by Neil Postman
The Lincoln-Douglas audience apparently had a considerable grasp of the issues being debated, including knowledge of historical events and complex political matters. At Ottowa, Douglas put seven interrogatives to Lincoln, all of which would have been rhetorically pointless unless the audience was familiar with the Dred Scott decision, the quarrel between Douglas and President Buchanan, the disaffection of some Democrats, the Abolition platform, and Lincoln’s famous “House divided” speech at Cooper Union. Further, in answering Douglas’ questions in a later debate, Lincoln made a subtle distinction between what he was, or was not, “pledged” to uphold and what he actually believed, which he surely would not have attempted unless he assumed the audience could grasp his point. Finally, while both speakers employed some of the more simple-minded weapons of argumentative language (e.g., name-calling and bombastic generalities), they consistently drew upon more complex rhetorical resources—sarcasm, irony, paradox, elaborated metaphors, fine distinctions and the exposure of contradiction, none of which would have advanced their respective causes unless the audience was fully aware of the means being employed.
It would be false, however, to give the impression that these 1858 audiences were models of intellectual propriety. All of the Lincoln-Douglas debates were conducted amid a carnival-like atmosphere. Bands played (although not during the debates), hawkers sold their wares, children romped, liquor was available. These were important social events as well as rhetorical performances, but this did not trivialize them. As I have indicated, these audiences were made up of people whose intellectual lives and public business were fully integrated into their social world. As Winthrop Hudson has pointed out, even Methodist camp meetings combined picnics with opportunities to listen to oratory.5 Indeed, most of the camp grounds originally established for religious inspiration—Chautauqua, New York; Ocean Grove, New Jersey; Bayview, Michigan; Junaluska, North Carolina-were eventually transformed into conference centers, serving educational and intellectual functions. In other words, the use of language as a means of complex argument was an important, pleasurable and common form of discourse in almost every public arena.
To understand the audience to whom Lincoln and Douglas directed their memorable language, we must remember that these people were the grandsons and granddaughters of the Enlightenment (American version). They were the progeny of Franklin, Jefferson, Madison and Tom Paine, the inheritors of the Empire of Reason, as Henry Steele Commager has called eighteenth-century America. It is true that among their number were frontiersmen, some of whom were barely literate, and immigrants to whom English was still strange. It is also true that by 1858, the photograph and telegraph had been invented, the advance guard of a new epistemology that would put an end to the Empire of Reason. But this would not become evident until the twentieth century. At the time of the Lincoln-Douglas debates, America was in the middle years of its most glorious literary outpouring. In 1858, Edwin Markham was six years old; Mark Twain was twenty-three; Emily Dickinson, twenty-eight; Whitman and James Russell Lowell, thirty-nine; Thoreau, forty-one; Melville, forty-five; Whittier and Longfellow, fifty-one; Hawthorne and Emerson, fifty-four and fifty-five; Poe had died nine years before.
