give us what you got and do it fast. The lady has a show."
We spent summers in Kennebunkport, Maine, and eventually bought a house of our own. It's gorgeous up there, but there was never much for me to do. I get bored. I was a fish out of water, a Bronx Jew trapped in the sticks. One afternoon, when I was young and the sun shone down on my every adventure, I went to the local Kennebunkport club to play tennis. I had never been to this club. The courts were empty. I went to the woman behind the desk, gave my name, and asked for a court. She said, "I'm sorry, Mr. Weintraub, we have no courts."
I was confused. "But the place is empty," I told her.
"Perhaps you should try a different club," she said.
The reality of the situation slowly dawned on me. It was like the scene in Gentlemen's Agreement when Gregory Peck tries to check into a hotel as Phil Greenberg. I am sorry, Mr. Greenberg. We have no rooms.
I am sorry Mr. Weintraub. We have no courts.
WHINE-traub!
If you a Jew, where your horns?
I would like to say I raised a ruckus, tore the place up, stood there saying no, no, no, as Gregory Peck did in the movie. But the fact is, I just dropped my head and went home. Sometimes, the polite "No" registers more powerfully than even the blow to the face. The blow to the face you know how to respond to: with a blow to the face! But the polite "No," how do you respond to that? I was pissed off, angry, humiliated. I told Jane. She was really upset. She said, "No, it can't be."
Later, without my knowing, Jane told the story to an old Kennebunkport friend. This was George H. W. Bush, before politics or any of that. He was a businessman, his father was a senator. He called me later that same day. He said, "Hi, I'm George Bush, I'm a friend of Jane's, and I heard you like to play tennis."
I said, "Yeah, I like to play tennis."
He said, "Well, do you want to play in the morning at the club with my dad and my brother and myself?"
I said, "They don't want me at the club
. I went over today, and they told me no Jews allowed."
"That's ridiculous," said Bush. "You want to play tomorrow morning, you can play with us."
So I went there to play with George Bush, his father, Senator Bush, and his brother. As we were leaving, Senator Bush asked me if I would like to be a member of the tennis club.
I said, "Yeah, I'd love to be a member."
He said, "Fine, we'll make you a member. George," he said, "go in and tell them I'm proposing Jerry for membership. If there's any problem, let me know." I became a member of the tennis club. Then they did the same thing at the yacht club and the golf club. So that was the end of the Jewish thing.
That's how I met George Bush. I loved him from the first moment. He would become one of my best friends. He was very young at that time, not yet in politics, just a businessman making his way. But as soon as you spoke to him, you knew he was going the distance. We grew up together, in our way, pushed each other, advised and helped each other. People in Hollywood were sometimes suspicious of this relationship, and did not understand it. I was, and still am, said to be one of the few Republicans in Hollywood. It was a headline. But I am not a Republican. I am an Independent, liberal on social issues, conservative on fiscal matters. I just happen to have a good friend named George Bush. And, as I explained, nothing is more important than a relationship. It trumps politics, party, club. People are what matter. In short, I'm for the man, and I've never met a better one than George Bush.
I feel I really must stop here and explain just how important George Bush has been in my life. He opened the world to me, took me everywhere and showed me everything. I love the man as you love a father or a brother, and appreciate everything he has done for me, and does for me still, which, most of all, is the gift of his friendship. Had I not met George and Barbara, my life would have been totally different. He changed the scope of everything. I was put into a world I never could have experienced in a million years. To be a close friend of the president of the United States is an awesome, awesome position. You have to know how to handle it. You can't go to him with nonsense and silly things. I never did. I went to him with some very important things, and he helped because he felt they were right. But I didn't bother him on a day-to-day basis. And yet we had an open relationship where I could tell him when I thought he was right and when I thought he was wrong. Very few people have that access to the most powerful man in the world. I stayed in the White House a lot. I stayed in the Lincoln Bedroom and the Queen's Bedroom. It was inspiring, for a kid from the Bronx, to be befriended by the president, and for him to open this oyster for me and have me at state dinners, to have me there when Gorbachev came and other world leaders came, introducing me to them, and to be very close to his whole cabinet... to Jim Baker, secretary of state, to Nick Brady, secretary of the treasury, to Bob Mosbacher, secretary of commerce, to John Sununu, his chief of staff, etc., etc. Bush made sure I was in the center of his universe. He opened me up to a network of people around the world. Everybody knew we were close. Everybody knew that I was embraced by this man. He made it very public; he didn't hide it. And he was very supportive when I had troubles. He was a great friend.
One night, years ago, when Bush was a congressman, we went for a walk in Washington, D.C., after the Alfalfa dinner. We passed the White House, which was all lit up, and I said, "I think you're going to live in that house someday."
"Don't be silly," he said.
But I knew it. I could see it in the way the other politicians gathered around him at the dinner--he was a natural leader.