I choose the Lincoln-Douglas debates as a starting point for this chapter not only because they were the preeminent example of political discourse in the mid-nineteenth century but also because they illustrate the power of typography to control the character of that discourse. Both the speakers and their audience were habituated to a kind of oratory that may be described as literary. For all of the hoopla and socializing surrounding the event, the speakers had little to offer, and audiences little to expect, but language. And the language that was offered was clearly modeled on the style of the written word. To anyone who has read what Lincoln and Douglas said, this is obvious from beginning to end. The debates opened, in fact, with Douglas making the following introduction, highly characteristic of everything that was said afterward:Ladies and Gentlemen: I appear before you today for the purpose of discussing the leading political topics which now agitate the public mind. By an arrangement between Mr. Lincoln and myself, we are present here today for the purpose of having a joint discussion, as the representatives of the two great political parties of the State and Union, upon the principles in issue between those parties, and this vast concourse of people shows the deep feeling which pervades the public mind in regard to the questions dividing us.6
This language is pure print. That the occasion required it to be spoken aloud cannot obscure that fact. And that the audience was able to process it through the ear is remarkable only to people whose culture no longer resonates powerfully with the printed word. Not only did Lincoln and Douglas write all their speeches in advance, but they also planned their rebuttals in writing. Even the spontaneous interactions between the speakers were expressed in a sentence structure, sentence length and rhetorical organization which took their form from writing. To be sure, there were elements of pure orality in their presentations. After all, neither speaker was indifferent to the moods of the audiences. Nonetheless, the resonance of typography was ever-present. Here was argument and counterargument, claim and counterclaim, criticism of relevant texts, the most careful scrutiny of the previously uttered sentences of one’s opponent. In short, the Lincoln-Douglas debates may be described as expository prose lifted whole from the printed page. That is the meaning of Douglas’ reproach to the audience. He claimed that his appeal was to understanding and not to passion, as if the audience were to be silent, reflective readers, and his language the text which they must ponder. Which brings us, of course, to the questions, What are the implications for public discourse of a written, or typographic, metaphor? What is the character of its content? What does it demand of the public? What uses of the mind does it favor?
One must begin, I think, by pointing to the obvious fact that the written word, and an oratory based upon it, has a content: a semantic, paraphrasable, propositional content. This may sound odd, but since I shall be arguing soon enough that much of our discourse today has only a marginal propositional content, I must stress the point here. Whenever language is the principal medium of communication—especially language controlled by the rigors of print—an idea, a fact, a claim is the inevitable result. The idea may be banal, the fact irrelevant, the claim false, but there is no escape from meaning when language is the instrument guiding one’s thought. Though one may accomplish it from time to time, it is very hard to say nothing when employing a written English sentence. What else is exposition good for? Words have very little to recommend them except as carriers of meaning. The shapes of written words are not especially interesting to look at. Even the sounds of sentences of spoken words are rarely engaging except when composed by those with extraordinary poetic gifts. If a sentence refuses to issue forth a fact, a request, a question, an assertion, an explanation, it is nonsense, a mere grammatical shell. As a consequence a language-centered discourse such as was characteristic of eighteenth- and nineteenth-century America tends to be both content-laden and serious, all the more so when it takes its form from print.
It is serious because meaning demands to be understood. A written sentence calls upon its author to say something, upon its reader to know the import of what is said. And when an author and reader are struggling with semantic meaning, they are engaged in the most serious challenge to the intellect. This is especially the case with the act of reading, for authors are not always trustworthy. They lie, they become confused, they over-generalize, they abuse logic and, sometimes, common sense. The reader must come armed, in a serious state of intellectual readiness. This is not easy because he comes to the text alone. In reading, one’s responses are isolated, one’s intellect thrown back on its own resources. To be confronted by the cold abstractions of printed sentences is to look upon language bare, without the assistance of either beauty or community. Thus, reading is by its nature a serious business. It is also, of course, an essentially rational activity.
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p; From Erasmus in the sixteenth century to Elizabeth Eisenstein in the twentieth, almost every scholar who has grappled with the question of what reading does to one’s habits of mind has concluded that the process encourages rationality; that the sequential, propositional character of the written word fosters what Walter Ong calls the “analytic management of knowledge.” To engage the written word means to follow a line of thought, which requires considerable powers of classifying, inference-making and reasoning. It means to uncover lies, confusions, and overgeneralizations, to detect abuses of logic and common sense. It also means to weigh ideas, to compare and contrast assertions, to connect one generalization to another. To accomplish this, one must achieve a certain distance from the words themselves, which is, in fact, encouraged by the isolated and impersonal text. That is why a good reader does not cheer an apt sentence or pause to applaud even an inspired paragraph. Analytic thought is too busy for that, and too detached.