In 1980, on the night that he was elected vice president, Bush was at my house in Beverly Hills, in my living room. He brought about twenty-five of his advisors. They had just come off the campaign trail and were exhausted. The election was over, and they had flown to California to see Reagan. I showed a film. (In it, Walter Matthau played the chief of the CIA, which I thought was appropriate, as Bush had had that same job.) James Baker fell asleep on the couch. We drank champagne and celebrated. It was a great honor for me, but Bush didn't look at it that way. To him, it was just a night at a friend's house. Later, when he became president, he used to take me to state dinners, meetings, everything. He had me to lunch with Mikhail Gorbachev, just the three of us, me, the president, and the premier. I did not stay in a hotel when I went to Washington. I stayed in the White House. (What a thrill, sleeping in the Lincoln Bedroom, with the Gettysburg Address under glass!) He took me behind the scenes, showed me how the world is wired at its highest reaches. How did it happen that this beautifully educated, perfectly bred, white Anglo-Saxon Protestant from New England became so friendly with this mutt from the Bronx? It's a question I've often asked myself. I think it's because he trusts me, and knows that I trust him. I'm not going to be one way with him, another way with someone else. For better or worse, I am still the same kid who ran away from the Bronx. Life is strange--you travel so far, do so much, but the people you look for at the end are often the same people you looked for at the beginning.
Over the years, Bush and I have played a lot of tennis and golf. Our friendship started on that court in Maine, and tennis and golf have been a continuing theme. One day, when Bush was president, he decided we should play a determining match. "You pick a partner and I pick a partner," he said, "and we'll finally settle it." So who does Bush recruit? The pro from his country club! He's president of the United States, and this is the best he can do? What a gentleman! He wants to win, but doesn't want to destroy me. Who do I recruit? Rod Laver, who was then living somewhere in California. We played at Bush's house in Kennebunkport. Laver walks out. The president says, "Oh, my God. It's Rod Laver! The greatest tennis player ever! I am so excited to meet you!"
"Tell you what," Bush said to Laver. "You be my partner."
I said, "No, Mr. President. He will not be your partner. He is my partner. You have already chosen your partner. The pro from your club."
As we walked out on the court, Laver said to me, "Do you want to let him win?"
"No," I said, "I want to beat him."
"How bad?"
"Bad."
"Okay," said Laver, "here is what we are going to do..."
And he explained how he would control each point, setting the ball up a foot or so in front of my racket. I just had to slam it home.
We took a picture at the end of the match. It's the president, posed as if dead on the court, with me and Laver standing over him, grinning.
All the King's Men
I have always been a believer in relationships, in strength in numbers and flying in a pack, which is why, in 1963, I combined my business with the businesses of two friends to form Management Three. It was me, Bernie Brillstein, and Marty Kummer. I had some acts, the biggest being Jane. Bernie had some acts, the biggest being Jim Henson and the Muppets; Marty had some acts, the biggest being Jack Paar. Together, we figured we could take over the world. Bernie died in 2008, Marty before that. More than friends, these men were family. I loved them. If you work with people you love, which, of course, is not always possible, the hard times become an epic adventure. If Bernie was around, he would tell you about the office we rented at Fifty-fifth and Lexington Avenue. He would tell you about the hundreds of nights we spent out in the city, in the nightclubs and dives, the cocktail tables crowded with martinis. We searched every nook and cranny for talent. I had set myself up as the outside man, the public face of Management Three, who had to be kept in good suits and luxury, as our potential clients would judge the health of the company by my appearance. I bought myself a Rolls-Royce and hired a driver, though I could not afford them. I figured it was all about appearance, perception, as the man who rides in style often rides away with the big contract.
Bernie went to Los Angeles to open a West Coast office. Then I went out. This is when I made the full-time move to LA. Within a few years, I moved into the house that I have called home ever since. LA was wildly exciting in those years. The last of the old moguls were still around, as we
re the stars of Hollywood's Golden Age. Jimmy Stewart, Cary Grant, John Wayne, Rita Hayworth, Gene Kelly--I would come to know them all. People think New Yorkers of my generation, their memories swollen with egg cream and stickball and whatever, long for those old neighborhoods, but that is not true. What we miss, if anything, are the people, the world when it was crowded with crucial players. As for the place, I have always believed the West Coast has it over the East Coast in every way. Going from New York to LA, with its palm trees and swimming pools and white houses and green hills and Santa Ana winds, was excellent in a way it is hard to express. It was like stepping from the orchestra pit of the theater on Fordham Road in the Bronx up onto the screen. Things started to cook as soon as I was settled in LA. There were meetings, deals, parties, signings, but all of this was really just the prologue before the great early triumph of my career--the success that would make everything else possible.
I was in bed, Jane at my side. I always sleep with a notepad on the table so I can write down ideas that come in the night. That night, I saw Madison Square Garden in a dream, fronted by a huge marquee on which big, beautiful, red letters, lit against a blue velvet sky, read: JERRY WEINTRAUB PRESENTS ELVIS PRESLEY. My eyes clicked open like a camera shutter. I rolled over, started writing.
"What now?" asks Jane.
"I'm going to promote Elvis Presley," I tell her. "I'm going to take him to Madison Square Garden."
"That's crazy," she says. "You don't even know Elvis Presley."
"Not yet," I say, close the book, roll over, and am asleep before she can answer.
The next morning, I dug up a number for Colonel Tom Parker, the onetime carnie who had managed Elvis for years, got him on the phone, and said, "Colonel Parker, this is Jerry Weintraub. I would like to take Elvis Presley on the road."
When I Stop Talking, You'll Know I'm Dead: Useful Stories from a Persuasive Man Page 6