I do not mean to imply that prior to the written word analytic thought was not possible. I am referring here not to the potentialities of the individual mind but to the predispositions of a cultural mind-set. In a culture dominated by print, public discourse tends to be characterized by a coherent, orderly arrangement of facts and ideas. The public for whom it is intended is generally competent to manage such discourse. In a print culture, writers make mistakes when they lie, contradict themselves, fail to support their generalizations, try to enforce illogical connections. In a print culture, readers make mistakes when they don’t notice, or even worse, don’t care.
In the eighteenth and nineteenth centuries, print put forward a definition of intelligence that gave priority to the objective, rational use of the mind and at the same time encouraged forms of public discourse with serious, logically ordered content. It is no accident that the Age of Reason was coexistent with the growth of a print culture, first in Europe and then in America. The spread of typography kindled the hope that the world and its manifold mysteries could at least be comprehended, predicted, controlled. It is in the eighteenth century that science—the preeminent example of the analytic management of knowledge—begins its refashioning of the world. It is in the eighteenth century that capitalism is demonstrated to be a rational and liberal system of economic life, that religious superstition comes under furious attack, that the divine right of kings is shown to be a mere prejudice, that the idea of continuous progress takes hold, and that the necessity of universal literacy through education becomes apparent.
Perhaps the most optimistic expression of everything that typography implied is contained in the following paragraph from John Stuart Mill’s autobiography:So complete was my father’s reliance on the influence of mankind, wherever [literacy] is allowed to reach them, that he felt as if all would be gained if the whole population were taught to read, if all sorts of opinions were allowed to be addressed to them by word and in writing, and if, by means of the suffrage, they could nominate a legislature to give effect to the opinion they adopted.7
This was, of course, a hope never quite realized. At no point in the history of England or America (or anyplace else) has the dominion of reason been so total as the elder Mill imagined typography would allow. Nonetheless, it is not difficult to demonstrate that in the eighteenth and nineteenth centuries, American public discourse, being rooted in the bias of the printed word, was serious, inclined toward rational argument and presentation, and, therefore, made up of meaningful content.
Let us take religious discourse as an illustration of this point. In the eighteenth century believers were as much influenced by the rationalist tradition as anyone else. The New World offered freedom of religion to all, which implied that no force other than reason itself could be employed to bring light to the unbeliever. “Here Deism will have its full chance,” said Ezra Stiles in one of his famous sermons in 1783. “Nor need libertines [any] more to complain of being overcome by any weapons but the gentle, the powerful ones of argument and truth.” 8
Leaving aside the libertines, we know that the Deists were certainly given their full chance. It is quite probable, in fact, that the first four presidents of the United States were Deists. Jefferson, certainly, did not believe in the divinity of Jesus Christ and, while he was President, wrote a version of the Four Gospels from which he removed all references to “fantastic” events, retaining only the ethical content of Jesus’ teaching. Legend has it that when Jefferson was elected President, old women hid their Bibles and shed tears. What they might have done had Tom Paine become President or been offered some high post in the government is hard to imagine. In The Age of Reason, Paine attacked the Bible and all subsequent Christian theology. Of Jesus Christ, Paine allowed that he was a virtuous and amiable man but charged that the stories of his divinity were absurd and profane, which, in the way of the rationalist, he tried to prove by a close textual analysis of the Bible. “All national institutions of churches,” he wrote, “whether Jewish, Christian or Turkish, appear to me no other than human inventions, set up to terrify and enslave mankind, and monopolize power and profit.”9 Because of The Age of Reason, Paine lost his standing among the pantheon of Founding Fathers (and to this day is treated ambiguously in American history textbooks). But Ezra Stiles did not say that libertines and Deists would be loved: only that with reason as their jury, they would have their say in an open court. As indeed they did. Assisted by the initial enthusiasms evoked by the French Revolution, the Deist attack on churches as enemies of progress and on religious superstition as enemy of rationality became a popular movement.10 The churches fought back, of course, and when Deism ceased to attract interest, they fought among themselves. Toward the mid-eighteenth century, Theodore Frelinghuysen and William Tennent led a revivalist movement among Presbyterians. They were followed by the three great figures associated with religious “awakenings” in America—Jonathan Edwards, George Whitefield, and, later in the nineteenth century, Charles Finney.
These men were spectacularly successful preachers, whose appeal reached regions of consciousness far beyond where reason rules. Of Whitefield, it was said that by merely pronouncing the word “Mesopotamia,” he evoked tears in his audience. Perhaps that is why Henry Coswell remarked in 1839 that “religious mania is said to be the prevailing form of insanity in the United States.” 11 Yet it is essential to bear in mind that quarrels over doctrine between the revivalist movements of the eighteenth and nineteenth centuries and the established churches fiercely opposed to them were argued in pamphlets and books in largely rational, logically ordered language. It would be a serious mistake to think of Billy Graham or any other television revivalist as a latter-day Jonathan Edwards or Charles Finney. Edwards was one of the most brilliant and creative minds ever produced by America. His contribution to aesthetic theory was almost as important as his contribution to theology. His interests were mostly academic; he spent long hours each day in his study. He did not speak to his audiences extemporaneously. He read his sermons, which were tightly knit and closely reasoned expositions of theological doctrine12 Audiences may have been moved emotionally by Edwards’ language, but they were, first and foremost, required to understand it. Indeed Edwards’ fame was largely a result of a book, Faithful Narrative of the Surprising Work of God in the Conversion of Many Hundred Souls in Northampton, published in 1737. A later book, A Treatise Concerning Religious Affections, published in 1746, is considered to be among the most remarkable psychological studies ever produced in America.
Unlike the principal figures in today’s “great awakening”—Oral Roberts, Jerry Falwell, Jimmy Swaggart, et al.—yester—day’s leaders of revivalist movements in America were men of learning, faith in reason, and generous expository gifts. Their disputes with the religious establishments were as much about theology and the nature of consciousness as they were about religious inspiration. Finney, for example, was no “backcountry rustic,” as he was sometimes characterized by his doctrinal opponents. 13 He had been trained as a lawyer, wrote an important book on syst
ematic theology, and ended his career as a professor at and then president of Oberlin College.
The doctrinal disputes among religionists not only were argued in carefully drawn exposition in the eighteenth century, but in the nineteenth century were settled by the extraordinary expedient of founding colleges. It is sometimes forgotten that the churches in America laid the foundation of our system of higher education. Harvard, of course, was established early—in 1636—for the purpose of providing learned ministers to the Congregational Church. And, sixty-five years later, when Congregationalists quarreled among themselves over doctrine, Yale College was founded to correct the lax influences of Harvard (and, to this day, claims it has the same burden). The strong intellectual strain of the Congregationalists was matched by other denominations, certainly in their passion for starting colleges. The Presbyterians founded, among other schools, the University of Tennessee in 1784, Washington and Jefferson in 1802 and Lafayette in 1826. The Baptists founded, among others, Colgate (1817), George Washington (1821), Furman (1826), Denison (1832) and Wake Forest (1834). The Episcopalians founded Hobart (1822), Trinity (1823) and Kenyon (1824). The Methodists founded eight colleges between 1830 and 1851, including Wesleyan, Emory, and Depauw. In addition to Harvard and Yale, the Congregationalists founded Williams (1793), Middlebury (1800), Amherst (1821) and Oberlin (1833).
If this preoccupation with literacy and learning be a “form of insanity,” as Coswell said of religious life in America, then let there be more of it. In the eighteenth and nineteenth centuries, religious thought and institutions in America were dominated by an austere, learned, and intellectual form of discourse that is largely absent from religious life today. No clearer example of the difference between earlier and modern forms of public discourse can be found than in the contrast between the theological arguments of Jonathan Edwards and those of, say, Jerry Falwell, or Billy Graham, or Oral Roberts. The formidable content to Edwards’ theology must inevitably engage the intellect; if there is such a content to the theology of the television evangelicals, they have not yet made it known.